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Farewell, old friend
Emotional 747 farewell pages 4-5
Final revenue flights page 6
The 747 storypage 7
Cathay DragonRebranding will drive a more
seamless experience
Page 11
New freighter routeCathay Cargo to launch service
into Brisbane Wellcamp
Page 2
Business challengeQ&A with Ivan Chu
on the current situation
Page 3
Pointing the way
Page 8
My Compass to help people navigate their careers
Two special covers in this issue as a
tribute to the 747
A magazine for the people and friends of Cathay Pacific AirwaysOctober 2016, Issue 246
Cove
r im
age
Akih
ito H
ida
Farewell, old friend
Emotional 747 farewell pages 4-5
Final revenue flights page 6
The 747 storypage 7
Cathay DragonRebranding will drive a more
seamless experience
Page 11
New freighter routeCathay Cargo to launch service
into Brisbane Wellcamp
Page 2
Business challengeQ&A with Ivan Chu
on the current situation
Page 3
Pointing the way
Page 8
My Compass to help people navigate their careers
A magazine for the people and friends of Cathay Pacific AirwaysOctober 2016, Issue 246
Two special covers in this issue as a
tribute to the 747
Cove
r im
age
Chan
Shu
e Ch
un M
ason
Colleagues were deeply saddened to hear of the passing of Raymond Yuen on 21 September. A highly respected individual, Raymond is fondly remembered as a “people person” who had a big influence on many still working in Cathay Pacific today.
Joining Cathay as a Management Trainee in August 1968, Raymond worked in some of the key commercial areas of the company and was one of the few to head both Passenger Sales and Cargo Sales. He became General Manager Taiwan in 1987 and was appointed General Manager Hong Kong & Southern China in 1992.
In 1996 he deepened his China connection when he was seconded to John Swire & Sons as Director & General Manager JS&S China. He was transferred to JS&S employment terms in 1998, retiring from the company in 2006.
Obituary - Raymond Yuen
Cargo launches Hong Kong’s first direct freighter to Southeast Queensland New weekly freighter service to Brisbane Wellcamp opens cargo opportunity for fresh produce and oversized goods
• 58 tonnes of fresh produce was uplifted in last year’s trial flight into Brisbane Wellcamp • Cargo to find opportunities to capitalise on the China-Australia Free Trade Agreement
History was made a year ago in Southeast Queensland, when 5,000 people turned out to watch our Hong Kong Trader 747-8F became the first Jumbo to touch down at Brisbane West Wellcamp Airport.
Spectacle aside, the flight was operated to determine the commercial feasibility of starting a regular freighter service directly into the Brisbane catchment area. With 58 tonnes of fresh produce uplifted onto the trial flight a year ago, Cargo became convinced that our cargo network can benefit from a once-weekly freighter service into Brisbane Wellcamp, which will now commence on 21 November.
“There’s a real thirst in Asia for fresh Australian produce, and the demand is particularly strong from China,” says General Manager Cargo Sales & Marketing Mark Sutch, who believes that the launch of this new route will be a “win-win for Cathay, Australia and in particular for the Australian farming business”.
He elaborates: “The good news for us is that the China-Australia Free Trade Agreement has been ratified since 2015, meaning that Australian agricultural product and wine exports into China will see tariffs steadily reduced over the next years. We believe this is a good opportunity to grow our freighter business in Australia.”
With strong demand for tonnage out of Australia, how is the other direction looking? “Traditionally, capacity into Australia has always been strong but weak on the return,” Mark says. “With the launch of Brisbane Wellcamp, we have the opportunity to pick up a growing export sector. There is also opportunity for main deck freight into Queensland – to
date we have only serviced New South Wales and Victoria.”Even though competition is fierce in the Australian cargo market,
with many of our competitors operating from Sydney or Melbourne directly into Asia ports such as Hong Kong, Beijing, Singapore and Taiwan, Cargo Manager Australia Nigel Chynoweth believes that the new Brisbane Wellcamp route will give Cathay a competitive advantage.
Nigel says: “We’ll be the first international freighter service into this region. Apart from the agricultural volumes, we will be able to grow our share of oversize cargo which, at present is trucked to and from Sydney. We are confident our customers will capitalise on Cathay’s global freighter cargo network for these often time-sensitive shipments”.
Cargo will be using 747-8Fs on this route, which offer ample space to move high volumes of shipment. Nigel adds: “Our plan is to work closely with our freight forwarders to explore opportunities in both imports and exports.”
At the time of writing, the Brisbane Wellcamp launch had only just been announced. So how are advance bookings looking so far? “I know it sounds a little bit of a cliché,” Mark smiles, “but the first booking we received for a Brisbane Wellcamp export was for a live crocodile. Our Live Lift is about to get a new lease of life!”
Mark adds: “We’ve got bigger plans for Australia. We’re already eyeing other destinations and will hopefully launch some more trial flights in the not-too-distant future.”
Significance China-Australia Free Trade AgreementOver the next years, China will reduce the tariffs imposed on Australian fresh produce and wine. For example:
• Seafood15% tariff removed within four years
• Wine14-20% tariff removed over four years
• Dairy products Up to 20% removed in four to 11 years
• Beef 12-25% tariffs removed over nine years
• Live animals 10% reduction within four years
Adrian Harley worked as Raymond’s assistant in Taiwan and remembers a hardworking and conscientious boss who was regarded with deep affection.
“It was a pleasure to see him go through every office remembering everyone’s name – people loved him. And it was the same when he interacted with agents, he had a way of ensuring everyone had a good time.
“He billed himself as the company’s CEO, or Chief Entertainment Officer, and he indeed performed that role with distinction, but there was always a lot more to Raymond than just being the life and soul of the party,” says Adrian.
Raymond’s people skills and ability to form long-term relationships were put to great use during his 10-year stint as Chief Representative in Beijing.
Director Sales & Marketing Dane Cheng says: “Raymond was very much our China expert. He was always keen to support exchanges between Cathay Pacific and different organisations in the Mainland and was well respected by everyone. During his time in Beijing he helped to facilitate some of the airline’s most important strategic developments.
“Raymond was a very charismatic figure who did a lot to bring people together, internally and externally. He was one of the most recognisable Cathay Pacific faces in the trade, but he also left a big impression within the airline, acting as a mentor to many young executives and treating everyone, no matter what their job level, with the utmost respect. He will be sorely missed.”
Raymond is survived by his wife Maria and son Daniel.
