Embed Size (px)
Citation preview
2011 BRAND STANDARDS
Authorized Service
Authorized Sales
Apache by ET
ET Factory Service
Embroidery
Raven Slingshot RTK
SpraySmarter.com
ET Guardian
FARMERS UNDERSTAND MAXIMIZING RESOURCES,
THAT’S WHY SO MANY OWN AN APACHE.
FINALLY, A SPRAYER YOUR BANKER LIKES TOO.
o
LOGO
COLORS
IMAGERY / STYLE
CORPORATE BRANDING
Visit Etsprayers.com/marketing.aspx to download Logo files and more!
Use Username: marketing Password: advertising2011$
Authorized Service
Authorized Sales
Apache by ET
ET Factory Service
Embroidery
Raven Slingshot RTK
SpraySmarter.com
ET Guardian
Do NOT do the following:
EQUIPMENTTECHNOLOGIES
Do not use a full red circle behind ET.
The approved logo uses a half circle.Do not type in Equipment Technologies
using the Serpentine font for use as the
logo. The logo was designed and custom-
ized and should stay consistent.
= The Es have been modified to follow the same curve as the C.
= Serifs have been removed from the right side of each letter.
FARMERS UNDERSTAND MAXIMIZING RESOURCES,
THAT’S WHY SO MANY OWN AN APACHE.
FINALLY, A SPRAYER YOUR BANKER LIKES TOO.
o
LOGO
COLORS
IMAGERY / STYLE
CORPORATE BRANDING
Do NOT do the following:
Visit Etsprayers.com/marketing.aspx to download Logo files and more!
Use Username: marketing Password: advertising2011$
Authorized Service
Authorized Sales
Apache by ET
ET Factory Service
Embroidery
Raven Slingshot RTK
SpraySmarter.com
ET Guardian
APACHE
Do not use a full red circle behind ET.
The approved logo uses a half circle.
Do not type in Apache using the
Serpentine font for use as the logo. The
logo was designed and customized and
should stay consistent.
= The E has been modified to follow the same curve as the C.
= Serifs have been removed from the right side of each letter.
FARMERS UNDERSTAND MAXIMIZING RESOURCES,
THAT’S WHY SO MANY OWN AN APACHE.
FINALLY, A SPRAYER YOUR BANKER LIKES TOO.
o
LOGO
COLORS
IMAGERY / STYLE
LOGO COLORATION
Rectangles for reference only, not part of actual logo
Visit Etsprayers.com/marketing.aspx to download Logo files and more!
Use Username: marketing Password: advertising2011$
Authorized Service
Authorized Sales
Apache by ET
ET Factory Service
Embroidery
Raven Slingshot RTK
SpraySmarter.com
ET Guardian
FARMERS UNDERSTAND MAXIMIZING RESOURCES,
THAT’S WHY SO MANY OWN AN APACHE.
FINALLY, A SPRAYER YOUR BANKER LIKES TOO.
o
If background color is less than 50% of a color, use all white logo.
If background color is white or very light, use black logo.
NEVER deviate from the black and red logo colors
NEVER add supporting text
NEVER use the logo without by ET
If background color is dark and more than 50% of a color, use all white logo with red half circle.
If background color is less than 50% of a color, use all white logo.
If background color is white or very light, use black logo.
If background color is dark and more than 50% of a color, use all white logo with red half circle.
LOGO
COLORS
IMAGERY / STYLE
LOGO VARIATIONS
Authorized Service
Authorized Sales
Apache by ET
ET Factory Service
Embroidery
Raven Slingshot RTK
SpraySmarter.com
ET Guardian
FARMERS UNDERSTAND MAXIMIZING RESOURCES,
THAT’S WHY SO MANY OWN AN APACHE.
FINALLY, A SPRAYER YOUR BANKER LIKES TOO.
o
LOGO
COLORS
IMAGERY / STYLE
Keeping the same layout and adding by ET doesn’t work...
