Fashion Week NYC 9-12-14

3www.Brand-Innovators.com

Hello and ...

Welcome to Brand Innovators Fashion Week!

From the catwalk to the shopping cart, digital media and the Internet are transforming the fashion, beauty, and luxury goods industries at warp speed.

Digital video, social media, content marketing, mobile apps, Big Data, and sophisticated E-Commerce platforms, are all impacting how leading brands are building buzz and awareness for their latest collections and products, engaging with their consumers in more personal ways than ever, and selling billions of dollars worth of goods online. While they may have been late to the party, lifestyle brands are now embracing the visual, collaborative, and viral tools that digital media provides them with, to identify and interact more closely with their consumers, generate positive word of mouth, and launch the next new designer label.

Brand Innovators Fashion Week will provide brand marketers with firsthand success stories about how leading brand marketers are leveraging digital media and the Internet to grow their businesses. We will hear from some of the best and brightest brand marketers in the business, about what’s working in digital and what the major trends in marketing are for the fashion, beauty, and luxury goods industries.

Thank you to all of our speakers, attendees, and partners who contributed to today’s program.

We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event.

Enjoy the show and we look forward to seeing you again at Brand Innovators Mega-Trends at the Ace Hotel in New York, Wednesday, October 1, during Advertising Week.

Marc SternbergCo-Founder

Brandon Gutman Co-Founder

Visit our news site www.brand-innovators.com for the latest trends in marketing innovation.


Brandon Gutman Co-Founder

4 Get Social: @Brand_Innovator #bisummit www.Brand-Innovators.com

Brand Innovators Team

What’s Inside

LETTER FROM THE FOUNDERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

VIP SPEAKERS .......................................................... 6AGENDA ....................................................................1 4

SPEAKERS ........................................... .....................1 8

ADVISORY BOARD ................................................... 2 8

STRATEGIC ADVISORS .............................................3 1

SPONSORS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 2

Brandon GutmanCo-Founder


Ted RubinActing Chief Marketing Officer

David TeicherChief Content Officer

Leora RosenbergProgram Director

Jared HopferHead of Business Development

Paula ParisiChief Technology Officer

Alexander KanishBusiness Development Manager

Gene NechHead of CRM and Direct Marketing

Negeen AmuzegarMarketing Coordinator

6 Get Social: @Brand_Innovator #bisummit

STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS

@TedRubin

In addition to his role as acting CMO of Brand Innovators, Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Author of the book Return on Relationship. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR (Return on Relationship, hashtag #RonR). In Septemeber he left his position as Chief Marketing Officer of Collective Bias, a company he helped build beginning in 2011. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers.

TED RUBIN

Host

Get Social: @Brand_Innovator #bisummit8

CELEBRITY STYLIST, BEAUTY & ENTERTAINMENT TV PERSONALITY, ACTOR, AUTHOR, DESIGNER, STYLE SOLDIER AND URBAN WARRIOR HOMEBOY, CREATIVE STYLE DIRECTOR FOR NFL WOMEN’S APPAREL

AND UNTITLED MAGAZINE, FASHION CORRESPONDENT AND CO-ANCHOR AT ARISE 360 ENTERTAINMENT, PRODUCER AND HOST OF CAUSE CELEB’ WITH PHILLIP BLOCH ON ABC NEWS (#CAUSECELEB)

@PhillipBloch

Phillip Bloch began his foray into fashion as a successful model. He lived in Europe for 8 years, working for iconic designers Gaultier, Galliano, Saint Laurent and Rei Kawakubo, to name a few. He gleaned as a student at the Fashion Institute of Technology in NYC and as a fashion editor and quickly became a favored stylist of hollywood stars (which led to acting, writing and commentating). Phillip is credited with bringing glamour back to Hollywood. He has dressed an unprecedented amount of celebrities for the various award ceremonies and photoshoots, including Halle Berry, Sandra Bullock, Michael Jackson, Jennifer Lopez, Will Smith, Salma Hayek, Jim Carrey and Beyonce. In 2013 and 2014 the NFL selected Phillip as Creative Style Director for its Women’s Apparel Division and host of their Style Lounges. Brands Phillip has worked with over the years include GM, Maybelline, Vogue, eBay, Gillette, Nivea, Hugo Boss, Bloomingdale’s, Macy’s, Sears, Hanes and as a designer for Hush Puppies.

