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Colorado Workforce Development Council
Feedback from Partners and Council about our brand
Establish what brand equity we have
Incorporate feedback into a re-branding plan
Colorado Workforce Development Council
Collaborate Businesses have access to the workforce they need
and Coloradoans have access to meaningful employment
Pride Jobs! Wage progression Educated workforce
Colorado Workforce Development Council
CWDC | Brand Identity
Concept
Process
EDUCATION
CWDC | Brand Identity
Concept
Process
EDUCATION
ECONOMIC DEVELOPMENT
CWDC | Brand Identity
Concept
Process
EDUCATION
ECONOMIC DEVELOPMENT
WORKFORCE DEVELOPMENT
CWDC | Brand Identity
Process
Logo Process
CWDC | Brand Identity
Process
Logo Process
CWDC | Brand Identity
Process
Logo Process
CWDC | Brand Identity
Process
Logo Process
CWDC | Brand Identity
Process
Logo Process
CWDC | Brand Identity
Process
Logo Process
CWDC | Brand Identity
Process
Logo Process
CWDC | Brand Identity
Logotype
Custom Font
x-height
x-height
CWDC | Brand Identity
Logotype
Black & White
CWDC | Brand Identity
Logotype
Colors
Pantone 446 C Pantone 641 C Pantone 7689 CPantone 7709 C
CWDC | Brand Identity
CWDC | Brand Identity
Logotype
Comparison
CWDC | Brand Identity
Logotype
Scalability
CWDC | Brand Identity
Collateral
CWDC | Brand Identity
Sub-Brands
Thank You
Council Rebranding InitiativeCouncil Re-Branding InitiativeWhy Branding Exercise?Themes of Feedback
New Logo Presentation