FEATURING MADE CANADA CANADA’S CHOICE · And, we remain a social media leader and e-content provider through the website (www. canadianmetalworking.com), interactive electronic

CANADA’S CHOICEHOME FOR THE MACHINING INDUSTRY SINCE 1905

CANADA 2020 MEDIA KIT

Audited by

MADECANADA

ININ

FEATURING

IN PRINT | ONLINE | IN PERSON

2 2020 MEDIA KIT www.canadianmetalworking.com

Editorial Mission/Biography/Staff

Canadian Metalworking

It’s a time of change for the Canadian manufacturing sector, and new technologies will be an exciting part of the change. Additive manufacturing, artificial intelligence, virtual reality, and the tools of Industry 4.0 will lead the way.

After more than a century of observing the metalworking industry, Canadian Metalworking has been witness to many trends, such as the creation of PLCs and CNCs, lean strategies, the rise of automation, offshoring, and, thankfully, reshoring.

Today’s use of Industry 4.0 technology is piquing the interest of manufacturers as they try to incorporate this high level of technology into their shops. As always, increasingly complex equipment is the norm on shop floors. This means that it has become even more important than ever before to keep on top of trends, news, and new products, and Canadian Metalworking remains committed to giving its readers the best of the best.

At Canadian Metalworking it is our ongoing goal to write about the technologies that matter to Canadian manufacturers from coast to coast, technologies that can have a dramatic effect on shop productivity.

Each issue of Canadian Metalworking features new-product information, technology advice, business instruction, and stories from innovative shops. During the year readers can expect in-depth coverage of milling, turning, grinding, EDM equipment, quality and measurement devices, and additive manufacturing technology, as well as software and IT designed for the manufacturer.

Canadian Metalworking also is home to information about the consumables of our industry, including carbide inserts and other tooling.

WHAT TO EXPECT IN 2020Because it is our goal to report timely, relevant news, the magazine is Canada’s only national magazine covering the machining marketplace to be printed each and every month.

Canadian Metalworking also is a member of a family of magazines dedicated solely to the metal manufacturing industry, including its sister publication, Canadian Fabricating & Welding.

And, we remain a social media leader and e-content provider through the website (www.canadianmetalworking.com), interactive electronic version, and e-newsletters. Also expect my comments and thoughts to continue to appear on a regular basis in the magazine, website, and Twitter.

Joe ThompsonEditor

JIM GORZEKPublisher815-227-8269mobile: [email protected]

FMA Communications Canada Inc., 1154 Warden Ave., Suite #416, Toronto, ON M1R 0A1

Joe Thompson has been covering the Canadian manufacturing sector for more than a decade. He is responsible for the day-to-day editorial direction of the magazine, provid-ing a uniquely Canadian look at the world of metal manufacturing.

A graduate of the Sheridan College journalism program, he has published articles worldwide in a variety of industries, including manufacturing, pharmaceutical, medical, and entertainment.

He can be reached at [email protected].

ROB SWANStrategic Accounts905-315-8342mobile: [email protected]

KATHLEEN FITZGERALDAssociate Publisher647-977-3329mobile: [email protected]

LINDSAY LUMINOSOAssociate [email protected]

www.canadianmetalworking.com 2020 MEDIA KIT 3

Circulation


REACH THE DECISION-MAKERS AT YOUR TARGET BUYING COMPANIES.

CURRENT READERS ARE BUYING…AND SOON.

53% of subscribers plan on making a capital equipment purchase within the next year and a half.

PLUS 17% additional subscribers haven’t ruled out the possibility.

70% of subscribers are potential buyers for your newest products and services in 2020/21.

CANADIAN METALWORKING HAS A HIGHLY ENGAGED AUDIENCE.

78%of subscribers spend at least 15 minutes engaging with each issue. (est. 23,112)

All subscribers spend an average

of 35 minutes reading each issue.

Average of 2.1 pass-along readers per issue copy. Total potential reading audience of 93,043.

CANADIAN METALWORKING LEADS THE PACK BY A MARGIN OF OVER 2-1!

Canadian Metalworking is considered the “most useful in making purchasing decisions” over closest competitor publication.

All data presented here was collected through a survey conducted by Harvey Research Inc., January 2019 issue.Base: 334 subscribers surveyed via the internet (3 studies).