PHILLIP BLOCH

Keynote


PRESIDENT & CEO, THE LINE @CharlieCole

Charlie Cole has run the gauntlet in the digital space. He helped IPO a digital real estate company in 2004, went on to grow an online advertising agency to over $200 million in online revenue and took an established fashion brand’s e-commerce initiative to unprecedented levels of success. He was later recruited by a TPG Capital-owned company to create a direct-to-consumer channel, something they had never done in 75 years of business. This leadership team ultimately drove the company to the highest multiple ever paid for a company in the vitamin, mineral and supplement space. Launched in late 2013 in partnership with creative directors Vanessa Trania and Morgan Wendelborn, The Line seeks to provide consumers with the quintessential items of everyday life, encompassing the home, fashion and beauty space.

CHARLIE COLE

Keynote


JAN-PATRICK SCHMITZFORMER PRESIDENT AND CEO, MONT BLANC NORTH AMERICA@JP_Schmitz

Jan-Patrick Schmitz is the former President and CEO of Montblanc North America and member of the group’s global Executive Committee. He has been instrumental in positioning and transforming Montblanc into the 21st century and elevating it from a household name, known for its dominance in the world of fine writing instruments, to a fully diversified luxury brand. During his tenure, the company verticalized from a wholesale-centric brand to a modern manufacturer and retailer with over 360 stores around the world. In addition to Europe and the U.S. he has lived and worked in Tokyo, establishing businesses throughout the Asia Pacific Region. He currently serves on the board of directors of Margarete Steiff, Alligator Valve Group and the German American Chamber of Commerce.

Keynote

Keynote

EDWARD KUMMERSENIOR VICE PRESIDENT, GLOBAL ECOMMERCE, LUXOTTICA

Edward Kummer leads Sunglass Hut’s Global E-Commerce team, responsible for all aspects of the e-commerce business from strategy, creative, mobile, and marketing to distribution, driving international e-commerce expansion and omni-channel integration with the Sunglass Hut Marketing and Stores teams. He is a member of the executive leadership team responsible for Sunglass Hut’s strategy and P&L, as well as Luxottica’s global e-commerce strategy and P&L. Prior to joining Luxottica, Edward held posts including Senior Vice President, Internet, at Victoria’s Secret, and Senior Vice President, Global eCommerce, The Walt Disney Company.


7:30 am REGISTRATION

8:30 am WELCOMEBrandon Gutman, Co-Founder, Brand InnovatorsMarc Sternberg, Co-Founder, Brand InnovatorsHost: Ted Rubin, Acting CMO, Brand Innovators, social marketing strategist, keynote speaker, brand evangelist and author

9:00 am BUILDING A SUSTAINABLE FASHION BRANDGreat brands consistently deliver value to their customers and invest in marketing to drive customer loyalty and attract new customers. To thrive and grow rapidly, fashion and luxury brands, in particular, must build strong emotional connections with their consumers. Leading brand marketers in the fashion industry have learned how to leverage digital media and evolving advertising technologies — including digital video advertising, social media, mobile, content marketing, gamification, and personalization — to boost engagement with their consumers and convert this relationship into sales. At the end of the day, the ability to create compelling consumer experiences online will define the success of fashion brands for years to come. Who gets it?

Moderator: Harry Kargman, Founder & CEO, KargoEmily Coppock, Vice President, Marketing, LacosteGeorge Fleck, Vice President, Global Brand Management, Le Meridien & Westin at Starwood Hotels & Resorts Worldwide, Inc.Heather Kaminetsky, Vice President, Marketing, Americas, Net-A-Porter

9:40 am KEYNOTE – BUILDING A LASTING BRAND IN AN INDUSTRY OF CHANGEJan-Patrick Schmitz, Former President and CEO, Mont Blanc North America

10:05 am SEEING IS BELIEVING OR HOW TO CREATE COMPELLING CONTENT FOR ALL SCREENSThe goal of every great piece of content marketing is to create an emotional connection with the consumer. Emotional connections drive engagement, and engagement drives word of mouth and brand loyalty. To that end, more brands than ever are embracing television and digital video to connect with their consumers in new and meaningful ways. In addition, digital media is empowering brands with a new form of storytelling. Find out how cutting edge brands are moving product off the racks with compelling content.

