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February 4, 2009
Mississippi Lakes Symposium
Demographic Overview
Sardis Lake, Mississippi
Mississippi Lakes Symposium Slide 2 David Nissenson 571-214-9326
Waterfront Developments
Mississippi Lakes Symposium Slide 3 David Nissenson 571-214-9326
Opportunities and Market Sources
Waterfront Development
Commercial Residential
Primary Residence
Seasonal / Vacation
Residence
Development Uses
Primary Market Sources
Recreation and Entertainment
Resort / HotelRetail
Baby BoomersOther Visitors / Tourists
Area Residents Area ResidentsArea Residents
HH Income > $100,000++
Inter and Intra-regional Migration
Median Home Value + Premium
Your Project
Mississippi Lakes Symposium Slide 4 David Nissenson 571-214-9326
Major Lake Resources in Mississippi
Major Lake / Reservoir Area (sq. mi.)Aberdeen Lake 7.60Arkabutla Lake 10.86Bangs Lake 1.37Bay Springs Lake 7.70Beaverdam Lake 0.65Bee Lake 3.04Columbus Lake 9.45Davis Lake 0.61Dump Lake 1.13Enid Lake 16.52Flint Creek Reservoir 1.05Flower Lake 0.85Grassy Lake 0.91Grenada Lake 25.28Hennington Lake 0.85Horn Lake 1.79Lake Bogue Homo 1.54Lake Bolivar 1.80Lake Mary 6.38Lake Tangipahoa 0.94Lake Washington 4.96Moon Lake 4.18Mossy Lake 0.93Mud Lake 0.63Okatibbee Lake 12.55Ross R. Barnett Reservoir 55.51Sardis Lake 28.46Sky Lake 1.06Source: ESRI Business Analyst; ERA | AECOM; 2009.
Arkabutla
Enid
Grenada
Okatibbee
Ross Barnett
Sardis
Mississippi Lakes Symposium Slide 5 David Nissenson 571-214-9326
National Association of Realtors(Survey of Second Home Owners-2006)
Median age: 55-59 years (45-74 years~70%)
Married couples: 75-83%
Couples w/o children at home: 70-75%
Ethnicity: 85-95% white
Primary residence w/in 300 miles: 60% (25% over 1,000 miles)
Drive to second home: 82%
Detached single-family: 41% (versus 61% for primary)
Value of home less than primary residence: 68%
Purchase new: ~1 out of 4
Owner use (median): 39 days
2004: Good investment choice - 92%; Bad/don’t know – 8%
2005: Good investment choice - 82%; Bad/don’t know – 18%
Mississippi Lakes Symposium Slide 6 David Nissenson 571-214-9326
Demographic OverviewRegional 1/ National
2008 2013 CAGR CAGR CAGRPopulation 2,986,953 3,113,724 0.8% 1.0% 1.2%
Median Age 35.5 36.7 0.7% 0.6% 0.5%45-54 years 421,160 439,035 0.8% 1.0% 1.1%55-64 years 322,591 382,988 3.5% 3.4% 3.7%
Households 1,127,406 1,186,047 1.0% 1.1% 1.3%Household Size 2.56 2.54 -0.2% -0.1% 0.0%Family Size 3.13 3.14 0.1% 0.1% 0.2%
Median Household Income $36,322 $39,949 1.9% 2.8% 3.2%Average Household Income $48,206 $52,394 1.7% 2.7% 3.5%
Households with Income $100,000 - $200,000 77,791 94,884 4.1% 6.1% 6.2%Households with Income Above $200,000 16,911 20,163 3.6% 7.6% 9.6%
Median Home Value $91,128 $95,866 1.0% 1.3% 1.0%Housing Tenure 1,267,587 1,340,205 1.1% 1.1% 1.4%
Owner 818,861 853,711 0.8% 1.0% 1.1%Renter 309,291 332,371 1.4% 1.5% 1.6%Vacant 140,702 154,124 1.8% 0.4% 2.1%
1/ Includes the adjoining states of Alabama, Arkansas, Louisiana and Tennessee.
