Feasibility Ppt

8/13/2019 Feasibility Ppt

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FeasibilityReport

(For Trekking and Outbound company)


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IntroductionTheoretical Perspective Research Methodology

Analysis and Interpretation Marketing Mi

Overview


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!oint promotion by a softdrinkcompany andtrekkingcompany on B-School Students.

Research Objective

Feasibility Analysis


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The pro"ect highlights the consumerbehavior and its acceptance o# a ne$ so#tdrink in the prevailing %&' industry

'ata has been ma"orly collected #romprimary sources including inputs #romsub"ect matter eperts #ocus groupintervie$s and online surveys

heoretical !erspective


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Research Problem Formulation Research Plan *uestionnaire 'esign

&ampling + 'ata %ollection 'ata Re#ining + Preparation Analysis + Interpretation

Research "ethodology


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Research Problem Formulation


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Outlay research process Focus group discussions *uestionnaire design

&ample si,e determination Administering -uestionnaire Response collection &tatus monitoring

Research !lan


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%ontent .ey variables $ere identi#ied #rom the group

discussion and translated into /0 -uestions

Responses $ere ma"orly collected on a /1 point

likert scale and some in dichotomous andcategorical scales

Time*uestionnaire #ill2up time $as kept at 32

/1 minutes $ith each -uestioncompletion time at 45261 seconds

#uestionnaire $esign


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Format A simple #ormat and easy to understand language

$as used to make the -uestionnaire moree##ective and to keep the interest level o# the

participant highMethod o# Administering Online -uestionnaire $as used

*uestionnaire link $ere administered through

email + and social net$orking sites

#uestionnaire $esign


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Sa%pling & $ata 'ollection


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In depth scrutiny o# collected responses

%hecked #or inconsistency o# responses Incorrect and semi2completed responses

$ere dropped

7abels $ere converted into categorical

values

$ata Refining & !reparation


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'escriptive summary o#responses $ere etracted

Response data $ere sub"ected to

statistical procedures to etendsample in#erences to population

%orrelation bet$een keyvariables $ere determined

Analysis o# variance o# keyvariables $ere determined #or avariety o# #actors

(nalysis & )nterpretation

Software *sed

M& ecel 4118 I9M &P&& 41:oogle 'ocs

Statistical"ethods

Interval;stimates&pearman

%orrelationcoe##icient

One2$ay Anova


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Research !roble%


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Case Processing Summary

Cases

Valid Missing Total

N Percent N Percent N Percent

Will_learn_

trek 91 100.0% 0 0.0% 91 100.0%

+illingness to participate in trekking


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111>

511>

/111>

/511>

4111>

4511>

,our willingness to learn trekking


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Cases

Valid Missing Total


Soft_drink_event_

preferred 91 100.0% 0 0.0% 91 100.0%

(ttitude towards soft drinks consu%ption


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Cases

Valid Missing Total


Trek_drink_preference

91 100.0% 0 0.0% 91 100.0%

(ttitude towards soft drinks consu%ption during trekking


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111>

411>

@11>

11>

311>

/111>

/411>

/@11>

/11>

/311>

o have a soft drink/ while you go out for trekking and


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Correlations

Will learn trek Soft drink

event pref.

Spear'an*s ro

Will learn trek

CorrelationCoefficient

1.000 .0+9

Sig. !,$tailed) . .-+

N 91 91

Soft drink event pref.

Correlation

Coefficient .0+9 1.000

Sig. !,$tailed) .-+ .

N 91 91

'orrelation between soft drinks consu%ption and participation in trekking


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Descriptives

will.learn.tre,

/ean "t%' !eviation "t%' rror 92 )on(i%ence 3nterval (or

/ean

/inimum /a4imum

Lower 5oun% pper 5oun%

'00 67 8'117 1'990 '707 '078 8'8:9 :'00 10'00

1'00 6 8'678 :':11: '71918 '896 '089 1'00 10'00

Total 91 8':8 :'1066: '::00 '686 8'8:60 1'00 10'00

0ffect of gender on willingness to learn trekking


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ANOVA

$ill.learn.tre,"um o( ";uares %( /ean ";uare F "ig'

5etween


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Descriptive

Will learn trek

N Mean Std.

/eviation

Std.

"rror

9% Confidence nterval

for Mean

Mini'&

'

Ma#i'&

'

2o3er

4o&nd

(pper

4o&nd

.00 + 5.,--5 1.6995- .,6,0 -.-99 5.65+ 1.00 10.00

1.00 +- 5.0+ ,.061 .+0, -.-169 5.9696 ,.00 10.00

Total 91 5.,65 ,.10++, .,,0-0 -.6+5+ 5.5,+0 1.00 10.00

$o 0ffect of 'S$ or non-'S$ having any i%pact on willingness to learn trekking


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ANOVA

Will learn trek S&' of S7&ares df Mean S7&are 8 Sig.

4et3een ro&ps .0, 1 .0, .005 .9

Witin ro&ps 96.9 69 +.+56

Total 96.51 90

(1O2( able


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@>0>

5>

//>

8> 4>4>

)f carbonated ,our preferred drinks flav

7ime Mango %ola OrangeApple Pineapple &tra$berry


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66>

/>4@>

4>

ow %uch can you spend on a trekking trips Rs /1112/511 Rs 12511 Rs /511B Rs 5112/111


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5/>@0>

,our Soft drink preferences

%arbonated drinks Con 2 %arbonated drinks

6>

@>

soft drinks during late night studies because it hel

Des Co


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@@>

/6>8>

4>

/>

/>

41>

/4>

ow do you see a cold drink adds value in your life

It re#reshes me

It cherishes my mood

It rehydrates me

It helps in my studies

Co value

Only Red 9ull helps in studies as it has ca##eine

It provides a reason to me #or hanging out $ith #riends

It gives me energy to do rigrous and daring task in my li#e


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Price


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Motive E *uench the thirstG

&i,e ?ariability

*uality Management

&olid H&P

!RO$*'


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Image 'i##erentiation

Association $ith Adventure

!3('0


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?isual eperience

;lectronic media

Cutritional slab

!('4(5)15


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%atchy and desirable name attractiveprice

'iscounted samples at regular intervals o#time

Tie up $ith college canteen #or shel#space

%o2 promotion $ith another #amous brand

9ill boards and promotion through 92schools #ests and events

&ponsorships o# various events

!RO"O)O1


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T; H7TIMAT; TIR&T *H;C%;RThe message should be conveyed

properly

Online ads2 $ebsite should be #un tooperate

Positioning the brand #or #un loving

individuals and young pro#essionals

'onsu%er


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Pre#erred media #or communication can beviral marketing advertising personalselling

To penetrate into the markets2 personal

selling can be /st step Ads in the $ebsites and various social

net$orking sites to reach the re-uiredtarget markets

'O""*1)'()O1


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Adopt a strategy to reduce the indirectcosts and add up to per unit cost

Proper branding and pricing o# the product

'O"!0)ORS


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Cational and International


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&tudents have a strong pre#erence #ortrekking

There is a positive relation bet$een people$ho love trekking and $ho love to consume

cold drinks %arbonated or Con %arbonated2 doesnJt

matter $e $ant to go #or trekking Co gender bias please

)nferences


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Presentation by2

Ravi &hankar Tyagi

;shita &harma

&oumitra !oshi

Trishanu 'atta

Ritura" Acharya

Pranusha Reddy

(14 ,O*

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Feasibility Ppt