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This article was downloaded by: [Jennifer Burwell] On: 22 March 2013, At: 11:59 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Science as Culture Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/csac20 Figuring Matter: Quantum Physics as a New Age Rhetoric Jennifer Burwell a a Department of English, Ryerson University, Toronto, Canada Version of record first published: 12 Mar 2013. To cite this article: Jennifer Burwell (2013): Figuring Matter: Quantum Physics as a New Age Rhetoric, Science as Culture, DOI:10.1080/09505431.2013.768222 To link to this article: http://dx.doi.org/10.1080/09505431.2013.768222 PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: http://www.tandfonline.com/page/terms-and- conditions This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae, and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand, or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material.

Figuring Matter--Quantum Physics as a New Age Rhetoric

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Describes popular culture use of quantum concepts--particularly New and Post-New age.

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  • This article was downloaded by: [Jennifer Burwell]On: 22 March 2013, At: 11:59Publisher: RoutledgeInforma Ltd Registered in England and Wales Registered Number: 1072954 Registeredoffice: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK

    Science as CulturePublication details, including instructions for authors andsubscription information:http://www.tandfonline.com/loi/csac20

    Figuring Matter: Quantum Physics as aNew Age RhetoricJennifer Burwell aa Department of English, Ryerson University, Toronto, CanadaVersion of record first published: 12 Mar 2013.

    To cite this article: Jennifer Burwell (2013): Figuring Matter: Quantum Physics as a New AgeRhetoric, Science as Culture, DOI:10.1080/09505431.2013.768222

    To link to this article: http://dx.doi.org/10.1080/09505431.2013.768222

    PLEASE SCROLL DOWN FOR ARTICLE

    Full terms and conditions of use: http://www.tandfonline.com/page/terms-and-conditions

    This article may be used for research, teaching, and private study purposes. Anysubstantial or systematic reproduction, redistribution, reselling, loan, sub-licensing,systematic supply, or distribution in any form to anyone is expressly forbidden.

    The publisher does not give any warranty express or implied or make any representationthat the contents will be complete or accurate or up to date. The accuracy of anyinstructions, formulae, and drug doses should be independently verified with primarysources. The publisher shall not be liable for any loss, actions, claims, proceedings,demand, or costs or damages whatsoever or howsoever caused arising directly orindirectly in connection with or arising out of the use of this material.

  • Figuring Matter: Quantum Physics as aNew Age Rhetoric

    JENNIFER BURWELL

    Department of English, Ryerson University, Toronto, Canada

    ABSTRACT The language through which scientific advancements are relayed reflects

    specific social, political, and cultural needs and expectations, as well as specific

    constellations of hopes and anxieties. Constructions and applications of atomic

    discourse provide a material touchstone that is no less tangible than any other aspect

    of scientific enquiry. The 1970s New Age movement saw the deployment of quantum

    concepts with the publication of Fritjov Capras (1975) widely popular The Tao of

    Physics and Gary Zukavs (1979) The Dancing Wu Li Masters, and from these

    publications the notions of quantum consciousness and quantum mysticism were born.

    In the late twentieth and early twenty-first century, the post-New Age concept of

    quantum healing began to structure a cluster of self-help programs, while at the same

    time quantum get-rich schemes developed a presence on the internet. In these

    reconfigurations of the quantum, atomic particles have been transformed into vivified

    agents whose unique movements and interactions promise to secure health, happiness,

    and wealth to self-directed and depoliticized consumers. The commodification inherent

    in this process extends increasingly to encompass areas of subjectivityfor example,

    spiritualitythat historically have been considered immune to overt commercialization.

    This extension of the commodification process is evidenced in the way that quantum

    methodologies are commercialized and then sold to people as a means of advancing,

    not just their financial interests, but their spiritual well-being as well. The new

    economy of the atom also emerges from the late-twentieth and early twenty-first century

    retreat from the public sphere and the attendant atrophy of the public sphere as a site

    of interpersonal engagement. At the same time, the invocation and application of

    quantum rhetoric touches on a deep contemporary sense of being unmoored and the

    need for structured guidance as a means toward a renewed sense of control over ones

    life. The nomadic quality of quantum language and concepts ensures that, no matter

    what an individuals complaint or desire, there exists a quantum strategy to ameliorate

    or realize it. This remarkable adaptability marks twenty-first century quantum language

    Science as Culture, 2013

    http://dx.doi.org/10.1080/09505431.2013.768222

    Correspondence Address: Professor Jennifer Burwell, Department of English, Ryerson University, 350 Victoria

    Street, Toronto, Ontario M5B 2K3, Canada. Email: [email protected]

    # 2013 Process Press

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  • as unique, not only within the discipline of physics, but also relative to all fields of

    scientific inquiry.

    KEY WORDS: Science studies, quantum mysticism, quantum healing, get-rich schemes

    Introduction

    Physics shows us that while the world shapes us, the language that we use

    shapes the world (Gregory, 1988, p. 200).