Source: ESRI Business Analyst 2009.
Mississippi
Mississippi Lakes Symposium Slide 7 David Nissenson 571-214-9326
Proximity Market Areas0 - 60 miles 60 - 120 miles 120 - 180 miles
Population 785,359 1,417,399 5,620,796Median Age 35.4 35.2 35.945-54 years 111,860 194,751 817,830 55-64 years 83,670 152,153 626,754
Households 291,713 537,965 2,163,342Household Size 2.59 2.56 2.54Family Size 3.18 3.15 3.11
Median Household Income $39,374 $34,240 $39,985Average Household Income $53,135 $46,693 $54,060
Households with Income $100,000 - $200,000 24,884 35,252 165,627 Households with Income Above $200,000 5,916 8,180 39,889
Median Home Value $93,768 $82,799 $104,362Housing Tenure
Total Housing Units 325,611 612,323 2,453,760 Owner 211,166 390,018 1,538,063 Renter 80,547 151,631 627,271 Vacant 33,898 70,674 288,425
Owner 65% 64% 63%Renter 25% 25% 26%Vacant 10% 12% 12%
Source: ESRI Business Analyst, 2009.
Mississippi Lakes Symposium Slide 8 David Nissenson 571-214-9326
Second Homes (By Numbers)
Total PercentHancock County 39,008 21,072 2,373 11%Harrison County 184,271 79,636 1,673 2%Wilkinson County 10,131 5,106 941 18%Pearl River County 56,537 20,610 835 4%Lafayette County 42,284 16,587 692 4%Panola County 35,611 13,736 640 5%J ackson County 138,958 51,678 613 1%Tishomingo County 19,401 9,553 527 6%Amite County 13,695 6,446 490 8%Source: ESRI Business Analyst, 2009.
J urisdictionTotal
PopulationTotal Housing
UnitsSecond Homes
Mississippi Lakes Symposium Slide 9 David Nissenson 571-214-9326
Second Homes (By Percent Share)
Total PercentWilkinson County 10,131 5,106 941 18%Hancock County 39,008 21,072 2373 11%Franklin County 8,404 4,119 434 11%Carroll County 10,879 4,888 439 9%Amite County 13,695 6,446 490 8%Benton County 7,984 3,456 234 7%Tishomingo County 19,401 9,553 527 6%Yalobusha County 13,531 6,224 396 6%Panola County 35,611 13,736 640 5%Greene County 13,340 4,947 265 5%Source: ESRI Business Analyst, 2009.
Second HomesTotal Housing Units
Total PopulationJ urisdiction
Mississippi Lakes Symposium Slide 10 David Nissenson 571-214-9326
Characteristics of Successful Waterfront Developments
Physical Attributes Location, location, location Natural land characteristics Shoreline configuration Year-round access and use Climate
Cultural Aspects Authenticity Historic characteristics Symbolic value/meaning Architectural character Landscape character Maintenance Amenities, appropriate and correctly
scaled
Source: New York State DOS Division of Coastal Resources; PPS; ERA|AECOM; 2009.
Economic/Demographic Variables Age distribution Population growth Households Household income Median home value Housing tenure
• Owner Occupied
• Renter Occupied
• Vacant
Scenic Qualities Length and breadth of views Views to site/land Adjacent uses Focal points (clustered experiences)
Mississippi Lakes Symposium Slide 11 David Nissenson 571-214-9326
111 MM U.S. Households12 LifeMode Categories65 Tapestry Segments
57% Ownership Dominant(63 MM Households)
38% Mixed(42 MM Households)
5% Rental Dominant(6 MM Households)
68 % Own Homes 32% Rent Homes
U.S. Household Base
Mississippi Lakes Symposium Slide 12 David Nissenson 571-214-9326
ESRI LifeMode Groups
LifeMode
Tapestry
SegmentsHouseholds
(millions) % U.S.