2
NEWS
How severe are the business challenges at the moment?The environment is very tough indeed. We have seen more and more capacity added into the market. Our revenues are declining and yield is under great pressure. The weakness of the global economy has led to a reduction in premium demand, with major companies tightening their belts on corporate travel. There are other factors too – the decline in Hong Kong’s inbound tourism, for example, and the impact of security scares in Europe.
Is this just another short-term problem?We believe that what we are facing now is the “new normal”. This is not a short-term crisis but one that will impact us over the long term – and it will require us to do things differently. In recent years we have been working hard to increase our productivity and keep our underlying cost base – that is, costs without fuel – competitive. We’ve had some success, but we need to do more.
Other airlines are facing the same external environment as us, with fuel surcharges gone and revenues weakening, but they are doing better than we are because they have a leaner cost base. That’s why we need to get more productive – and fast.
What can we do to turn things around?We have already begun a critical review of our business which will look at how we can improve revenues and costs. We will review every option for improving efficiency and productivity to help us maintain a strong financial position and deliver acceptable returns to our investors.
We understand the need to continue to invest in our businesses and to continuously improve our products and services. But this is going to require us to do things differently, so we will review the way in which we are organised, the work which we do and our cost base. At the same time we are also in the process of developing our future strategy for the long term.
When do we expect things to improve?It’s not going to be overnight. It will take a sustained recovery of the global economy for the market to absorb all the excess capacity and for premium and corporate demand to recover. But of course we can’t afford to wait for this to happen, so we’ll need to focus on rebasing our costs and improving productivity, while continuing to deliver experiences that our customers really value.
What should our people do in the face of the current challenges?We need our colleagues to understand that what we are facing is not a short-term challenge but a structural problem that requires a careful and sustained response. As we undertake our review we need everyone to ensure their work continues to have a positive impact on our customers and performance.
We have an amazing team – passionate and committed – that has been through many challenging times with us before. It will take a concerted effort to get through this latest challenge, but we will keep you all informed of our progress every step of the way.
How can I find out more?We will be communicating openly and frequently as we undertake the business review and begin our strategy work. The leadership team will be running town hall sessions and giving updates to their teams. We have already published a detailed FAQ on the current situation and invited everyone to give feedback through Slido.
What will the strategy review entail?This body of work is already underway, led by [Chief Operating Officer] Rupert Hogg and the directors. The focus will be on how we can win over the next five to 10 years and the things we need to do to survive and thrive for another 70 years in an environment that is experiencing significant change.
As part of this we will need to refocus our organisation on the things our customers really value, making better use of data to inform our decision-making, accelerating our digital capabilities, and looking at new ways to use our brand reputation to drive revenue premiums. You will be hearing a lot more about our new strategic focus in the months ahead.
As part of the business review, will we be reassessing our fuel hedging position?Hedging is, and always will be, a core element of our risk-management strategy. Fuel is by far our single biggest cost, and we hedge to manage volatility and protect ourselves against severe and sustained fuel-price rises that could put our entire business in jeopardy. We expect oil prices to continue to be volatile and so we have taken another look at our hedging policy and the specifics of how we hedge.
The key point to make is that the trading statement was not about hedging. The real problem is the continued deterioration in our revenues, and that’s what we want to address through this business review.
Will the drive to cut costs affect our customer offering?It is vital that we continue investing in things that will improve the travel experience for our customers on the ground and in the air, spending money on the areas that they truly value. The challenge is to be able to do things more productively and efficiently as we deliver a differentiated experience to our customers.
Tough challenges ahead• A trading statement issued by Cathay Pacific on 12 October gave the
market a clear indication of the challenges currently faced by the airline • Usually, seasonal factors give business a boost in the second half of
the year, but in its statement Cathay said that it “no longer expects its financial results for the second half of 2016 to be better than those of the first half”
• So how bad is the situation – and what can we do to turn things around? Chief Executive Ivan Chu answered CX World’s questions…
‘Critical review’ of business underway as outlook continues to deteriorate
October is Breast Cancer Awareness month, and backing the cause is the Cathay FlyPink campaign which was introduced last year by a group of female pilots. This year, FlyPink has expanded beyond Flight Operations to gain support from cabin crew and our people on the ground. Visit CXFlyPink on Facebook.
FlyPink gains widespread support on the ground
Head of Group Quality, Kathy Kendall Raising awareness about breast cancer is a cause close to my heart,
as sadly I lost my own mother to the disease five years ago and my aunt is bravely fighting the disease now.
I think the campaign is terribly important. Breast cancer claims the lives of so many of our mothers, daughters, aunts, grandmothers, sisters, cousins, friends and colleagues – the effect on families and friends can be devastating.
I applaud FOP for raising awareness and seeking the necessary support to make a difference!
Head of Line Maintenance, Craig MurdochMy mother had a mastectomy over 25 years ago and my father went into hospital
for a lump on his chest before he passed away – so breast cancer is not just a women’s issue.
Men too have a role to play in making sure women get screened and treated as soon as they can. I’m no expert but the survival rate is very high if breast cancer is detected early.
I think the FlyPink campaign is great way of spreading the message across a male dominated industry. I’m delighted to see a number of our engineers around the network taking an interest in supporting this cause.
Inflight Service Manager, Kimmy Chan Many of our cabin crew – both male and
female – are wearing the pin or lanyard to help raise awareness about the importance of a regular health check-up. It’s great that ISD has given the campaign official support, and some of my colleagues have also been posting to social media to let more people know about FlyPink.
The FAQ on the business situation can be found under Zone Highlights on IntraCX.
CX WORLD
3
4
747 RETIREMENT
When Cathay announced that Special Farewell Flight CX8747 would be flying over Victoria Harbour, Hong Kong turned out en masse to catch the last glimpse of our Queen of the Skies flying over Kai Tak.
Onboard, more than 350 people bonded over anecdotes of their own 747 experiences. There was laughter and tears and it was particuarly emotional for those whose career began with the aircraft, and those whose lives became intertwined with the 747.
After serving the airline for 37 years, our beloved Jumbo has earned the right to rest her wings.
The legacy of our 747 will carry on with our freighter fleet.
Goodbye, Queen of the Skies! We’ll miss you!
Jaruporn Chantrakath Senior Purser I loved working on the Upper Deck – it had a cosy feel, almost like a private jet. I feel sad for the young ones who’ve missed the chance to experience the comfort of our 747.
Craig WiebeSenior Training CaptainI did my first flight with Cathay on the 747 Classic. On that flight, the captain did his PA in English followed by Cantonese. I remember staring at him and he looked back nonchalantly and said: “It’s my party trick!” He’s Gus Larard, our captain on the flight today.
