21
FEU's training & networking workshops, part of a multi-union strategy to meet freelance training needs within the UK. Networking via the Web Delivered by Caron Lyon from PCM creative Federation of Entertainment Union training for freelancers delivered by Caron Lyon from PCM creative Online Training & Network Resources http://www.feutraining.ning.com This course This one day workshop looks at the phenomenon called Web 2.0 as a "Super User" not a developer or IT expert. During the day participants will be introduced to a variety of free online tools, community platforms and collaborative services with media and entertainment creatives in mind. The workshop looks at optimising web browsing, getting the most out of RSS, the potential and expectations of mobile web access, applications on the move, and the usefulness of Social Networking. Practical elements throughout the day will enable participants to begin networking online, embed dynamic content and personal updates directly to their own web sites or blogs in the classroom providing real experience of the skills needed to do it.

FEU Networking via the Web workbook - PCM CREATIVE€¦ · Twitter – Micro Blogging The Journalist’s Guide to Twitter 20 Film and Television Directors to Follow on Twitt er Issuu

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Page 1: FEU Networking via the Web workbook - PCM CREATIVE€¦ · Twitter – Micro Blogging The Journalist’s Guide to Twitter 20 Film and Television Directors to Follow on Twitt er Issuu

FEU

's tr

aini

ng &

net

wor

king

wor

ksho

ps, p

art o

f a m

ulti-

unio

n st

rate

gy

to m

eet f

reel

ance

trai

ning

nee

ds w

ithin

the

UK.

N

etw

orki

ng v

ia th

e W

eb

Del

iver

ed b

y C

aron

Lyo

n fro

m P

CM

cre

ativ

e

Fede

ratio

n of

Ent

erta

inm

ent U

nion

trai

ning

for f

reel

ance

rs d

eliv

ered

by

Caro

n Ly

on fr

om P

CM c

reat

ive

Onl

ine

Trai

ning

& N

etw

ork

Reso

urce

s ht

tp:/

/ww

w.fe

utra

inin

g.ni

ng.c

om

This

cou

rse

This

one

day

wor

ksho

p lo

oks

at th

e ph

enom

enon

cal

led

Web

2.0

as

a "S

uper

Use

r" n

ot a

dev

elop

er o

r IT

expe

rt. D

urin

g th

e da

y pa

rtic

ipan

ts w

ill b

e in

trod

uced

to a

var

iety

of f

ree

onlin

e to

ols,

com

mun

ity p

latf

orm

s an

d co

llabo

rativ

e se

rvic

es

with

med

ia a

nd e

nter

tain

men

t cre

ativ

es in

min

d. T

he w

orks

hop

look

s at

opt

imis

ing

web

bro

wsi

ng, g

ettin

g th

e m

ost o

ut o

f RS

S, th

e po

tent

ial a

nd e

xpec

tatio

ns o

f mob

ile w

eb a

cces

s, a

pplic

atio

ns o

n th

e m

ove,

and

the

usef

ulne

ss o

f Soc

ial

Net

wor

king

. Pr

actic

al e

lem

ents

thro

ugho

ut th

e da

y w

ill e

nabl

e pa

rtic

ipan

ts to

beg

in n

etw

orki

ng o

nlin

e, e

mbe

d dy

nam

ic c

onte

nt a

nd

pers

onal

upd

ates

dire

ctly

to th

eir o

wn

web

site

s or

blo

gs in

the

clas

sroo

m p

rovi

ding

real

exp

erie

nce

of th

e sk

ills

need

ed to

do

it.

Page 2: FEU Networking via the Web workbook - PCM CREATIVE€¦ · Twitter – Micro Blogging The Journalist’s Guide to Twitter 20 Film and Television Directors to Follow on Twitt er Issuu

Fede

ratio

n of

Ent

erta

inm

ent U

nion

trai

ning

for f

reel

ance

rs d

eliv

ered

by

Caro

n Ly

on fr

om P

CM c

reat

ive

Onl

ine

Trai

ning

& N

etw

ork

Reso

urce

s ht

tp:/

/ww

w.fe

utra

inin

g.ni

ng.c

om

Cont

ents

Le

arni

ng o

utco

mes

Net

wor

king

via

the

Web

Net

wor

king

Wha

t is

netw

orki

ng?