1. High Society 7 11.7 10.6%
2. Upscale Avenues 7 15.7 14.2%
3. Metropolis 6 5.8 5.2%
4. Solo Acts 5 7.8 7.0%
5. Senior Styles 9 14.1 12.7%
6. Scholars and Patriots 3 1.7 1.5%
7. High Hopes 2 4.7 4.2%
8. Global Roots 8 9.4 8.5%
9. Family Portrait 5 8.6 7.7%
10. Traditional Living 4 10.1 9.1%
11. Factories and Farms 5 11.0 9.9%
12. American Quilt 4 10.4 9.4%
Total 65 111.1 100%
Mississippi Lakes Symposium Slide 13 David Nissenson 571-214-9326
LifeMode Household Changes
2.4%
1.4%
-0.1%
0.8% 0.7%0.7%
0.9% 0.9%
3.0%
0.4%
0.6%
1.7%
-0.5%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
HighSociety
UpscaleAvenues
Metropolis Solo Acts SeniorStyles
Scholarsand
Patriots
HighHopes
GlobalRoots
FamilyPortrait
TraditionalLiving
Factoriesand Farms
AmericanQuilt
Weighted Avg 1.2%
Mississippi Lakes Symposium Slide 14 David Nissenson 571-214-9326
LifeMode Average HH Size
3.0
2.6 2.6
1.9
2.1
2.3
2.4
3.1 3.1
2.52.6 2.6
1.0
1.5
2.0
2.5
3.0
3.5
HighSociety
UpscaleAvenues
Metropolis Solo Acts SeniorStyles
Scholarsand
Patriots
HighHopes
GlobalRoots
FamilyPortrait
TraditionalLiving
Factoriesand Farms
AmericanQuilt
Weighted Avg 2.7
Mississippi Lakes Symposium Slide 15 David Nissenson 571-214-9326
LifeMode Median Age
39.7 39.5
34.6 34.5
48.0
23.3
31.630.6 31.1
37.8 38.238.9
20.0
25.0
30.0
35.0
40.0
45.0
50.0
HighSociety
UpscaleAvenues
Metropolis Solo Acts SeniorStyles
Scholarsand
Patriots
HighHopes
GlobalRoots
FamilyPortrait
TraditionalLiving
Factoriesand Farms
AmericanQuilt
Weighted Avg 36.9
Mississippi Lakes Symposium Slide 16 David Nissenson 571-214-9326
LifeMode Median HH Income
$110,539
$68,949
$43,080
$55,013
$44,357
$27,807
$43,617
$34,893
$51,266$48,498
$38,971$43,614
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
HighSociety
UpscaleAvenues
Metropolis Solo Acts SeniorStyles
Scholarsand
Patriots
High Hopes GlobalRoots
FamilyPortrait
TraditionalLiving
Factoriesand Farms
AmericanQuilt
Weighted Avg $52,762
Mississippi Lakes Symposium Slide 17 David Nissenson 571-214-9326
LifeMode Median Net Worth
$307,857
$176,048
$75,930
$96,721
$130,131
$18,699
$58,308
$38,337
$116,393
$88,474
$64,671$75,088
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
HighSociety
UpscaleAvenues
Metropolis Solo Acts SeniorStyles
Scholarsand
Patriots
High Hopes GlobalRoots
FamilyPortrait
TraditionalLiving
Factoriesand Farms
AmericanQuilt
Weighted Avg $116,266
Mississippi Lakes Symposium Slide 18 David Nissenson 571-214-9326
LifeMode Median Home Value
$468,201
$303,458
$206,877
$345,865
$163,450$140,642 $137,261
$227,773
$179,322
$147,494
$95,028
$123,449
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
$500,000
HighSociety
UpscaleAvenues
Metropolis Solo Acts SeniorStyles
Scholarsand
Patriots
High Hopes GlobalRoots
FamilyPortrait
TraditionalLiving
