Ferrari- Speed and Style

8/3/2019 Ferrari- Speed and Style

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Suhani Dixit

MBA IVth Sem(Marketing)

FERRARI- SPEED AND STYLE


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A town in northern Italy, near Bologna, Maranello hasbeen home to Ferrari since the 1940s. At more than

250,000 sq metres, the factory's 45 buildings housemore than 3,000 workers. It is here that passion,innovation and technology combine to create thecompanys GT and Formula 1 cars. On 3 December

1942, planning permission was granted for a smallplant making machine tools in Maranello. From theScuderia Ferrari headquarters in Via Trento Trieste inModena, Ferrari chose to go to Maranello because,as he wrote in his memoirs, he owned "a piece of landin the immediate vicinity of where the factory is


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Ferraris Factory


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KEY PEOPLE IN MANAGEMENT-2010

Luca diMontezemolo

Chairman of FerrariS.p.A. since 1991

Piero FerrariVice Chairmanof Ferrari

S.p.A. since1988

CEO of FerrariS.p.A. since2008


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FERRARI HISTORY Ferrari never intended to produce road cars when he formed

Scuderia Ferrari (literally "Ferrari Stable", and usually used tomean "Team Ferrari", it is correctly pronounced [skuderia]) in1928 as a sponsor for amateur drivers headquartered

in Modena.Ferrari prepared, and successfully raced, various drivers in AlfaRomeo cars until 1938, when he was hired by Alfa Romeo to headtheir motor racing department.

In 1941, Alfa Romeo was confiscated by the fascist governmentof Benito Mussolini as part of the Axis Powers' war effort. Ferrari's

division was small enough to be unaffected by this. Because hewas prohibited by contract from racing for four years,the Scuderiabriefly became Auto Avio Costruzioni Ferrari, whichostensibly produced machine tools and aircraft accessories. Alsoknown as SEFAC (Scuderia Ferrari Auto Corse), Ferrari did in factproduce one race car, the Tipo 815, in the non-competition period.It was the first actual Ferrari

car (it debuted at the 1940 MilleMiglia), but due to World War II it saw little competition. In 1943 the

