Q6 – How Does Competitive Strategy Determine Q6 – How Does Competitive Strategy Determine Business Processes and Structure of Information Business Processes and Structure of Information Systems?Systems?

Each business must first analyze its industry and choose a competitive strategy. Will it be a low-cost provider or differentiate its products from competitors?

Then it must design its business processes to span value-generating activities.

Once those decisions have been made, a business can structure an information system that supports its business processes.

© Pearson Prentice Hall 2009 3-1

Q6 – How Does Competitive Strategy Determine Q6 – How Does Competitive Strategy Determine Business Processes and Structure of Information Business Processes and Structure of Information Systems?Systems?

Fig 3-10 Business Process & Information System for Bike Rental© Pearson Prentice Hall 2009 3-2

Q6 – How Does Competitive Strategy Determine Business Q6 – How Does Competitive Strategy Determine Business Processes and Structure of Information Systems?Processes and Structure of Information Systems?