Wha

t is

e-ne

twor

king

?

Wha

t net

wor

king

isn’

t

Begi

nnin

g yo

ur In

tern

et jo

urne

y

20 Q

uest

ions

Pers

onal

Lea

rnin

g O

bjec

tives

Trad

ition

al M

edia

Soci

al M

edia

Get

ting

star

ted

– ha

ving

a g

o.

Nin

g –

The

FEU

trai

ning

and

net

wor

king

hub

Twitt

er –

Mic

ro B

logg

ing

The

Jour

nalis

t’s

Gui

de to

Tw

itter

20 F

ilm a

nd T

elev

isio

n D

irect

ors

to F

ollo

w o

n Tw

itter

Issu

u –

Doc

umen

t Sha

ring,

On

Dem

and

Prin

ting

Flic

kr –

Pho

to S

harin

g an

d St

orag

e

Folk

sono

mic

Tag

ging

Link

edIn

- Bu

sine

ss N

etw

orki

ng

Prod

uctiv

ity in

the

field

and

on

the

mov

e

Spin

vox

– Vo

ice

to T

ext f

rom

any

mob

ile p

hone

Ping

.FM

– S

ocia

l Med

ia u

pdat

ing

serv

ice

Tum

blr –

Mul

ti m

edia

blo

ggin

g on

the

mov

e

Qip

it –

Port

able

doc

umen

t sca

nner

Old

Med

ia c

ombi

ning

New

Med

ia

QR

Code

s an

d Re

ader

s

TO D

O -

Step

ping

in to

the

unkn

own

Page 3: FEU Networking via the Web workbook - PCM CREATIVE€¦ · Twitter – Micro Blogging The Journalist’s Guide to Twitter 20 Film and Television Directors to Follow on Twitt er Issuu

Fede

ratio

n of

Ent

erta

inm

ent U

nion

trai

ning

for f

reel

ance

rs d

eliv

ered

by

Caro

n Ly

on fr

om P

CM c

reat

ive

Onl

ine

Trai

ning

& N

etw

ork

Reso

urce

s ht

tp:/

/ww

w.fe

utra

inin

g.ni

ng.c

om

Lear

ning

out

com

es

Stud

ents

will

dis

cove

r so

cial

med

ia a

nd n

etw

orki

ng a

s it

rela

tes

to fr

eela

ncer

s w

orki

ng in

trad

ition

al m

edia

and

en

tert

ainm

ent s

ecto

r.

• St

uden

ts w

ill g

ain

a co

mpr

ehen

sive

ove

rvie

w o

f wha

t soc

ial m

edia

is a

nd b

e ab

le to

take

the

first

ste

ps in

dev

elop

ing

thei

r ow

n so

cial

med

ia p

rese

nce.

• St

uden

ts w

ill h

ave

expe

rienc

e up

datin

g an

d ne

twor

king

usi

ng T

witt

er a

nd L

inke

din

and

have

a T

witt

er p

rese

nce

to

cont

inue

dev

elop

ing

and

netw

orki

ng.

• Fr

om th

e ha

nds-

on s

essi

ons

stud

ents

will

inte

grat

e dy

nam

ic c

onte

nt in

to a

net

wor

k an

d be

abl

e to

iden

tify

embe

ddab

le e

lem

ents

from

acr

oss

the

web

und

erst

andi

ng h

ow s

ocia

l med

ia c

onne

cts,

col

lect

s an

d di

strib

utes

co

nten

t.

• St

uden

ts w

ill b

e ab

le to

cre

ate

thei

r ow

n so

cial

net

wor

k an

d be

par

t of a

n on

goi

ng F

EU s

uppo

rt n

etw

ork

mad

e up

of

indi

vidu

al u

nion

gro

ups.

• U

nder

stan

ding

of f

olks

onom

ic fi

lteri

ng a

nd s

earc

hing

with

tags

usi

ng F

lickr

, Tw

itter

, and

Del

icio

us

• H

ow to

be

mor

e pr

oduc

tive

on th

e m

ove.

