Embed Size (px)
Citation preview
15.01.09 – bcs_imi_brr_ imn
Fiat & Lancia (Europe-wide)
▪ Corporate design program▪ 3D logos▪ Fascia banners▪ Pylons▪ Entrance lettering▪ Directional systems
In the hard-fought automobile market, the image of a brand plays a particularly important role. However, FIAT Auto SpA in Turin (Italy) regards this as an op-portunity. Fiat‘s aim is to distinguish itself from the competition with individuality. Both of the brands, Fiat and Lancia, stand for timeless style and lasting quality, their design is regarded as the epitome of discrete elegance.
Westiform will make the company logos visible on new and existing buildings throughout Europe. The major contract includes the manufacturing of the entire exterior identification elements and full service in the GC countries. Therefore, Westiform is responsible for the coordination between the sub-markets and the headquarters in Turin, carrying out inventories at the individual locations and creating the design schemes, obtaining building permits and independent execu-tion of the entire offer and ordering process. As a general contractor, Westiform is also responsible for logistics and installation, as well as for service and maintenance.
The highest quality standards are imposed on the products. By combining first-class materials and innovative processing techniques, Westiform realizes unu-sual 3D logos, fascia banners and pylons, signs, entrance lettering and directio-nal systems. EN 1055 and all relevant CE standards are fully complied with.
The elegance of the company logos is reinforced by metal plating specific parts of the emblems. Special UV-resistant colors are used and all identification ele-ments are coated with protective paint, so that they retain their grand effect. Aluminum and copper vaporization technologies are used, in order to do justice to the sophisticated corporate design of Fiat and Lancia.
Fiat Auto SpA concluded a general contract with Westiform for more than half of its requirements on the European market. This expresses its trust and satisfac-tion with the services and management of Westiform.