    Historically, immense effort has been expended in the effort to verify empirically

    and objectively the theories related to the study of the atom and its constituent

    parts. Most recently, this effort has been manifested in the much talked about cre-

    ation of the leviathan CERN semi-conductor designed to find the smallest unit of

    matter, popularly represented as the God particle. That an atomic particle can be

    represented in such a symbolically laden manner underscores the extent to which

    even a hard science such as physics is shot through with cultural meaning.

    My focus in this article is on the language of New and post-New Age quantum

    mysticism, quantum healing, and quantum get-rich programs. Using these

    examples, I examine the manner in which applications of the quantum relate

    to the social, political, and economic conditions of their production. Traditional

    self-help and personal growth literature is packaged and sold to consumers in

    the language of common sense. Why, then, would those interested in offering

    accessible and engaging self-help models choose this most conceptually inaccess-

    ible of sciences in order to draw in their clientele? What individual and societal

    priorities encourage and benefit from current popular constructions of the

    quantum, and what does the post-New Age use of quantum language tell us

    about dominant forms of subjectivity in the late twentieth and early twenty-first

    century?

    I begin this article by introducing two case studies that reflect the extent to

    which physics is inflected by its time and place. The first case examines

    Newtons billiard ball atoms in the political and economic context of radical

    individualism, and the second considers Yakov Frenkels collectivist atomic

    model in the political context of developing Soviet Russia. After establishing

    the relationship between physics and these respective worldviews, I proceed to

    summarize the foundational concepts of quantum physics, focusing in particular

    on those concepts that are later taken up in the New Age and post-New Age

    erasconcepts such as wavicles, non-locality, and complementarity. Following

    my discussion of these foundational concepts, I examine how the pioneers of

    quantum theory, aware of the distance between quantum concepts and everyday

    experience, expressed their sense of intransigence of their results to represen-

    tation. This distance between quantum concepts and the language of everyday

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  • experience, I argue, is precisely what gives these concepts the nomadic potential

    to be redeployed in contexts far removed from their origins.

    I go on to track how the initial language used to describe quantum phenomena

    has been manipulated to position the self in mutually affecting relationships to

    other subjects as well as to the entire cosmos. I do so by analyzing the rhetorical

    strategies used in New Age and post-New Age texts and websites that advance

    models based on the concepts of quantum consciousness/mysticism, quantumhealing, and quantum enrichment. I begin with a summation of the concept of

    quantum consciousness and its distance from how the original framers posited

    the relationship between object and observation in quantum physics. I go on to

    examine two foundational New Age books written in the 1970s: Fritjov Capras

    (1975) The Tao of Physics and Gary Zukavs (1979) The Dancing Wu Li

    Masters, noting how the notions of quantum consciousness and quantum mysti-

    cism were born with these two books on the complementary relation between

    physics and eastern philosophy. After Capra and Zukav, I argue, the relation

    begins to thin considerably between the concepts of quantum physics as they

    were initially articulated, and post-New Age quantum language. I demonstrate

    in particular the manner in which quantum phenomena have been massaged to

    create the promise of spiritual and financial gain. In post-New Age reconfigura-

    tions of quantum particles, I conclude, popularizers turn atomic particles into vivi-

    fied agents whose unique movements and interactions promise to secure

    commodified forms of health, happiness, and wealth to depoliticized consumers.

    Constructing the Atom: Two Historical Cases

    While my primary interest is in quantum language, it is useful to examine how

    earlier theories of the atomic world have emerged from the political, cultural,

    and economic forces defining their historical moment. One of the most examined

    relationships between physical science and historical context is the mechanistic

    concepts of mass and force developed by Isaac Newton. In particular, Newtons

    mechanism has been examined for how its revolutionary empirical method

    helped produce the dominant symbols of a new worldview characterized by

    radical individualism (see Westfall, 1973; Gardner, 1979; Gross, 1988; Pyle,

    1995). Danah Zohar (1994, p. 14) argues that the genius of the sixteenth and

    seventeenth century scientific revolution was its articulation in a clear and appeal-

    ing set of metaphors that capitalized on wider economic and cultural currents.

    Zohar (1994, p. 14), whose overall argument criticizes the Newtonian world-

    view, observes that the stage was set for Newtons view of the material world

    by Descartes emphasis on a mind/body split, and that Newtons modelemerged out of the philosophy of dualism in Western thought. For Newton and

    his contemporaries, Zohar (1994, p. 14) argues, reality consisted of discrete,

    impenetrable particles, each isolated in its own place in absolute space and absol-

    ute time. Newtons mechanistic atom influenced the radical individualism of firm

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  • believers in atomic mechanism such as Thomas Hobbes, John Stewart Mill,

    Robert Boyle, and John Locke, the latter having once described himself as a

    mere underlabourer to the incomparable Mr. Newton (1690, cited in Zohar,

    1994, p. 14). Zohar (1994, p. 14) observes that this liberal individualism,

    wherein individuals were free to pursue their interests and purposes in private

    and without state interference, was a particle model. This model portrayed

    people as isolated unitsdiscrete atoms or billiard balls interacting by way of

    external forces rather than internal motivations. Barbara Taylor (1999, p. 613)

    similarly associates the emphasis on individual welfare with a Newtonian world-

    view in which the individual becomes the atomthe single unit of social matter

    that is the basic building block for all social groupings. In this sense, Newtonian

    atomism thus supported a single point of view, with a clear opposition between

    objectivity and subjectivity, reason and experience, and a subject/object dichot-omy wherein observers stood outside and apart from what they observed

    (Zohar, 1994, p. 14).

