February 2014Viewing Trends Overview

Irish adults aged 15+ watched TV for an average of 3 hours and 46 minutes each day in February 2014

92% (3hrs 27 mins) of this viewing was live with the other 8% (19mins per day) time shifted.

Total Viewing February 2014

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Housekeepers watched almost 4 ½ hours of TV daily in February

Average Minutes Viewed DailyFebruary 2014

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR ownership is now at 54%. The vast majority of viewing is to live TV. The % of live TV viewing has grown year on year for younger audiences and remained static

for individuals.

TV Viewing Live v Time shift Year on YearJan 2014 v Jan 2013

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR OwnershipJan 2013 53%Jan 2014 54%

TAM Ireland subscribing channels reached 93% of housekeepers, 92% of housekeepers with kids, 91% of ABC1 adults and 82% of

15-34 yr olds each week in February

Weekly reach of TAM Ireland subscribing channelsFebruary 2014

Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Total Commercial ImpactsFebruary 2014

Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Average Number of Commercial Spots seen per Day February 2014

Audience Average Number of Spots seen per Day

Individuals 4+ 37

Adults 15+ 41

Adults 15-24 27

Adults 15-34 30

Adults 25-44 32

Adults 45+ 52

Adults ABC1 31

Housekeepers 50

HK with Kids 40

Children 19

Source: TAM Ireland Ltd / Nielsen TAMBased on ROI Commercial Channels, Consolidated, National

Top 10 Advertisers February 2014Based on 30” sec 000s, Individuals 4+

Source: TAM Ireland Ltd / Nielsen TAMBased on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

1 BSKYB LTD

2 PROCTER & GAMBLE IRELAND

3 UPC

4 UNILEVER

5 HYUNDAI IRELAND

6 LIDL IRELAND GMBH

7 RECKITT BENCKISER

8 DIAGEO

9 NESTLE IRELAND LTD

10 EIRCOM

Top Shows on TAM Ireland Subscribing Channels, Individuals 4+February 2014

Source: TAM Ireland Ltd / Nielsen TAMTop Individual Programme by Channel, Individuals 4+, Consolidated, National

Sky Living +1 Criminal MindsSky Atlantic True DetectiveSky 2 Moone BoyMTV The ValleysNickelodeon VictoreousNick Jr Paw PatrolNick Toons Spongebob SquarepantsComedy Central Mike and MollyComedy Central +1 FriendsComedy Central Extra Sex and the CityDiscovery Fast n’ LoudE! Entertainment Keeping up with the KardashiansUniversal Law and Order Special Victims UnitAt the Races Race Day LiveDave Mock The WeekGold Fawlty TowersAlibi The Doctor Blake MysteriesSetanta Allianz NFL 2014Watch Masterchef South AfricaPick Surveillance OzChallenge Celebrity Who Wants to be a Millionaire

RTÉ One AmberRTÉ One +1 Fair CityRTÉ Two Donal Walsh – My Story: Reality BitesTV3 Coronation Street3e Keith Barry: Brain HackerTG4 Rugbai Beo 2013UTV FA CupChannel 4 Benefits StreetChannel 4+1 Film: BridesmaidsE4 How I Met your MotherE4+1 The Big Bang TheoryMore 4 Grand DesignsSky 1 Moone BoySky News Sky News at Five with Jeremy ThompsonSky Sports 1 Live Ford Super SundaySky sports 2 Live Premier League DartsSky Sports News Gillette Soccer SaturdaySky Living Criminal MindsTLC Cake BossMTV Music A-List PlaylistSky Sports 3 Real Sociedad v Barcelona - LiveSky Sports 4 Live Dubai Desert Classic Golf