• U

nder

stan

ding

the

pulli

ng a

nd p

ushi

ng o

f inf

orm

atio

n us

ing

RSS,

its

usef

ulne

ss a

nd a

pplic

atio

n to

op

timiz

e tim

e ef

ficie

ncy.

Page 4: FEU Networking via the Web workbook - PCM CREATIVE€¦ · Twitter – Micro Blogging The Journalist’s Guide to Twitter 20 Film and Television Directors to Follow on Twitt er Issuu

Fede

ratio

n of

Ent

erta

inm

ent U

nion

trai

ning

for f

reel

ance

rs d

eliv

ered

by

Caro

n Ly

on fr

om P

CM c

reat

ive

Onl

ine

Trai

ning

& N

etw

ork

Reso

urce

s ht

tp:/

/ww

w.fe

utra

inin

g.ni

ng.c

om

Net

wor

king

via

the

Web

• SH

ARI

NG

• N

ETW

ORK

ING

• PU

BLIS

HIN

G

• A

GG

REG

ATI

ON

• D

ISTR

IBU

TIO

N

• IN

VEST

IGA

TIO

N

• M

AN

AG

E

• M

AIN

TAIN

• M

EASU

RE

Page 5: FEU Networking via the Web workbook - PCM CREATIVE€¦ · Twitter – Micro Blogging The Journalist’s Guide to Twitter 20 Film and Television Directors to Follow on Twitt er Issuu

Fede

ratio

n of

Ent

erta

inm

ent U

nion

trai

ning

for f

reel

ance

rs d

eliv

ered

by

Caro

n Ly

on fr

om P

CM c

reat

ive

Onl

ine

Trai

ning

& N

etw

ork

Reso

urce

s ht

tp:/

/ww

w.fe

utra

inin

g.ni

ng.c

om

Net

wor

king

W

hat i

s ne

twor

king

? N

etw

orki

ng is

the

art o

f bui

ldin

g al

lianc

es.

Trad

ition

al n

etw

orki

ng b

uild

s yo

ur p

rimar

y co

ntac

t lis

t. Th

e Ri

ley

Gui

de -

http

://b

it.ly

/YvW

Wg

Wha

t is

e-ne

twor

king

? E-

Net

wor

king

com

bine

s th

e tr

aditi

onal

net

wor

king

you

do

as p

art o

f you

r car

eer s

earc

h, w

ith th

e po

wer

of t

he In

tern

et. I

t al

low

s yo

u to

cre

ate

a co

mm

unity

of v

irtua

l con

tact

s w

ho c

an p

rovi

de c

ritic

al in

form

atio

n on

job

lead

s, in

dust

ry tr

ends

and

po

ssib

le o

peni

ngs.

The

se a

re p

eopl

e w

hom

you

wou

ld n

ever

hav

e m

et in

any

oth

er w

ay.

The

Rile

y G

uide

- ht

tp:/

/bit.

ly/3

YFbg

g

Wha

t net

wor

king

isn’

t N

etw

orki

ng is

n't a

pro

cess

of m

akin

g co

ld-c

alls

to p

eopl

e yo

u do

n't k

now

. It's

talk

ing

to p

eopl

e yo

u do

kno

w o

r ask

ing

them

to in

trod

uce

you

to o

ther

s.

The

Rile

y G

uide

- ht

tp:/

/bit.

ly/E

im2M

Page 6: FEU Networking via the Web workbook - PCM CREATIVE€¦ · Twitter – Micro Blogging The Journalist’s Guide to Twitter 20 Film and Television Directors to Follow on Twitt er Issuu

Fede

ratio

n of

Ent

erta

inm

ent U

nion

trai

ning

for f

reel

ance

rs d

eliv

ered

by

Caro

n Ly

on fr

om P

CM c

reat

ive

Onl

ine

Trai

ning

& N

etw

ork

Reso

urce

s ht

tp:/

/ww

w.fe

utra

inin

g.ni

ng.c

om

Whe

re d

o I n

etw

ork?

Wha

t do

I wan

t to

get o

ut o

f it?

My

mos

t suc

cess

ful n

etw

orki

ng e

xper

ienc

e?

