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Happy Days
8TH EDITION 2019
CVCABO VERDEWe made history with the chinese community. (read more)
MOMACAU, CHINA We went beyond expectations with the “Guaranteed Savings 3 Years (Series III)” product. (read more)
MZMOZAMBIQUEWe had a surprise for Women's day. (read more)
Beyond the MarketeerWe reinforced the award for Best Player of the Moçambola. (read more)
We got closer to the chinese community! (read more)
On May 4th we went on a journey with our Open Day. (read more)
Fidelidade Keeps Going
8TH EDITION 2019 | 2
Beyond the MarketeerAT FIDELIDADE, PEOPLE ARE OUR MOST IMPORTANT ASSET
Who are you when you're not at Fidelidade?I am always the same person. 1.
2 .3 .4.5 .6.7 .
What was the most striking moment of your professional life?The Teambuilding at Fidelidade France: 30 portuguese flags on the Paris Branch balconies after the Euro 2016 Finals
To dare or to remedy?Neither one. To make things happen.
What can't you go without in life?Hearing my daughter’s laughter.
What do you do for leisure time? Sports.
What is the movie of your life?“If they could get a washing machine to fly, my Jimmy could land it!”. Apollo 13.
In one sentence, what does it mean for you to be insured?Paying the insurance premium.
Marketing and CommunicationsDepartment
Seniority in thecompany: 10 years
FIDELIDADE FRANCE
WilsonVieira
8TH EDITION 2019 | 3
Fidelidade Spain and Fidelidade Macau algo received the symbol of the path we walk together, everyday, in order to keep getting closer to people – the Fidelidade’s tennis shoes.
Fidelidade also continues in Spain and Macau
Fidelidade Keeps Going
8TH EDITION 2019 | 4
Fidelidade Mozambique surprises with its own capulana on Mozambican Women’s Day.
Filled with a lot of symbolism, the capulana is essential in commemorative dates, in all celebrations, in family, in companies and… in women’s everyday life.In its 5th year in Mozambique, Fidelidade presents its capulana!
The Mozambican Women’s Day was chosen to release this very much appreciated item.The capulanas were offered first hand to the company’s female employees, who were able to wear it at this date with accessories based on Fidelidade’s capulana.
7 April is a tribute to the Mozambican Woman. That is why celebrations are always marked with the premiere of a capulana. This year, Fidelidade’s female employees premiered a capulana, whose exclusive design was developed over these years of activity in Mozambique, reflecting traits of local culture, with the colour and features of the brand.By adopting a capulana, Fidelidade strongly reinforces its bonds with the Mozambican population and culture.
“A very nice surprise, I can say that I feel doubly identified, wearing a capulana and wearing Fidelidade”, said one of the employees.
MZ
Marketing Department: Silénia Valoi([email protected])
8TH EDITION 2019 | 5
Garantia on the route of mutual integration with the Chinese community!
CV
On 22 April, Garantia promoted a dinner party with the Chinese community based in Cabo Verde. Supported by the China Business Unit (UNC), the event unfolded within the scope of the project “One Belt, One Route” and of the Company’s strategy of development of closer commercial relations with the Chinese entrepreneurs and economic interests in the country.
This event, attended by nearly 50 Chinese entrepreneurs from different activity branches, was institutionally supported by the Chinese embassy, represented by the Ambassador and all its political and economic staff. Also present was the Chinese Corporate Association in Cabo Verde, whose Chairman thanked and praised the initiative promoted by Garantia. It was considered as unprecedented due to the business opportunities it represents in terms of economic cooperation.
Garantia’s CEO Dr. Jorge Alves was the first to speak to briefly describe the purpose of the event and present the Company in its various domains, namely its connection to FOSUN through Fidelidade.Later on, the Secretary of State for Finance Dr. Gilberto Barros, who made a point to be present at the dinner party, spoke in acknowledgement of the work that Garantia has been carrying out in favour of the development of the national insurance sector, and the country itself, and of the long-standing cooperation between Cabo Verde and the People’s Republic of China. One of the Government’s intentions is to have such cooperation broadened and intensified towards the private sector.
Marketing and Quality Management: Victor Andrade
To note that Garantia was represented at this event by all members of its Executive Committee and the heads of the South Commercial and Marketing Departments, having also invited some public bodies and partner companies as a way of promoting a mutual and fruitful economic integration with the Chinese community.
8TH EDITION 2019 | 6
The insurance company hosted the release of the 2nd Edition of the “Prémio Desafio – Melhor Jogador do Moçambola 2019”, promoted by Sociedade do Notícias, S.A., and the LMF.
Fidelidade reinforces its commitment to the promotion of sports events in Mozambique, through its support to the national football championship, the Moçambola. On 25 April, the insurance company joined once again Sociedade do Notícias, S.A., and the Mozambican Football League (LMF) in the release of the 2nd Edition of the Prémio Desafio – Melhor Jogador do Moçambola 2019 [Challenge Award - Best Player of the Moçambola 2019], an initiative seeking to honour the best players of this national competition.