    Taking up atomic discourse within an entirely different historical context,

    Alexei Kojevinikov (1999) examines the historically specific political philos-

    ophies of scientists during the formation of Soviet Russia. Kojevinikov (1999,

    p. 296) considers how the ideology of collectivism and the limitations on

    freedom in the developing Soviet Russia influenced the relative freedom ascribed

    to atomic particles. In his examination of the transfer of metaphors and concepts

    between scientific and political discourses, Kojevinikov (1999, p. 300) argues that

    the development of a new fundamental language in physics and of some of its

    highly sophisticated mathematical models was enabled by the collectivist con-

    ception of freedom.1 As an example, Kojevinikov (1999, p. 300) cites Yakov

    Frenkels experiences during revolutionary times, which includes periods of per-

    sonal deprivation and persecutionincluding being jailed in 1919 for having

    worked with the Red administration. These obstacles, argues Kojevinikov,

    directly influenced Frenkels theories about freedom and, in particular, about

    the amount of [freedom] that could be achieved by people in real life and by par-

    ticles in real bodies. Kojevinikov describes how Frenkel, a committed socialist

    and collectivist, used metaphorical terms borrowed from the language of the revo-

    lutionary era in describing his model of electron behavior. For example, in

    summing up how the electric current in a metallic body is represented by electrons

    gliding from one atom to another in a chain, Frenkel (1924, cited in Kojevinikov,

    1999, p. 304) wrote,

    In this way, valence electrons become free electrons, contributing to the

    electrical conductivity of metals. It must be noted that they are not free in

    the real sense of the word. On the contrary, they are bound more strongly

    to the body of the metal than within isolated atoms. But they have become

    emancipated from the domination of particular atoms; they no longer

    belong to individual atoms but to the entire collective formed by these atoms.

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  • Along with the specific reference to collectivism in this description, Frenkels use

    of words such as emancipated and domination suggests not merely a general

    political preoccupation with his political context, but also a particular relation

    to that context. Frenkel seems almost to want the electrons he champions to be

    free of the overbearing atom. It is no significant stretch to view the electron

    here being cast as individuals pursuing free association in the face of a domineer-

    ing, bureaucratic State.

    Both Newton and Frenkel advance models of the atomic world that draw from

    and reinforce very specific personal and societal worldviews, expressing

    through the atom their viewpoints concerning the economic and political

    dynamics of their time. Far from being accidental or objective, Newtons and

    Frenkels language was laden with political agendas and opportunism. Each

    reflected the priorities of their time; in Frenkels case to express his own hopes

    and beliefs, and in Newtons case to capitalize on the success of rising social

    and political groups.

    Quantum Physics in the West: Foundational Concepts

    Something unknown is doing we dont know what (Eddington, 1981, p. 291).

    Concepts that at first express axiomatic principles in their original discipline can,

    over time, accrue and dispense meanings that expand to become touchstones for

    wider-ranging sensibilities. Such is the language of quantum physics. The

    highly influential Copenhagen School, led by Neils Bohr and Werner Heisenberg,

    produced several early twentieth-century experimental results and mathematical

    proofs that formed the mortar of the quantum theory. It is, I argue, the quantum

    analogies and relations described by proponents of the Copenhagen School that

    have proved to be particularly culturally portable and open to adaptation. Much

    of the nomadic potential of quantum concepts and language derives from the

    fact that the principles of quantum physics are far removed from common sense

    and experience. One of the best known and most discussed results in the develop-

    ment of quantum physics was the observation that under certain experimental con-

    ditions, units of matter appeared to behave in paradoxical and mutually exclusive

    waysspecifically, simultaneously as particles and as waves. To gain a full under-

    standing of the specific behavior of subatomic particles, it was necessary to con-

    sider together both its wave properties and its particle properties. From this

    premise emerged Neils Bohrs Principle of Complementarity: the argument

    that mutually exclusive viewpoints must be adopted if one is to explain the para-

    doxical behavior of subatomic units of matter.

    The second significant experimental result in quantum physics concerned the

    impossibility of simultaneously discerning both the position and momentum of a

    subatomic particle. As Arthur Eddington (1981, p. 223) explains, to be observed

    an electron must be illuminated in some manner. Once illuminated, however, the

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  • particle undergoes a kick (known as a quantum leap or quantum jump) of an

    unpredictable amount. This means, observes Eddington (1981, p. 223), that the

    condition of our ascertaining the position is that we disturb the electron in an

    incalculable way which will prevent our subsequently ascertaining how much

    momentum it had. Nothing is or can be known with any specificity about the

    position and momentum of the particle prior to the act of observation;

    however, the very act of observation fundamentally disrupts the specificity

    that it strives to achieve. Prior to observation, subatomic material must be under-

    stood to exist in multiple states simultaneously. For Eddington (1981, p. 223),

    this indeterminacy is a symbol for [the] causal failure that defines many

    quantum phenomena. From this indeterminacy emerged Werner Heisenbergs

    (1958) Uncertainty Principle, which acknowledges that all we are left with

    regarding the position and momentum of the particle is an indeterminate field

    of probability. Like Eddington, Heisenberg viewed this result as foundational

    to matter, rather than as a failure of technology that could be remedied in the

    future with more precise instruments.