Goo

d /

Posi

tive

outc

ome

Bad

/ Ti

me

was

ting

How

I pa

ss in

my

cont

act d

etai

ls

How

I m

anag

e m

y co

ntac

ts

(Med

ia, S

tora

ge a

nd A

cces

s)

3 pe

ople

who

se n

etw

orki

ng s

kills

I en

vy.

Page 7: FEU Networking via the Web workbook - PCM CREATIVE€¦ · Twitter – Micro Blogging The Journalist’s Guide to Twitter 20 Film and Television Directors to Follow on Twitt er Issuu

Fede

ratio

n of

Ent

erta

inm

ent U

nion

trai

ning

for f

reel

ance

rs d

eliv

ered

by

Caro

n Ly

on fr

om P

CM c

reat

ive

Onl

ine

Trai

ning

& N

etw

ork

Reso

urce

s ht

tp:/

/ww

w.fe

utra

inin

g.ni

ng.c

om

Beg

inni

ng y

our I

nter

net j

ourn

ey

20 Q

uest

ions

• IN

TERN

ET A

CCES

S

• W

EBSI

TE

• M

OBI

LE P

HO

NE

• BL

OG

• CO

NTA

CTS

• N

EWSL

ETTE

R

• FO

RUM

S A

ND

DIS

CUSS

ION

S

• SO

CIA

L N

ETW

ORK

S Pe

rson

al L

earn

ing

Obj

ectiv

es

Whi

ch o

f the

que

stio

ns y

ou a

nsw

ered

NO

to w

ould

you

mos

t lik

e to

hav

e an

swer

ed Y

ES to

?

Page 8: FEU Networking via the Web workbook - PCM CREATIVE€¦ · Twitter – Micro Blogging The Journalist’s Guide to Twitter 20 Film and Television Directors to Follow on Twitt er Issuu

Fede

ratio

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erta

inm

ent U

nion

trai

ning

for f

reel

ance

rs d

eliv

ered

by

Caro

n Ly

on fr

om P

CM c

reat

ive

Onl

ine

Trai

ning

& N

etw

ork

Reso

urce

s ht

tp:/

/ww

w.fe

utra

inin

g.ni

ng.c

om

Trad

ition

al M

edia

M

edia

Typ

e Va

lue

Page 9: FEU Networking via the Web workbook - PCM CREATIVE€¦ · Twitter – Micro Blogging The Journalist’s Guide to Twitter 20 Film and Television Directors to Follow on Twitt er Issuu

Fede

ratio

n of

Ent

erta

inm

ent U

nion

trai

ning

for f

reel

ance

rs d

eliv

ered

by

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n Ly

on fr

om P

CM c

reat

ive

Onl

ine

Trai

ning

& N

etw

ork

Reso

urce

s ht

tp:/

/ww

w.fe

utra

inin

g.ni

ng.c

om

Soci

al M

edia

So

cial

Med

ia is

the

serv

ices

, too

ls a

nd p

latf

orm

s th

at p

eopl

e us

e to

sha

re o

pini

ons,

insi

ghts

, ex

peri

ence

s, a

nd p

ersp

ectiv

es w

ith o

ne a

noth

er o

nlin

e.

Soci

al m

edia

can

take

man

y di

ffer

ent f

orm

s, in

clud

ing

text

, im

ages

, aud

io, a

nd v

ideo

. Po

pula

r so

cial

med

ium

s in

clud

e bl

ogs,

mes

sage

boa

rds,

pod

cast

s, a

nd w

ikis

.

Page 10: FEU Networking via the Web workbook - PCM CREATIVE€¦ · Twitter – Micro Blogging The Journalist’s Guide to Twitter 20 Film and Television Directors to Follow on Twitt er Issuu

Fede

ratio

n of

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erta

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ent U

nion

trai

ning

for f

reel

ance

rs d

eliv

ered

by

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n Ly

on fr

om P

CM c

reat

ive

Onl

ine

Trai

ning

& N

etw

ork

Reso

urce

s ht

tp:/

/ww

w.fe

utra

inin

g.ni

ng.c

om

Plat

form

Nam

e Se

rvic

e Pr

ovid

ed

URL

– w

eb a

ddre

ss

Not

es

Page 11: FEU Networking via the Web workbook - PCM CREATIVE€¦ · Twitter – Micro Blogging The Journalist’s Guide to Twitter 20 Film and Television Directors to Follow on Twitt er Issuu

