3
4/3/16, 4:46 PM Farm to Table | THE MARK | Washington Restaurant Association | Our mission is to help our members succeed Page 1 of 3 http://warestaurant.org/blog/farm-to-table-the-mark-2/ What are you looking for? March 7, 2016 Farm to Table | THE MARK Lisa Owen is a chef with a mission. She’s also the owner of The Mark, a restaurant that’s been in operation for 15 years. Food, for Lisa, can be either a curse or a blessing: it can give life, or take it away. Knowing that she named her restaurant after her stepfather who died of cancer (which she attributes to food-related causes), I imagine that the name is highly symbolic. From the perspective of personal context, The Mark is more than a mere business, it’s a line drawn in the commemorative sand of her heart. “Most people”, she claims, “sell a little organic food on front of the menu, but on back they are using processed foods and not cooking with healthy oils”. The Mark, in contrast, even cooks with organic oils. Lisa avoids genetically modied food because it’s “bad for your health and will eventually kill you. If you don’t know where it comes from it can – if it’s not healthy – possibly kill you”. Unashamedly matter-of-fact, Lisa compels us, by example, to know where our food comes from. But how about other facets of the farm-to-table movement? Besides promoting healthier food for the individual, how does The Mark reect farm-to-table values beyond the personal scale? Well, her answer is telling: “Sustainable farming is less likely to harm your environment, right?” As if the answer is already implied in the question, Lisa spares no time for explication. Consider this her trenchant critique of a self-destructive culture gravely exacerbated by a thoroughly indierent food industry. “People need to become aware”, Lisa concludes. “It takes a family member to get cancer before people come around sometime”. Meanwhile, she’s going to keep doing what she does, and won’t change – for anyone. For Lisa there’s a bottom line that can’t be negotiated: she won’t sell people food that could cause cancer; she refuses to give someone the same illness that killed her stepfather. A life lost from food is an unnecessary loss. Food should 0 0 0 0 Previous Videos GET THE MOST OUT OF THIS WEBSITE! Government Aairs regulations labor minimum wage technology labor costs Weekly newsletter Was gton Restaurant Weekly best practices Seattle market watch advocacy Tacoma training cos savings health care Education Foundation operations Dine NW industry trends Liquor paid sick leave safety industry leaders hum resources ProStart ACA events mar eting aordable care act digita marketing healthy eating WRA Awards consumer trends nutrition payments taxes GAC L CB workplace safety restaurant workforce legislative session 2015 sustainability KEYWORD TAGS INDUSTRY NEWS RECENT EVENTS Leap year boosts February RPI FULL SERVICE QSR LODGING NEWS ADVOCACY PROGRAMS RESOURCES TRAINING MEMBERSHIP EVENTS Home Foodservice Show Marketplace ServSafe Retro Contact Login About WRA Join/Renew

Farm to Table 9| THE MARK | Washington Restaurant Association

Embed Size (px)

Citation preview

Page 1: Farm to Table 9| THE MARK | Washington Restaurant Association

4/3/16, 4:46 PMFarm to Table | THE MARK | Washington Restaurant Association | Our mission is to help our members succeed

Page 1 of 3http://warestaurant.org/blog/farm-to-table-the-mark-2/

What are you looking for?

March 7, 2016

Farm to Table | THE MARK

Lisa Owen is a chef with a mission. She’s also the owner of The Mark, a restaurant that’s been in operation for 15

years. Food, for Lisa, can be either a curse or a blessing: it can give life, or take it away. Knowing that she named

her restaurant after her stepfather who died of cancer (which she attributes to food-related causes), I imagine that

the name is highly symbolic. From the perspective of personal context, The Mark is more than a mere business, it’s

a line drawn in the commemorative sand of her heart.

“Most people”, she claims, “sell a little organic food on front of the menu, but on back they are using processed

foods and not cooking with healthy oils”. The Mark, in contrast, even cooks with organic oils. Lisa avoids genetically

modified food because it’s “bad for your health and will eventually kill you. If you don’t know where it comes from it

can – if it’s not healthy – possibly kill you”. Unashamedly matter-of-fact, Lisa compels us, by example, to know

where our food comes from.

But how about other facets of the farm-to-table movement? Besides promoting healthier food for the individual,

how does The Mark reflect farm-to-table values beyond the personal scale? Well, her answer is telling: “Sustainable

farming is less likely to harm your environment, right?” As if the answer is already implied in the question, Lisa

spares no time for explication. Consider this her trenchant critique of a self-destructive culture gravely exacerbated

by a thoroughly indifferent food industry.

