FE UI - plus MD

8/6/2019 FE UI - plus MD

http://slidepdf.com/reader/full/fe-ui-plus-md 1/53

Digital Marketing

:B y @ A n d yS jarif( )or get out of the way



Ada berapa facebookers di sini?

• Twitter?

– Silahkan follow@andysjarif

• Blogs?

• Situs?

• Stasiun TV?



he traditional marketing model is being,hallenged

nd Chief Marketing Officers can foresee a day.hen it will no longer work

, ,McKinsey Quarterly 2005 Number 2



Attention to Attraction



apanpun

Di manapun

engan CaraApapun

http://www.google.be/webhp?hl=nl



Josanku





,Always on always connectedculture



, ,Anytime anyplace anywhere



’e re all broadcasters now







… What people trust















’Don t do Social Media



Make media that is

.social, , ,Sharable mashable remixable conversational



WELCOME TO DIGITALIGITAL INDONESIA

A nation on the brinkof

DIGITAL

EXPLOSION

45 million Indonesian Internet Users hav

in the ast 9 years despite the fact that it was

onnection price will drop by %0 n th




http://www.nickburcher.com/2010/07/facebook-usage-statistics-by-country.html

uly 2010

population of .5 9 mill by July 2010, with growth of .2253 6

Ra nks

3




Ranks

6

’June 09

’December 09

Jakarta is’sia s Twitter Capital

, %0 8 Penetrasi tertinggi di Dunia

Jakarta bu Kota Twitter di A




e typed over .7 billion search terms n the las




More explosion will come with the introduction of

, -99 000 internet ready Smartphone .ding an already fast growing 148 million mobile phone users




There will be

00 million internet users in this country

.within three years

:MY PREDICTION



“What the Hell is Going on in Indonesia?”

TechCrunch, May 27th, 2010



“Coincidence? Or Has this Tiny IndonesianCompany

Pushed Google into the Market Faster?”

TechCrunch, Nov 12th, 2010



Perkenalkan…..ITTI

dari Indonesia

. .sitti co id



Tiger Woods











M edia C e ta k

e b f th VIDEO ( )30 M i 2 J i 2010



eConversation

before the VIDEO ( – )30 Mei 2 Juni 2010

e



eConversation after the VIDEO ( -3 17 Juni 2010)



-Data ini diambil tanggal 2 16 Juni 2010



SITTI CONVERSATION MAPOktober 2010 - April 2011









The conversation map covers mostly about the events that being held,by FE UI or events that FE UI participated in

, (Most highlighted events are Jazz Goes to Campus Seminars the most“ ”), ,recent are Seminar Konversi Minyak Tanah keGas FE UI Cup 2011

the upcoming Maker FEUI 2011

The highly related topic recently are about the building of the new

,library for FE UI and also the pretty girls in FE UI ,Other than the library apparently FE UI also famous for the Media.Center and the Café

, :In short FE UI is highly related to The library

The pretty girls

The Café

Jazz Goes to Campus The Seminars

Media Center





Masih ada waktu?



MD Case27 Maret – 13 April 2011











Thank you. .andysjarif@sitti co id



,The Melinda Dee case has been a real hit in the digital media.scoring double the existence number of FE UI in the digital media

‘ ’Melinda Dee whom previously is practically a non existence in the,digital media since March 28th , has been a real popular topic

,The Digital conversation relating to Melinda Dee covers about her, , ,fraud case in Citibank her front rear size her luxurious cars and

her young husband Andhika Gumilang :Melinda Dee is highly related toCitibank

/ / /Tersangka suspect pembobolan penggelapan

/ /Mobil mewah apartment

/ / / / /Susu buah dada operasi payudara toketnya

Documents

FE UI - plus MD