Ana CruzInflight Service Manager I started my career on the 747-200 with 21 young ladies. Together, we’re called the Jumbo Babies. I’ll miss the 747 very much. I wish I didn’t take her for granted and had taken more photos with her over the years.
Julia LaiFlight Attendant The 747 will forever be special for me because of her ‘S Bunk’ – it’s a unique feature on the 747, and only us juniors can get inside it. It’s a total honour today that I get to serve the last ever passenger 747 flight.
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The dresscode was 1970s. Many passenger made an effort to dress up, including Director People Tom Owen.
Every passenger of CX8747 received a boarding card, a personalised flight certificate and a gift bag.
Mark Sutch General Manager Cargo Sales & Marketing Like many people, the 747 was a big part of my childhood. It’s been a pleasure to have the type as part of my professional life and I felt very strongly that a respectful send-off should be a must. By looking at the great team that helped put the event together I was clearly in no way thinking in isolation.
B-HUJ, Cathay’s first aircraft to land at Chek Lap Kok, and which operat-ed the first ever commercial flight to traverse the North Pole, completed Cathay’s 747 passenger service on 8 October with more than 350 staff onboard. The charity flight raised more than HK$200,000 for FlyPink.
Martin Cullinane, Senior Captain, CX8747 The enthusiasm of everyone involved – both the company and the wider public – made the flight very special, and a memory I will have forever.
5
CX WORLD
Sally WongSenior Technical Services Engineer I’ve been working on this aircraft since the day I joined. I started my training with the 747 flight control system, which uses cables and pulleys to enhance control; but there’s no denying there’s plenty of engineering elegance in the 747.
Karl Yam First Officer, DragonairMy dad joined Cathay in the 70s, and today I’m wearing his Arrive in Better Shape T-shirt. My favourite seat on the 747 is one that overlooks the back of the engines – it’s so iconic to me because I grew up with that view!
Mark HoeyGeneral Manager Operations The 747 is an amazing piece of design and engineering. Nothing will be built like her ever again.
The 747 has kept the airline going for half its history. Her job is done and it is very sad to see her go today.
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Hazel Dey, Inflight Service Manager, CX8747 I was very honoured to operate this flight with an awesome bunch of passengers. On the spur of the moment, I did a short 70s dance through the cabin to tell passengers to fasten their seatbelts! Every crew felt honoured – and sad – to operate the last flight...
Gus Larard, Chief Pilot Boeing and commander, CX8747The last passenger flight for me was a pause for reflection, and an acknowledgement by everyone onboard who watched, of the remarkable job so many of our people do to keep the 747 fleet flying. The Queen of the Skies lives on. It was a great honour to fly on behalf of a crucial part of the team – our hard working 747 pilots. Blue skies.
Scan the cover of this magazine to animate the
cover image.Simply download the
Aurasma app on Android or the App Store, follow ‘Cathay Pacific’ to enjoy an AR experience.
Watch a surprise video
tiny.cc/Cathay747
Facts about B-HUJ The 747-400 that operated CX8747
• B-HUJ was the last 747-400 passenger aircraft delivered by Boeing to Cathay Pacific on 23 May 1995
• B-HUJ was the first commercial aircraft to land at CLK on 6 July 1998, after flying the world’s first transpolar flight from JFK. At the time it was the longest non-stop passenger service at 8,590 milles
• B-HUJ operated the very last 747 revenue passenger service on 1 October 2016 from Haneda to Hong Kong. She touched down at 13:54 Hong Kong time
• B-HUJ was the ‘press plane’ for US President Bill Clinton’s visit to China in 1998
…flown enough miles to
fly to the moon and back 110 times
Martin Cullinane, Senior Captain, CX8747 The enthusiasm of everyone involved – both the company and the wider public – made the flight very special, and a memory I will have forever.
Captain Gary Standen,commander of CX391: “I am lucky that we still fly 747 freighters, so I still get to see Jumbos in the Cathay livery.
I think our passengers will miss the smooth and fast ride of the 747, especially in First Class up front and undisturbed.”
6
747 RETIREMENT
Final revenue flightsB-HKT, B-HUI and B-HUJ were the last passenger 747s at Cathay. Together with their predecessors, the Classics and the -300s, they have carried more than 160 million passengers around the world. Our 747 passenger service culminated on 1 October, when B-HUJ operated CX543 from Tokyo Haneda to Hong Kong.
What happens next after saying goodbye?What will happen to these 747s now?B-HKT will fly to Victorville, USA on 21 October; both B-HUI and B-HUJ will go to Bruntingthorpe in the UK. The first will depart on the 27th, and the next one will be sometime in November.
What are the aircraft doing there?The aircraft will remain on the Hong Kong register for no longer than three months, allowing Cathay to remove some valuable components – such as some engines and flight control actuators – which can be recertified for use on our 747 freighter fleet.
After we have recalled the parts we want, the aircraft will be deregistered and the process of parting out and material salvage begins. Will the planes be painted over when they leave Hong Kong?The aircraft will be de-branded only after arrival at their final destination. How come some aircraft get painted over and these three don’t? As a rule of thumb, if an aircraft was sold or lease-returned before leaving Hong Kong, it would de-branded before leaving Hong
Kong. As long as an aircraft is still owned by Cathay, it will remain in Cathay livery. On a personal note, how do you feel about these three leaving our fleet?I have worked on the 747 ever since I was an apprentice engineer in the UK. The 747 is the one aircraft that I felt I really knew. Although it may have been overtaken by technology, for me, and many others, the 747 will never be bettered.
Tony Britton is Aircraft Project Manager – Lease Return & Disposal
B-HKT | Beijing | 28 Sep B-HUJ | Haneda | 1 Oct
Daryl Chapman (inset), aircraft photographer, was on the ramp to document B-HUJ’s arrival at HKIA: “I’ve travelled on all Cathay’s 747 models. I’ve also photographed many of them since the Kai Tak days, including some of the -400’s delivery flights.
Being on the ramp to shoot B-HUJ’s last arrival is the best way for me to say goodbye.
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B-HUI | Haneda | 30 Sep
CX543 passenger Cath Beacher: “When I booked my flight, I had no idea that it was to be the final few flights of the 747 fleet.
Our captain welcomed us onboard with a short but poignant PA. Many passengers were saddened to hear that the 747 has come to the end of an era.”
“Many of you may know that in three days, Cathay will retire its 747 fleet. I’ve been flying this wonderful plane for more than 25 years, and I’m flying her for one last time today. A bitter sweet departure for us all.”