Fidelidade reinforces the award for Best Player of the
Moçambola
The ceremony took place in the facilities of Fidelidade in Maputo and was attended by representatives of football teams, potential new partners and lots of journalists.
“We wish to reaffirm our commitment to the promotion of sports in Mozambique, by supporting initiatives such as this one, as we believe that this is a way to support the development of talents and also to draw the attention of young people to culture and sports”, highlighted Carlos Leitão, Director-General of Fidelidade Mozambique, at the press conference related to the release of the 2019 award.
Last year, in the 1st edition of this award, the insurance company also supported this initiative by offering a Motor Insurance to the best player, Telinho, thereby affirming its position as a brand that supports the development of sports activities in Mozambique.
MZ
Marketing Department: Silénia Valoi([email protected])
8TH EDITION 2019 | 7
The product “Guaranteed Savings 3 Years (Series III)”, Fidelidade Macau’s famous piggy bank, has reached yet another astounding campaign result!This guaranteed-capital Life product, characterised by attractive guaranteed annual crediting interest rates and potential profit sharing for a 3-year period, has opened up new opportunities for customers in this last edition.
Risking an above-the-market investment-return strategy, once again in partnership with the Bancassurance channel, Fidelidade has begun a new campaign for this product in January 2019, which produced immediate good results.
This new campaign presented different investment rates for the Macanese pataca (MOP) and the Hong Kong dollar (HKD), thus providing new possibilities of investment to the market. By the end date of the campaign, four months later, subscriptions reached a figure 200% higher than the estimated target.
The main communication channels for the campaign were: digital spaces available at the branches of the Banco Nacional Ultramarino (BNU): such as ATM and TV screens, apart from the habitual presence at the websites of the Bank, Fidelidade Macau and the WeChat Social Media channel.But the emphasis and success of this product is in great deal due to the sales effort of both teams (Fidelidade and BNU) and to the assertive time to market defined by the company.
Given the excellent results returned by this product, Fidelidade Macau intends to create new campaigns in the near future, providing even more attractive and competitive rates to the local market, keeping the image of the piggy bank, much “beloved by the Oriental public”, assuming the commitment it has taken on since the beginning, 20 years ago: to serve Macau with a broad range of protection, savings and investment products for its citizens and companies”.
”Guaranteed Savings 3 Years (Series III)” is a success again in Macau!
MO
Marketing Department: Hugo Felício
8TH EDITION 2019 | 8
On 3 May, another important initiative of involvement with the Chinese community based in Maputo was carried out.
As a result of the partnership with Banco Mais, the branch of this Bank at the Gloria Mall displays a Fidelidade banner in Mandarin and in Portuguese directed towards the Chinese community, which will remain at this branch within the next six months.
The purpose of this initiative, in partnership with Banco Mais, is to promote the sale of insurances with the customers of this branch, who are mostly Chinese.
Banco Mais is a Mozambican bank created in 2015, whose largest shareholder is the BISON group, based in Hong Kong, China. It has partnered up with Fidelidade for the distribution of Life and Non-Life insurances since September 2016.
Fidelidade Mozambique is closer to Chinese community
MZ
Marketing Department: Silénia Valoi([email protected])
8TH EDITION 2019 | 9
Fidelidade Mozambique organises
an Open Day focused on Travel Insurance
MZ
Under the motto “Have a Nice Trip”, the insurance company opened its doors to customers, friends and partners to embark in a journey through local and international culture.
On 4 May, Fidelidade hosted at its registered office in Maputo a social event opened to partners, customers, employees, friends and family called “Open Day Viagem”, which enabled the exchange of experiences, information and knowledge of solutions to travel in and out of Mozambique.
Visitors were presented with a diversified programme which enabled interaction with nearly 30 exhibitors and their services, as well as access to a tasting area with dried fruits, teas, chilli, sweets, confectionary, juices and special cocktails. Young people were also invited to “embark” in a boat trip. The children’s space provided animation, entertainment and face paintings to the youngest visitors.
Carlos Leitão, Director-General of Fidelidade, described the event as a space for sharing experiences,emphasising the benefits of Fidelidade Viagem. “This is the second time we open our doors to strengthen the relationship between the company and the Market. We also intend to provide positive experiences that make people remember Fidelidade when they need insurances. In this case, we are focusing on the advantages of our Travel Insurance.”
One of the highlights of the day was the draw of products and services, gifts from the exhibitors - Travel Agencies, Tourist Resorts, Airlines and other entities connected to the Tourism sector in Mozambique.
Marketing Department: Silénia Valoi([email protected])
Happy Days
june |Tung Ng (dragon boat)MO
7.
International children's' Day1.
Whit SundayFR
9.
Portugal DayPT
10.
Corpus Christi 20.
National Independence Day25.PT
MZ
may | Ascension Day 30.FR
july | National Independence Day 5.
Bastille DayFR
14.CV