Agenda


Moderator: Tal Chalozin, CTO and Co-Founder, Innovid

Will Misselbrook, Vice President, Director of Integrated Production, CoachMarissa Kraxberger, Vice President, Ivanka Trump

10:40 am NETWORKING BREAK

11:00 am SUCCESS STORY — MOBILE IS KEY TO UNLOCKING STORE MEASUREMENTConnecting in-store activity to online campaigns is priceless and until recently, not an easy task even for the most tech-savvy businesses. By putting location in context, we can measure user interaction in physical stores and use data to measure the impact of digital campaigns — both desktop and mobile — on offline behavior. Hear firsthand how this approach translated into significant results — from in-store visits to sales — for a leading retail brand.

David Shim, CEO, Placed Lauren Moores, Vice President, Analytics, Dstillery

11:20 am TECHNOLOGY ROCKS THE RUNWAYDigital media and the Internet are rapidly transforming how fashion and beauty brands market themselves. From Levis to Hermès, the world’s most famous and well known brands are embracing mobile and tablet devices, digital video, social media and other digital platforms to engage more closely with their consumers. What’s working and what’s not in fashion and beauty? Find out how some of the world’s leading fashion brands are re-inventing how they go to market.

Moderator: Moderator: Anthony Mazzarella, Vice President – East, CeltraDominique Essig, Vice President Product Management, User Experience and Design, GiltColleen Sherry, Sr. Manager, Media and Marketing Effectiveness, Macy’s Merchandising GroupAnn Watson, Sr. Vice President, Marketing, Communications, and eCommerce, John Hardy

Agenda

CONTINUED ON PAGE 16


12:00 pm KEYNOTE – FASHION IS NO LONGER A ONE-DIMENSIONAL CAREER

Phillip Bloch, Celebrity Stylist, Beauty & Entertainment TV Personality. Actor, Author, Style Soldier and Urban Warrior Homeboy, Creative Style Director for the NFL Women’s Apparel and Untitled Magazine, Fashion Correspondent and Co-Anchor at Arise 360 Entertainment, Producer, Host of Cause Celeb’ with Phillip Bloch on ABC News (#causeceleb)

An abundance of career options now exists within the fashion industry. With the various forms of media mixing with the traditional elements of the entertainment trade, we’re seeing this connectivity all over: athletes are rapping, musicians are acting, actors and singers are designing, designers are becoming tv and movie stars and stylists are designing and acting. Fashion has become a business with no limits and endless career possibilities. Phillip will explore the interconnections and how it all comes together.

12:30 pm LUNCH

1:30 pm KEYNOTE Edward Kummer, Senior Vice President, Global eCommerce, Luxottica

1:55 pm E-COMMERCE AND DIRECT MARKETING RE-INVENT THE SHOPPING EXPERIENCEWhile the Internet has empowered consumers to talk about their favorite brands, it has also enabled them to put their money where there mouth is. According to eMarketer, consumers will spend over $41 billion on fashion online this year! From bras and belts to shirts and shoes, there is virtually nothing that you can’t buy online and have delivered directly to your home. eCommerce companies seem to be popping up over night, to fill every niche, while established brands, retailers, and designers court consumers as well. Flash sales are now a part of our culture and brands are targeting all of us with personalized offers. The digital transformation of the fashion industry is no more apparent anywhere than on the impact that eCommerce is having on the shopping experience, and the bottom line for both e-tailers and retailers. Learn how to ring up big sales online from our panel of experts.

Moderator: Adam Weiss, General Manager, Rakuten LinkShareEdward Kummer, Senior Vice President, Global eCommerce, LuxotticaShivika Sinha, E-Commerce Marketing Manager, INTERMIXLeah Thelen, Director, Interactive Marketing and eCommerce, L’Oreal USA

Agenda


2:35 pm KEYNOTE — LEVERAGING THE SOCIAL SPHERECharlie Cole, CEO, The LineLeveraging the social sphere comes easy for some brands in the fashion space – brands that are approachable and who can offer discounts in a way that is not brand damaging have done great with it. However, for other brands – the definition of fashion is being on the leading edge… dictating… and there is nothing LESS social than being told what to do. But for the brands that want to be seen as the ones owning the conversation, how can an effective social strategy be achieved? In this session, Charlie Cole, CEO of The Line, debates the merits of various social strategies across the fashion world – from fast fashion to luxury.

3:05 pm NETWORKING BREAK

3:30 pm ON THE VERGE: BREAKOUT FASHION BRANDS TO WATCH Moderator: David Teicher, Chief Content Officer, Brand InnovatorsNancy Bacich, Founder and Designer, Eve KittenDenise Lee, Founder, Alala

4:00 pm IS WEARABLE TECHNOLOGY THE NEW BLACK?From Google Glass to UP by Jawbone to the addidas’ new FIT SMART device, technology is all of sudden the coolest fashion statement in town. Are we at the beginning of a new era in fashion? What’s in store for fashion and technology and how soon will it be arriving at a mall near you?

