Resource Persons

Dr. P. V. S. Sai, MA (IR & PM), (MBA), Ph .D.

He is Director (T & C), SSIM and has overall 31 years of

experience out of which 5 years in Industry, 4 years in

Consultancy and 22 years in teaching. He Specialized in Human

Resource Management, Strategic Management and

Entrepreneurship. He has 25 publications to his credit. He has

completed one major research project sanctioned by University

Grants Commission. He has guided 4 M. Phil and 2 Ph.D

students.

Dr. V. G. Chari, M.Com, Ph.D, CFA, CAIIB, DBM (IIB), DFS (IIB), AIII (III)

He is the Director (Academic) at SSIM (1st Shift). He is a

professional with rich industrial and academic experience

spanning over 30 years and a research guide at Rayalaseema

University. He is the editor of SuGyaan, Management Journal

of SSIM. He has published many research papers and edited

books.

Dr. M. Anil Ramesh, MBA (Marketing), Ph.D.

He is the Director (Academic) at SSIM (2nd Shift) and has over

two decades of work experience both in India and in foreign

countries. He has published many articles in journals of national

and international repute. He has recently published a book titled

“Marketing Commonsense”

Dr. S. F. Chandra Sekar, MSW, Ph.D.

He is Head (HR), SSIM and has around two decades of

experience in the corporate and academics. He has published

three edited books on Corporate Communications, New tools

in Performance Planning, Implementation and Evaluation,

Creating Enduring Indian Corporations: Lessons, Models and

Challenges Ahead. He published 71 papers in national and

international professional journals. He has submitted seven

project reports to the government of India and three reports to

corporate bodies. He is guiding Ph.D. Scholars from Osmania

and Rayalaseema Universities.

Dr. Harish: M.sc (Statistics), MBA, Ph.D.

He is an Associate Professor with 15 years of work experience

and specializes in Econometrics and Sample Surveys his core

area is Circular, Quotients and Remainder Distributions of

Specified Base Distributions”.

Dr. Sasi Kumar: M.B.A., M.F.T., M.A (Economics), M.Phil., Ph.D.

He is an Associate Professor with over a decade of experience in

industry and teaching. He has published research papers in

national Journals.

Dr. Shahaida P: MBA (Marketing), M.Phil, Ph.D.

She is an Associate Professor and has a blend of Industry (4

years) and Academic experience (9 years). She has published 10

research papers in national journals and 3 research papers in

International journals. She is Asst. editor of SuGyaan,

Management Journal of SSIM.

FDP Office : Contact Persons

Dr. Shahaida P, shahaida@ssim.ac.in, 09908177866

Dr. Sasi Kumar K, sasikumark@ssim.ac.in, 09848192864

About the Siva Sivani Institute of ManagementSiva Sivani Institute of Management, located in a serene locality inSecunderabad, is a group institution of S.P.Sampathy’s Siva SivaniEducational Society, founded by late Sri S.P. Sampathy, a doyen in thefield of Education. Siva Sivani Educational Society has been in existencefor the last four and half decades and Siva Sivani Institute of Managementsince 1992. It is one of the first Autonomous Management Institutionsin AP to get approval from AICTE to conduct Two Year Managementprogram. Today, it is the largest AICTE approved Autonomous BusinessSchool in South India with a permitted intake of 420 a year in sixdiversified and specialized full time management programs. All theprograms. Four programs are residential and two are non residential.SSIM is consistently ranked among the top Business Schools in thecountry. Currently, SSIM is ranked 1st in Andhra Pradesh for placements(World Synovate B-School Survey, 2010), 9th at all India level for MDPs(Business and Management Chronicle, 2011), 25th amongst the B-Schools of Excellence (CSR-GHRDC Survey 2010) and rates as A++Category (Business India B-School Survey, 2010).

Overview of the Programme

There is a heightened importance to research and research

methods both in academia and corporate sectors. Planning

and executing a thorough research project requires an

understanding of research methodology and decision

making skills. Research Methodology, is important to

determine reliability and validity of findings in all types of

research such as management, social sciences and

commerce. A Clear understanding of research and research

methods are indispensable for researchers. Therefore it is

essential to learn contemporary approaches to research

using appropriate statistical techniques.

