FIAT INDIAPerspective ManagementGroup Members:-1. Omkar Talvelkar.

2. Pramod Sahu.

3. Naineesh Mankar.

4. Anuja Joshi.

5. Shreyas Laste.

FIAT History History

The history of Fiat began many years ago, at the dawn of Italian industrialization.

Giovanni Agnelli founded Fiat in 1899 with several investors.

Its first car the 3 ½ CV strongly resembled contemporary Benz, and had a 697 cc boxer twin engine.

In 1910, Fiat was the largest automotive company in Italy.

By the early 1920s, Fiat had a market share in Italy of 80%.

In 1922, Fiat began to build the famous Lingotto car factory the largest in Europe up to that time which opened in 1923.

FIAT

FIAT INDIAOVERVIEWOVERVIEW

Fiat India Automobiles Private Limited (FIAPL) is a 50-50 Industrial Joint Venture between Fiat Group Automobiles and Tata Motors Limited originally incorporated on January 02, 1997.

Currently manufacturing the Palio Stile 1.1 and 1.6 models, premium Fiat cars such as the Grande Punto and Linea are expected to roll out soon in the B and C segment from the facility within 2008.

Also owns and controls five internationally renowned brands: - Fiat Automobiles, Alfa Romeo Automobiles, Lancia Automobiles, Abarth and Fiat Light Commercial Vehicles & Ferrari.

FIAT INDIA In India, the company was established in 1905, as Bombay Motor Cars

Agency as its sales agent. Fiat Automobiles signed a licence and servicing contract with Premier

Automobiles Ltd, to manufacturing and selling of 1100 and 1100D Fiat Padmini cars.

Fiat has achieved a high level of localisation for all its cars, and is making world-class cars available in India at even more competitive and affordable prices.

Fiat Automobiles owns the most-admired and sought-after models worldwide, including the Fiat Lancia, the Ferrari, the Maserati and the Alfa Romeo.

Fiat is the only automobile manufacturer in the world that has won the coveted European Car of the Year award nine times. It is also the only company in the world that manufacturer’s recyclable car.

FIAT INDIAPRODUCTSPRODUCTS

Fiat Palio StileFiat Palio Stile: -: -

Soft.Soft. Simple.Simple. Pure Design.Pure Design. Dynamic.Dynamic.

FIAT INDIAFIAT PALIO STILE MULTIJET

More Powerful Noiseless More Mileage Little Emission Fuel Economy

FIAT INDIAFIAT 500FIAT 500

Fun Sporty Vintage Refined Technological

FIAT INDIAFiat Bravo

Strong Personality Comfortable Exclusive Exterior

and Interior

FIAT INDIA

Vision and Mission

The strength of the Brand

Always at your service

FIAT INDIAAeronauticsAeronautics

Fiat itself was an important aircraft manufacturer, focused mainly on military aviation. After the World War I, Fiat consolidated several Italian small aircraft manufacturers, like Pomilio and Ansaldo. Most famous were Fiat biplane fighter aircraft of the 1930s, Fiat CR.32 and Fiat CR.42. Other notable designs were fighters CR.20, G.50, G.55 and a bomber, the Fiat BR.20. In 1950s, the company designed the G.91 light ground attack plane. Then, in 1969 Fiat Aviazione merged with Aerfer to create Aeritalia.

FIAT INDIABlue & MeBlue & Me

Currently available on Fiat 500 and Bravo. It is the result between Fiat Auto and Microsoft.

The Hands Free System SMS Reader Music entertainment

FIAT INDIAResearch and Innovation

The Centro Ricerche Fiat conducts research on engines, vehicles, electronic systems, production processes and technical-managerial methodologies.

They have been rewarded with prestigious international awards: “The Economist Innovation Award – 2002” “Legambiente 2002” “Ferrari Technology Awards”

FIAT INDIAProtecting the

environment

Protecting the environment is one of Fiat’s main goals.

As part of its commitment, Fiat has involved not only its partners in industry, but also government and local institutions, in a constant effort to reduce the environmental effects of its products and production processes.

example, are the Athena Project in Naples and the Electra Parks in Turin and Livorno, in Italy.

SWOT Analysis

S - Strength

W - Weakness

O - Opportunities

T - Threats

Strengths

Expansion Of Business Services Maintain Position Understand Market Condition Flexible And Powerful Engines

Weakness

Customers Satisfaction Luggage Carrying Capacity Prices Too High

Opportunities

Enter Into New Line Of Product Technology Development And

Innovation

Threats

Country To Country Policy Competitors Intention Loss Of Key Staff

FIAT INDIA

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