APPLICATION PACKAGE Position: Designer and Marketing Coordinator Applications Close: Monday 5 December 2016, 5pm Send to: Vanessa Pidwell Executive Assistant PH: +61 3 9362 8806 E: vanessa@footscrayarts.com

Designer and Marketing Coordinator REPORTS TO: Manager – Marketing and Engagement (M&EM) DIRECT REPORTS: N/A OVERSEES: Supporting the FCAC Marketing and Communications team to implement

marketing campaigns and other communications with a strong focus on collateral design and production. This includes in-house production, managing external printers, designer and suppliers and creation of graphics for online content

FTE: 0.8 (4 days) SALARY: $50,000 - $55,000 p.a (pro rata)

Key Relationships INTERNAL: Director and CEO, Manager – Marketing and Engagement, Program

Manager, General Manager, Cultural Facilities Team, FCAC Programming Team, Digital Content Producer, Marketing and Communications Interns

EXTERNAL: Suppliers, Organisational Partners, Government and non-Government stakeholders, arts, cultural and community sectors, external service providers, stakeholders and communities in Melbourne’s west and representatives from relevant organisations, both formal and informal, within the community.

Summary FCAC’s Designer and Marketing Coordinator has the opportunity to:

• Contribute to the sustainability and legacy of Australia’s leading community-engaged, contemporary arts centre where the focus is on producing and presenting work that is representative of political, social and cultural commentary in a contemporary Australian context whilst building audiences of the future

• Support the delivery of FCAC’s vision, mission and activities within a new strategic planning context (2017 – 2020)

• Contribute to the development, implementation and maintenance of a consistent and powerful brand message in a local, national and international context.

• Develop and deliver effective and impactful design to communicate FCAC’s purpose, artistic program and activities to ensure accessibility and participation of stakeholders.

• Work within a passionate, dedicated, respected and highly engaged team of people who work with communities and artists on a daily basis.

Designer and Marketing Coordinator Qualifications and Experience:

As a valued member of the Marketing and Communications Team, you will be working closely with the Programming Team, Front of House, artists and communities.

The successful applicant will be:

• A talented designer with a strong interest in marketing and communications, ready to apply their skills and creative eye to a dynamic and exciting arts and community context.

• An impressive communicator with impeccable attention to detail, who enjoys creating accessible design for a variety of audiences.

• A strong collaborator, whose professionalism and administrative skills will support the successful implementation of marketing campaigns and other communications projects.

• Experienced in all areas of collateral production including in-house design, prepress and print production, as well as developing visual elements for online communications.

• Comfortable working with a high degree of responsibility in a dynamic, fast-paced, generative and exciting environment.

POSITION ACCOUNTABILITIES The Designer and Marketing Coordinator will assume responsibility for the following:

Collateral Design and Production • In liaison with the Manager – Marketing and Engagement, develop a range of marketing

collateral including programs, flyers, posters, signage and organisational documents both in-house and through the engagement of external designers.

• Negotiating with external design suppliers to ensure collateral is produced to a high standard, on time and on budget.

• Supporting the Digital Content Producer and Development Coordinator to create effective graphics for all FCAC EDMS including the monthly eNews and event invites.

• Regular consultation with key internal and external stakeholders to ensure all FCAC collateral is relevant, appropriate and accessible.

• Selecting, retouching and preparing photos for print, media and website. • Ensuring appropriate use of all FCAC branding elements, as well as meeting partner

branding and acknowledgement requirements. • Coordinating collateral sign-off by relevant FCAC personnel, partners and artists.

Marketing and Communications Support • Supporting the Manager – Marketing and Engagement to develop and deliver effective

marketing and communications strategies for all organisational, event and workshop activities.

• Maintain marketing and communications contact data. • Coordinate the weekly FCAC What’s On media alert and respond to media enquiries in the

Manager – Marketing and Engagement’s absence. • Support the Development Coordinator to ensure all invite lists are up to date and accurate. • Proof and edit copy for print and online marketing collateral • Assist the Digital Content Producer with event photography as needed. • Engage and brief event photographers.