Factoriesand Farms
AmericanQuilt
Weighted Avg $243,075
Mississippi Lakes Symposium Slide 19 David Nissenson 571-214-9326
LifeMode Home Ownership Rate
91.7%
77.3%
54.1%
29.8%
71.4%
20.5%
50.0%
33.4%
75.0%
70.3%
79.0%81.9%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
HighSociety
UpscaleAvenues
Metropolis Solo Acts SeniorStyles
Scholarsand
Patriots
High Hopes GlobalRoots
FamilyPortrait
TraditionalLiving
Factoriesand Farms
AmericanQuilt
Weighted Avg 68%
Mississippi Lakes Symposium Slide 20 David Nissenson 571-214-9326
Summary of Characteristics
Lifemode
2000-2006 Annual Pop Change (%)
Avg HH Size
Median Age
Median HH Inc
Median Net Worth
Median Home Value
Home Ownership Rate (%)
L1 High Society 2.4% 3.0 39.7 $110,539 $307,857 $468,201 92%L2 Upscale Avenues 1.4% 2.6 39.5 $68,949 $176,048 $303,458 77%L3 Metropolis -0.1% 2.6 34.6 $43,080 $75,930 $206,877 54%L4 Solo Acts 0.8% 1.9 34.5 $55,013 $96,721 $345,865 30%L5 Senior Styles 0.7% 2.1 48.0 $44,357 $130,131 $163,450 71%L6 Scholars and Patriots 0.7% 2.3 23.3 $27,807 $18,699 $140,642 21%L7 High Hopes 0.9% 2.4 31.6 $43,617 $58,308 $137,261 50%L8 Global Roots 0.9% 3.1 30.6 $34,893 $38,337 $227,773 33%L9 Family Portrait 3.0% 3.1 31.1 $51,266 $116,393 $179,322 75%L10 Traditional Living 0.4% 2.5 37.8 $48,498 $88,474 $147,494 70%L11 Factories and Farms 0.6% 2.6 38.2 $38,971 $64,671 $95,028 79%L12 American Quilt 1.7% 2.6 38.9 $43,614 $75,088 $123,449 82%
1.2% 2.7 36.9 $52,762 $116,266 $243,075 68%Note: Data reflects calculated weighted averages for data provided for Tapestry Segments for each Life Mode.Source: ESRI; Economics Research Associates, August 2007.
Weighted Average
Mississippi Lakes Symposium Slide 21 David Nissenson 571-214-9326
Markets by Locationsegment distribution
Largest Cities Cities Suburban Town/Rural USHouseholds 14,171,110 24,450,471 45,425,598 27,089,713 111,136,892Homeowner Households 5,014,932 14,503,194 33,315,995 22,243,775 75,077,896Homeownership Rate 35% 59% 73% 82% 68%
Income Largest Cities Cities Suburban Town/Rural US< $25,000 30.0% 18.4% 20.9% 26.8% 23.0%$25,000-$49,999 24.7% 24.4% 24.5% 30.7% 26.0%$50,000-$99,999 27.5% 32.0% 32.9% 31.6% 31.7%$100,000-$149,999 10.4% 13.8% 13.7% 8.0% 11.9%$150,000+ 7.5% 11.4% 8.0% 3.0% 7.5%
100.0% 100.0% 100.0% 100.0% 100.0%Home Value< $50,000 4.8% 3.6% 7.5% 18.8% 9.0%$50,000-$89,999 5.7% 6.7% 13.2% 18.8% 12.2%$90,000-$174,999 11.7% 27.1% 31.6% 34.1% 28.7%$175,000-$399,999 35.6% 35.5% 36.2% 23.4% 32.9%$400,000-$499,999 13.2% 6.9% 4.4% 2.0% 5.5%$500,000-$749,999 15.9% 9.0% 4.3% 1.7% 6.1%$750,000-$999,999 6.2% 4.4% 1.5% 0.5% 2.5%$1,000,000+ 7.1% 6.8% 1.4% 0.7% 3.1%
100.0% 100.0% 100.0% 100.0% 100.0%Home Type1 - Detached 25.1% 52.6% 70.6% 69.6% 60.6%1 - Attached 7.9% 6.9% 6.2% 1.4% 5.4%2 to 4 Units 20.7% 8.8% 8.9% 2.9% 8.9%5 to 19 Units 17.7% 15.9% 6.4% 1.7% 8.8%20+ Units 27.8% 14.1% 4.4% 0.8% 8.6%Mobile Home 0.8% 1.7% 3.4% 23.0% 7.5%Boat/RV/Van 0.1% 0.1% 0.1% 0.6% 0.2%
