FEB VOL. XII No. 2 Brands - shop.indiaretailing.com · dy. general manager (fashion) rajesh kaul assoc. vice president & regional heads waseem ahmad (mumbai) piyali roy oberoi (kolkata)

FEB ,11

VOL. XII

No. 2

`100

US$20

Brands Indiaof

F A S H I O N • M A R K E T I N G • R E T A I L I N G

Updates

Cover_BoF_FEB_11.indd 1 2/12/2011 6:17:27 PM

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February 2011 | 360 pages | VOL. XII No. II | www.imagesfashion.com

editor-in-chief amitabh taneja editorial director r s roy

managing editor nupur chakraborty deputy editor madhumita bardhan sinha

director - planning anjali sondhi associate editor-cum-chief of bureau nivedita j pawar (mumbai) research correspondent nalini singh copy editor cum correspondent trisha mukherjee

creatives art director pawan kumar verma sr. layout designers gopal thakur raj kumar sharma sr. photographer vipin kardam asst. photographer deepak malik photo coordinator kamal kumar publisher s p taneja business development chief operating officer sandipan singh

advertising lead. group assoc. vice president, product head lokesh chopra assoc. vice president (technology) vijay bajaj assoc. vice president (retail real estate) vineet chadha general manager (retail support) arti kapur dy. general manager (fashion) rajesh kaul assoc. vice president & regional heads waseem ahmad (mumbai) piyali roy oberoi (kolkata) sr. manager sunil disley (b’lore) managers (advertising) jayant arora (delhi) vinod motwani (mumbai) sr. executives pratik ghosh (kolkata) rohan narayan (kolkata)

assoc. vice president (circulation) anil nagar sr. manager (circulation) r p singh (mumbai) associates s venkataraaman (chennai) 9444021128 (m) hemant gupta (ludhiana) 9814019745 (m) production general manager manish kadam sr. executive ramesh gupta

services general manager (logistics) rajeev mehandru general manager (customer relations) hemant wadhawan subscription rajesh kumar sr. executive (logistics) shambhu nath

Amitabh Taneja

Rapid urbanisation, improving demographics and increased organised players are driving the economic growth of the retail industry. And in the retail categories, the apparel and textile segment is expected to drive the growth in the near future. With such an auspicious forecast, it is no surprise that the retail landscape is seeing more and more players emerging to take a share of the retail pie. Many significant fashion brands are making their presence felt by opening new stores in major cities. Another interesting strategy can be seen in the way major brands are foraying into tier II and III cities for a wider reach of customers.

With so much happening in terms of new brands entering the industry, existing brands adopting newer strategies, brands expanding their retail presence or maybe reducing the number of stores to remain focused in their direction and so much more, we felt the need to update the industry. To bring all on the same page, the annual Brands of India section in February is Brands of India – Updates this year. This issue of the IMAGES Business of Fashion brings you up to date with the latest about all major brands of India. Find all the brands that matter in this section. Read about their latest and future plans. Connect with your industry brethren to optimise business opportunities. The analysts forecasts are optimistic, the market is looking up, now all that is needed is that step to realise the opportunities.

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CONTENTSFEBRUARY 2011 VOL. XII NO. II

118 THE JOURNEY On the fast track

A dream journey of Derby, a brand that is fast capturing the market.

C O V E R S T O R Y

11 EDITORIAL

23 LETTERS TO THE EDITOR

25 WEB PAGE

60 JANUARY IN BRIEF

85 SEASON’S OFFERINGS

112 OUTLETS

340 WINDOW TRENDS

346 TRADE CALENDAREV

ER

Y M

ON

TH

26

118

Brands Indiaof

Updates

The latest news and updates about the various leading as well as new brands. Their profiles, mantras and future plans.

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136 IN THE CLOSET A fine choice IMAGES BOF takes a sneak peak into the trendy

and up-to-date wardrobe of Sheetal Vaidya, director, sales and retail of Rose group.

156 DREAM MERCHANTSJumpstarting with jumpsuitsNital Ganatra, fashion and costume stylist, brings a preview of latest Bollywood styles.

