Fargo MilkmenEric Johannes and Joe Bronzo

• Hockey is popular in the state and surrounding areas

• Other close activities include restaurants, golf courses, amusement parks, zoos and museums

Location• KeyCorp Center• Fargo, North Dakota• Most populated city

in ND- 97,000 people

• Average ticket price is around $60

• Executive suites and box seats can reach up to 300 dollars

• Median age of avid fans is 39 years old

• Targeted at the entire family as well

• 31st team in the leagueo 16th in Western Conference

The National Hockey League

• Average income in the city is $70,000o best places surrounding the city- $90,000

City Information

• Low crime rate• Median age of

30 years old in the city

• Median age of areas surrounding city is 37

• Fargo Theatre• Fargo Air Museum• Red River Zoo• Amusement Parks• Casino• North Dakota State University• Golf Courses• 21 hotels found within miles from the center city

Nearby Attractions

Mr. MilkmanMascot

Uniform and Logo

Arena will feature a clear retractable dome

• Will make you feel like you are watching the game outside

Enough seating for 19,786 people to fit comfortably

Stadium Design

Green Construction Elements• Solar Panels incorporated with the

sunlight shining through• Zambonis will utilize the old kitchen

grease as fuelGeneral Technology

• Back of headrests will feature screens displaying the scoreboard, instant replays, scores from around the league, team and player stats and food and beverage order

• Heated seats for when the dome is retracted so you stay warm even in those cold winter days

• Cup holders will have be refrigerated so beverages stay cold for the entire game

Stadium Technology

Stadium Photos

Marketing Strategies• Getting sponsored by Key Corp

• Selling Merchandise

• Selling group ticket packages and special offers

• Every 3 tickets, get the fourth 1/2 offo first week of season

• Bobblehead nighto first 2,000 kids o opening night only

• Shoot puck from goal lineo lucky fano specific section and rowo win $25,00 check from KeyCorp

Promotions