    Central to post-New Age discourse, is the quantum phenomenon known as

    quantum entanglement or non-locality. The term non-locality describes how

    the act of influencing the behavior of a particle at one location can instantaneously

    influence the behavior of another particle at an arbitrary distance from the first.

    This means that if one knows the state of one of the particles in the pair, then

    one can discern the state of the other particle without actually observing it. This

    mutually affecting relationship was theorized mathematically in a 1935 thought

    experiment written by Einstein, Daniel Podolsky, and Nathan Rosen. While the

    authors main agenda was to challenge the Copenhagen Schools assertion that

    one could not simultaneously measure the momentum or position of a particle,

    the paper also offered mathematical proof that under certain circumstances,

    quantum mechanics predicted a breakdown of locality. This breakdown of locality

    undermined the realist perspective characterizing separate bodies as distinct and

    non-transferable configurations.

    Einstein, Podolsky, and Rosens mathematical model (which came to be

    known as the EPR Paradox) was later experimentally verified by J. S. Bell

    (1964). Bell concluded that the outcomes predicted by quantum theory and

    expressed in his experiment were inconsistent with any theory that retained a

    notion of locality, and that quantum physics was inherently non-local.

    Acting together as a single system, subatomic particles appeared to have the

    ability to tell what the other particle was doing and to respond in a correspond-

    ing manner. Einstein remained throughout his career critical of the concept of

    quantum non-locality and its disruption of classic notions of causality, calling

    the phenomenon of non-locality spooky action at a distance. While not uncon-

    tested, the main principles of Quantum Theory were generally accepted by the

    mid-1920s, and continued to be refined and verified throughout the twentieth

    century.

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  • The Challenge of Quantum Language

    Where the thing ends, no word may be (Stevens, 2002, p. 107).

    Increasingly, science studies have considered the fundamental role that language

    plays in the production and consumption of scientific knowledge (see, for

    example, Gross, 1988; Bono, 1990; Harris, 1990, 1991; Brown, 2003; Hellsten,

    2008). Referring to quantum physics, Guy Rotella (1987, pp. 172173) argues

    that the world of particle physics is the place where the classical models (or meta-

    phors) of science break down. Liliane Papin (1992, p. 1254) more specifically

    observes that,

    scientific language started losing its stability with the recognition of the dual

    character of light as wave and particle, a recognition that tore apart not only

    the fundamental correspondence assumed between nouns and specific attri-

    butes but the basic eitheror categorization central to classical science.

    Instead of the eitheror of classical science, quantum physics presents a both

    and wavicle model that challenges the basic syntax of linear representation. For

    Papin, the problem extends to the relationship between language and lived experi-

    ence. Papin (1992, p. 1254) writes, when the laws governing the universe are not

    susceptible to purely rational understanding and are inadequately rendered by our

    familiar language, what remains is at best approximative and essentially meta-

    phoric. I would go further and argue that the problem of representing quantum

    phenomena derives from the very nature of metaphor. According to Lakoff and

    Johnson (1980, pp. 1819), the spatial characteristics fundamental to all metapho-

    ric language originate in our experience as discrete entities. Elaborating on this

    theory, they write:

    We are physical beings, bounded and set off from the rest of the world by the

    surface of our skins, and we experience the rest of the world as outside us.

    Each of us is a container, with a bounding surface and an inout orientation.

    We project our own inout orientation onto other physical objects that are

    bounded by surfaces. Thus we also view them as containers with an inside

    and an outside (1980, p. 29).

    How, then, to represent a set of material phenomena that seem to have no bounds,

    no discrete borders, and no identifiable position and direction?

    Many of the founders of quantum physics expressed a keen awareness of the

    difficulty of translating quantum phenomena into meaningful language. Neils

    Bohr (1958), Werner Heisenberg (1958), Albert Einstein (1966), and Arthur

    Eddington (1981), and Hungarian-American mathematician John Von Neumann

    (1955) all discussed the apparent irreconcilability between what quantum theory

    tells us about the microscopic behavior of matter, and what may strikes us as

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  • common sense on a macroscopic level. Von Neumann (n.d., cited in Papin, 1992,

    p. 1256) held that quantum phenomena are difficult to explain because existing

    language was inadequate to the task of conveying them. Bohr (1958, cited in

    Lightman, 1989, p. 100) lamented,

    We [quantum physicists] find ourselves here on the very path taken by Ein-

    stein of adapting our modes of perception borrowed from the sensations to

    the gradually deepening knowledge of the laws of nature. The hindrances

    met with on this path originate above all in the fact that [. . .] every word

    in the language refers to our ordinary perceptions.

    Since quantum phenomena universally undermined the conventions and associ-

    ations attached to our ordinary perceptions, quantum physicists were left without

    access to a language that was both loyal to proven quantum phenomena and at

    the same time consistent with everyday experience and sensation. Eddington

    (1981, pp. 189190) went so far as to conclude that scientists had yet to advance

    to the point wherein quantum concepts could be made operational in narrative.