129 STRATEGY Travelling the spectrum

Anita Dongre nee Savlani shows the way for new fashion designers making it on their own.

142 FASHION AD-DICTION Ad Man Shivjeet Kullar decodes the going-ons of

the fashion advertising world.

158 BRANDS OF INDIA

160 A-First and First Baby162 Apple Eye164 Barry & Clark166 Bentley168 B: Kind170 Black172 Blackberrys174 Blue Mount176 Bodycare178 Bonjour180 Cages183 Celio184 Chic

Market for Luxury BrandsThe Indian market is at a very nascent stage for luxury brands, but, it has immense potential. Ashish Chordia, CEO, Shreyans, talks about various hurdles that the brands are facing and the future of the market.

M Y T H O U G H T S 27

142

174

162



186 Cotstyle188 Crimsoune Club190 Crusoe192 Deal Jeans194 Denis Parker196 Derby198 Dixcy Scott200 Duke202 DUSG204 DYFI206 Eteenz208 Fida210 Fragrance Lingerie212 French Republic214 Frod Jeans216 Garbo218 Gesture220 Green Fibre222 Groversons224 Hats Off226 IceFire228 Isabelle231 Jack & Jones232 Jo Women234 Ju’s 236 Juelle 238 Just in time240 Karishma Clothing242 Liberty Foot Fashion244 Longhorns246 Lotto248 Maalls250 Manyavar252 Mickey

Explosive Growth ofPremium and Luxury Fashion BusinessManagement consultant Harminder Sahni analyses the highs and lows of fashion retail industry.

H A R D T A L K116

254 Monte Carlo256 Moustache258 Mufti260 Naihaa262 Neva264 Numero Uno Jeans266 Oxemberg268 Parx270 Pepe Jeans272 Personal Saint

192

268210



GLAMOURCLAMOURAnchal Kumar

My homespun picks

350 144

SHOOT

274 Proteens276 Raja Sahab & Yuvraaj278 R&C280 Rex Straut282 Riot284 Riverstone286 Rukootina288 Shingora290 SNX292 Spark294 Status Quo296 Stride

298 Success300 Taiga302 Tantra304 Toffyhouse306 Torso Cult308 Trendy World310 Trigger312 TSG314 Turtle316 U V & W318 WYM320 Youthopia

322 Zoop men324 Adobe | Cooh326 Crocs | Deep Textiles328 Fila | Hunny330 Hyphen | Jhon Major331 Khushaal | Mohit332 Mojave | Patloon333 Shorty Capone | Vachi334 YKK | Zoom

316

296


February 2011 | IMAGES Business of Fashion | 27

• MY THOUGHTS •

Luxury lifestyle has always been India’s legacy; it comes from its royal heritage – the rajas and maharajas – who maintained high-end, luxurious lifestyle. However, after independence, Indian princes lost much of their wealth and the luxurious landscape faded slowly. Much later, the growing economy and liberalisation policies made way for the luxury brands in the country.

India’s liberalised economy has given birth to a new breed of maharajas, and this category is the main target consumer for all luxury brands. Currently, the Indian market offers immense potential for luxury goods, but, we need to know the cyclical issues of growth of these brands in a nascent market such as India.

Luxury BrandsMarket for

THE INDIAN MARKET IS AT A VERY NASCENT STAGE FOR LUXURY THE INDIAN MARKET IS AT A VERY NASCENT STAGE FOR LUXURY BRANDS, BUT, IT HAS IMMENSE POTENTIAL.BRANDS, BUT, IT HAS IMMENSE POTENTIAL. ASHISH CHORDIA ASHISH CHORDIA, CEO, , CEO, SHREYANS, TALKS ABOUT VARIOUS HURDLES THAT THE BRANDS ARE SHREYANS, TALKS ABOUT VARIOUS HURDLES THAT THE BRANDS ARE FACING AND THE FUTURE OF THE MARKET. FACING AND THE FUTURE OF THE MARKET.

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116 | February 2011 | IMAGES Business of Fashion

• HARD TALK •

other cities and the opening of various malls made quality retail space available and this encouraged players such as Pantaloon, Lifestyle and Westside to launch department stores in competition.