Fede

ratio

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erta

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ent U

nion

trai

ning

for f

reel

ance

rs d

eliv

ered

by

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n Ly

on fr

om P

CM c

reat

ive

Onl

ine

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ning

& N

etw

ork

Reso

urce

s ht

tp:/

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w.fe

utra

inin

g.ni

ng.c

om

Get

ting

Star

ted

Use

rnam

e o

Prim

ary

o Se

cond

ary

• Pa

ssw

ord

• 16

0 ch

arac

ter

biog

160

wor

d bi

og

• Sq

uare

pho

to o

r gr

aphi

c •

Emai

l add

ress

Web

site

add

ress

Blog

add

ress

Use

rnam

e 1

U

sern

ame

2

Pass

wor

d

Emai

l Add

ress

Web

Add

ress

(URL

)

Blog

Add

ress

(URL

)

http

://n

amec

hk.c

om/

Page 12: FEU Networking via the Web workbook - PCM CREATIVE€¦ · Twitter – Micro Blogging The Journalist’s Guide to Twitter 20 Film and Television Directors to Follow on Twitt er Issuu

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ratio

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erta

inm

ent U

nion

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for f

reel

ance

rs d

eliv

ered

by

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n Ly

on fr

om P

CM c

reat

ive

Onl

ine

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ning

& N

etw

ork

Reso

urce

s ht

tp:/

/ww

w.fe

utra

inin

g.ni

ng.c

om

Get

ting

star

ted

– ha

ving

a g

o.

Net

wor

king

via

the

web

is m

ore

than

add

ing

frie

nds

and

join

ing

grou

ps. I

t’s

mak

ing

conn

ectio

ns w

ith li

ke-m

inde

d pr

ofes

sion

als

for s

uppo

rt, a

dvic

e, n

ews

upda

tes

and

netw

orki

ng fo

r mut

ual b

enef

it. O

nce

crea

ted,

you

r onl

ine

pres

ence

(a

ll th

e pl

atfo

rms

tool

and

ser

vice

s yo

u si

gn u

p to

) nee

ds m

anag

ing,

mai

ntai

ning

and

mon

itorin

g.

By ta

king

con

trol

of y

our o

nlin

e as

sets

sen

ding

them

to w

here

they

can

pro

mot

e yo

u an

d ag

greg

atin

g th

em to

geth

er fo

r m

axim

um v

alue

to y

ou, a

cur

rent

, ric

h an

d dy

nam

ic p

rese

nce

for

all y

our o

nlin

e ne

twor

king

end

eavo

urs

is a

t you

r fin

ger

tips.

Nin

g –

The

FEU

trai

ning

and

net

wor

king

hub

w

ww

.feut

rain

ing.

ning

.com

Nin

g is

the

soci

al p

latf

orm

for t

he w

orld

’s in

tere

sts

and

pass

ions

onl

ine.

Nin

g of

fers

an

easy

-to-

use

serv

ice

that

allo

ws

peop

le to

join

and

cre

ate

Nin

g N

etw

orks

. With

mor

e th

an 1

.5 m

illio

n N

ing

Net

wor

ks c

reat

ed a

nd 3

3 m

illio

n re

gist

ered

use

rs, m

illio

ns o

f peo

ple

ever

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aff

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logs

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Page 15: FEU Networking via the Web workbook - PCM CREATIVE€¦ · Twitter – Micro Blogging The Journalist’s Guide to Twitter 20 Film and Television Directors to Follow on Twitt er Issuu

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lder

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aggi

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tags

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sin

gle

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Page 16: FEU Networking via the Web workbook - PCM CREATIVE€¦ · Twitter – Micro Blogging The Journalist’s Guide to Twitter 20 Film and Television Directors to Follow on Twitt er Issuu

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Page 21: FEU Networking via the Web workbook - PCM CREATIVE€¦ · Twitter – Micro Blogging The Journalist’s Guide to Twitter 20 Film and Television Directors to Follow on Twitt er Issuu

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