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GiftCertificates

London Square MallTilton Road · Northfield

609-645-0444

Now acceptingappointments at

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Boscov’sHairSalon

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NU FASHION147 Philadelphia AveEgg Harbor City, NJ609-377-1798

Noon-7pmMonday-Saturday

A S THE PLANTS BLOOM AND THE GRASS turns green, bright colors like spring flowers are central to this season’s fashions. Yellow in all

shades is the hottest hue. USA Today reporter Donna Freydkin reports that shades of gold, yellow and but-tercup are going to appear in apparel, makeup, shoes and other accessories.

Bright yellow makes a modern statement, but is neutral enough to pair with multiple other colors. However, experts urge women to match the proper shade with individual hair and skin color. Brunettes can easily wear yellow unless skin color has red and clashes. With uneven skin tones, it is advised that women limit their yellow to accessories.

Blondes should stick to soft yellows and buttercup yellow is the best match for redheads, according to the experts.

Yellow may be the favorite, but all bright colors hit their mark this spring. Meredith DeLeo, owner of Chic Boutique in Northfield, agrees that color is key in dress-es and tops that are worn over lighter weight denim.

“My customers are mothers and daughters between sizes 0 and 16,” says DeLeo. “Dresses in all lengths are big sellers. I put the greatest importance on the three ‘C’ elements of fashion — color, comfort and cuteness — when I choose what to sell in my store.”

Missy and plus-sized women will find a large selec-

tion of this season’s most fashionable dresses, eveningseparates and casual tops at Jenny’s in Ventnor. OwnerLinda Greenspun stocks casual, dressy and eveningwear, and takes pride in spending enough time withher customers.

Hot Trends for Warmer WeatherFrom buttercup yellow to the new trapeze dress, plus shopping on a budgetBy Sharon Harris-Zlotnick

(Continued on page SF–4)

Shades of gold, yellow and butter-cup will be everywhere.

Yellow trapeze dresses are in.

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“We go the distance when we wait on people, and are very honest to help our customers look their best,” says Greenspun. “Dresses and a bold update of 1960s and 1970s colors have returned. Since destination weddings are in vogue, we sell appropriate dresses for those occa-sions. Evening wear is chic this sea-son, featuring sophisticated strapless and backless gowns.”

Accessories always create a special look for dresses. Regardless of an outfit’s color, black patent leather is a sure winner for shoes. Michele Zelig, owner of Chic Shoes in Northfield, claims she is selling patent

leather, woven into part of the material of both regular shoes and sandals. Both large and small handbags may comple-ment them.

“The younger women are buying large handbags for daytime,” says Zelig. “However, women love them, and for evening, small patent leather bags in multiple colors can change an outfit at a reasonable price.”

In warmer weather, people want to be as casual as possible. For contemporary, funky, edgy apparel, two stores, The Spot in Ocean City and The Image in Wildwood, offer unique, offbeat clothing.

Co-owner Jody Levchuk claimsthe store’s customers do not wanta “buttoned up” image.

Want the look of a tattoowithout the expense and per-manency? The Spot is the exclu-sive retailer in the region for EdHardy tattoo art apparel for allage groups. Other clothing linesare multiple brands worn by thecontestants affiliated with the Ultimate Fighting Championshipprogram and the “Converse® by John Varvatos” sneaker and clothing line.

Buying clothing for oneself orfamily members can be hecticbecause too little time is oftenthe enemy of today’s busy fam-ily. For typical American fami-

(Continued from page SF–2)

Edgy styles, large handbags and vogue shoes for spring.

blogalicious.Only on the web at acweekly.com:Read Lori Hoffman’s blog about all things Atlantic City, the Jersey Shore, music and, of course, about hertrue passion – movies.

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lies, there never seems to be enough of it. Few people have the luxury of free time to browse through department or specialty store racks.

No need to worry about setting aside a shopping date. Just run over to a favorite drugstore to find many clothing items. The Women’s Wear Daily’s Web site (www.wwd.com) reports that chain drugstores like Walgreen’s are offering a line of casual gear items for men, women and children. Priced at below $15, it is the first complete apparel line avail-able at atypical outlets. Savvy consumers

concerned with conservation can take comfort in knowing that Whole Foods is carrying lifestyle clothing that is environ-mentally friendly.

Speaking of families, thousands of women will not be in a set size this spring and summer. They will be shopping for maternity clothing, as their chang-

ing waistline will require new wardrobe items. Along with several local maternity wear shops, Belly Dance Maternity has an online shop at www.bellydancematerni-

ty.com. Their Web site addresses comfort and versatility by suggesting fashionable apparel for this season.

The stylish mother-to-be may choose

leggings, which provide the perfect alter-native to hot full leg tights. They offermodest leg covering while also maintain-ing a cool temperature.

Speaking of hot days, the new trapezedress will be a big hit with women of any size, whether thin, plus size or pregnant.With no defined waistline, it is almost tri-angular in shape. The fluid smooth rustleof the dress is appealing because it lendsitself to color, pattern and bright prints.