    The abstract nature of quantum concepts necessitates a highly approximate

    language that exceeds the metaphoric nature of all scientific models.2 Its radically

    figurative nature is precisely what opens quantum language to the kinds of meto-

    nymic slippages capitalized on by proponents of quantum consciousness and

    quantum enrichment programs. Terms such as wavicle, non-locality, uncer-

    tainty/indeterminacy, and quantum leap have proven to be particularly adapt-able and thus susceptible to refiguration. The term wavicle, for example, has

    been deployed in a host of ways, most often to affirm the holistic nature of

    quantum healing against the fragmenting and alienating mind/body split of con-ventional medical practices. The term non-locality has been refigured in popular

    discourse to suggest that consciousness stretches over and between individuals

    and the cosmos. From this, popularizers of quantum concepts conclude that the

    individual or cosmic mind can be applied or engaged to produce both physical

    and psychical changes at great remove from the object of its consideration. The

    term quantum jump/leap has become the moniker for a host of pseudo-mysticaltransformations: from one state of consciousness to another, from a state of illness

    to a state of wellness, from a state of poverty to one of wealth. Finally, the terms

    uncertainty and indeterminacy, initially referring to that gap wherein quantum

    particles can be said to be in multiple states simultaneously, become a locus of

    radical possibility. This possibility provides a point of access through which

    open and properly instructed acolytes can apply their will to transform their lives.

    The Concept Quantum Consciousness

    [The Buddha] worked toward the understanding of life and compassion in

    much the same way a physicist attempts to comprehend the world. . . . He

    sought the laws of existence (F. A. Wolf, quoted in Golden, 1997).

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  • Albert Einstein and Leopold Infeld (1966, p. 137) took pains to explain that the

    impact of observation in quantum phenomena should not be misunderstood to

    imply that subjective features ought to be brought into the description of nature.

    Einstein and Infeld (1966, p. 54) also took pains to detail what they mean when

    they describe the transition from the possible to the actual that takes place

    during the act of observation:

    We have to realize that the word happens can apply only to the obser-

    vationnot to the state of affairs between two observations. It applies to

    the physical, not to the psychical act of observation [. . .]; it is not connected

    with the active registration of the result by the mind of the observer.

    They stress that the only function of the observer, whether it be experimental

    apparatus or human being, is to register outcomes; the observer does not influence

    these results in a cause/effect manner (Einstein and Infeld, 1966, p. 137).In contemporary popular use of quantum discourse, Einstein and Infelds out-

    right rejection of any psychical aspect to the observation of quantum phenomena

    disappears. This is particularly evident in the rhetorical strategies wherein

    quantum statistical probabilities are transformed into the notion of human poten-

    tiality and empowerment. Here, the dynamics of matter is harvested unproblema-

    tically to construct a one-way causal relation between the consciousness of an

    observer and his or her physical surroundings. Post-New Age quantum prac-

    titioners conscript such concepts as non-locality, uncertainty, and wave/particleduality to advance their own brand of observer/observed dynamics. In doing so,they filter the fundamentals of quantum physics disruption of causality through an

    anthropocentrism perspective that takes the undecidability of events at the

    quantum level for a form of animated potential that has, as its main characteristic,

    the plasticity of the material world to the human will. Popular accounts in particu-

    lar emphasize a state of mutual responsiveness between matter and the human

    mind. Through a process of transliteration, the original explanatory analogies

    and metaphors of quantum physics are literalized and then reconstituted to

    confer a strong cause and effect relation between human consciousness and the

    material world. Observers share their status as protagonists with a dynamic

    material world, and the mind is freed to seize opportunity from its physical

    surroundings.

    As Victor Stenger (1997, p. 58) observes, some have inferred that the very

    nature of the universe is non objective, but depends on the consciousness of the

    observer. . . . [This] implies that the universe exists only within some cosmic,

    quantum field of mind. Jeremy Campbell (1990, p. 36) observes that, the

    notion that a quantum happening is relative to an observer . . . has been elaborated

    into a more daring hypothesis: namely, that observation is the whole point of the

    universe, and that all physical law is relative to the observers. In this respect,

    Zohars invocation of a quantum alternative to Western dualism and Newtonian

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  • determinism is fairly typical. The indeterminacy, unpredictability, and both/andquality of quantum phenomena, she claims, stresses a creative interaction wherein

    the subject/object dichotomy is replaced by an observer/participant holism. Thequantum observer, Zohar (1994, p. 14) asserts, stand inside what they observe,

    with the result that their goals, consciousness, and intentions actively make the

    reality that they observe.

    Within quantum consciousness, subjectivity expands to include the entire uni-

    verse, whose existence becomes an artifact of human consciousness. Quantum

    phenomena, such as entanglement, now similarly cast as an extension of individ-

    ual consciousness, is seen as enabling human paranormal activity. Well-known

    nuclear physicist and quantum guru Amit Goswami (1975, cited in Stenger,

    1997, p. 58) states that psychic phenomena such as distant viewing and out-of-

    body experiences are examples of the non-locality operation of consciousness.

