Trang LeKimberly Holland

Lexi Smiley

Fast Food NationCh. 2 summary

Schlosser’s intentions in this chapter of the novel is primarily to depict Ray Kroc, the market producer of McDonald’s, as a clever businessman, concerned solely on expanding his empire.

Author’s Intent

Marketing to childrenUsed Walt Disney as a advertisement to

promote McDonald’s to smaller childrenChildren as young as two recognize marketing

logo before they recognize their own nameToys distributed to children such as dolls, toy

trucks, baby clothes, and telephones shaped like French fries

Main Findings

People’s consumptionParents of lower income have a more limited

variety in their food optionsConsumers are impressed by the companies as

trusted friends without knowing their minds are being manipulated to buying their products

Main Findings

School SystemsSchools with budget shortages accept

corporate sponsorship from fast food companies by agreeing to advertise to their students

When fast food gets into high school cafeterias, students have no other choice than to eat the fast food

Main Findings

After the release of this novel, many schools have began taking responsibility for their students’ health in order to put an end to childhood obesity

Proved his Points?

Schlosser mainly tells the negative side of the fast food industry Children are not benefitting from the

consumption of “liquid candy” (soda)Examines the relationship between Kroc and

Disney to reveal their genius at marketing their products, their main priority

Author’s Position

We all go to school and have to see advertisements

We are all going to have friends, family, etc. that are going to be affected by the advertising for the rest of our lives as well as ourselves

Connections

TheEnd