(Continued on next page)

‘Dresses and a bold update of 1960s and 1970s colors have returned.’

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Fashion on a BudgetIn 1932, during the Great Depression, Bing Crosby recorded “Brother, Can you Spare a Dime?” The popu-lar tune described how people with jobs and good lives suddenly found themselves left with very little.

Fortunately, in 2008, we do not have a situation like those dire days, but there is no denying that everyday folks are tightening their collective belts. However, cut-ting back does not equal cutting out, and fashion remains an area where compromises can be easily made.

If buying a new dress or outfit is out of the budget, mixing different accessories to create a new look can transform dresses or pants that a woman already owns into completely different outfits. While a favorite dress may have limited wear, shoes and jewelry can have unlimited versatility.

According to Michele Zelig, owner of Chic Shoes in Northfield, “Rather than spending the money to buy a new dress, I have customers who are buying flats and heels to wear with one in their closet. By also changing jewelry or belts and bags, a woman can go from daytime to evening without paying the price of the dress.”

One trendy, inexpensive jewelry trend that Zelig claims is very popular is the Idealism style. Picking up on symbols from the 1960s, the necklaces, bracelets and earrings feature peace symbols, plus words from the era of Flower Power.

Fashion writer Cynthia Nellis, of About.com, offers some advice for the style-conscious but mon-etarily challenged buyer. She advises consumers to rethink their definition of “sale” as they head to the

stores. Ignore the promotions for small percentage discounts and wait for the “half-price” sales. Nellis compares buying to a diet, suggesting that women “satiate the fashion lover with a very small treat” that can be paid with cash.

While many may wait for those end-of-the-year sales and put clothing away for the following year, it may be better to buy current clothing because fashions do change. Stay stylish, but at a better price, during the right season.

Aside from the Shore Mall, Hamilton Mall area and shopping centers like Linwood’s Central Square, the Historic Towne of Smithville offers several chic shops to find the latest fashions (and maybe a few bargains) for every member of your family. For instance, Razzle Dazzle, a “unique boutique for women and men,” also carries a line of items for children.

If money is really tight, Nellis suggests creativity. Learn to sew, or brush up on forgotten skills. Modern sewing machines offer unlimited choices because of easier patterns and gorgeous fabrics. Keeping abreast of styles will ensure a smart wardrobe with a lesser price tag.

Ladies, why not hold a house party? Arrange for an event to swap fashionable items still stylish and in good condition. Formal wear worn less often may be ideal for exchange.

Another idea is to patronize retailers with truly personal service. Jody Levchuk, co-owner of The Spot in Ocean City, says he has years of experience as a personal shopper.

“Some of our clothing may be pricey, but I can put together multiple items for someone with a budget less than $100,” Levchuk says.

Most agree that the prom gown is the one dress where compromise is almost unthinkable. No mat-ter what the economy brings and one’s budget, most young women will not scrimp on their prom gown. Dressing as a “mature” woman is a crucial motivation to buying the perfect dress, no matter the price tag.

While mothers may moan about the average cost, estimated by MyPromStyle.com sponsor Hearst Digital Media to near $250 a dress, teenage girls remain more than willing to spend heavily for the dress of their dreams. n

(Continued from preceding page)

SHOPPING IN ATLANTIC CITY Whether you’re looking for a trendy new outfit, great deals on springtime attire or a new flashy accessory, Atlantic City has a plethora of shopping spots, including 100 factory brand outlets (and restaurants) at Atlantic City Outlets, The Walk (www.acoutlets.com), three floors of shops (and restaurants) at The Pier Shops at Caesars (www.thepier-shopsatcaesars.com) and a variety of shopping (and night-life and eating options) areas inside the casinos, includ-ing several clothing stores at The Quarter at Tropicana (www.tropicana.net).

This Spring, Atlantic City Outlets, The Walk (along with radio station SoJO 104.9) is presenting a promotion called “$104,000 Shoesday.” The radio promotion gives listeners the chance to win free shoes every hour on Tuesdays, free shoes for a year, and a chance to win $104,000 in cash. You can register online at www.sojo1049.com.

Also, if you go to the Web site for The Pier Shops at Caesars, you can sign up for their e-mail bulletin, which includes a weekly list sales, new items and exclusive pro-motions at a variety of stores.

Shoe selections vary from fl ats to heels.

Shopping in A.C. can be an all-day event thanks to The Walk and The Pier Shops at Caesars.

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acweekly.com

blogalicious.Only on the web at acweekly.com:Read Lori Hoffman’s blog about all things Atlantic City, the Jersey Shore, music and, of course, about her true passion – movies.

Become a contestant in:

So You Think You Know Fashion?Saturday, April 26th, starting at 1pm

Register at the Courtesy Desk for a chance to play and win a$500 Hamilton Mall gift card and other fabulous prizes!

Come to Hamilton Mall for this exciting game show event featuring Barbizon models showing off the latest fashion trends, must-have colors, floral prints and more. If you know fashion, then you could be the perfect fit.

Registration Form

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Address

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E-mail address

Contestants chosen at random April 26th. Must be present to win. No purchase necessary.

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