Organisational • As a brand custodian, ensure the FCAC brand is applied effectively across all print and

online collateral in line with the FCAC Style Guide. • Ensure accessibility of all FCAC marketing collateral. • In collaboration with the Manager – Marketing and Engagement, General Manager,

Cultural Facilities and Front of House Staff, ensure that FCAC is a welcoming and accessible space for artists, communities, audiences, program participants and visitors.

Administrative • Ensure accurate reporting of production schedules. • Manage the FCAC image archives including ensuring photo credits are applied

appropriately across all marketing material. • Manage the digital and physical archiving of all marketing collateral.

Partnerships and Collaborations • Maintain positive and constructive relationships with all stakeholders (both internal and

external)

KEY COMPETENCIES

Specialist Skills and Knowledge

• A strong creative eye and approach to collateral design • Highly proficient in Adobe Creative Suite including Photoshop & In Design • Experience in designing and managing print and digital marketing collateral including all

preparing files for print • Experience in negotiating with external suppliers including designers and printers • Excellent written communication skills including copywriting, editing and proofing • Photography and photo-editing skills • Experience in editing video content is desirable

General Skills

• Exceptional organisational skills and a demonstrated ability to plan, prioritise and work efficiently to competing deadlines

• Creative approach to problem solving • Exceptional attention to detail • Ability to work within a team to respond to changing priorities, solve problems and deliver

outcomes across a range of program areas • Knowledge of the arts and culture landscape within Melbourne

Interpersonal Skills

• High level of written and verbal communication skills • Proven capacity to liaise effectively within a team environment and network with a range of

stakeholders and communities of interest • Ability to work independently and within a team • Can-do, flexible and proactive attitude • An interest in community engaged arts practice

Key Performance Indicators for the Probationary Period of 6 months: The following Key Performance Indicators have been developed to assist with the assessment of performance during probation. At the end of the 6 month probation, the Designer and Marketing Coordinator will have delivered and ensured the following: 1. Delivered the required collateral and marketing materials in a timely and organised

manner, ensuring this has also been a smooth experience for staff and suppliers alike (Successful/ Unsuccessful)

2. Performed all administrative tasks including managing the FCAC image and marketing archives, both online and physical (Successful / Unsuccessful)

3. Acted as an effective brand custodian, maintaining the FCAC style guide and ensuring the FCAC brand is applied effectively across all collateral (Successful / Unsuccessful)

4. Supports the Manager – Marketing and Engagement to implement marketing and communications campaigns for all organisational, event and workshop activities including communications support (Yes/No)

5. Supports the Digital Content Producer and Development Coordinator to produce and deliver all EDMs and event invitations (Yes/No)

6. Developed strong and secure relationships with stakeholders, marketing and programming partners (Yes/No)

7. Represented FCAC professionally, internally and externally in manner, presentation and in all communications (Yes/No)

At the end of the 6 month probation the Designer and Marketing Coordinator will report to the Manager – Marketing and Engagement on the achievements of these KPIs to discuss at the Probation Review. Should the outcome of the review be successful, the Manager - Marketing and Engagement and the Designer and Marketing Coordinator will renegotiate a new set of KPIs for the remainder of the term of employment. TERMS AND CONDITIONS

• Remuneration Scale: Employee Band S5 $50 000 - $55 000 per annum +

superannuation • This is a 0.8 FTE (4 days) position based at 45 Moreland St, Footscray (centrally

located 10 minutes from Melbourne’s CBD). • The incumbent will be appointed for a fixed-term of one (1) year dependent on funding.

A six (6) month probation period applies.

• The Designer and Marketing Coordinator will enter into an employment contract, which sets out all terms and conditions of employment including remuneration, superannuation and leave loading.

