February 23, 2016 board of directors presentation

TUESDAY, FEB. 23, 2016 | 8 a.m.FLOURISH

BOARD OF DIRECTORS MEETING

CALL TO ORDER

DARYL EVANSCHAIRMAN OF THE BOARD AND EXECUTIVE COMMITTEE

WELCOME

TONY CONWAY PRESIDENT & CEO

LEGENDARY EVENTS

DESTINATION REPORT

MARK VAUGHANEVP & CSO

December 2015 YTD occupancy

2014 2015

ACVB tax revenue district

70.6% 72.4%

Hotels w/500+ rooms

71.6% 73.6%

Hotels within one-mile radius of GWCC

68.7% 71.5%

Metro Atlanta 68.1% 69.9%

Source: STR

Atlanta occupancy – December

2015

January 2016 YTD occupancy

2015 2016

ACVB tax revenue district

69.5% 68.3%

Hotels w/500+ rooms

74.0% 72.4%

Hotels within one-mile radius of GWCC

70.4% 69.6%

Metro Atlanta 64.3% 64.1%

Source: STR

Atlanta occupancy – January

2016

• Through January 2016, we are at 102 percent of our room night goal and 111 percent of our lead goal

• Demand share growth (December) +.03 (5.68%) in the top 25 markets

Direct Sales Events• Conference Direct San Antonio• Travel South Winston-Salem• ASAE Great Ideas Colorado Springs• Nat. Assn. Sports Commissions Grand Rapids• ASAE Springtime Washington• PCMA Foundation Washington• RTO Summit West Marina Del Rey• ITB Berlin• Active America China Fort Worth

Key sales activities

MAJOR GROUPS FOR FUTURE YEARS

Additional Rooms 2,458

Grand Total 209,502

Note: These numbers differ slightly from the

Productivity Report due changes in room blocks

and distribution of booking credit.

January 2016

BOOKINGS

2016 YTD

Additional Rooms 2,458

Grand Total 209,502

Green Up = 10% above average

Orange Equals = Within 10% +/- of average

Red Down = 10% below average

FINANCIAL UPDATE

GREGORY PIERCEEVP/CAO/CFO

ATLANTA CONVENTION & VISITORS BUREAU

FINANCIAL STATEMENT SUMMARY WITH FORECAST

THROUGH DECEMBER 31, 2015

CONSOLIDATED CONSOLIDATED

2015 2015 2014 2015 2015 2015

ACTUAL BUDGET ACTUAL Y T D FULL YR FULL YR

Y T D Y T D Y T D VARIANCE BUDGET ACTUAL

SUPPORT & REVENUE

Public Sector 21,362,032 20,453,753 20,675,248 908,279 19,698,365 21,362,032

Private Sector 9,783,808 10,078,123 9,951,496 (294,315) 9,792,603 9,783,808

TOTAL SUPPORT & REVENUE 31,145,840 30,531,876 30,626,744 613,964 29,490,968 31,145,840

EXPENSE

Payroll & Related Expense 8,671,755 8,844,771 8,601,433 173,016 8,742,222 8,671,755

Other Operating Expense 743,011 838,825 756,248 95,814 973,510 743,011

Direct Promotional Expense 19,214,784 18,953,866 18,220,538 (260,918) 17,938,534 19,214,784

Capital Expense 1,697,627 1,623,682 1,547,907 (73,945) 1,575,000 1,697,627

TOTAL EXPENSE 30,327,177 30,261,144 29,126,126 (66,033) 29,229,266 30,327,177

EXCESS(DEFICIENCY) OF REVENUE

OVER EXPENSE 818,663 270,732 1,500,618 547,931 261,702 818,663

$330,000 contribution to 401k/pension plan allocated to eligible employees on

a pro-rata basis based on total compensation (subject to maximum

limits) – to be made Q1 2016

(approximately 7 percent of total compensation)

2015 Discretionary pension

contribution

MARKETING UPDATE

ANDREW WILSON EVP/CMO

GOOGLE TRENDS

SEARCH INTEREST

12%

“THINGS TO DO IN ATLANTA TODAY”

Year-over-Year

“THINGS TO DO IN ATLANTA”

18%Year-over-Year

No Forecast

Available

YE 2015

No Forecast

Available

ATLANTA.NET

SITE VISITSYE 2015

+ 1%v.s. Goal

ATLANTA.NET

PAGES PER VISITYE 2015

New site launch- 8%

v.s. Goal

Facebook 197,719 19,327 10.83%

Twitter 78,661 28,757 57.62%

Instagram 18,967 14,133 292.37%

Pinterest 4,809 1,158 31.72%

Google+ 3,360 292 9.52%

SOCIAL MEDIA

SOCIAL PLATFORMS OVERVIEWYE 2015

Fans/followers Growth 2015/2014

Total impressions* 51 million -3% vs. YA

Total engagement 365 thousand -16% vs. YA

* Excludes campaigns

ADVERTISING

CAMPAIGNS OVERVIEWYE 2015

IMPRESSIONS*

CONSUMER CAMPAIGNS 59.5 million +67% vs. YA

(Summer, Halloween, holiday co-ops)