100.0% 100.0% 100.0% 100.0% 100.0%Family CompositionFamily Mix 37.1% 15.0% 8.6% 12.8% 14.7%Married Couple Families 5.0% 24.4% 18.7% 66.3% 29.8%Married Couples w/Kids 0.0% 8.9% 14.0% 0.0% 7.7%Married Couples w/No Kids 0.0% 0.0% 6.8% 6.7% 4.4%MC w/No Kids; Singles 0.0% 0.0% 6.9% 5.0% 4.0%Mixed 14.0% 21.2% 36.7% 9.3% 23.7%Other Family HHs; Singles 5.4% 0.0% 2.6% 0.0% 1.8%Shared; Singles 0.0% 2.1% 0.0% 0.0% 0.5%Single Parent Fams; Singles 5.6% 0.0% 0.0% 0.0% 0.7%Singles; Shared 27.6% 21.4% 2.0% 0.0% 9.1%Singles 5.3% 7.0% 3.6% 0.0% 3.7%
100.0% 100.0% 100.0% 100.0% 100.0%
Mississippi Lakes Symposium Slide 22 David Nissenson 571-214-9326
Markets by Location% of US Total
Largest Cities Cities Suburban Town/Rural USHouseholds 14,171,110 24,450,471 45,425,598 27,089,713 111,136,892Homeowner Households 5,014,932 14,503,194 33,315,995 22,243,775 75,077,896Homeownership Rate 35% 59% 73% 82% 68%
Income Largest Cities Cities Suburban Town/Rural US< $25,000 3.8% 4.1% 8.5% 6.5% 23.0%$25,000-$49,999 3.1% 5.4% 10.0% 7.5% 26.0%$50,000-$99,999 3.5% 7.0% 13.5% 7.7% 31.7%$100,000-$149,999 1.3% 3.0% 5.6% 1.9% 11.9%$150,000+ 1.0% 2.5% 3.3% 0.7% 7.5%
12.8% 22.0% 40.9% 24.4% 100.0%
Home Value Largest Cities Cities Suburban Town/Rural US< $50,000 0.6% 0.8% 3.0% 4.6% 9.0%$50,000-$89,999 0.7% 1.5% 5.4% 4.6% 12.2%$90,000-$174,999 1.5% 6.0% 12.9% 8.3% 28.7%$175,000-$399,999 4.5% 7.8% 14.8% 5.7% 32.9%$400,000-$499,999 1.7% 1.5% 1.8% 0.5% 5.5%$500,000-$749,999 2.0% 2.0% 1.7% 0.4% 6.1%$750,000-$999,999 0.8% 1.0% 0.6% 0.1% 2.5%$1,000,000+ 0.9% 1.5% 0.6% 0.2% 3.1%
12.8% 22.0% 40.9% 24.4% 100.0%
Home Type Largest Cities Cities Suburban Town/Rural US1 - Detached 3.2% 11.6% 28.9% 17.0% 60.6%1 - Attached 1.0% 1.5% 2.5% 0.3% 5.4%2 to 4 Units 2.6% 1.9% 3.6% 0.7% 8.9%5 to 19 Units 2.3% 3.5% 2.6% 0.4% 8.8%20+ Units 3.5% 3.1% 1.8% 0.2% 8.6%Mobile Home 0.1% 0.4% 1.4% 5.6% 7.5%Boat/RV/Van 0.0% 0.0% 0.0% 0.1% 0.2%
12.8% 22.0% 40.9% 24.4% 100.0%
Family Composition Largest Cities Cities Suburban Town/Rural USFamily Mix 4.7% 3.3% 3.5% 3.1% 14.7%Married Couple Families 0.6% 5.4% 7.7% 16.2% 29.8%Married Couples w/Kids 0.0% 2.0% 5.7% 0.0% 7.7%Married Couples w/No Kids 0.0% 0.0% 2.8% 1.6% 4.4%MC w/No Kids; Singles 0.0% 0.0% 2.8% 1.2% 4.0%Mixed 1.8% 4.7% 15.0% 2.3% 23.7%Other Family HHs; Singles 0.7% 0.0% 1.1% 0.0% 1.8%Shared; Singles 0.0% 0.5% 0.0% 0.0% 0.5%Single Parent Fams; Singles 0.7% 0.0% 0.0% 0.0% 0.7%Singles; Shared 3.5% 4.7% 0.8% 0.0% 9.1%Singles 0.7% 1.5% 1.5% 0.0% 3.7%
12.8% 22.0% 40.9% 24.4% 100.0%
Mississippi Lakes Symposium Slide 23 David Nissenson 571-214-9326
10 Largest SegmentsMedian Income $150,000 +