CM ADVERTISEMENTS RESULT IN ACTION.

88% of all respondents reported having taken one or more actions as a result

of reading advertisements in Canadian Metalworking.

30% requested additional information from an advertiser.

74% visited advertiser’s website.

33%referred an ad to co-worker or decision-maker.

37%bought or recommended the purchase of the products or services advertised.

9% connected with an advertiser via social media site (Facebook, Twitter, etc.).

81%OF SUBSCRIBERS HAVE

PURCHASING INFLUENCE

IN ONE OR MORE

CATEGORIES AT THEIR

COMPANIES.

67%of subscribers are either a corporate executive, manufacturing engineer, manufacturing production supervisor, in production design/R&D, or purchasing.

Audited byTotal circulation of more than 30,000!* (Print: 21,219, Digital: 8,793)*June 2019 BPA Brand Report

Province Total Qualified Province Total Qualified

Newfoundland and Labrador 142 Manitoba 948

Prince Edward Island 74 Saskatchewan 579

Nova Scotia 299 Alberta, N.W.T., and Nunavut 2,287

New Brunswick 368 B.C. and Yukon 2,429

Quebec 5,481 USA and other International 3,530

Ontario 13,875 Total Qualified Subscribers 30,012


Canadian Metalworking2020 Editorial Calendar

■ JANUARY Ad Close: 12-5-19 Ad Material: 12-12-19

METALWORKING FOCUS Creating Milling Efficiencies

TOOLING FOCUS Coatings Explained

MANAGEMENT FOCUS Preparing for Automation

ADVANCED MANUFACTURING FOCUS

Designing for AM

INDUSTRY FOCUS Dental

SPECIAL FEATURE Harvey AdQ Study

BONUS DISTRIBUTIONMetalworking Manufacturing & Production ExpoAbbotsford, B.C., April 2

■ FEBRUARY Ad Close: 1-9-20 Ad Material: 1-16-20

METALWORKING FOCUS Turning in the Job Shop

TOOLING FOCUS Milling Tips

MANAGEMENT FOCUS Implementing Shop Software


The Future of Digital Manufacturing

INDUSTRY FOCUS Heavy Equipment

■ MARCH Ad Close: 2-6-20 Ad Material: 2-13-20

METALWORKING FOCUS Making Better Holes

TOOLING FOCUS Managing Turning Tools

MANAGEMENT FOCUS Improving In-house Training


Implementing an IIoT Strategy

INDUSTRY FOCUS Power Generation

SPECIAL FEATURE 2020 CMTDA Source Guide See page 8

■ JULY Ad Close: 6-11-20 Ad Material: 6-18-20

METALWORKING FOCUS State-of-the-art Milling

TOOLING FOCUS Creating Better Threads

MANAGEMENT FOCUS Managing Your Supply Chain


Choosing a CNC

INDUSTRY FOCUS Aerospace

■ AUGUST Ad Close: 7-9-20 Ad Material: 7-16-20

METALWORKING FOCUS Creating Better Finishes

TOOLING FOCUS Advanced Milling Tips

MANAGEMENT FOCUS Attracting Manufacturing Talent


Understanding DFM

INDUSTRY FOCUS Medical

SPECIAL FEATURE IMTS Package

SHOW COVERAGE IMTS Preview

■ SEPTEMBER Ad Close: 8-6-20 Ad Material: 8-13-20

METALWORKING FOCUS Improving EDM Work Flow

TOOLING FOCUS Solving Holemaking Challenges

MANAGEMENT FOCUS Installing a CAD/CAM System


Choosing an AM Machine

INDUSTRY FOCUS Automotive

■ OCTOBER Ad Close: 9-3-20 Ad Material: 9-10-20

METALWORKING FOCUS Producing High-quality Holes

TOOLING FOCUS Managing Metalworking Fluids

MANAGEMENT FOCUS Creating an Automated Workcell


Understanding Industry 4.0

INDUSTRY FOCUS Oil & Gas

Dates subject to change. Published 12 times per year. If proofs are required or copy is to be set, material must be received five days earlier than material due date. Cancellations accepted up to closing date only.