GROUP CAMPAIGNS 6.7 million -43% vs. YA(Reduced digital spend by 30 percent, shift to print)

* Digital impressions

TELEVISION

PBS PARTNERSHIP

NEW AIRPORT VISITOR CENTER

GUEST SPEAKERS

LORENZO D. CREIGHTONPRESIDENT & COO

MGM NATIONAL HARBOR

JACOB OBERMANVP, GLOBAL GAMING DEVELOPMENT

MGM RESORTS INTERNATIONAL

Introductions

Lorenzo Creighton

President & COO

MGM National Harbor

Jacob Oberman

Vice President, Global Gaming Development

MGM Resorts International

The HOPE Scholarship Program

The Success of HOPE

1993 – 2014

$7.3 billion awarded

1.54 million recipients

Source: http://www.gsfc.org/main/ga411info/hope_facts.html

The HOPE Preservation Actwww.preservehope.com

The HOPE Preservation Act

Approves destination casino resorts to:

Increase funding for HOPE

Create jobs

Spur economic development and tourism

Keep dollars in Georgia

As Decided By The Voters

Who We Are

About MGM Resorts

Fortune 500 Company with iconic brands

18 destination casino resorts in 5 jurisdictions

worldwide

$10 billion in global revenue

+ 68,000 employees worldwide

Diverse revenue mix across multiple business

sectors

The Bellagio

Insert photo of the Bellagio

MGM Grand Las Vegas

Insert photo compilation of MGM Grand and the Mayweather

Punch

Lifting the Tide

Partnering in Regional Markets

Undersized Hotels

Local Hospitality Partnerships

Complimentary Amenities

Partnering in National Harbor, MD

Gaylord National Harbor

Source: http://www.bizjournals.com/washington/blog/top-shelf/2015/04/owner-of-gaylord-national-investing-another-20-in.html

FlythroughFlythrough

(Video to be played during meeting)

MGM National Harbor

Questions?

LE

GOVERNMENT & COMMUNITY AFFAIRS UPDATE

MARCUS MARGERUMVICE PRESIDENT

HB 218

HB 756

HB757

HB 816

HB 837

HB 849

HB 870

SB129

SB 284

RFRA -Preventing

Government Overreach on Religious Act

RFRA -Selling Goods

RFRA -Pastor

Protection (merged with

SB 284)

RFRA -Student Religious

Liberties Act

RFRA -Sovereign Immunity

RFRA -Public

Accomoda-tions

RFRA -Quality Basic Education Act

RFRARFRA – 1st

Amendment Defense Act

Draft/Prefile

1st Reading Assignment /Committee

(Senate/House)

x01/22/16

2nd Reading (Senate/House)

X02/10/15

X01/15/16

X01/26/16

X01/27/16

Rules CommitteeX

02/10/16

3rd Reading (Senate/House)

CROSSOVER

1st

Reading/Committee Assignment

(Senate/House)

X02/11/16


X03/11/2015

Rules CommitteeX

02/17/16


Governor’s Office

2016 Georgia General Legislation Summary

Updated Monday, February 22, 2016 Page 1

HB 408

HB 535

HB 677

HB733

HB 760

HB 791

HB 855

HB 898

Room Excise Tax7%

Brunch BillCasino

GamblingCommission

Hotel/ MotelFee Reduction from $5.00 to

$2.50

Stone Mountain Memorial

Ride Share -Wheelchair Accessibility

Robert E. Lee's

Birthday/Confederate

Memorial Day

Aviation Fuel Tax

Draft/Prefile


(Senate/House)


X03/27/15

X01/14/16

X01/15/16

X01/22/16

X02/01/16

X02/08/16

Rules Committee


CROSSOVER

1st Reading/Committee Assignment

(Senate/House)


X01/11/16

X01/11/16

Rules Committee


Governor’s Office



HB951

HB 956

HR 807

HR 1179

SB 252

SB 277

SB 294

SB 309

Super Bowl Tax

Exemption

GA Music Recording & Synchroniza-

tion Act

Casino Resorts -

Constitutional Amendment

Preserve Stone

Mountain

Hotel/ Motel $5.00 Fee

Repeal

Protecting Small Business (Franchise Bill)

Confederate Holidays

Quality Basic Education Act

Draft/Prefile


(Senate/House)

X01/22/16

X01/27/16


X02/11/16

X02/11/16

X03/27/15

X02/01/16

X02/09/16

X02/16/16

Rules Committee


CROSSOVER


(Senate/House)


Rules Committee


Governor’s Office



SB 320

SR 388

SR 675

International Driver’s License

Public Funding for

Religious Organizations

English Official

Language

Draft/Prefile


(Senate/House)


X02/10/16

Rules CommitteeX

02/17/16


CROSSOVER


(Senate/House)

X02/17/16


Rules Committee


Governor’s Office



EPRESIDENT’S REPORT

WILLIAM PATEPRESIDENT & CEO

EOLD BUSINESS

GREGORY PIERCE

NEW BUSINESS

ADJOURN

Documents

February 23, 2016 board of directors presentation