Boarding PA by Captain Mike McConnell
ISM Charity Armas of CX391: “I began my career with the 747, and the Jumbo will forever have a very special place in my heart.
I have many happy and funny memories on the Jumbo, and your legacy will live on in us.
Rest your wings, farewell, old friend! ”
Our 747 liveries
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CX WORLD
On-time performance
Traffic vs capacity (CX + KA)*
Passengers carried 2,975,161 -3.8%Passenger load factor 86.8% -1.8ptASKs (000) 12,457,876 -0.8%Freight carried 153,733 3.8%Cargo load factor 63.3% 2.7ptATKs (000) 2,567,963 -1.8%
* Figures for Aug16
Performance index
Publisher Tom OwenManaging Editor Mark Tindall
Editor Kawai WongProduced by the People Department
8/F North Tower, Cathay City, HK PPL#[email protected]
Fuel priceRolling 6 months
May16 Oct16
Sing Jet Kerosene
ICE Brent
70 60 50 40
7
Mar 1978 Cathay buys its first Boeing 747-200B
The 747 storyIn 1979, when our first 747 was scheduled to arrive at Kai Tak, Hong Kong was hit by a strong typhoon. To avoid damage to the aircraft, then Engineering Director Stewart John put a plane-load of HAECO men onboard and sent VR-HKG away to Taiwan to wait until it was all blown over. From VR-HKG to B-HUJ, the Cathay passenger 747 ran the show for more than 37 years.
31 Jul 1979The Hong Kong Police Band cele-brates the arrival of our first jumbo – VR-HKG – at Kai Tak
Jun 1980Traffic rights are granted to Cathay to operate the London route. A month later, our 747 touches down in Gatwick for the first time
Jun 1985Our first 747-300, VR-HII joins the fleet
Rick Fry (pictured far right) – now Simulator Instructor, delivered VR-HII: “We took off out of Seattle, flew outside territory limits to transfer the aircraft with all the bankers and lawyers on board.
We then flew to Vancouver for an official ceremony. Once we were airborne we had a Learjet chasing us taking photos – these were the official Cathay photos and TV ads for the next few years.”
Mar 1992Personal television arrives in First Class, followed by the Nintendo Super NES launch in 1994
1994Smoking is banned on all European flights operated by 747s
Inflight Service Manager Josephine Rafudi (pictured inset) recalls: “When smoking was still permitted onboard, the smoking and non-smoking seats on the Upper Deck were just one aisle apart, which hardly made any difference!
Shortly after takeoff, our first duty was to offer cigarettes to our passengers. Imagine the upheaval when smoking was first banned!
6 Jul 1998CX251 to London becomes the last flight to depart Kai Tak; CX889 from New York becomes the first to land at Chek Lap Kok, see page 3
1999First Class flatbed launches
B-HOP cockpit returns to Cathay CityOn the same day as B-HUJ took passengers to the skies for the final time, work began in the Headland Hotel on 8 October to install the salvaged flight deck of B-HOP – Cathay’s first 747-400*.
One of our 747 captains had a brainwave when he visited Bruntingthorpe in 2015: “I saw an oppor-tunity to preserve something unique for our 747 fleet. All I did was make a suggestion to Chris Gibbs (Engineering Director), and I’m extreme-ly grateful that he saw the potential and really
Mar 2011A Jumbo aircraft pull at HKIA breaks a Guinness World Record
Clockwise: B-HOP’s cockpit on display in the Headland lobby; installation on 8 Oct; the cockpit being lifted from the fuselage.
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“Lettuce sandwich” various, until 1994
Brushwing various, 1995
Unique lettuce sandwich ZK-NBS, 1989-1991
*Leased from Air New Zealand
50th anniversary 747-400, 1996
Spirit of Hong Kong B-HOX, 2000
Asia’s World City B-HOY, 2002
Spirit of Hong Kong 97 B-HIB, 1997
Silver Bullet B-HIH and various, 2006
First Boeing Converted Freighter, B-HOU, 2006
Hong Kong Trader B-LJA, 2011
pushed it through.”ENG’s Patrick Long, CCD’s Grace Lee, PSD’s Irene
Ip, Keith Chan and Edmond Chang then worked to support the logistical and approval process in shipping the cockpit back to Hong Kong, in addition to selecting a location in Cathay City for a permanent display.
Thanks to our passionate people, Lantau now boasts a new tourist attraction! Find out more about what happened to B-HOP on page 13. *B-HOP was second on the production line after B-HOO, which was used by Boeing for engine certification. B-HOP thus became the first 747-400 to be delivered to Cathay.
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NEWS
The way ahead
What is it?My Compass is an identity and reference point that will connect all elements of the employee experience – helping our employees navigate their careers from the time they join the company to retirement or when they exit.
In the years to come, the My Compass platform will become the go-to source for career, performance and personal information, with lots of self-service functionality.
Why a Compass?A compass is a navigational tool, which links neatly with our broader business purpose of helping people get to where they need to go.
We know that navigating through the complexity and challenges of our airline isn’t always easy, but the My Compass platform will ensure this navigation process is a little easier in the future.
When and where will I see the My Compass identity?From the end of November, all Brushwingers – new joiners in Cathay and Dragonair – will see the compass identity on our new onboarding technology platform, to be etched in the far left of screen.
This is the logical place to introduce My Compass, as it’s the very
outset of their career journey with Cathay Pacific.
You’ll also see the compass identity on our new Performance Management platform being launched on 3 January. On this platform you’ll be able to track how you are performing, where you can improve, and access some new self-development resources.
What is coming next?In the coming months and years, a single My Compass site will be developed that will include much more than onboarding and performance management.
There will be also be information about our job descriptions, development programmes and career paths, job opportunities, our employee benefits and a range of self-service facilities – some of which are currently available on PeopleCX.
We have a lot to do to work on our development programmes, reward and recognitions strategies, career frameworks and of course the underpinning technology. My Compass is just getting started. By 2020 we will have a fully functioning single platform.
My Compass is the new platform that will help our people navigate their careers in the airline
• New platform for Cathay and Dragonair people to connect all elements of employee experience
• My Compass to become a single source for all career and personal information
• Fully functioning platform to be ready by 2020
Tom Owen Director People The development
of My Compass will be a key priority for the People Department in helping to transform the employee experience at Cathay Pacific over the next few years.
The work on My Compass will run parallel to continuing improvements to our work environment, communications and engagement, and recognition strategies.
Our intention is to put as much work into our employee experience as we do our customer experience, and My Compass will be a critical component of this work.”