Moderator: Paul Farkas, CEO, Accessory2

Meg Burich, Marketing Director, Wearable Sports, adidasMatthew Mellon, Co-Founder, Hanley MellonAmy Puliafito, Head of Communications, MisfitDr. Sabine Seymour, Chief Creative Officer and CEO, Moondial

4:40 pm BRAND INNOVATORS COCKTAIL RECEPTION

Agenda


Adam created Eve, but Nancy Bacich created Eve Kitten. Nancy, who is also the designer of an eponymous handbag and jewelry collection, started her career in lingerie design. After graduating from Parsons School of Design on the Anne Klein Scholarship she dreamt up lingerie designs for Maidenform and Natori and the licensed collections of Calvin Klein, Oscar de la Renta and European designers Zandra Rhodes and Karl Lagerfeld. At Maidenform she re-created the company’s original designs of the 1920’s for the archives of The Smithsonian Museum.

NANCY BACICH FOUNDER AND DESIGNER, EVE KITTEN@nancybacich

Meg Burich is Director of Marketing at adidas Wearable Sports Electronics. Following a career in textiles and apparel at DuPont, she joined wearable tech start-up, Textronics Inc, and served as Marketing Director. She was instrumental in pioneering the market for electro-textiles by leading the launch of the first wearable sensor garments for fitness and health. In late 2008 she joined the adidas Group with the acquisition of Textronics. Most recently she lead the user experience design of adidas wearable tech offering for elite athletes. Her passion lies in understanding consumers and interpreting their needs to create value adding products and services.

MEG BURICHMARKETING DIRECTOR, WEARABLE SPORTS, ADIDAS

Speakers

As CTO of Innovid, a leading interactive video advertising firm, Tal Chalozin is responsible for technology development and implementation, product creation and business development activities across the company. He is a multi-disciplinary entrepreneur who in early 2006 co-founded the GarageGeeks (www.garageGeeks.org), a non for profit organization for creative people to meet, innovate and build noncommercial projects that would otherwise not come to life. In 2008, Chalozin was selected as BusinessWeek’s Best Young European Entrepreneur.

TAL CHALOZINCTO AND CO-FOUNDER, INNOVID@chalozin

Emily Coppock is a brand strategist with a proven record who brings 16 years of marketing, advertising and PR experience to her current role as VP Marketing for LACOSTE USA. In this capacity she is responsible for leadership, management and execution. Since joining LACOSTE in 2009, she has played key strategic roles , creating brand collaborations and integrated marketing partnerships and leading major cross-industry and platform initiatives. Earlier in her career she worked in PR and marketing at Italian fashion firm Sixty USA and at premier brand strategy consultancy Vivaldi Partners.

EMILY COPPOCKVICE PRESIDENT OF MARKETING, LACOSTE USA@LACOSTE


Speakers

Paul Farkas is the Co-Founder and CEO of accessory-driven agency Accessory2, a full-service firm that handles accessory styling, product placement, and brand imaging/development. He is a technology and thought-leader based in New York City. He co-founded SoCin, the first social TV conferences in the U.S., and is on the board of the Second Screen Society. Paul heads up Wearable Wednesday NYC, affiliated with Wearable World. He graduated from Lafayette College and holds a J.D. from Hofstra School of Law.

PAUL FARKASCO-FOUNDER AND CEO, ACCESSORY2@Accessory_2

George Fleck is the Vice President of Global Brand Management for Le Méridien and Westin, two of Starwood Hotels & Resorts’ contemporary upper-upscale brands. In this role, German-born George combines more than 10 years of hotel marketing expertise with his brand management experience to align the global strategies of these two dynamic brands. George’s extensive work experience spans Starwood’s Asia-Pacific, North America, and EAME divisions, enabling him to apply a truly global perspective to the approach for Le Méridien and Westin brands.

GEORGE FLECKVP, GLOBAL BRAND MANAGEMENT, LE MERIDIEN & WESTIN AT STARWOOD HOTELS & RESORTS WORLDWIDE, INC.

Dominique joined Gilt in July 2013 and oversees the company’s product development and user experience teams. In addition to possessing more than 10 years of online experience, she has expertise in North American and global product management, customer service and operations, site quality, customer advocacy, customer experience, and software development. Prior to joining Gilt, Dominique spent 12 years at Travelocity.com, starting as an assistant product manager and rising to the position of Director of Product Management, Hotel and Dynamic Packaging. She has a B.A. in Political Science from Duke University.