Pantaloon, the first format launched by Future Group, was clearly inspired by Shoppers Stop’s success, and the group leapfrogged to open numerous formats including Big Bazaar, Central and Food Bazaar. Over the years few more players have launched department store chains but the market has always been dominated by the initially launched four chains namely Shoppers Stop, Westside, Lifestyle and Pantaloon.

In my analysis, amongst these four players, Shoppers Stop has a very distinct strategy of being a “house of fashion brands” and has kept the course over the

last two decades. With a loyal consumer base of 1.8 million consumers accounting for more than 70 per cent of its sales from 34 stores in 14 cities across India, Shoppers Stop is now poised to double its number of stores in the next two years. It is quite astonishing that what Shoppers Stop has achieved in 20 years, it will achieve the same in the next 20 months! On top of it, the company is delivering stupendous profits consistently for the last many quarters, and seems to be on strong footing to continue delivering better results in the positive economic and consumption environment.

Lifestyle and Pantaloon do offer some competition to Shoppers Stop, but they aren’t distinctly seen as a “house of fashion brands” by consumers due to large proportion of private label brands

Growing opportunities for Growing opportunities for Department Stores

Management consultant Harminder

Sahni analyses the highs and lows of the

fashion retail industry. Covering a spectrum of topics, each month he

looks at the need of the hour for India.

Shoppers Stop, India’s leading department store chain, can very well be given the credit for starting the modern retail sector in India. When B. S. Nagesh with the support of the Raheja family converted an old cinema hall into India’s first department store in the early nineties, the terms modern or organised retail wasn’t even a part of the business lingo.

That single Shoppers Stop store in Andheri, in Mumbai, was a runaway success as it offered the new Indian consumers a better place to shop and showcased whatever limited brands that were available in the Indian market.

As compared to the definition of a typical department store in a developed market such as the U.S. and Europe, Shoppers Stop was way too small. It had very few departments and offered mainly men’s clothing and some other items. But, nonetheless in hindsight it was a significant first step in the evolution of India’s own modern retail sector.

Shoppers Stop’s successful entry into

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February 2011 | IMAGES Business of Fashion | 129

• STRATEGY •

Post graduation Anita Dongre moved into the commercial fashion circuit designing high-fashion garments. Orders on her graduation collection kept her busy thereafter. Two years later, in 1985, Dongre and her sister (also a graduate from the same college) started the MAS label (Meena Anita Savlani) and the duo opened their first store in Bandra, Mumbai.

With Jaipur as her birth place, Dongre’s inspiration comes mostly from her home state. Being a woman designer has been helpful too, “Because I want to wear something affordable every day, so I have created different labels for women which they can afford to wear. My collections are a personal projection of me. I love the fact that I am a woman and in the fashion business my understanding is so much more [because of that]. I can’t imagine being a man and in this business!”

the SpectrumTravellingTravelling

fain(M

sawinb

WHEN THE BATCH OF 1983 COMPRISING 18 STARRY-EYED DESIGNERS WHEN THE BATCH OF 1983 COMPRISING 18 STARRY-EYED DESIGNERS GRADUATED FROM THE PREMLILA VITHALDAS POLYTECHNIC, SNDT GRADUATED FROM THE PREMLILA VITHALDAS POLYTECHNIC, SNDT

UNIVERSITY MUMBAI; LITTLE DID THE FACULTY REALISE THAT ONE OF THE UNIVERSITY MUMBAI; LITTLE DID THE FACULTY REALISE THAT ONE OF THE STUDENTS WOULD BE A NAME THAT WOULD MAKE WAVES IN THE FASHION STUDENTS WOULD BE A NAME THAT WOULD MAKE WAVES IN THE FASHION

INDUSTRY IN INDIA. INDUSTRY IN INDIA. ANITA DONGREANITA DONGRE NEE SAVLANI SHOWS THE WAY FOR NEE SAVLANI SHOWS THE WAY FOR NEW FASHION DESIGNERS MAKING IT ON YOUR OWN AND PROVING NEW FASHION DESIGNERS MAKING IT ON YOUR OWN AND PROVING