    The notion of observer/participancy that is fundamental to popularizers of thequantum flies directly in the face of Einsteins insistence that our consciousness

    acts only to register quantum events, not to participate in them.

    Quantum Mysticism

    What is the difference between a cathedral and a physics lab? Are they not

    both saying: Hello? (A. Dillard, 1988, cited in OMalley, 2007, p. 10).

    According to Victor Stenger (1997, p. 2), one of the primary critics of quantum

    mysticism, quantum mystics interpret the wave function as some kind of

    vibration of a holistic ether that pervades the universe. In this view, writes

    Stenger (1997, p. 2), wave function collapse occurs instantaneously throughout

    the universe by a willful act of cosmic consciousness. In reality, however,

    quantum practitioners make much more varied use of the wave function, while

    at the same time peppering their models with reference to revised principles of

    non-locality and uncertainty. These references appear most often in their

    account of the relationship between the observer and the observeda relationship

    that proves foundational to the fields of quantum mysticism and quantum healing.

    Several of the theoretical physicists responsible for developing and promoting

    the tenets of quantum theory already expressed a degree of mysticism in their writ-

    ingsmost notably, theoretical physicist David Bohm (1980). Bohm (1980,

    p. 236) describes the explicate order as that which is present to the senses,

    with matter and consciousness sharing this explicate (manifest) order. In the

    implicate order, Bohm argues, the mind enfolds matter in general and the

    body in particular. According to Bohm (1980, p. 265), the body enfolds not

    only the mind but also in some sense the entire material universe, so that the con-

    stituent atoms of the body are actually structures that are enfolded in principle

    throughout all space. Bohms sense of an implicate but invisible cosmic

    oneness offers a suggestive model for those looking to quantum theory for the

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  • suggestion of a deeper reality beyond our immediate grasp. The continuum that

    Bohm constructs between matter and consciousness thus appeals to New Age

    adepts looking for a profound reality that posited an inclusive and animate

    cosmos.

    Fritjof Capras 1975 book, The Tao of Physics, is typically cited as the first sig-

    nificant popularized blending of quantum physics and mysticism. In this widely

    read book, Capra (2010) asserts that the basic oneness of the world advocated

    by Eastern mysticism is similarly revealed in modern physics. Capra promises

    that as we study the various modes of subatomic physics we shall see that they

    express again and again the same insightthat the constituents of matter and

    the basic phenomena involving them are all interconnected, interrelated, and inter-

    dependent; that they cannot be understood as isolated entities, but only as inte-

    grated parts of the whole (2010, p. 131). Sal Restivo (1978, cited in Leane,

    2001, p. 420) describes Capras basic strategy as the parallelist method of juxta-

    posed quotations. This method, notes Restivo (1978, cited in Leane, 2001,

    p. 420), rests on the basic assumption that, if the rhetorical, imagery, and meta-

    phoric content of statements on physics and mysticism is similar, then the concep-

    tual context must be similar. Restivos description of Capras methodology aptly

    sums up the rhetorical strategies employed by virtually all later popularizers of

    quantum language.

    Another widely read book that proposes links between physics and Eastern

    mysticism is Gary Zukavs 1979 book, The Dancing Wu Li Masters. Like

    Capra, Zukav touches on general parallel logics between the new physics and

    Easternparticularly Buddhistphilosophies. Zukav (2001, p. 264) asserts, for

    example, that the quantum viewpoint that all particles exist potentially as differ-

    ent combinations of other particles parallels a Buddhist view. Later, he (2001,

    p. 266) claims that,

    although this book is not about [a comparison between] physics and Bud-

    dhism per se, the similarities between the two, especially in the field of par-

    ticle physics, are so striking and plentiful that a student of one necessarily

    must find value in the other.

    According to Zukav (2001, p. 347), the study of complementarity, the uncertainty

    principle, and quantum field theory produce insights into the nature of reality very

    similar to those produced by the study of Eastern philosophy (Zukav, 2001,

    p. 347). The rhetoric expressing dynamics within the physical world, argues

    Zukav, can provide a conceptual container for understanding Buddhism; at the

    same time, the language of Buddhism offers an instructive framework for the

    study of the physical world in general, and particle physics in particular.

    Capra and Zukav, whose books were written in the 1970s, clearly align with the

    Western New Age movement in subscribing to a philosophy wherein the universe

    is characterized by holism and a kind of universal consciousness. At the same

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  • time, Capra in particular offers detailed, informed, and sophisticated explanations

    of developments in physics in the twentieth century. Ultimately, it is the laws of

    physics that they seek to explain. In both cases, their demonstrated knowledge of

    physics outstrips their exposition of Eastern mysticism, and associations to

    Eastern practices in their books often appear as throwaway lines or afterthoughts

    buried within their expositions of physics or tacked onto the end of chapters. Capra

    does, in fact, acknowledge his merely passing summation of Eastern practices, but

    then justifies it by asserting that mysticism simply cannot be taught in a book. This

    last assertion also becomes central to later popularizers, who typically construct

    themselves as gurus possessing secret knowledge.