Income Qualified HouseholdsLargest Cities Cities Suburban Town/Rural Total % Total % Group
High Society - 3,995,453 7,466,185 - 11,461,638 56% 98%Upscale Avenues - 1,528,609 2,829,431 - 4,358,040 21% 28%Metropolis - - - - - 0% 0%Solo Acts 1,163,283 - - - 1,163,283 6% 15%Senior Styles - - - - - 0% 0%Scholars and Patriots - - - - - 0% 0%High Hopes - - - - - 0% 0%Global Roots - - - - - 0% 0%Family Portrait - - 3,656,024 - 3,656,024 18% 42%Traditional Living - - - - - 0% 0%Factories and Farms - - - - - 0% 0%American Quilt - - - - - 0% 0%
1,163,283 5,524,062 13,951,640 - 20,638,985 100% 19%Percent Distribution 6% 27% 68% 0% 100%
Mississippi Lakes Symposium Slide 24 David Nissenson 571-214-9326
10 Largest SegmentsMedian Income $100,000 to $149,999
Income Qualified HouseholdsLargest Cities Cities Suburban Town/Rural Total % Total % Group
High Society - 1,604,831 7,466,185 - 9,071,016 32% 77%Upscale Avenues - 1,974,932 6,063,068 3,547,328 11,585,328 41% 74%Metropolis - - - - - 0% 0%Solo Acts - - - - - 0% 0%Senior Styles - - - - - 0% 0%Scholars and Patriots - - - - - 0% 0%High Hopes - - - - - 0% 0%Global Roots - - - - - 0% 0%Family Portrait - - 3,656,024 - 3,656,024 13% 42%Traditional Living - - - - - 0% 0%Factories and Farms - - - - - 0% 0%American Quilt - - - 4,135,120 4,135,120 15% 40%
- 3,579,763 17,185,277 7,682,448 28,447,488 100% 26%Percent Distribution 0% 13% 60% 27% 100%
Mississippi Lakes Symposium Slide 25 David Nissenson 571-214-9326
10 Largest Segments Median Income $50,000 to $99,999
Income Qualified HouseholdsLargest Cities Cities Suburban Town/Rural Total % Total % Group
High Society - - 3,050,339 - 3,050,339 9% 26%Upscale Avenues - - 6,063,068 3,547,328 9,610,396 30% 61%Metropolis - - - - - 0% 0%Solo Acts - - - - - 0% 0%Senior Styles - - - - - 0% 0%Scholars and Patriots - - - - - 0% 0%High Hopes - 2,686,945 - - 2,686,945 8% 57%Global Roots - - - - - 0% 0%Family Portrait - - 3,656,024 - 3,656,024 11% 42%Traditional Living - - 6,258,491 - 6,258,491 19% 62%Factories and Farms - - - 3,156,113 3,156,113 10% 29%American Quilt - - - 4,135,120 4,135,120 13% 40%
- 2,686,945 19,027,922 10,838,561 32,553,428 100% 29%Percent Distribution 0% 8% 58% 33% 100%
Mississippi Lakes Symposium Slide 26 David Nissenson 571-214-9326
Analysis and Opportunities Strengths
Relatively pristine Large number of waterfront development opportunities. Affordability an option (land price) Warm climate Less risk from natural disasters
Opportunities Vast waterfront areas, including rivers, streams and lakes Optimum size lakes with proximity to economic and urban centers Primary residences – local market conditions Integrated, mixed use waterfront development (at best locations.)