On-time performance is key in our promise of a Life Well Travelled to our customers, but all the challenges that are faced by the airline industry have taken a toll on Cathay’s OTP. In view of this, our Service Delivery teams have been taking a hard look at our frontline operations to enhance operational efficiencies and drive up OTP.
“I’m happy to see that our cross-departmental efforts have so far resulted in a 13% year-on-year improvement to our OTP,” says Director Service Delivery James Ginns. “One of Service Delivery’s key focuses this year is to get our OTP back on track.
“Our people have put in a lot of hard work to optimise our ground time; and in parallel, this year’s Service Leadership Forums, that have been co-designed, co-organised, and co-facilitated by Airports and Inflight Services, have been aiming at connecting our Service Leaders across the network to ensure we have an OTP culture which is aligned with Service Straight from the Heart.”
Manager Training & Development Elaine Champion says: “We have a very strong service culture, and we need to couple that with a strong operations culture to ensure we are delivering the best possible customer experience.
“Ultimately, strong operations coupled with SSFTH will
Ground and air service leaders put heads together to improve OTP
help us enable a Life Well Travelled for our passengers.”This year’s Service Leadership Forums saw 37
workshops held over three months, with 1,900 ground and air leaders, comprising ISMs, ASMs, MODs and ground handling partners around the world, getting together at Dragonair House to discuss how to drive OTP while hustling safely.
“Our frontline leaders really needed the time to engage with each other,” says Elaine. “What we realised is that both our ground and air leaders can learn a lot from each other and the time was spent doing just that. Synergies built in the classroom will no doubt play out in our daily operations – all contributing to the improvement of our on-time performance.”
“The forums have been about empowering our leaders and working together to achieve a common goal,” says Steve Lawrence, Manager Training & Development, Airports. “They provided a platform to enable crucial conversations where our teams discuss the challenges that they face, their needs and how best to support each other in the operational reality. I find it genuinely inspiring, seeing our people’s commitment to help the airlines grow.”
• 1,900 frontline leaders gathered at Dragonair House over a period of three months• Service Leadership Forums served as a platform for teams to discuss challenges and how best to
support each other in the operational environment• Aim of forums had been to improve on-time performance while staying true to safety and Service
Straight from the Heart
The 2016 Service Leadership Forums were entitled “Hustle. Safely”. This is the first time in the forum’s history to have all the frontline leaders from across the airline group gathered at Dragonair House.
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Service Straight from the HeartOn 14 August, as CX568 was descending into Kansai Airport, a passenger accidentally let a platinum ring slip off his finger and fall in between the seat.
He tried to get the ring out by himself but to no avail, and he eventually sought help from the cabin crew.
Realising that it was the passenger’s wedding ring that had gone missing, the Business Class crew, including Senior Purser Tomo Matsumoto, Flight Pursers Iris Chan and Janet Tejada, and Flight Attendant Kelly
FEEDBACK
Cathay’s Got TalentCathay City colleague
With the rise of TV talent shows, will the Cathay Club team consider reformatting the annual Cathay/Dragonair Singing Contest to give the stage to colleagues who show talents in other performing areas?
In Cathay we have plenty of accomplished comedians and dancers, whom I’m sure would appreciate an outlet to be recognised for their extracurricular activities! Jessica Chan, Manager People Services, replies: Indeed we have been running the annual Singing Contest for many years now, which remains very popular, and the Cathay Club will be happy to review the feasibility of reformatting this to a Cathay’s Got Talent show. Thanks for your suggestion!
Editor’s note: The 2016 Singing Contest final will be held in the Cathay City Auditorium on 9 December. The deadline for enrolment is 26 October – see Zone Highlights on IntraCX for details of how to take part.
The limited supply of conference rooms has long been an issue at Cathay City. There are too many unnecessary meetings and people tend to book rooms that they don’t really need.
Can we look into the array of off-the-shelf booking apps that can be integrated with Outlook? Moreover, there needs to be a restriction placed on individuals who repeatedly book the same room within a calendar day or week. Simon Sing, Project Manager in Property & Services, replies: In view of the considerable demand for meeting facilities, a few measures will be implemented to make it easier for colleagues to find a conference room. Some measures are already in place, including a booking period up to 21 days and a maximum of two hours for each booking session.
Upcoming new measures being introduced from 1 November include: restricting conference room booking to Cathay people only; random checks by JLL to check bookings against room utilisation. Those who accumulate three “no shows” will have their booking privileges suspended for 30 days.
Conference room conundrumREV colleague
A leg up with Lego?Star letter winnerAHQ colleague
I would like to suggest that we reach out to Lego to collaborate on producing Cathay/Lego crossover models for different aircraft types.
I think this would be especially welcome for souvenirs to mark the retirement of our passenger 747s and to help celebrate our
70th anniversary. They could be sold as exclusive inflight sales items or used as promotional items.
Having such models would help to boost our brand and corporate image in the Hong Kong market and would help to attract interest on social media similar to Lego collaboration projects with brands such as Ferrari and Porsche.
I’m sure such crossover models would also be very popular with aviation enthusiasts.
Jessica Lee, Brand Development Manager, replies: This is a great idea and moving into 2017 we have in place a new merchandise strategy which involves working with other brands to produce different types of collectibles and merchandise for the Cathay Pacific Group.
We have initiated discussions with Lego in the past and will evaluate how this fits in with our merchandise selection.
We will be sure to share other ideas with everyone to gather thoughts and interest as we begin to develop new products.
Win a Business Class wine!
The winner of the CX World Star Letter scores a bottle of Dow’s Late Bottled Vintage Port 2011.
Only produced in the most outstanding years and made in small quantities, Dow’s Late Bottled Vintage is aged for between four to six years in large wooden vats in order to develop a deep complexity and smooth tannins.
The 2011 LBV shares the same vineyards and winemaking as Dow’s 2011 Vintage Port, which was considered the best wine in 2014. Truly an exceptional port, Dow’s 2011 LBV delivers great fruit on the nose and palate, and enough power to pair wonderfully with dark chocolate or strong cheese.
Got any suggestions, questions or interesting observations to share with CX World? Write to PPL#COM!
Hui, pitched in to help.“We did our utmost to search for the
ring but still failed to locate it,” Nicola Tang, Inflight Service Manager, says. “We thought it must have been stuck inside the seat.”
Upon landing, Nicola immediately paged the engineer for assistance. Two Cathay engineers and two contracted mechanics from Swiss Port Japan were despatched to help.