    As theoretical and philosophical works, both Zukavs and Capras texts are

    more interested in universal dynamics than in the individual subject. Following

    a long tradition characterizing the study of the physical world, Capra and Zukav

    view it as worthy of consideration as a wonder in itself. This orientation dis-

    tinguishes them from later efforts to conscript quantum physics as a foundation

    for a radically subjective relation to the world. This individualization is realized

    in what I call the post-New Age relation to physics that developed toward the

    end of the twentieth century, when subjectivity enters as the dominant

    concern. The historical origins of this emphasis on the subjective has many

    causes. On the one hand, it may be traced back to the fragmentation and collapse

    of collective movements such as the New Left (see Graff, 1989), and the ensuing

    emphasis on individualized and eventually depoliticized identity politics (see

    Kauffman, 1990). The rise of the internet has similarly encouraged an increasing

    personalization, both in terms of individual consumption and the publication of the

    self through sites such as Facebook.

    At the same time, there exists a perceived loss of control that can be traced to

    the acceleration of a surveillance society focused on mapping the individual

    subject through technologies such as biometrics, applied in a world where

    power is diffuse and intangible, and it is no longer clear who is doing what to

    whom. Uncertain job prospects and mounting personal debt, combined with an

    economic machinery that becomes less and less intelligible at the same time

    that it becomes more and more unstable, exacerbate this sense of powerlessness

    and disorientation. It is not surprising, then, that popular culture is shot through

    with products that promise a renewed control over the direction of ones relation-

    ships, finances, career, and health. The offer to take back the reigns is evidenced

    by the number of books that offer strategies that will assist individuals in their

    search to regain a lost sense of agency and control (see, for example, Jasper,

    1999; Morris, 2002; Braiker, 2004). Complementing this offer of self-empower-

    ment is an emphasis on personal happiness and well-being that dominates

    popular culture and has entered both academia and the State in the form of the

    metrics through which the health of society is assessed.

    The conceptual framework of quantum physics has been enlisted in the con-

    struction of a host of related methodologies that, once operationalized, will

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  • enlighten people on how to take advantage of the infinite choice and possibility

    available to them. The immensely popular 2004 film What the Bleep Do We

    Know? (also written as What toe #$! Du vS (k)pow!?) sums up the extent towhich post-New Age quantum rhetoric is associated with both subjective possi-

    bility and personal empowerment. Toward the beginning of the film, Amit

    Goswami states that quantum physics, very succinctly, is the physics of possi-

    bility. Later in the film, William Tiller observes, if reality is my possibility,

    then the question is: how can I make it better, how can I make it happier?.

    According to Joe Dispensa, we ought not to buy into the idea that we have no

    control, nor should we continue believing that the external world is more real

    than the internal. This new science [of quantum physics], says Dispensa, is

    just the opposite. It says that whats happening within us will create whats hap-

    pening outside of us. Throughout the film, the emphasis is on the extent to which

    we create our own reality, and that reality is a function of our perceptions, our

    minds, and the unacknowledged power of our own thoughts.

    Post-New Age Mysticism: Healing the Mind and Body

    Kidneys never make decisions alone; they work in constant consultation with

    the quantum mechanical body (Chopra, 1990, p. 136).

    After Capra, the best-known (and most successful) proponent of the connection

    between consciousness and quantum physics is physician Deepak Chopra.

    Chopra (1990) claims that we participate in a cosmic connection to the

    quantum world, and that the inconceivable region from which photons emerge

    is the same as that from which we fetch thought and experience. Chopra acknowl-

    edges that physicists could object that he is just making metaphors, and that an

    unlocatable particle is fundamentally different from the hidden worldmind;

    however, he insists on the notion of quantum non-locality on a cosmic scale.

    Chopra (1990, pp. 118119) argues, for example, that particles separated by

    immense, macrocosmic distances of spacetime know what the other is

    doing, and that this knowing demonstrates the fact that the entire universe is

    knitted together by a kind of memory network, or universal consciousness.

    Chopras primary claim is that we can cure all our ills simply through the appli-

    cation of our mental energy to our bodies, since both body and mind ultimately are

    made up of the cosmic stuff of consciousness. If asked for a definition of quantum

    healing, says Chopra (1990, p. 241), I would say this: quantum healing is the

    ability of one mode of consciousness (the mind) to spontaneously correct the mis-

    takes in another mode of consciousness (the body). Our organs, says Chopra,

    work in constant consultation with the quantum bodyitself an interconnected

    field of intelligence and experience. For Chopra, the specific connection between

    mind and body may begin at the atomic level, but it extends into more macrocos-

    mic bodily elements such as molecules and even DNA itself, which he claims also

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  • possess quantum properties.3 As with all quantum events, says Chopra (1990,

    p. 100), something inexplicable happens beneath the surface to form the all-

    knowing intelligence of DNA. DNA lives at the point of transformation, con-

    stantly delivering messages from the quantum world to ours, tying new bits of

    intelligence to new bits of matter. The point of diving into the realm of the

    quantum body, Chopra (1990, p. 100) says, is to change the blueprint itself,

    thus transforming our individual physiology in its entirety. Chopra (1990, p. 97)

    presents, as one of many examples, the case of a female patient who

    healed herself of cancer (with Chopras guidance) through the mere application

    of her mind. Chopra calls this patients case a quantum event because the funda-

    mental transformation she enacted on her body went deeper than her organs and

    travelled directly to the source of the bodys quantum existence in universal

    time and space.