The focus of the FDP is to familiarize the participants with

the tools that can be used for conducting research, with

special emphasis on linking the entire research process right

from problem definition, objectives, hypothesis testing, and

literature review, measurement through questionnaire and

analysis through appropriate techniques. Proper definition

of a problem enables a researcher to set the framework of

research with clear concept clarity. A comprehensive

literature review will identify the gaps in literature and help

establish precise and measureable objectives. This will

facilitate suitable hypothesis formulation along with

checking for type I and type II errors. Questionnaire

construction is both an art and science requiring tests for

validity and reliability, an appropriate data analysis plan

using suitable statistical techniques will link the objectives

with outcomes and show the contribution of the study

clearly.

This programme will empower the participant to design

the entire research process with hands-on practical inputs

for each and every stage of research.

Objectives

• To enable Research Scholars, teaching faculty (from

any discipline of social sciences), corporate executives

and researchers to develop appropriate methodology

for research studies.

• To develop understanding of Research Methodology

with reference to Quantitative and Qualitative

Techniques.

• To make participants familiar with techniques for

different research approaches

• To understand the use of computer software (MS

Excel, SPSS) in data analysis

Course Content

Day 1 will focus on the objectives of research, research

process and contemporary issues in three major functional

areas: research in finance, human resources and marketing.

Day 2 will focus on effective literature review, questionnaire

design (including reliability and validity testing), hypothesis

testing (parametric and non parametric), data analysis and

interpretation including multivariate statistics such as

ANOVA, correlation, regression, factor analysis,

discriminant analysis and cluster analysis.

Value Addition

• Demonstration of literature review through electronic

databases

• Demonstration of statistical techniques through

popular software tools

• Practical examples from previous doctoral research

and market research

• Dialogue with expert research guides on issues faced

by researchers

PrerequisitesParticipants should have an inclination towards research.Beginners who wish to pursue any type of research: PhD,academic publishing, market research etc are welcome.Participants can come with their doctoral research proposals(at any stage of research) to clarify their doubts. An abstractof the proposal or proposed research work can be sent inadvance (one week) to enable discussion on the same.

Course DeliveryThe pedagogy will be a careful mix of lectures,demonstrations, practical, relevant examples anddiscussions.

Who should attend?

• Research scholars of M. Phil and Ph. D.

• Academicians

• Practitioners working in any functional areainterested in research

Participant Investment

Non-residential – Participant fee of Rs.1200/- perparticipant

The Participant fee includes lunch, two tea breaks and studymaterial.

How to enroll?

Participant may enroll for the FDP programme throughduly filled in registration form along with a demand draftfor Rs.1200/- per participant towards the registration fee,payable at Hyderabad, drawn in favor of Siva SivaniInstitute of Management, Secunderabad.

Important DatesRegistration forms along with DD should reach the FDPOffice latest by 25th April, 2011. Selection would be doneon first come first serve basis; the acceptance will becommunicated by 1st May 2011 by e-mail.

REGISTRATION FORM

FDP on Research Methods for Academicians

Research Scholars & Practitioners

6th & 7th, May 2011

Name: _______________________________________________

Designation: _________________________________________

Name of the College: _________________________________

Address: ____________________________________________

______________________________________________________

Phone:(Off) _________________ (Res) __________________

(Mobile) ____________________________________________

E-mail: ____________________________________________

Registration fee details

Name of the Bank _____________________________________

D.D. No. ___________________ Date______________________

Amount ______________________________________________

Date :

Place: SIGNATURE

The filled in application form along with DD in favour of Siva Sivani

Institute of Management, Secunderabad, can be sent to Prof. V.G.Chari,

Chief Coordinator, Director – Academic, Siva Sivani Institute of

Management, NH-7, Kompally, Secunderabad – 500 014.Last Date

for Receipt of Application 20th July 2009

FDP ON RESEARCH METHODS FOR

ACADEMICIANS RESEARCH SCHOLARS &

PRACTITIONERS

6th & 7th, May 2011

SIVA SIVANI INSTITUTE OF MANAGEMENTNH-7, Kompally, Secunderabad 500014, AP, India.

Ph:040-27165450,51,53,54/ 040-65457236/37,Fax:040-27165452. E-mail: samaroh2011@ssim.ac.in,

Website: http://www.ssim.ac.in/samaroh2011

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