Ferrari factory moved to Maranello, where it has remained eversince. The factory was bombed by the Allies in 1944 and rebuilt in1946, after the war ended, and included a works for road carproduction. Until Il Commendatore's death, this would remain littlemore than a source of funding for his racing operations.
http://en.wikipedia.org/wiki/Wikipedia:IPA_for_Italianhttp://en.wikipedia.org/wiki/Wikipedia:IPA_for_Italianhttp://en.wikipedia.org/wiki/Wikipedia:IPA_for_Italianhttp://en.wikipedia.org/wiki/Modenahttp://en.wikipedia.org/wiki/Alfa_Romeo_in_motorsporthttp://en.wikipedia.org/wiki/Alfa_Romeo_in_motorsporthttp://en.wikipedia.org/wiki/Alfa_Romeohttp://en.wikipedia.org/wiki/Benito_Mussolinihttp://en.wikipedia.org/wiki/Axis_Powershttp://en.wikipedia.org/wiki/Auto_Avio_Costruzioni_Ferrarihttp://en.wikipedia.org/wiki/Auto_Avio_Costruzioni_Ferrarihttp://en.wikipedia.org/wiki/SEFAChttp://en.wikipedia.org/wiki/Ferrari_Tipo_815http://en.wikipedia.org/wiki/Mille_Migliahttp://en.wikipedia.org/wiki/Mille_Migliahttp://en.wikipedia.org/wiki/Mille_Migliahttp://en.wikipedia.org/wiki/Allies_of_World_War_IIhttp://en.wikipedia.org/wiki/List_of_motorsports_people_by_nicknamehttp://en.wikipedia.org/wiki/List_of_motorsports_people_by_nicknamehttp://en.wikipedia.org/wiki/List_of_motorsports_people_by_nicknamehttp://en.wikipedia.org/wiki/List_of_motorsports_people_by_nicknamehttp://en.wikipedia.org/wiki/List_of_motorsports_people_by_nicknamehttp://en.wikipedia.org/wiki/Allies_of_World_War_IIhttp://en.wikipedia.org/wiki/Mille_Migliahttp://en.wikipedia.org/wiki/Mille_Migliahttp://en.wikipedia.org/wiki/Mille_Migliahttp://en.wikipedia.org/wiki/Ferrari_Tipo_815http://en.wikipedia.org/wiki/Ferrari_Tipo_815http://en.wikipedia.org/wiki/Ferrari_Tipo_815http://en.wikipedia.org/wiki/SEFAChttp://en.wikipedia.org/wiki/Auto_Avio_Costruzioni_Ferrarihttp://en.wikipedia.org/wiki/Auto_Avio_Costruzioni_Ferrarihttp://en.wikipedia.org/wiki/Auto_Avio_Costruzioni_Ferrarihttp://en.wikipedia.org/wiki/Auto_Avio_Costruzioni_Ferrarihttp://en.wikipedia.org/wiki/Auto_Avio_Costruzioni_Ferrarihttp://en.wikipedia.org/wiki/Auto_Avio_Costruzioni_Ferrarihttp://en.wikipedia.org/wiki/Auto_Avio_Costruzioni_Ferrarihttp://en.wikipedia.org/wiki/Axis_Powershttp://en.wikipedia.org/wiki/Axis_Powershttp://en.wikipedia.org/wiki/Axis_Powershttp://en.wikipedia.org/wiki/Benito_Mussolinihttp://en.wikipedia.org/wiki/Benito_Mussolinihttp://en.wikipedia.org/wiki/Benito_Mussolinihttp://en.wikipedia.org/wiki/Alfa_Romeohttp://en.wikipedia.org/wiki/Alfa_Romeohttp://en.wikipedia.org/wiki/Alfa_Romeohttp://en.wikipedia.org/wiki/Alfa_Romeo_in_motorsporthttp://en.wikipedia.org/wiki/Alfa_Romeo_in_motorsporthttp://en.wikipedia.org/wiki/Alfa_Romeo_in_motorsporthttp://en.wikipedia.org/wiki/Modenahttp://en.wikipedia.org/wiki/Wikipedia:IPA_for_Italianhttp://en.wikipedia.org/wiki/Wikipedia:IPA_for_Italianhttp://en.wikipedia.org/wiki/Wikipedia:IPA_for_Italian


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FERRARI HISTORY The first Ferrari road car was the 1947 125 S,

powered by a 1.5 L V12 engine; Ferrarireluctantly built and sold his automobiles tofundScuderia Ferrari

In 1988, Ferrari oversaw the launch of the FerrariF40, the last new Ferrari to be launched beforehis death later that year, and arguably one of themost famous supercars ever made. From 2002 to

2004, Ferrari introduced the , its fastest model atthe time, in honor of the company's founder:Ferrari. It was restricted to only the most wealthyautomobile enthusiasts, however, as each one

cost $1.8 million apiece.
http://en.wikipedia.org/wiki/Ferrari_125_Shttp://en.wikipedia.org/wiki/V12_enginehttp://en.wikipedia.org/wiki/Scuderia_Ferrarihttp://en.wikipedia.org/wiki/Ferrari_F40http://en.wikipedia.org/wiki/Ferrari_F40http://en.wikipedia.org/wiki/Supercarhttp://en.wikipedia.org/wiki/Supercarhttp://en.wikipedia.org/wiki/Ferrari_F40http://en.wikipedia.org/wiki/Ferrari_F40http://en.wikipedia.org/wiki/Scuderia_Ferrarihttp://en.wikipedia.org/wiki/Scuderia_Ferrarihttp://en.wikipedia.org/wiki/Scuderia_Ferrarihttp://en.wikipedia.org/wiki/V12_enginehttp://en.wikipedia.org/wiki/Ferrari_125_S


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Barchetta 212/225 Formula 1 car ScuderiaFerrari

