February 19February 19thth

1. All products go through the 1. All products go through the typical PLCtypical PLC

a. TRUE b. FALSEa. TRUE b. FALSE

2. During the Shakeout stage of the 2. During the Shakeout stage of the PLC, the strategy for product would bePLC, the strategy for product would be

a.a. Improve qualityImprove quality

b.b. RationalizeRationalize

c.c. Concentrate on Concentrate on FeaturesFeatures

d.d. No ChangeNo Change

3. A successful pioneer should3. A successful pioneer should

a.a. Leapfrog followers Leapfrog followers with superior with superior technologytechnology

b.b. Focus on peripheral Focus on peripheral target marketstarget markets

c.c. Have a broad product Have a broad product lineline

d.d. Follow an Follow an incremental entry incremental entry strategystrategy

4. When Bill Gates sold DOS to 4. When Bill Gates sold DOS to IBMIBM

a.a. He didn’t have an He didn’t have an operating systemoperating system

b.b. He made up the name He made up the name on the spoton the spot

c.c. IBM agreed to license IBM agreed to license the product because the product because they though the money they though the money was in hardwarewas in hardware

d.d. All of these are trueAll of these are true

5. What holiday did the University 5. What holiday did the University chose NOT to celebrate yesterday?chose NOT to celebrate yesterday?

a.a. President’s DayPresident’s Day