DOMINIQUE ESSIGVP PRODUCT, USER EXPERIENCE & DESIGN, GILT@StyleNBeautyDoc

Margaux Guerard is a leader in the fashion tech space and the Co-Founder and CMO of MEMI, a stylish smartbracelet set to launch in Spring 2015. Margaux has 15 years of experience in the luxury beauty and fashion markets—including roles at Bobbi Brown Cosmetics and Diane von Furstenberg—and has always been inspired to find the perfect balance between the creative and business worlds. At MEMI, she oversees creative, strategy and execution of marketing and sales. Margaux holds an MBA from the Wharton School of Business and a BS from New York University.

MARGAUX GUERARDCO-FOUNDER & CHIEF MARKETING OFFICER, MEMI @hellomemi


Speakers

Since opening in 2010, children’s retail boutique Stoopher & Boots has earned a cult-like following on NYC’s Upper West Side for its shelves of unique apparel including its own highly popular Sparkle brand, accessories, décor and gifts. Founder and owner Stephanie Goldstein has cultivated a warm atmosphere that’s made the shop a retail experience and community hub. Customers receive top service that includes personal shopping, registries and custom clothing, as well as trendy, whimsical products. In 2012 Stephanie launched her own clothing line, Sparkle by Stoopher.

STEPHANIE GOLDSTEINFOUNDER & OWNER, SPARKLE BY STOOPHER, STOOPHER & BOOTS

Heather Kaminetsky joined NET-A-PORTER.COM in October of 2013 as Vice President of Marketing for the Americas. In her role, Kaminetsky oversees all sales, marketing and communication functions in the Americas – delivering the NET-A-PORTER mission to be the global fashion destination for content and commerce and ensures that NET-A-PORTER constantly exceeds the expectations of its global customer base. Prior to NET-A-PORTER Kaminetsky worked as the Senior Vice President of Business Management at Borderfree and prior to that served as the Vice President of Marketing at Barneys New York.

HEATHER KAMINETSKYVP MARKETING, THE AMERICAS, NET-A-PORTER.COM

As Co-Founder of the Brand Innovators, Brandon Gutman develops premium content, tapping marketers from the world’s most successful brands to share how they utilize emerging technology and new media to drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network. Prior to launching Brand Innovators Brandon held marketing and business development positions in the executive search sector, forging relationships with the most influential marketers, technology developers and venture capitalists in our industry.

BRANDON GUTMANCO-FOUNDER, BRAND INNOVATORS@BrandonGutman

Harry Kargman is the founder and CEO of Kargo, the leading mobile publisher platform. Founded in 2003, Kargo delivers advertising and integrated rich media across its proprietary network of major media mobile websites, apps and tablet experiences. Kargo has been recognized with numerous awards including a Mobi and an OMMA for its advertising campaigns and was named as an AlwaysOn OnMobile Top 100 winner in 2012 and to the AlwaysOn OnMedia Top 100 in 2013. Harry lives in New York City and holds seven patents on wireless technology. He graduated with honors from Harvard College.

HARRY KARGMAN FOUNDER & CEO, KARGO @HarryKargman


Speakers

Denise Lee’s “Aha!” moment came in early 2012 when she was training for her first triathlon and, even for the expert shopper that she is, could not find an activewear brand that offered the effortless cool style of the contemporary designers she loved. In November of that year, she left her job at a retail brand incubator in New York to build Alala into the activewear brand she had been searching for, and hasn’t looked back. Denise hails from the sunny island of Singapore, received a double degree from Northwestern University and holds an MBA from the NYU Stern School of Business.

DENISE LEE FOUNDER, CEO, ALALA

Marissa Kraxberger’s diverse career in design, art direction and brand development for high-profile fashion and lifestyle firms led to her being named in September Vice President, Creative, for Ivanka Trump. Marissa’s career started with the fashion icon Diane von Furstenberg as the brand’s in-house Graphic Designer. In 2008 she explored agency life as a Senior Designer at Electric Artists, with projects from conceptual initiatives to games and website development. She went on to become Web Art Director for Kate Spade and in 2012 Vice President of Creative for Oscar de la Renta.