312PBFerrari 166 Inter California

458 Italia 599 GTB Fiorano FF
http://webcache.googleusercontent.com/wiki/Barchettahttp://webcache.googleusercontent.com/wiki/Ferrari_312PBhttp://webcache.googleusercontent.com/wiki/Ferrari_Californiahttp://webcache.googleusercontent.com/wiki/Ferrari_458_Italiahttp://webcache.googleusercontent.com/wiki/Ferrari_599_GTB_Fioranohttp://webcache.googleusercontent.com/wiki/Ferrari_FFhttp://webcache.googleusercontent.com/wiki/Ferrari_FFhttp://webcache.googleusercontent.com/wiki/File:2011-03-04_Autosalon_Genf_1369.JPGhttp://webcache.googleusercontent.com/wiki/Ferrari_599_GTB_Fioranohttp://webcache.googleusercontent.com/wiki/File:Ferrari599_A6_1.JPGhttp://webcache.googleusercontent.com/wiki/Ferrari_458_Italiahttp://webcache.googleusercontent.com/wiki/File:458_Italia_in_London.jpghttp://webcache.googleusercontent.com/wiki/Ferrari_Californiahttp://webcache.googleusercontent.com/wiki/File:Ferrari_California1.jpghttp://webcache.googleusercontent.com/wiki/File:Ferrari_166_Inter_Coup%C3%A9_Touring_1949.jpghttp://webcache.googleusercontent.com/wiki/Ferrari_312PBhttp://webcache.googleusercontent.com/wiki/File:1973-05-27_Jacky_Ickx,_Ferrari_312P.jpghttp://webcache.googleusercontent.com/wiki/File:Kimi_Raikkonen_won_2007_Brazil_GP.jpghttp://webcache.googleusercontent.com/wiki/File:LaudaNiki19760731Ferrari312T2.jpghttp://webcache.googleusercontent.com/wiki/Barchettahttp://webcache.googleusercontent.com/wiki/File:Ferrari_166MM_Barchetta.JPG


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Ferrari

Ferrari P4/5

612 Scaglietti
http://webcache.googleusercontent.com/wiki/File:Scarsdale_Concours_Enzo_2.jpghttp://webcache.googleusercontent.com/wiki/Enzo_Ferrari_(automobile)http://webcache.googleusercontent.com/wiki/Ferrari_P4/5_by_Pininfarinahttp://webcache.googleusercontent.com/wiki/Ferrari_P4/5_by_Pininfarinahttp://webcache.googleusercontent.com/wiki/Ferrari_612_Scagliettihttp://webcache.googleusercontent.com/wiki/Ferrari_612_Scagliettihttp://webcache.googleusercontent.com/wiki/File:Ferrari612SessentaEdition.jpghttp://webcache.googleusercontent.com/wiki/Ferrari_P4/5_by_Pininfarinahttp://webcache.googleusercontent.com/wiki/Ferrari_P4/5_by_Pininfarinahttp://webcache.googleusercontent.com/wiki/Ferrari_P4/5_by_Pininfarinahttp://webcache.googleusercontent.com/wiki/File:Ferrari_P45_front_right.jpghttp://webcache.googleusercontent.com/wiki/Enzo_Ferrari_(automobile)http://webcache.googleusercontent.com/wiki/Enzo_Ferrari_(automobile)http://webcache.googleusercontent.com/wiki/File:Scarsdale_Concours_Enzo_2.jpg


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2000 4,0702001 4,2892002 4,2362003 4,2382004 4,9752005 4,4092006 4,6712007 4,9232008 4,9232009 4,923

SOURCE: FORTUNE (FORTUNE 500

COMPANIES)

NUMBER OF CUSTOMERS SATISFIED FROM FERRARIS

PERFORMANCE (OUT OF 5000 CUSTOMERS): FERRARI WAS SAME ONROADS AS THEY WERE TOLD IN SHOW ROOMS


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IS FERRARI SAFE Ferrari is considered to be one of the fastest car on

road, but still it is so reliable that the number of roadaccidents associated with FERRARI are one of theleast among the major cars in the world. Still youcannot tag FERRARI with luxury as the makers of

FERRARI say, when in FERRARI you are on toadventure.

