8/12/2019 FB Broadcast Guidelines Feb2014

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Thanks for your interest in using Facebook in your broadcast.

Weve created these Brand Guidelines to help you make

your broadcast as engaging as possible while maintaining

our brand standards.

The first step is to request permission before you use our

brand assets in your broadcast. Do this by submitting a brand

permission request form (www.facebookbrand.com/request)

including the below:

The portion of the commercial, film, program or storyboard

that references Facebook

The segment of the script that references Facebook

A detailed synopsis of the commercial, film or program

A mock-up showing how Facebook brand assets will be

featured in your materials (for example: "f" logo, Like button

logo, screenshots)

Translations for any requests for non-English broadcasts

Do

Follow all applicable guidelines for using Facebook brand

assets (see www.facebook.com/brand). Get all necessary permissions to use:

Content posted to Facebook by others

Personally identifiable information such as names,

usernames or profile photos

Non-public information

Third-party logos, images, trademarks or service

marks

Any other third-party material

Provide attribution to Facebook and to the person who

created the content as shown in the examples below

Keep enough space around Facebook brand assets so they

look clean and uncluttered

Follow other Facebook terms and policies

Dont

Modify content from how it looks on Facebook by blurring

editing, redacting, annotating, cropping or changing theaspect ratio

Delete, obscure or alter the identity of anyone on

Facebook

Display Facebook content with content from other social

media sites together without clear visual separation and

differentiation

Use the Facebook brand in a way that implies partnership,

sponsorship or endorsement

Combine any part of the Facebook brand with your name,

marks or generic terms

Use trademarks, names, domain names, logos or other

content that imitates or could be confused with Facebook

Present Facebook in a way that makes it the most

distinctive or prominent feature of what youre creating

Use any icons, images or trademarks to represent

Facebook other than what is found on this resource cente

Modify Facebook brand assets in any way, such as by

changing the design or color

General Guidelines for Displaying or Embedding Facebook Content

Facebook Broadcast Brand Guidelines

FACEBOOK ASSET USA

FACEBOOK ASSET USAGE ALL RIGHTS RESERVED

8/12/2019 FB Broadcast Guidelines Feb2014

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Use the f logo to refer to content from Facebook. Please make

sure to download the correct asset from our Brand ResourceCenter, and follow the guidelines provided there. We dont allow

people to use our full logo in broadcasts.

Below is an example of the f logo used to refer to content from

Facebook. Youll notice that the implementation includes the

real full name of the person who commented along with an f

logo to the left of the comment. This attribution is required on

any content from Facebook used in a broadcast. The example

image below should be used as a guide to spacing and height

conventions.

FACEBOOK ASSET USA

The Brand Resource Center includes editable high-resolution

broadcast-ready screenshots that you can use. If you plan to use a

custom screenshot taken from Facebook, please be sure that the

entire post is visible and that the screenshot is not modified in anyway from how its displayed on Facebook.

Please remember that Facebook need to approve any screenshots

used prior to broadcast. The use of screenshots also needs to

follow the guidelines in the Brand Resource Center.

Using Screenshots of Facebook

Using the f Logo

Facebook Broadcast Brand Guidelines

FACEBOOK ASSET USAGE ALL RIGHTS RESERVED