MARISSA KRAXBERGER VP, CREATIVE, IVANKA TRUMP @LadyandPrince

Anthony Mazzarella is responsible for driving growth and achieving our revenue goals, for the Midwest and Eastern US regions of Celtra. He also plays a key role in helping Celtra sellers activate all of the major agencies in New York, Chicago and Detroit. Before joining Celtra he served in management and lead roles at Neustar, Disney Interactive, Fox Interactive, Yahoo and Digitas.

ANTHONY MAZZARELLAVP SALES, EAST, CELTRA

Will Misselbrook’s more than 12 years of experience includes time at the BBC (Producer), Wieden & Kennedy (Producer), Saatchi & Saatch (Executive Producer), Imagination (Production Director), BBH North America (Head of Integrated Production). He is currently Vice President, Director of Integrated Production (global) for fashion giant Coach in New York. Having worked on global integrated campaigns for the worlds largest brands, Will’s expertise covers all mediums: digital, interactive, TV, film content, mobile/tablet based apps, complex social media campaigns, experiential based projects as well as in-store and outdoor marketing initiatives.

WILL MISSELBROOK VP, DIRECTOR OF INTEGRATED PRODUCTION, COACH


Dr. Sabine Seymour is an entrepreneur and conceptual researcher focusing on the next generation of wearables and the intertwining of aesthetics and function in our “second skin.” Dr. Seymour is the founder and CEO of Moondial, co-chairs the Rockefeller Foundation Grant funded project Computational Fashion at Eyebeam, curates the MAK Fashion Lab at the Museum of Applied Arts in Vienna, is the Director of the Fashionable Technology Lab at Parsons The New School for Design and co-directs the research project Computational Cellulose at Aalto University in Helsinki.

SABINE SEYMOURCHIEF CREATIVE OFFICER AND CEO, MOONDIAL@fashionabletech

Lauren Moores is a data guru with over 20 years of experience in data strategy, science, and creation in different information and technology industries. She began her career at DRI/McGraw Hill as an economist before earning her Ph.D. in Economics at Brown University. She left research and teaching to take on a content operations and technology role at OneSource Information Services, and subsequently, Compete, a WPP company within Millward Brown Digital. Currently, she runs all things analytics at Dstillery, where she is also an active industry speaker and writer, particularly on mobile analytics.

LAUREN MOORESVICE PRESIDENT ANALYTICS, DSTILLERY@lolomoo

Speakers

Colleen Sherry directs the digital and print media campaigns for Macy’s 18+ private label brands, encompassing the ready-to-wear, men’s, home and millennial businesses. In this role, she determines the right media mix and platforms for each brand’s targeted demographic and goals, and analyzes each campaign’s ROI and effectiveness to inform the planning and investments of future campaigns. Throughout her career as a digital and retail executive, Colleen has held several advertising and marketing positions within the Macy’s organization, as well as at Lord & Taylor and the May Company.

COLLEEN SHERRY SENIOR MANAGER, MEDIA & MARKETING EFFECTIVENESS, MACY’S PRIVATE BRANDS

David Shim is the Founder and CEO of Placed. Previously David held the roles of Director of Product and Operations at Quantcast. As Director of Product he drove Quantcast Marketer from idea to an audience platform used by over 300+ advertisers across 6 billion actions a month. David pivoted to Director of Operations as part of the launch of Quantcast Lookalikes the primary revenue generating product for the company. Prior to Quantcast, David has held leadership roles at WebTrends, and Farecast (acquired by Microsoft in 2008).

DAVID SHIM FOUNDER AND CEO, PLACED


As E-Commerce Marketing Manager at INTERMIX, Shivika Sinha gets to exercise her skill in innovative, performance-driven and strategic branding. She has helped the fashion retailer in launching and managing world-class e-commerce and digital marketing strategies, resulting in brand enhancing customer experiences and measurable bottom line increase. Prior to joining INTERMIX, Shivika was the Senior Digital Marketing Manager, E-Commerce and Marketing for Oscar de la Renta. Earlier in her career, she was Senior Strategy Consultant, Strategy & Advanced Analytics Consulting Group for data-driven marketing firm Epsilon.

SHIVIKA SINHA ECOMMERCE MARKETING MANAGER, INTERMIX

Speakers

Marc Sternberg is a co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. Prior to that, Marc was president and COO of AlwaysOn from 2007-2011. At that Silicon Valley-based firm he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career Marc was the vice president of advertising sales for The Hollywood Reporter, a position he held from 1989-2007. He has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.