TRUE THE OLD SAYING: WHERE THERE’S A WILL TRUE THE OLD SAYING: WHERE THERE’S A WILL THERE’S A WAY. THERE’S A WAY. BY MEHER CASTELINOBY MEHER CASTELINO

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Recession hit the market in the year 2009-10 and like many other industries, the apparel industry was also hit hard. The testing phase allowed only the survival of the fittest and most innovative players. Today, the industry seems to have survived the challenge that it arbitrarily encountered. With many new national and international brands making their foray in the Indian retail market, the fashion and lifestyle industry is definitely on an upswing. All the segments such as womenswear, menswear, kidswear, sportswear, accessories and jewellery are doing well and together creating a healthy competition in the market to provide the consumer with best choices.

Brands Indiaof

Updates

In the annual Brands of India Updates 2011 section, IMAGES BoF has included an array of profiles of some well-established and many relatively small but ambitious brands who are working hard every day to make it big in the industry. We spoke with many experienced and young entrepreneurs to get the comprehensive profile of their respective fashion apparel companies and to get an outlook of the fashion and lifestyle business market. We bring to you their brand mantra and future plans.

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Brandsof INDIA

Brand mantra: Comfort Forever.My brand by 2020: To be the Number 1 brand in lingerie in Asia.The targeted cities in the next couple of years: All metros, urban and semi-urban markets.Target consumers: 15 to 40 yearsTurning point in my brand’s life: Product awareness, market demand, quality of product, latest fashion. Ten years back girls would not buy lingerie on their own, but now times have changed. Girls are independent and are not shy about lingerie shopping.

UPDATES

Growth percentage: `30 crore.Growth percentage: 30 per cent.Any strategy change: Charting marketing plans based on various segments and different products.Retail presence:Total MBOs: Around 4,000.Added MBOs in 2010: Around 100.New flagship stores: At Spencer’s Retail and Prateek Lifestyle.Expansion plans: The brand plans to launch a new innovative product to cater to target customers. New region added: East India and South India (specially semi-urban cities).

BODYCARE

Bodycare was launched in the year 1992. From a small stitching unit, the brand has become one of the biggest and finest units for undergarments in India, with integrated knitting, stitching, finishing, and packaging all done under one roof. Sanjay Dawar and Satish Gupta had jointly started Bodycare and today it is one of the leading manufacturer and supplier of intimate apparels and undergarments in India. Always the first in innerwear ideas, Bodycare has established itself as one of the top labels in Indian market and a growing figure in the global market. The brand offers comfortable and durable European inspired designs in women’s undergarments. It was also the first brand to introduce Procian printed panties in India and developed international technology of seamless lingerie in the country.

BRAND PROFILE

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• GLAMOUR CLAMOUR •• GLAMOUR CLAMOUR •

Venue Courtesy: Shoppers Stop, Bandra, (Mumbai), Photo credits: Sameer Joshi, Fotocorp

MY HOMESPUN PICKSMaxGinger AND Lovely Lady Tresmode (footwear) Strings

FROM SIZZLING STARLETS TO FROM SIZZLING STARLETS TO EDGY FASHIONISTAS, THERE’S EDGY FASHIONISTAS, THERE’S NO SHORTAGE OF EYE NO SHORTAGE OF EYE CANDY IN AMCHI MUMBAI. CANDY IN AMCHI MUMBAI. AND SULTRY MODEL AND SULTRY MODEL ANCHAL ANCHAL KUMARKUMAR WITH HER MOVES ON WITH HER MOVES ON THE RAMP HIT THE SPOTLIGHT THE RAMP HIT THE SPOTLIGHT WITH HER RECENT STINT AT WITH HER RECENT STINT AT THE REALITY SHOW BIG BOSS.

( )

Glamour Clamour.indd 350 2/9/2011 5:28:49 PM

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FEB VOL. XII No. 2 Brands - shop.indiaretailing.com · dy. general manager (fashion) rajesh kaul assoc. vice president & regional heads waseem ahmad (mumbai) piyali roy oberoi (kolkata)