“We dismantled all removable parts - covers, plates and fillers – and searched
thoroughly using even a fibrescope, which is normally used for aircraft maintenance,” Yuji Hori, Engineering Manager Osaka says.
After 30 minutes, engineer Yasuhiko Ota found the ring around a wiring harness.
“It was a rather tricky location but Mitsumura-san from SPJ managed to handle the delicate retrieval, picking up the ring and returning it to the passenger,” Yuji-san explains.
The passenger was very appreciative of the effort and extended his warm thanks to the engineers before leaving the aircraft. Passenger with Mitsumura-san (right)
@ P
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Rebranding is an intricate undertaking. While focusing on areas for improvement, modernisation and development, it is important to carry the heart of the brand forward in a way that captures its spirit.
The launch of Cathay Dragon presents the Group with opportunities to deliver a seamless experience to passengers.
Though its network will focus more on regional routes in Asia, Cathay Dragon will have a closer alignment with the brand values, design philosophy, customer centricity and visual identity of Cathay Pacific.
The two airlines will be united by a single website and mobile app, a shared loyalty programme through the Marco Polo Club, a single Customer Relations Department, consistent signage in airports, and shared award-winning lounges.
“Many of our passengers have experienced both airlines,” says Ruaraidh Smeaton, Manager Brand. “While the airlines’ services will be more closely integrated, Cathay Dragon flights will include soft features with their own distinct personality that embodies its contemporary Chinese brand pillar. This includes everything from food and refreshments to inflight shopping, all experienced on journeys to over 40 regional destinations.”
Read on to learn more about the launch of Cathay Dragon and its impact on touchpoints throughout the passenger experience.
Building a seamless experienceCathay Dragon countdown
Rewarding loyal passengers
Customer-driven lounge services
New single website
Consistency in the cabin
Unified airport signage
With the launch of Cathay Dragon, Marco Polo Club members will continue to earn club points as they do today: by flying in eligible fare classes on Cathay Pacific, Cathay Dragon and oneworld airlines.
Club points will continue to be calculated based on the airline, cabin, fare class and distance travelled. The more club points earned, the higher the status, as members move up the ranks from Green to Silver, Gold to Diamond.
Club members will continue to enjoy exclusive benefits whenever they fly on Cathay Pacific and Cathay Dragon – including access to priority check-in and boarding as well as flexible, family-friendly services, and entry to premium lounges worldwide.
Continuing the theme of other brand developments such as signage, lounge design and online reservations, the launch of Cathay Dragon will entitle Marco Polo Club members flying both airlines to enjoy a more seamless journey, from booking to baggage claim.
The launch of Cathay Dragon will involve shared access to Cathay Pacific and Dragonair lounges, and all previously Dragonair-branded lounges will join the wider group as Cathay Pacific lounges. These include facilities in Beijing, Shanghai Pudong, Kaohsiung and Gate 16 at HKIA.
Passengers travelling on either airline will enjoy the same lounge space wherever they encounter the Cathay Pacific brand.
“Our aim is to make our passengers feel like they are at home when visiting a Cathay Pacific lounge,” says Sabrina Klick, Worldwide Lounges Manager. “Even with the shift of brand presence, we endeavour to offer a consistent lounge experience.
“We want to create an environment that makes passengers feel relaxed and refreshed,” says Sabrina, “a space that focuses on wellbeing to embody our brand ethos and our commitment to a Life Well Travelled.”
As Dragonair logos are replaced, the team will introduce the changes to passengers, ensuring sufficient signage is in place to avoid any confusion.
The Gate 16 lounge is currently closed for renovation and will reopen in 2017.
Given the hundreds of travel and booking apps passengers can choose from when it comes to planning their journey, airlines need to take control of the booking process by delivering online apps that offer a more holistic brand experience.
Cathay Pacific and Dragonair have operated separate booking systems to date, with individual websites and online portals, along with separate promotions for holiday offers.
To deliver a more consistent experience, and present a more cohesive Group brand, the Cathay Dragon launch will be accompanied by a new, unified online presence, starting with a single, shared website for both airlines.
The final website will be complete in the New Year, but from 21 November, customers will be able to make reservations on both airlines from the same website, and will be notified of their chosen airline during the booking process.
The development of a mobile app with subsections for Cathay Dragon will also help to capture a wider audience, while special offers involving both brands will be showcased to all customers.
One of the most important touchpoints for any customer is the experience they enjoy on the aircraft, and this will be a key part of providing a seamless journey through the rebranding.
“We already share many aspects of aircraft interiors, seat design and inflight entertainment between Cathay Pacific and Dragonair, and that will continue with the change to Cathay Dragon,” says Rachel Khong, Manager Product - Premium Cabin & Ground.
“Our goal is to have most of the physical and tactile touchpoints
At the airport, a brand identity must take into account its visual surroundings, architecture and the local design style. It must grab people’s attention, presenting vitally important information and allowing passengers to orient themselves in the airport and encounter the brand’s values through its displayed identity.
For Cathay Pacific and Cathay Dragon, this means presenting signage and updating airport stationery and boarding passes to convey a premium, welcoming and contemporary look for passengers.
By sharing the brushwing across visual collaterals, the Airports team is able to drive economies of scale for stationery, bag tags, stickers and more. Passengers will also recognise the Cathay brands as being part of the same airline group.
Signage at check-in desks and boarding gates will reflect each airline’s brand colours as appropriate, as well as the shared colours of cabin classes, to assist passengers in navigating the terminal and aircraft.
The Cathay Dragon branding will also extend to boarding passes, to help reinforce the new identity and avoid passenger confusion.
reinforce the seamless customer experience as our customers transit from one airline to the other.”
Rachel says there will be a continuation of the airlines’ existing design practices for inflight items, which not only helps to boost the appeal to customers but also helps the bottom line.
“Developing cabins for two airlines at the same time will result in efficiency and economies of scale in terms of design, supply, part management and maintenance,” she explains.
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OUTPORTS
Station updates
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Outport people
“Thank you very much 747, I love you!” exclaimed Haneda Aircraft Engineer Higashi Ihoto (pictured left), whose life has been intrinsically linked to Cathay’s 747-400s. “I want to give the 747 a kiss!” he said, after flying to Hong Kong on 8 October to be a passenger onboard the Special Farewell Flight.
“My wife has always said that my first love is aeroplanes, and she was the second. And with the arrival of my granddaughter, my wife has been displaced to the third!” Higashi-san laughed. “My wife knows me very well!”