0.60%

2.60%2.90%

0.60% 0.50%

1.50%

2.70%

1.30%1.60%

2001 2002 2003 2004 2005 2006 2007 2008 2009

Accidents from FERRARI (in %)


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POPULAR FEATURES (BASED ONAND FF)

Design: body has been redesigned to be morecurvaceous and aerodynamic. Although the dragcoefficient remains the same, downforce hasbeen greatly enhanced. A great deal of Ferrari

heritage is found in the car: at the rear, the 's taillights and interior vents have been added. Thecar's name has been etched into the Testarossa-styled driver's side mirror. The large oval

openings in the front bumper are reminiscent ofFerrari racing models from the 60s, specificallythe 156 "sharknose" Formula One car and 250TR61 Le Mans cars of Phil Hill.


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Aerodynamics Indeveloping the , Ferrari set itself two pure performance targets which

would represent a milestone for ultra-fast cars: to increase the grip limit inmedium-fast bends by increasing downforce (lateral dynamics,) whilemaintaining a very high top speed, over 350 km/h (longitudinal dynamics.)This meant that different aerodynamic configurations with contrastingcharacteristics had to coexist on the same car. In racing cars, this problem issolved by developing wings and special aerodynamic accessories for eachcircuit. But in the case of the , for which the various targets had to coexist in asingle aerodynamic configuration, a concept of active, integratedaerodynamics was developed.

The high downforce configuration was obtained with a basic aerodynamicset-up developed on the basis of contemporary concepts for the definition ofcovered-wheel racing cars combined with the expertise of Ferrari GestioneSportiva.

The optimal aerodynamic set-up is kept stable by special elastic features ofthe car's engineering and by active aerodynamic control.

As the speed increases from low-medium to high-very high, the engineeringensures that the car takes on the optimal aerodynamic set-up (maximumdownforce obtained with an optimal load distribution) by varying the rigidityon the basis of ground clearance. As the speed climbs even higher, this set-up is maintained by the combined action of the flexible mechanicalcomponents and by active control of the spoilers. At very high speeds, theactively controlled spoilers (front and rear fins) limit the maximum verticalload, thus making it possible to keep the car above a set minimum groundclearance. On the , the aerodynamic load and balance can be modified on


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Vehicle Control System

The project is the first example of the complete integration of thevehicle control systems. Engine, gearbox, suspension,ABS/ASR, and aerodynamics all interact to optimise the vehicle'sperformance and safety. This presupposes an innovativeapproach to the design of the control system architecture, and tothe development and fine-tuning of the subsystems on the car. Itwas made possible by the collaboration and specialist skills ofGestione Sportiva, and performance of each system wasdesigned to enhance that of the entire car. The target whendefining the control strategies of each subsystem was thereforethe optimal behaviour of the car. The subsystems that interactare: the engine, gearbox, suspension, aerodynamics, and theABS/ASR system. The large number of systems made it

necessary to use special sensors. Management of the sensors isdivided between the various control systems, each of whichshares the relevant information with the rest of the system. Theway the systems interact depends on the driving modes that thedriver can choose from. The offers several set-ups: Sport, Race,No ASR.


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ENGINE The engine of the Ferrari (which is known by itsproject number F140) is a 12-cylinder aspirated unit in

a 65 V, a cylinder capacity of 5,998 cc, with acompletely new design that draws on experiencegained in Formula 1, and has a number of unique

technical features. The cylinder head design revealsits Formula 1 origins: the "pentroof-type" combustionchamber, with four valves per cylinder, plus inlet andexhaust ducts designed to maximise the exhaustcoefficients and combustion speed.

The cylinder case is built of aluminum with press-fittedsleeves lined with nicasil, with seven main bearings,and sleeve intervals of 104 mm. The con rods aremade of titanium, the piston design is new, thecrankshaft is lighter and the cylinder heads have fourvalves with high fluid dynamic efficiency, a new

structure to increase rigidity, and a different oildischarge layout.


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COMPETING ON THE EIGHTH DIMENSION OFQUALITY: PERCEIVED QUALITY: FERRARI

Here comes 40. I'm feeling my age and I'veordered the Ferrari. I'm going to get thewhole mid-life crisis package.

-Keanu Reeves

I made my choice to be in Ferrari. It is noteasy because it is important for a man tohave satisfaction. And for me to get thesatisfaction I want means getting results.

-Jean Alesi

I believe to have been one of the raredrivers to have returned toFerrari.


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THANKYOU

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Ferrari- Speed and Style