SPRAYERS
SPRAYERS
SPRAYERS
SPRAYERS
SPRAYERS
Visit Etsprayers.com/marketing.aspx to download Logo files and more!
Use Username: marketing Password: advertising2011$
COLOR PALETTE
Authorized Service
Authorized Sales
Apache by ET
ET Factory Service
Embroidery
Raven Slingshot RTK
SpraySmarter.com
ET Guardian
BLACKPantone Process Black
CMYK 0, 0, 0, 100
RGB 35, 31, 32
Hex #231F20
GRAYPantone Cool Gray 7
CMYK 36, 28, 27, 0
RGB 168, 169, 172
Hex #A8A9AC
LIGHT GRAY
WHITE
Pantone 428
CMYK 17, 12, 13, 0
RGB 210, 211, 212
Hex #D2D3D4
Secondary Colors
Primary ColorsREDPantone 185 CVC 1
CMYK 2.35, 91.37, 76.47, 0
RGB 233, 61, 66
Hex #E93D42
FARMERS UNDERSTAND MAXIMIZING RESOURCES,
THAT’S WHY SO MANY OWN AN APACHE.
FINALLY, A SPRAYER YOUR BANKER LIKES TOO.
o
LOGO
COLORS
IMAGERY / STYLE
PHOTOGRAPHY, PRIMARY & SUPPORTING
Authorized Service
Authorized Sales
Apache by ET
ET Factory Service
Embroidery
Raven Slingshot RTK
SpraySmarter.com
ET Guardian
FARMERS UNDERSTAND MAXIMIZING RESOURCES,
THAT’S WHY SO MANY OWN AN APACHE.
FINALLY, A SPRAYER YOUR BANKER LIKES TOO.
o
Whenever possible, show
photos of the Apache
Sprayer spraying.
LOGO
COLORS
IMAGERY / STYLE
SLOGANS & TAGLINES
The #1 Mechanical Drive Sprayer
Ruggedly Simple, Dependable and Profitable
TYPOGRAPHY
BODY COPY: Universe
LOGO FONT: SERPENTINE
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z0 1 2 3 4 5 6 7 8 9
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9
HEADLINES: Impact
Authorized Service
Authorized Sales
Apache by ET
ET Factory Service
Embroidery
Raven Slingshot RTK
SpraySmarter.com
ET Guardian
FARMERS UNDERSTAND MAXIMIZING RESOURCES,
THAT’S WHY SO MANY OWN AN APACHE.
FINALLY, A SPRAYER YOUR BANKER LIKES TOO.
o
LOGO
COLORS
IMAGERY / STYLE
Visit Etsprayers.com/marketing.aspx to download Logo files and more!
Use Username: marketing Password: advertising2011$
APPAREL
Authorized Service
Authorized Sales
Apache by ET
ET Factory Service
EmbroideryEmbroidery
Raven Slingshot RTK
SpraySmarter.com
ET Guardian
FARMERS UNDERSTAND MAXIMIZING RESOURCES,
THAT’S WHY SO MANY OWN AN APACHE.
FINALLY, A SPRAYER YOUR BANKER LIKES TOO.
o
Equipment Technologies has built a relationship with a trusted screenprinting and embroidery company. Please contact us for their contact information as well as approved apparel artwork.
LOGO
COLORS
IMAGERY / STYLE
VEHICLE AND WALL SIGNAGE
Authorized ServiceAuthorized Service
Authorized SalesAuthorized Sales
Apache by ET
ET Factory Service
Embroidery
Raven Slingshot RTK
SpraySmarter.com
ET Guardian
FARMERS UNDERSTAND MAXIMIZING RESOURCES,
THAT’S WHY SO MANY OWN AN APACHE.
FINALLY, A SPRAYER YOUR BANKER LIKES TOO.
o
LOGO
COLORS
IMAGERY / STYLE
