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FestivalVillage
RDS ArenaSports
– Gymnastics, Bocce, Power Lifting, Table tennis, Motor Activities
Main Centres– Media– Families– Guests
Festival VillageSimmonscourt Car Park• Festival Village - on a site measuring
approx 5,000 m²• Opening times
7 days
22 – 28 June 2003
10am – 5:30pm Two late openings to approx 9pm
Festival VillageThere will be two areas under the banner Festival Village:
Exhibitions1. This will incorporate exhibitions from
Sponsors, Official Suppliers, Businesses and disability organisations
2. An Education centre
Artistic/Entertainment1. Will be celebrating the 2003 World Games
with a daily programme of artistic culture in the form of theatre, music, writing and fashion
2. There will be a food fair/catering centre
Festival VillageWho will attend:• Public• Athletes and Coaches• Families• Guests• Media• Host Towns
Festival Village
Opportunities for Sponsors:
• Demonstrate excellence through exhibits
• Leverage products and services in a world-class environment
• Entertain, educate and challenge
• A venue to celebrate the 2003 World Games and the sponsors who helped make it happen
Festival VillageMarketing Plans
• Radio campaign• Poster campaign (Bus stops/48 sheets)• RTE Roadcaster attendance• Games Commemorative Programme• Village promoted as one of the key
information sites in all Games publications• Pre-event publicity - An Post
Festival VillageConclusion
• A significant public link between the sponsors and the Games
• The RDS is a hub with a large audience expected over nine days of competition
• Exposure to an audience predisposed to Special Olympics and its supporters