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FEDERAL TRADE PROMOTION AND THE NATIONAL EXPORT INITIATIVE
2015
Trade Promotion Coordinating Committee & National Export Initiative
U.S. Department of Commerce |International Trade Administration
visit export.gov for more
2
OVERVIEW
Federal Trade Promotion Coordination.
Export Imperative: National & Firm-level Views.
The National Export Initiative and NEI/NEXT.
visit export.gov for more
3
TRADE PROMOTION COORDINATION
Trade Promotion Coordinating Committee (TPCC): Interagency task force chaired by the Secretary of Commerce (1992).
Purpose: Establish priorities, coordinate, streamline/customer service.
Mechanisms: Foreign Commercial Service, Export Assistance Centers,
Advocacy, Trade Compliance, SelectUSA.
Export Promotion Cabinet (EPC): Created by Executive Order (2010). Chaired by President/Deputy National Security Advisor (Caroline
Atkinson). Purpose: Oversee the National Export Initiative (NEI).
visit export.gov for more
4
TPCC Principals/EPCCommerce Secretary/Senior
Advisor to President on International TradeTPCC Deputies/
ITA Under Secretary
Policy:USTR
TreasuryState
Export Service/Finance:
CommerceState
Ex-Im BankOPIC
USTDASBA
USDA
Sector/Issue:Energy
TransportationDHS
USAIDLaborEPADOD
Interior
TPCC Working Groups/Agency
Leads or Co-leads
Oversight:NSSOMBCEA
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5
CORE TRADE PROMOTION AGENCIES
Commerce: Market entry and matchmaking, major project advocacy, market access and compliance.
State: Commercial advocacy, commercial function in many posts, trade promotion initiatives (e.g., Directline, BIDs).
SBA: Working capital, business counseling.
Ex-Im Bank: Export loan guarantees, export credit insurance, and direct loans to foreign buyers.
OPIC: U.S. investment & know-how in emerging economies: guarantees, project finance, political risk insurance.
USTDA: Reverse trade missions, feasibility studies, conferences.
Agriculture: Services, grants, and financing. Delivered through associations and state regional groups.
USTR: Trade agenda outreach. Growing small business agenda.
visit export.gov for more
6
OVERVIEW
Federal Trade Promotion Coordination.
Export Imperative: National & Firm-level Views.
The National Export Initiative and NEI/NEXT.
visit export.gov for more
7
THE EXPORT IMPERATIVE
• With more and more businesses online, it is a new era for exporting
• Global middle class growth is creating tremendous demand for U.S. goods and services
• The U.S. now has trade agreements with 20 countries and is negotiating agreements with countries that together make up 60+ percent of the world’s GDP.
Less than 5 percent of U.S. companies export.More than half of those sell to only ONE market.
8
WHY EXPORT: ECONOMIC IMPACT
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2009 2010 2011 2012 2013 20140
2
4
6
8
10
12
14
9.710.2
10.9 11.1 11.3 11.7
Jobs Supported by Exports of Goods and Services
Mil
lio
ns o
f Jo
bs
1.8 2.1 2.2 2.3 2.3
Source: ITA based on Census Bureau and BEA data
1.6
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9
WHY EXPORT? COMPANY VIEW
U.S. goods and services are in high demand -- the gold standard of innovation, quality, and safety
Over 95% of the world’s consumers live outside of the USA More than 80% of the world’s purchasing power is
located outside of the U.S. More than 1 billion new middle class consumers
worldwide in the next 15 years Exporters are more competitive
They can pay wages 13-18% higher than other firms They are 8.5% less likely to go out of business
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10
GROWTH MARKETS
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11
SMALL BUSINESS
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
0
10
20
30
40
50
60
70
80
29 29 27 27 29 29 29 30 31 33 34 34 33 34
71 71 73 73 71 71 71 70 69 67 66 67 67 66
Large vs. Small- and Medium-Sized En-terprise Share of Total U.S. Goods Ex-
ports, 2000 - 2013
SME % of Exports
Large % of Exports
pe
rce
nta
ge
of
tota
l
Source: U.S. Department of Commerce, U.S. Census Bureau , A Profile of U.S. Importing and Exporting Companies, 2012-2013, April 7, 2015
visit export.gov for more
12
OVERVIEW
Federal Trade Promotion Coordination.
Export Imperative: National & Firm-level Views.
The National Export Initiative and NEI/NEXT.
visit export.gov for more
13
NATIONAL EXPORT INITIATIVE
National Export Initiative (NEI)� In 2010, President Obama launches the NEI – the first-
ever government-wide, comprehensive plan of its kind.
� In May 2014, Secretary Pritzker, Chair of the TPCC, launches NEI/NEXT.
Since then, exports have driven our economic recovery� 5 consecutive years of record exports, reaching $2.34
trillion in 2014 � 30,000 U.S. businesses started exporting� 1.6 million more export-supported jobs, bringing our
total to 11.7 million
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14
1. Helping businesses find their NEXT customer abroad
2. Increasing the efficiency of a company’s (first and) NEXT shipment
3. Helping firms finance their NEXT order
4. Helping communities integrate trade and investment into their NEXT growth plans
5. Opening up the NEXT big markets around the world while ensuring a level playing field
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15
NEI/NEXT – SUB INITIATIVES
Ongoing: Doing Business in Africa (DBIA): Export.gov/Africa Look South Initiative: Export.gov/LookSouth Made in Rural America Discover Global Markets Conference Series Startup Global Single Window Pilots Trade Facilitation Agreement and Technical Assistance Bilateral dialogues TPP Top Market and Emerging Industries
Forthcoming: Minority/Veteran/Women-owned Infrastructure Initiative Market research Common Customer Service platform Trade mission study