“People need to become aware”, Lisa concludes. “It takes a family member to get cancer before people come

around sometime”. Meanwhile, she’s going to keep doing what she does, and won’t change – for anyone. For Lisa

there’s a bottom line that can’t be negotiated: she won’t sell people food that could cause cancer; she refuses to

give someone the same illness that killed her stepfather. A life lost from food is an unnecessary loss. Food should

0 0 0 0

Previous Videos

GET THE MOST OUT OF THIS WEBSITE!

GovernmentAffairs regulations labor minimum

wage technology laborcosts Weekly newsletter Washin

gton Restaurant Weekly bestpractices Seattle marketwatch advocacy Tacoma training cost

savings health care Education

Foundation operations Dine

NW industry trends Liquor paid sick

leave safety industry leaders human

resources ProStart ACA events marketing affordable care act digital

marketing healthyeating WRA Awards consumertrends nutrition payments taxes GAC LCB workplace safety restaurantworkforce legislative session2015 sustainability

KEYWORD TAGS

INDUSTRY NEWS RECENT EVENTS

Leap year boosts February RPI

FULL SERVICE QSR LODGING NEWS ! ADVOCACY ! PROGRAMS ! RESOURCES ! TRAINING ! MEMBERSHIP ! EVENTS !

Home Foodservice Show Marketplace ServSafe Retro Contact LoginAbout WRA Join/Renew

Page 2: Farm to Table 9| THE MARK | Washington Restaurant Association

4/3/16, 4:46 PMFarm to Table | THE MARK | Washington Restaurant Association | Our mission is to help our members succeed

Page 2 of 3http://warestaurant.org/blog/farm-to-table-the-mark-2/

CATEGORIES: PROGRAMS, WRA BLOG, WRA BLOG -HEALTHY EATING, WRA BLOG - SUSTAINABILITY

TAGS: FARM TO TABLE, FOOD SOURCING, HEALTHYEATING, NUTRITION, SUSTAINABILITY

be life affirming, not death-provoking. Whether you have cancer, know someone who has, or are planning on living

forever, Lisa aims to leave her mark.

By Todd Gruel

RELATED ARTICLES

Washington state’s staggering

deficit puts the business

community at risk

New York City to Implement

Voluntary Sodium Reduction

WRA Seattle Chapter Salutes Law

Enforcement Bravery

Fueled by strong sales and traffic gains as a result of

leap year, the National Restaurant Association’s

Restaurant Performance Index (RPI) rose sharply in

February. The RPI stood at 102.1, up 1.5 percent from

January’s level. “The extra day proved beneficial for

restaurant sales and customer traffic in February, but

restaurant operators remain unsure about future

improvements in the overall economic climate,” said

Hudson Riehle, senior vice president of research for

the National Restaurant Association. (National

Restaurant Association)

APRIL 1, 2016

What Starbucks Can Teach Apple and Facebook

Tech companies may be able to learn from Starbucks’

successful mobile payment app, which now accounts

for 21% of transactions at the chain’s US stores. Tying

the app to loyalty rewards and using it to speed the

transaction are perks that make mobile transactions

attractive, writes columnist Shira Ovide. (Bloomberg)

APRIL 1, 2016

52 billion reasons fast casuals are upgrading

catering programs

Off-premise catering in 2015 hit $52.3 billion, a 20

percent increase over 2011, according to Technomic.

And if that’s not enough to catch the attention of

restaurants of all sizes, the research firm reported 64

percent of all catering dollars last year were spent at

restaurants. (Fast Casual)

APRIL 1, 2016

Chipotle Testing Significant Changes to One Part of

Its Menu

Struggling burrito chain Chipotle (CMG – Get Report)

may have one solution to dwindling customer traffic

in the wake of its recent high-profile food safety

incidents — an expanded drinks menu. This week,

Chipotle began testing a new craft beverage program

in its home market of Denver, Colorado, a Chipotle

spokesman confirmed to TheStreet. (TheStreet)

APRIL 1, 2016

Del Taco CEO details foray into premium items

Del Taco Chairman and CEO Paul Murphy began

shifting the focus from low price to fresh ingredients

when he took the reins in 2009. The shift began with

revamping restaurants and led to the introduction of

premium dishes, which now comprise 10% of the

overall menu. (Nation’s Restaurant News)

APRIL 1, 2016