Weaknesses Smaller market Abundant competitive sites across region Lower population growth rates, especially in the target age groups Low average household incomes Limited number of lakes with optimum scale and size High levels of vacant and renter-occupied homes Lacks Unique Selling Proposition (USP) Not widely recognized at the national level Financing (everywhere)
Mississippi Lakes Symposium Slide 27 David Nissenson 571-214-9326
Strategies to Move Forward
Developing a waterfront vision – Generate a sense of community ownership of the
waterfront and defining its future
Establishing partnerships – Strengthen community involvement and ensure the key
players are on board
Taking a look around – Understand your waterfront opportunities, its assets, key
issues and opportunities
Developing a strategy – Pull it all together to fulfill your vision
Taking it one step at a time – Implement your vision
Mississippi Lakes Symposium Slide 28 David Nissenson 571-214-9326
David NissensonConsultant
142 North Abingdon StreetArlington, VA 22203
Email: [email protected]: 571-214-9326
Contact Information
Mississippi Lakes Symposium Slide 29 David Nissenson 571-214-9326
End of Presentation Questions and Answers
Mississippi Lakes Symposium Slide 30 David Nissenson 571-214-9326
High Society 11.7 MM Households
10.6% of all households
Nearly one-quarter of all household income
Professionals and management
Well-educated
High levels of home ownership
Mostly married couples
Affluent neighborhoods
Limited ethnic diversity
Civic responsibilities, exercise, financial planning, travel, Internet or print over TV
Mississippi Lakes Symposium Slide 31 David Nissenson 571-214-9326
Upscale Avenues 15.7 MM households
14.2% of all households
Prosperous through hard work
Well-educated
Home ownership varies by personal taste
Invest in their homes
Savers/investors
Leisure activities include golf and bicycling
Partial to new cars
Mississippi Lakes Symposium Slide 32 David Nissenson 571-214-9326
High Hopes 4.7 MM households
4.2% of all US households
Prefer single-family homes
50% own their homes
Mobile
Younger, college-educated
One-third less than 35 years of age
Mix of married couples, single-parent families, and singles
Mississippi Lakes Symposium Slide 33 David Nissenson 571-214-9326
Family Portrait 8.6 MM households
7.7% of all US households
Fastest growing LifeMode
Families w/ Children
Ethnically diverse
30 percent Hispanic
Single-family homes
Large household size
Visit theme parks and zoos
Own minivans or SUV
Mississippi Lakes Symposium Slide 34 David Nissenson 571-214-9326
Traditional Living 10.1 MM households
9.1% of all US households
Middle America
Higher median age
Live in older, slower growing established neighborhoods
Buy American sedans
Belong to fraternal organizations
Rely on traditional information sources for news (newspapers)