CHEYENNE GARDNERFASHION ILLUSTRATION FINAL PROJECT-DR. SIMPSON7 DECEMBER 2015

CORE by

Leigh

Fall 2016

Target Market

Woman between 25 and 35 years of age Middle class income level Well-educated, Career: Corporate world—downtown/city

office Fashion forward/conscious, simplistic and chic style “Day to Night” clothing Habits: personal shopping, dining with friends Misses 00-16 Silhouette preferences: fitted/form hugging (slim line)

silhouette

Inspiration & Trends

Ralph Lauren Pre-Fall 2016 collection Use of suede Cropped tops/jackets Slim fit clothing

Color Scheme

Deep, rich colors Monochromatic Warm colors Different shades and depths of red and different tints and shades of

grey, black, and brown

Fabrication

Fabric swatch #1: Micro Polyester Suede

 

 

 

 

  

Fabric swatch #2: Sweater Knit Tweed Polyester 

  

Fabric swatch #3: Loop Knit Polyester   

Garment #1

Black suede midi-length dress Mock turtleneck collar, thigh-high split, center back zipper Fitted/form hugging (slim line) silhouette Monochromatic

Garment #2

Red suede below-the-knee length skirt Monochromatic Slim line silhouette Side zipper for fastener

Multi-colored turtleneck knit cropped top sweater Monochromatic: shades of brown and black Soft fit, slim silhouette No fastener

Garment #3

Red suede high-waist, wide leg pant Fastener: center-front zipper and single button No pockets or belt loops

Red suede blazer jacket Soft fit, natural silhouette Fastener: 3-button blazer Princess seams

Sleeveless knit sweater cropped top Jewel neckline, slim fit No fastener

Garment #4

Black suede pant Slim line (form hugging) silhouette Fastener: center-front zipper

Long-sleeved knit sweater Turtleneck collar Natural silhouette No fasteners Monochromatic: Shades and tints of grey

Garment #5

Sleeveless knit sweater dress Turtleneck collar, below-the-knee length Subtle/soft thigh-high splits, side seam placement Natural silhouette Monochromatic: Shades and tints of brown and black No fasteners

Main Principle & Element of design

Simple, vertical lines, establishing balance and structure Organic shape, slim line and natural silhouettes Soft hand/smooth texture Warm colors, monochromatic color scheme

Different shades and tints Symmetric designs Repetition and unity established in color scheme and silhouettes/fit Texture and style lines establish movement Harmony established in color variations,

CORE by Leigh

Why Core by Leigh?• I wanted to identify the collection with myself—its creator

• Middle name is Leigh • “Core” because it is a reflection of what is included in the

collection—the essentials• The basics of a professional, working woman • This collection embodies her style preferences and

professional needs, while also allowing the expression of personal style

• The central needs of this kind of woman

Core by Leigh because it provides the fashionable, simple, chic, and essential clothing pieces for any young, working woman

Price Line:• Between $35 to $200 for

a variety of merchandise: blouses/tops, bottoms, outerwear (jackets, coats, blazers)

Where To Get It: • Sold exclusively at our

various mall locations in the U.S.

References

NNADI, C. (2015, December 3). Ralph Lauren Pre-Fall 2016 Fashion Show.Retrieved December 7, 2015, from http://www.vogue.com/fashion-shows/pre-fall-2016/ralph-lauren