Higashi-san has every reason to be so fond of the 747. For starters, he was the engineer who took delivery of Cathay’s first ever 747-400, B-HOP. Higashi-san remembers the experience as his “greatest memory”.
“On the delivery trip, Boeing threw a big party in Seattle Tower. At the end of the night, we each took home a bottle of wine made from the vineyard of a manager at Boeing. I still have the bottle at home, I don’t think I’ll ever open it!” says Higashi-san.
Higashi-san feels privileged to have been chosen to deliver B-HOP, saying: “I was very young at the time, and it was a big responsibility. After the initial flight, B-HOP had some teething problems as all new aircraft do. I remember we were always busy fixing the aircraft on the first few flights. But after the gestation period, the plane became very reliable.”
To service the 747-400 engines, Higashi-san recalls that engineers had to climb inside through the exhaust at the back: “We would always re-emerge all greasy and dirty!”
The 744 holds a very special place in Mr Higashi’s heart, as his retirement synchronised with the aircraft type he helped introduced into the fleet.
After signing off B-HUJ’s final transit in Haneda on 1 October, while wearing his vintage engineering epaulettes, Higashi-san became a passenger onboard CX8747, Cathay’s very last 747 passenger flight.
Higashi-san says: “I feel very sad today; I love the Jumbo very much.”
Going full circle on the 747
1 DUBAITeams become performance-focused The Dubai team hosted a new training workshop, Leading High Performance Teams, for our people from South Africa, Bahrain, Saudi Arabia and Dubai.
On 5-6 October, more than 34 participants attended the workshop series led by People Development Manager Jesse Lui and People Manager, South Africa Charlene Moses. The participants spent time learning the latest techniques in people management and development. The workshops set the stage for everyone to align with the company’s vision for a more performance-focused, accountable and agile workforce.
2 TAIPEI Centralised load control celebrates 100,000th safe flight In May 2013, Taipei became the first centralised load control operation outside Hong Kong. The Taipei centre is one out of three Cathay facilities that manages the weight and balance data of more than 10,000 flights per month to ensure safe operations. And on 3 October, the centre ushered in a significant milestone by handling its 100,000th safe flight.
“We are delighted to celebrate this achievement,” shares Bobbie Chan, Assistant Manager Centralised Load Control, Taipei who leads the 35-strong team. “Close collaboration between ports and building mutual trust between colleagues are critical to our role as the guardian of flight safety. Thank you to everyone in the CLC team for their commitment and dedicated effort.”
3 AUCKLAND First self-service bag tagging in Southwest Pacific launchesAs the rollout of our Future Airport Experience continues across the network, Auckland became the eighth airport to offer customers a self-check-in and bag tag-printing service on 4 October.
“It’s really exciting to be the first in Southwest Pacific to offer this service,” says Nathan Rogerson, Airport Services Manager, Auckland. “Straight away we had great feedback from our customers as the service has improved the efficiency of their airport experience. Together with the arrival of the Airbus A350 in November, Auckland is closer to bringing about an exceptional experience to our passengers.”
4 CHINA Key opinion leaders share their travel wisdomThe China team launched a nationwide key opinion leader sharing campaign with a goal to enhance interaction with fans. So far, three events have taken place in Wenzhou, Chengdu and Kunming.
In Wenzhou, a radio DJ shared her experience of driving abroad and offered insights to plan a road trip in the USA. Over in Chengdu, a renowned travel blogger spoke about her journey in India and encouraged fans to explore the country’s cultural treasures. And in Kunming, two key opinion leaders and one local Cathay colleague talked about their travels in Japan, South Korea and Hong Kong. All the events were very well-received!
Jane
Divi
nagr
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Cathay’s first 747-400 gets a second homeWhere’s the nose of B-HOP’s cockpit that is now displayed at the Headland? Here’s where...
• Parts of B-HOP have been incorporated into an educational display in the UK• Sections salvaged after the aircraft was broken down in Bruntingthorpe • Goal is to cultivate interest in aviation engineering
Other Cathay items that have come into JCB’s possession include the fuselage and nose door from VR-HVY – the original Hong Kong Trader and Cathay’s first-ever 747 freight plane – and the flight deck from B-HIH, which was the last 747-200 delivered to the airline.
“Again, all of these were in immaculate condition,” Mark says.Currently, the general public is not able to view old the Cathay items, “but we are looking to invite
specific groups in conjunction with the academy,” Mark says.
The news that the cockpit from B-HOP, Cathay’s first Boeing 747-400, is to be given a permanent home in Cathay City (see page 7) has been warmly welcomed by colleagues.
Staff will be intrigued to hear that other parts of the aircraft have also been put to good use, being incorporated into an educational facility in the home town of UK construction-vehicle giant JCB.
The JCB Academy is a co-educational secondary school in Rocester, Staffordshire, that is part of the UK’s University Technical College programme.
The academy specialises in engineering and business qualifications for 14-18 year-olds and is sponsored partly by JCB, Rolls-Royce, Toyota and train manufacturer Bombardier.
One unique feature of the academy is its Aviation Wing, which features a display of aircraft equipment retrieved mainly from former Cathay 747s.
JCB, which has recovered and recycled a number of Cathay aircraft previously, took possession of various parts of B-HOP after it had been parted out at Bruntingthorpe in September 2014.
“It was in superlative condition, as if it had just completed its first flight from Seattle on 8 June 1989,” says JCB Director Mark Bamford.
“JCB carried out superficial work but credit has to be given to the high standard of Cathay Pacific maintenance.”
Mark has an engineering and manufacturing background and has always had a financial interest in major airlines – and a close interest in Cathay in particular.
Key parts from B-HOP have found a new home in the UK, where the nose cone, the winglets and Cathay Pacific wordings have been salvaged as part of an educational display.
WHO WHAT WHERE
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1. Does it feel special to be a woman in engi-neering? I was good at maths and science at school so it seemed natural that I pursued engineering. I have been proud to be a female engineer for over 35 years!
2. We hear you are the sporty type – which sports do you enjoy? I like all kinds of sports but recently have been en-joying golf, tai chi and badminton. I was selected to play in the middle school basketball team and the intense and disciplined training made exercise part of my life.
3. Golf and badminton seem very different! I am a passionate beginner in both sports. I began playing golf to support an engineering charity event but fell in love with the sport because it’s both strategic and physical – and you can enjoy natural beauty while having fun with your mates!
4. Do you compete in tournaments? I was happy to contribute to the Engineering team’s win in the Cathay interdepartmental championship last month! I will play in the inter-hong tournament next month.