MARC STERNBERGCO-FOUNDER, BRAND INNOVATORS@MarcSternberg1

David Teicher is Chief Content Officer at Brand Innovators, managinging content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators.com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage.

DAVID TEICHER CHIEF CONTENT OFFICER, BRAND INNOVATORS @aerocles

In her role as Director of Interactive Marketing and E-Commerce at L’Oreal USA, Leah Thelen is responsible for oversight of Lancome.com as well as the company’s digital marketing, supervision of its major E-Commerce processes and sales planning. She works with the Lancôme team to design, create, and implement product launches and support campaigns across digital marketing channels. Leah joined L’Oreal in 2005 and has held several roles in the organization including positions in Education, Customer Marketing and Sales. She is a graduate of Georgia State University and has an MBA in Marketing from Fordham University.

LEAH THELEN DIRECTOR INTERACTIVE MARKETING & E-COMMERCE, L’OREAL USA


Speakers

Adam Weiss joined Rakuten LinkShare in 2003 and is responsible for the Network Development & Business Development teams, focused on Publisher recruitment and account management. Adam is also responsible for Global Product Strategy where he plays a critical role in driving the overall roadmap process for all of Rakuten Marketing. Adam has 15+ years’ experience in online advertising and has been with Rakuten LinkShare for almost 10 years. Adam has a BA in History from the State University of New York at Buffalo and an MS in Internet /E-Commerce from Pace University.

ADAM WEISSGENERAL MANAGER, RAKUTEN LINKSHARE@RakutenMKTG

Ann Watson is Senior Vice President of Marketing, Communications & eCommerce – USA at John Hardy Ltd. Prior to joining John Hardy in 2013 Ann served as the Vice President and Fashion Director of Henri Bendel Inc., an assignment she began in 2006. She also earlier served as Senior Director of Retail for Starwood Hotels and Resorts. Prior to joining Starwood, Ann held key fashion direction and merchandising positions at Saks and Neiman Marcus and as a fashion merchandising and communications consultant in the U.S. and Asia.

ANN WATSONSVP-MARKETING, COMMUNICATIONS, AND ECOMMERCE, JOHN HARDY


Advisory Board

LASTON CHARRIEZSVP MARKETING, WESTERN UNION

CHARLIE COLECEO,THE LINE

CHRIS CHESEBROASST. VP, US MEDIA INVESTMENTS,L’OREAL USA

B. BONIN BOUGHVP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL

IAN GOMARPRESIDENT,SHAQUILLE O’NEIL ENTERPRISES

JORGE FONTANEZVP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE

MARC FONZETTIDIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS

MADHUR AGGARWAL VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP

ERICK DICKENSVICE PRESIDENT, MARKETING, KING’S HAWAIIAN

DOUGLAS BUSKDIRECTOR, CONNECTIONS INNOVATION – GLOBAL CONNECTIONS THE COCA-COLA COMPANY


ADAM KMIECSENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS

VICTOR LEEVP DIGITAL BRAND MARKETING, HASBRO

JOHN KOLLERVP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)

ELLIOT LUMVP STRATEGIC MARKETING,COLUMBIA RECORDS

JASON JOHNVP ONLINE, MOBILE, SOCIAL MARKETING,GILT GROUP

MERYL TRUFFELMAN MACUNEVICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTÉE LAUDER

SCOTT HUDLERVICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS

KIRK HEINLEINDIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T

ANDREW MARKOWITZ DIRECTOR, GLOBAL DIGITAL STRATEGY, GE

PAUL MARCUMHEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA

Advisory Board


Advisory Board

DAVID RUBINHEAD OF BRANDS, PINTEREST

JONATHAN STEPHENHEAD OF MOBILE & EMERGING TECH,JETBLUE AIRWAYS

CHAD STUBBSSR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO

MARC PATRICKSENIOR BRAND DIRECTOR,NIKE EAST

MASON NELDERDIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON

CHRIS THORNE GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS

UMANG SHAHGLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY

ASHWIN NATHANMARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO

LIAM MCCARTENHEAD OF DIGITAL & INNOVATION - NORTH AMERICA AT RECKITT BENCKISER

DEB RADCLIFFSENIOR VP MARKETING, WEST MARINE


COLLIN T. WESTCOTT-PITTVP MARKETING, HEINEKEN, HEINEKEN USA

Strategic Advisors

TED RUBINSTRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS@TedRubin

JOEL EWANICKVP AND GLOBAL CHIEF MARKETING OFFICER@Joel Ewanick

SCOTT MCNEALYCHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS@ScottMcnealy

