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Feedback from Partners and Council about Establish what ......Initiative CWDC . Why Branding Exercise? Themes of Feedback . Author: Rebecca Waldo Created Date: 7/25/2013 10:18:20 AM

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  • Colorado Workforce Development Council

    Feedback from Partners and Council about our brand

    Establish what brand equity we have

    Incorporate feedback into a re-branding plan

  • Colorado Workforce Development Council

    Collaborate Businesses have access to the workforce they need

    and Coloradoans have access to meaningful employment

    Pride Jobs! Wage progression Educated workforce

  • Colorado Workforce Development Council

  • CWDC | Brand Identity

    Concept

    Process

    EDUCATION

  • CWDC | Brand Identity

    Concept

    Process

    EDUCATION

    ECONOMIC DEVELOPMENT

  • CWDC | Brand Identity

    Concept

    Process

    EDUCATION

    ECONOMIC DEVELOPMENT

    WORKFORCE DEVELOPMENT

  • CWDC | Brand Identity

    Process

    Logo Process

  • CWDC | Brand Identity

    Process

    Logo Process

  • CWDC | Brand Identity

    Process

    Logo Process

  • CWDC | Brand Identity

    Process

    Logo Process

  • CWDC | Brand Identity

    Process

    Logo Process

  • CWDC | Brand Identity

    Process

    Logo Process

  • CWDC | Brand Identity

    Process

    Logo Process

  • CWDC | Brand Identity

    Logotype

    Custom Font

    x-height

    x-height

  • CWDC | Brand Identity

    Logotype

    Black & White

  • CWDC | Brand Identity

    Logotype

    Colors

    Pantone 446 C Pantone 641 C Pantone 7689 CPantone 7709 C

  • CWDC | Brand Identity

  • CWDC | Brand Identity

    Logotype

    Comparison

  • CWDC | Brand Identity

    Logotype

    Scalability

  • CWDC | Brand Identity

    Collateral

  • CWDC | Brand Identity

    Sub-Brands

  • Thank You

  • Council Rebranding InitiativeCouncil Re-Branding InitiativeWhy Branding Exercise?Themes of Feedback

    New Logo Presentation