5. How often do you get to play badminton? I try to have a weekly badminton game at Dakota’s either at lunch or in the evening.
6. And now you’re doing tai chi… what’s the attraction? There is a strong tai chi culture in Cathay that can be traced back more than 30 years, and that made me curious. Tai chi is dubbed as “medication in motion” – it helps me to maintain strength, flexibil-ity and balance. 7. How do find so much time for so many ac-tivities? These activities are essential for me to get the right balance between life and work. This is one of the great things about the Cathay culture and some-thing I’ve benefited from since joining the Cathay family.
8. You’re also an avid reader. Any recent rec-ommendations? Into Thin Air for leisure reading and From Good to Great for leadership learning.
One minute with... Lily Liang, Head of Aircraft Projects, ENG
The Asia Miles team has discovered the secret to staying energetic and focused.
Every Wednesday lunchtime, a group of colleagues gathers in the sports hall of Dragonair House to dance Zumba to pulsating Columbian music – and leading them through the routine is Corinna Kwan, Head of Marketing Development & Partnerships.
Corinna, who has been with the CPL team since it was part of Cathay’s operations, is a licensed Zumba instructor and has been running the free dance class for almost two years.
“I was looking for a hobby that could keep me healthy and fit in the long run. After trying many different activities I was introduced to a Zumba session and fell for it instantly,” Corinna says.
Zumba is a dance fitness programme that was created in the 1990s and has since become popular around the world. The choreography incorporates dance and aerobic movements, performed to vibrant Latin American tempos.
“It’s a great way of exercising,” Corinna explains. “It has helped me to relax and improve my coordination, and allowed me to maintain a healthy work-life balance.”
As she began to devote more and more time to Zumba, Corinna qualified for an instructor’s licence in late 2014 with
The rhythm of life
the aim of inspiring more people to take up the activity.“Zumba has a positive impact on your body toning – and
it’s hard not to enjoy the upbeat and energetic atmosphere in class,” she explains.
“I am very happy to share my passion with my Asia Miles colleagues. The beauty of Zumba is that it works for anyone, regardless of age or gender.”
Corinna is delighted to see that people from other companies in the Cathay group are now joining her classes.
“I really wish more colleagues and friends would come along and enjoy the benefits of Zumba!” she smiles.
Email her at [email protected] to find out more.
Surprises in store for MayChauffeur, flash mob, and a big lunch. May Tham’s eventful last day after 38 years of service
May Tham’s last working day at Cathay was full of nice surprises, and it all began when she set off from home.
“I was walking towards the bus stop as usual, but then I spotted a limousine waiting by the roadside. I thought, that was unusual!” grins May, former Marketing Officer, who retired on 21 September after 38 years of service.
“A chauffeur approached me, took his hat off, bowed politely, and invited me into the car.
“I took a closer look and discovered it was Julian Lyden, our General Manager, who was accompanied by Catherine Chan, Marketing Manager Events & Promotions.”
The limo headed straight for Cathay City and stopped in front of the Headland Hotel. As May entered Cathay City through the turnstiles outside Dakota’s, May was ambushed by a flash mob – all of whom were May’s colleagues from Marketing. They all wore T-shirts printed with “Good Morning, May May, We Love You”.
When she got to the Marketing office, May was asked to swap seats with Grace Cheung, Manager Global Marketing Communications. May says: “When I switched on the computer, there was a slideshow of many memorable photos taken over the years.”
Later, some 130 people attended May’s farewell lunch at Lion Rock Cafe, including colleagues from different departments and even former Cathay staff.
“A huge thank you to all my colleagues for their kindness – it really made my day!” she says.
Happy retirement, May! It was a special day for May as she was entertained by a flash mob
(top), enjoyed a limo ride (centre) and had lunch with 130 colleagues.
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Brushwingers...
Hello everyone! I am from London, to be more specific from a town called New Malden which is also known as
Korea Town in the UK for its dense Korean population – actually one of the highest outside Korea!
I have many favourite travel memories – high on the list is climbing Mt Fuji and staying the night there, having breakfast in Figiac in France, and taking the Star Ferry here in Hong Kong.
A Life Well Travelled to me means going to the places you’ve always wanted to visit all your life.
I am quite a big fan of wines and I’m currently taking Wine & Spirit Education Trust (WSET) courses. My
dream place is to be on a boat in the middle of a turquoise sea with a glass of wine in hand!
My dream job is to work as a divemaster during the day, and managing a beachside bar in the evening... I went on a diving trip in the Maldives recently and it was one of the most fascinating experiences. It felt absolutely awesome to swim with sea turtles, dolphins and sharks!
Say hello to some of our new people at Cathay!
Duane Harrison, Assistant Manager, UX & UI, Digital Retail
Portia Chan, Assistant to General Manager Digital Transformation
1. ONWARDS AND UPWARDS: After 21 years in Engineering, Head of A350 Project Bob Taylor moves on to look after the Operations Enhancement Project. 2. NETWORKING: Engineers from different sections gathered to get to know each other better over lunch. The fun and informal catch up over dim sum served to enhance collaboration between teams. 3. FLYPINK: People at Cathay from cadets to ground staff and office colleagues are supporting the FlyPink initiative in different ways. When the charity sale reached HKIA, the pink ribbons were sold out in just a day, see page 3 for more! 4. CATHAY DRAGON BUZZ: Airport leaders were in town for a Service Leadership Forum, and they were surprised to receive some Dragonair memorabilia before the airline’s branding changes to Cathay Dragon. 5. LOYAL SERVICE: Frankfurt’s Customer Services Officer Sabine Heidenreich celebrated her 30th year with Cathay Pacific!
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Memory board
Outports Our people got creative with their own 70th anniversary campaigns
70TH CELEBRATIONS
Here’s how we celebrated the 70th anniversary of Cathay
across the network!
The 70th anniversary display provided a backdrop for team photos. Clockwise from top: the People team; the 70th anniversary working team; the Airports team.
A recreation of the Peninsula hotel ticketing counter from the 1950s proved very popular with our people.
People wrote their own Cathay stories on special postcards and stuck them on the memory wall to share with colleagues.
ISD’s new blood took a break from class. Thousands of photos were taken throughout the
campaign.
Confectionary corner! So many cakes around the network...
Clockwise from top left: Milan’s catering team surprised the crew of CX234 with a cake; cupcakes in Dubai and Wuzhou’s cake; the Vancouver Airport team; Toronto Sales team; Rome; Milan office; Newark Airport team
They could also view a visual timeline of Cathay, charting the airline’s milestones over the past 70 years.
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