GREGG WEISSVP/BUSINESS LEADER, SOCIAL MEDIA,US DIGITAL MARKETING,MASTERCARD WORLDWIDE

CHRISTINE VERMESDIRECTOR, BRAND MARKETING, INTEL

WINSTON WANGGLOBAL DIRECTOR OF STRATEGIC INNOVATIONSFOR MARKETING TECHNOLOGY,ANHEUSER-BUSCH INBEV

Advisory Board


AOL, Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. @AOL

Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and available impressions are distilled across all screens. @Dstillery

Title Sponsors

Celtra Inc. is the global leader for rich media mobile ad serving and analytics. Celtra’s AdCreator 3 platform, which is used by world’s leading agencies, publishers and networks in more than 30 countries, is the only complete SDK and ad server agnostic platform for rich media mobile advertising. Celtra’s unparalleled HTML5 ad products are designed to provide the best user experience, performance and reliability on distinctive mobile platforms with one single ad unit. @celtra

Innovid delivers immersive advertising anywhere. Founded in 2007, we provide visionary marketers with the tools to create, deliver, and measure video campaigns, in any format, on any screen, publisher, or ad network. We built our Ad Server to address the issues specific to video ad serving and simplify the process for agencies and marketers. And as interactive video becomes the new normal, iRoll® brings alive this new dimension of online video, reimagining the possibilities for interactive engagement across multiple screens to capture consumer curiosity and draw the viewer deep into the brand experience. @Innovid


Title Sponsors

As the world’s leading content marketing and syndication platform, NewsCred provides brands and publishers with access to fully-licensed articles, images and video from over 2,500 world-class sources. NewsCred empowers brands and publishers to drive new revenue by delivering the content their audiences want and share. Combining powerful curation technology and an experienced editorial team, NewsCred builds custom content solutions to global clients, including niche editorial sections, thought leadership portals, email marketing and social media campaigns. @NewsCred

Offerpop helps marketers launch powerful social marketing campaigns to reach, engage and connect with their consumers. Global brands, agencies and small businesses use Offerpop to increase revenue and grow fans, followers and email subscribers. Marketers launch campaigns across any marketing channel — website, advertising, email, and TV — and drive engagement on Facebook, Twitter, Instagram and Pinterest. Offerpop is a Facebook Preferred Marketing Developer, qualified by the PMD program in Apps. Offerpop is a Twitter Certified Product. @OfferPop

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Tongal is changing the way creative work gets done, by making it accessible to people everywhere. Their open platform enables brands, businesses, and causes to tap into a global creative network, providing an inexhaustible resource for fresh ideas and insights, as well as superior film talent to capture and deliver them. Creatives participate on a level playing field, accessing work that has historically not been available to them. Tongal’s process allows everyone (creatives and brands) to focus on what they do best. The result is outstanding work delivered with incredible speed and efficiency.Creativity set free. Tongal is based in Santa Monica, Calif. @Tongal

Rakuten Marketing provides online retailers and other businesses with expert online marketing services and solutions. Our suite of services include our cost per action (CPA) affiliate network, search marketing services, lead generation, display and retargeting. Our solutions allow customers to take a closer look at the consumer journey across channels.


Premier Sponsors

Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. Advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, CPGs, and financial services. @dynamic_signal

Kargo delivers innovative advertising experiences and integrated marketing opportunities across its proprietary network of major media mobile web sites, native applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the overall growth and monetization of its audience across its major media brand properties. In addition to being an OnMobile Top 100 winner for two consecutive years, Kargo is the recipient of multiple industry awards including the 2010 Mobi and DPAC awards for Best Mobile Website and the 2011 OMMA award for Best Mobile Marketing Campaign. @kargo

PureMatter is one of Silicon Valley’s most energetically growing Social and Content Marketing Agencies in the country, with clients such as Pitney Bowes, IBM, Cisco, The CMO Club and CBIZ. Winning over 200 awards in the last 12 years, the agency most recently produced the 2013 “Content Marketing Campaign of the Year” chosen by the Content Marketing Institute and Disqus. As part of PureMatter Labs, their content resource center for brand marketers, the team produces webinars, eBooks, tools, podcasts and “Substance”, a thought leader interview series hosted by President @BryanKramer. Bryan was recently named one of the Top 50 Global Social CEOs by Forbes, Huffington Post and Kred and is currently writing his first book. www.purematter.com. @PureMatter


Documents

Fashion Week NYC 9-12-14