BONUS DISTRIBUTION• Montreal Manufacturing Technology Show Montreal, May 11-13

• Metalworking Manufacturing & Production Expo Winnipeg, May 27

BONUS DISTRIBUTIONIMTSChicago, Sept. 14-19

■ APRIL Ad Close: 3-12-20 Ad Material: 3-19-20

METALWORKING FOCUS Productive Grinding

TOOLING FOCUS Parting/Grooving Strategies

MANAGEMENT FOCUS Creating Clear Work Instructions


Examining Modern CNCs

INDUSTRY FOCUS Transportation

SPECIAL FEATURE MMTS Package Official media partner of MMTS

SHOW COVERAGE MMTS Preview

BONUS DISTRIBUTIONMetalworking Manufacturing & Production ExpoOttawa, Oct. 29


Canadian Metalworking2020 Advertising Rates & Ad Sizes

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ADVERTISING RATES Rates are in Canadian dollars.

1-3x 4-6x 7-9x 10-12x 13x+Double Page Spread $8,116 $7,683 $7,358 $7,034 $6,709

Standard Page 5,411 4,978 4,545 4,220 3,896

2/3 Page 4,653 4,328 4,004 3,679 3,355

1/2 Island 3,977 3,636 3,296 2,954 2,613

1/2 Page 3,787 3,463 3,138 2,814 2,489

1/3 Page 2,705 2,489 2,272 2,056 1,840

1/4 Page 1,894 1,731 1,570 1,407 1,245

1/9 Page 948 866 785 704 623

All rates are for four-colour advertising.

UPLOADING AD FILEShttp://canadianmetalworking.com/uploadmyad.

■ MAY Ad Close: 4-9-20 Ad Material: 4-16-20

METALWORKING FOCUS Multitasking for Complete Part Creation

TOOLING FOCUS Selecting the Right Drill

MANAGEMENT FOCUS Simple Shop Automation Strategies


Selecting AM Powders

INDUSTRY FOCUS Die/Mould

■ JUNE Ad Close: 5-7-20 Ad Material: 5-14-20

METALWORKING FOCUS Improving EDM Productivity

TOOLING FOCUS Tool Management Strategies

MANAGEMENT FOCUS Starting a Lean Manufacturing Initiative


Improving Measurement Work Flow

INDUSTRY FOCUS Job Shops

ADVERTISING SIZES

With Bleed SIZE WIDTH HEIGHT WIDTH HEIGHT

A Full Page (trim size) 8.125" 10.75" 8.375” 11”

Type Safety 7" 10"

B Double Page (trim size) 16.25" 10.75" 16.5” 11”

C 2/3 page vertical 4.5" 10"

D 1/2 island 4.5" 7.5"

E 1/2 page vertical 3.375" 10"

F 1/2 page horizontal 7" 4.875"

G 1/3 page vertical 2.125" 10"

H 1/3 page horizontal 7" 3.25"

I 1/3 page square 4.5" 4.875"

J 1/4 page vertical 3.375" 4.875"

K 1/4 page horizontal 7" 2.375"

L 1/9 page vertical 2.5" 3.375"

■ NOVEMBER Ad Close: 10-8-20 Ad Material: 10-15-20

METALWORKING FOCUS Grinding Strategies Explained

TOOLING FOCUS Advanced Turning Tips

MANAGEMENT FOCUS Reducing Shop Waste


Installing Next-level Automation

INDUSTRY FOCUS Naval/ Marine

■ DECEMBER Ad Close: 11-5-20 Ad Material: 11-12-20

METALWORKING FOCUS Turning Difficult Materials

TOOLING FOCUS Selecting the Right Milling Tool

MANAGEMENT FOCUS Creating a Continuous Improvement Environment


AM Explained

INDUSTRY FOCUS Next Generation Manufacturing Leaders



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ONLINE BANNER ADS Canadianmetalworking.com is dedicated to delivering the latest industry news and coverage of Canada’s metal cutting industry, thus attracting visitors who are looking for articles, news, and products they need to operate and grow their businesses. According to a 2019 Harvey Research Study, almost 91 percent of Canadian Metalworking subscribers use the internet when making purchasing decisions.

Digital Content & Custom Media

*Advertisers must also provide same art in 320 x 50 for mobile use.Net rates are in Canadian dollars

Ad Type Homepage Category Page

Leaderboard in header 728 x 90* $925 $925

Leaderboard in stream 728 x 90 $850 $775

Medium Banner 300 x 250 $785 $705

Video $875 $875

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E-NEWSLETTER BANNER ADS Reach more than 16,000 recipients† of the Canadian Metalworking e-newsletter covering machine tools, cutting tools, metals, quality, and a wide range of industry sector news. It also includes new products, technology, and event previews.