• The successful candidate will undertake a police check, at own expense and present this to FCAC upon signing of Employee Contract

SELECTION CRITERIA

• Excellent graphic design and image editing skills with a strong portfolio of digital and printed work

• Demonstrated experience managing all aspects of collateral production including external suppliers, particularly designers and printers

• Demonstrated project management skills developing and implementing timelines and managing competing priorities

• Exceptional attention to detail • Ability to multi-task with strong organisational skills • Strong written communication skills including copywriting, editing & proofing • Minimum 2 years experience in a similar role

APPLICATION PROCESS

• Response to the Selection Criteria (max two pages) • Cover letter addressing why you see yourself in the role • A strong portfolio of digital and printed work (via weblinks or Dropbox) • Your CV • Contact details for three referees

Interview: Shortlisted applicants will be interviewed in early December 2016 Timeframes Applications Due: Monday 5 December Interviews: Week of 5 December / Week 12 December Commencement: January 2017 Please note:

Complete applications should be sent to Footscray Community Arts Centre addressed to: Vanessa Pidwell Executive Assistant and sent via email to: vanessa@footscrayarts.com or in person to FCAC, 45 Moreland Street, Footscray.

FURTHER INFORMATION

Should you have additional questions regarding the role, please contact:

Vanessa Pidwell via email: vanessa@footscrayarts.com

ABOUT US

Established in 1974 as a not-for-profit Company Limited by Guarantee, Footscray Community Arts Centre (FCAC) is Australia’s longest–running, leading centre for community engaged, contemporary arts practice. Attracting over 90 000 people annually, as audiences and visitors, our work is representative of political, social and cultural commentary in a contemporary Australian and international context. Footscray Community Arts Centre delivers:

• Over 2000 arts and cultural activities each year • Sixty (60) projects in a local, national and international context • A diverse and dynamic program with over 100 local, national and international

partnerships annually • Strong leadership in community arts and cultural development

Based in Melbourne’s west, FCAC’s multiple venues - including two galleries, two performance spaces, a digital media studio, recording studio, numerous visual arts studios and rehearsal spaces - are programmed and managed with the principles of diversity and access in mind. FCAC promotes active participation in arts, culture and the civic narrative. FCAC’s programs place a particular emphasis on access for culturally and linguistically diverse communities, Indigenous Australians and people living with disability.

FCAC strongly supports community-based learning and is a Registered Training Organisation, providing a range of pre-accredited, accredited and fee-for-service training programs across a variety of arts practices.

FCAC’s three-tiered program is based upon our three (3) core programs:

• ArtLife: a curated day service for people with disabilities offering a unique, multi-arts program for adult artists with intellectual disabilities.

• Indigenous Cultural Program: In consultation with our Indigenous Advisory Group, a range of programs and activities are delivered each year to support the development of emerging Indigenous arts practice and new works by Indigenous artists. Our annual festival, Wominjeka, is the launch of FCAC’s program each year.

• Emerging Cultural Leaders: supporting and developing Australia’s next generation of cultural leaders, this award winning program engages with artists and community practitioners from culturally and linguistically diverse backgrounds to build capacity in sector knowledge, community-engaged arts practice and working with communities

In addition to these we deliver a suite of creative and industry initiatives that are responsive to the contemporary social and political context, and may vary in duration depending upon demand and relevance. This includes programs such as:

• West Writers Group

• Creatively Ageing

• Collaborate Asia

FCAC ensures access and community ownership of the space and creative program through FCAC Presents and the Call to Create, the third tier in the program, an application process for independent artists and community groups, which provides support through venue in-kind, marketing and producer support. FCAC maintains a broad artists and companies in-residence program, supporting a diverse range of emerging and established artists and arts organisations through access to facilities, expertise and producing support. FCAC also provides a venue hire service and acts as landlord for a number of commercial and non-commercial tenants including Adult Learning Australia, Cohealth Arts Generator, Brown Cab Productions and Happy River Cafe.

FCAC is funded via general purpose and specific project grants from a range of federal, state, and local government agencies, philanthropic and corporate supporters, and self-generated income measuring at 35% of the current annual turnover. FCAC has a team of 22 - including full time and part time - in addition to approximately 40 casual tutors, artists, reception and venue staff, an Indigenous Advisory Group, and 2 Elders in Residence, Uncle Larry Walsh and Arweet Carolyn Briggs.