†Publisher’s own data.

Ad Type 1x 6x 12x

Text Ads $1,025 $945 $875

Leaderboard in stream 650 x 90* $1,025 $945 $875

Medium Banner 300 x 250 $515 $470 $430

*Advertisers must also provide same art in 320 x 50 for mobile use.

Canadian Metalworking E-newsletter Schedule

MAIL DATE AD CLOSE MAIL DATE AD CLOSE MAIL DATE AD CLOSE

JANUARY 1/8/20 1/2/20 MAY 5/6/20 4/29/20 SEPTEMBER 9/2/20 8/26/20 MMTS IMTS

FEBRUARY 2/5/20 1/29/20 JUNE 6/3/20 5/27/20 OCTOBER 10/7/20 9/30/20 Additive Additive Additive

MARCH 3/4/20 2/26/20 JULY 7/8/20 6/24/20 NOVEMBER 11/4/20 10/28/20

APRIL 4/1/20 3/25/20 AUGUST 8/5/20 7/29/20 DECEMBER 12/2/20 11/25/20 Additive



WEBCASTSWebcasts offer a unique way to showcase your new products and services to an interactive audience. You receive the contact information for all registrants, as well as anyone who views the archived webcast on canadianmetalworking.com for 12 months.

CUSTOM E-BLASTSChoose from three customized templates that will be delivered to a specific group of names that you choose from our BPA-audited circulation. This way you know that your sales message is reaching its intended target. All clicks and their contact information will be sent to you at the end of the campaign.

EMAIL MARKETINGOur product newsletters and whitepapers can help generate leads by promoting your company’s unique products and knowledge to our circulation across Canada. You provide a high-resolution photo, up to 75 words of copy, and a clickable URL that leads to information on the product or your whitepaper. Within two weeks you will receive a detailed leads report of those who clicked on your product/whitepaper.

Product E-News Whitepapers

SITE SPONSOR ADVERTISING PACKAGE: Maximize your exposure with the package that offers you everything! Contact a rep today to learn more.

1x 6x 12x

$755 $650 $540

MAIL DATE Ad Close is two weeks prior to mail date

January 16 July 16

February 20 August 13 IMTS

March 26 August 27 IMTS

April 23 MMTS September 10 IMTS

April 30 MMTS October 15

May 28 November 19

June 25 December 10

1x 3x

$920 $810

MAIL DATEAd Close is two weeks prior to mail date

February 27

April 9

May 21

July 23

October 8

November 26

Lead Generation Products

SHOWCASE PRODUCTS AND SERVICESCONNECT WITH BUYERSGROW YOUR BUSINESS

BROUGHT TO YOU BYwww.mmpshow.com

2020 CMTDA Source GuideCanadian Metalworking is proud to be the Official Media Partner of the Canadian Machine Tool Dealers Association (CMTDA)

Their stand alone annual member directory is published in March, polybagged and mailed to our full circulation.

Deadline is February 1.

Special member rates apply. Contact your representative for pricing.

April 2, 2020 TRADEX — Abbotsford, BC

May 27, 2020 Victoria Inn & Convention Centre — Winnipeg, MB

October 29, 2020 Infinity Convention Centre — Ottawa, ON

Gain direct access to the Canadian manufacturing market. By exhibiting at the Metalworking Manufacturing & Production Expo, your company will meet face-to-face with decision-makers and influencers from job shops, maintenance, tool room, automotive, aerospace, energy and resources, medical manufacturing, transporation, tool-die mouldmaking, and more.

Reserve Your Exhibit Space Today!

Exhibit Pricing: 1 city $1,395 | 2 cities $1,295 per city | 3 cities $1,095 per city

Add a second table to any location for $795

CONTACTRob Swan Kathleen FitzgeraldShow Manager/Fabrication Sales Metalworking Sales905-315-8342 | mobile 416-846-2514 647-977-3329 | mobile [email protected] kfi [email protected]

Documents

FEATURING MADE CANADA CANADA’S CHOICE · And, we remain a social media leader and e-content provider through the website (www. canadianmetalworking.com), interactive electronic