    For Chopra, quantum effects provide the foundation for all of natures flexi-

    bilitya flexibility that enables inexplicable transformations of non-matter into

    matter, time into space, and mass into energy. He frequently uses the term

    quantum leap to described the mysterious transformations that emerge out of

    the application of mind to the body. In general, Chopra uses quantum terminology

    (combined in an undifferentiated way with the mass/energy theory of relativity) ina manner that is both allusive and elusiveinvoking quantum concepts without

    really reflecting on or explicating their specificity or origins. Despite his fuzzy

    science and radical claims, Chopra has managed to convert his assisted

    quantum healing into a multi-million dollar financial juggernaut that rests on

    the variety of workbooks and workshops available to the consumer who wishes

    to follow Chopras guided quantum self-help program.

    Other proponents of quantum healing include James A. Putnam and Robert

    Jahn. According to Putnam (2003, p. 2), our experience comes to us through

    the intermediaries of photons. For Putnam (2003, p. 2), our bodies are being con-

    stantly bombarded by photons that originate from an immeasurable number of

    sources, each photon striving to pass on some small bit of cosmic information.

    The photons notify us, Putnam (2003, p. 2) says, in a manner that offers us

    the constant opportunity to search inside our being and discover a form of knowl-

    edge that is always already there for the taking. The information that we can glean

    from photons, properly selected and interpreted, then wakens our genetically

    inherited intelligence, potentially leading to enlightenment and self-actualization.

    The information that photons provide must be decoded, howeverrerouted and

    analyzed internally with the help of an enlightened guide. Summed up,

    Putnams theory represents the apotheosis of individual consciousness, an anthro-

    pic cultivation of the subatomic realm that casts humans as the central actors in

    and beneficiaries of a universe that, in all its plenitude, becomes a home for

    humankind.

    Robert Jahn (1998, p. 103), director of Princetons PEAR lab and Dean Emer-

    itus of the universitys Engineering Department, offers a partial summation and

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  • enthusiastic endorsement of this sort of stylized and complementary relationship

    between consciousness and quantum reality. The first premise, writes Jahn

    (1998, p. 103), is that consciousness can insert information into its environment.

    Atoms themselves are of the mind, says Jahn, and our heads are TV sets that

    transduce the consciousness waves out of which our universe is built (1998,

    p. 103). Following from this premise is the fact that one consciousness can

    form a telepathic link or resonance with another, potentially leading to clairvoy-

    ance and psychokinesis.

    There exists no shortage of quantum-based healing programs on the internet.

    While quantum healing programs do continue to appear in the forms of books,

    the reach, flexibility, and interactivity of the internet offers several advantages

    for the packaging and sale of quantum healing. Sites can offer layered access,

    wherein the homepage functions as a teaser that contains vague reference to a

    novel quantum approach. To learn more about the program and to realize the

    promised results, consumers must navigate away from the homepage, where

    they typically are presented with the opportunity to register for workshops and

    buy a host of products. Sites can offer simultaneously a number of unique products

    and workshops, thus allowing visitors to tailor their use of the site to their individ-

    ual means and needs. Perhaps more importantly, any claims that the sites make do

    not have to be vetted for publication, thus allowing for a further loosening up of

    how the term quantum is deployed.

    The radical disarticulation of the term quantum from its origins is evident on the

    Quantum Touchw (2010) site, which offers a simple, yet powerful energetichealing modality using light touch, the breath and a variety of other techniques

    to bring about well-being, both physical and spiritual. Along with selling a

    host of products, the site promises to put the visitor in touch with quantum

    touch therapists, whose techniques appear to focus on facilitating healing by

    amplifying our life-force energy or chi. Quantum Touch therapist Dr Pallavi

    invokes two scientific conceptsneither of which are particularly associated

    with quantum physics. The first is resonance: the tendency in a system for

    even small forces to produce large-amplitude oscillations. The second is entrain-

    ment, wherein two interacting oscillating systems assume a common period.

    Using the Quantum Touch technique, Pallavi argues, we can create a more

    intense and more accurately attuned frequency of life-force energy. The bodys

    ability to heal itself is amplified to a higher frequency via quantum touch,

    after which this field of high energy can be applied to areas of pain, stress, inflam-

    mation, or disease. The quantum touch is a personalized touch; through direct

    contact, the specific ailments of the consumer are addressed.

    Pallavis use of science rhetoric here goes beyond the parallelist method for

    which Restivo critiques Capra, dispensing with metaphor as a way of establishing

    the relation between scientific terms and modes of healing. Instead, she relies on a

    more superficial metonymic relationship, wherein amplitude is annexed New

    Age energy fields to create a rhetorical bridge that establishes the connection

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  • between science and the Eastern concept of chi. This metonymy is even more

    evident in the sites title. Here, the relation between the quantum and healing is

    established merely by combining the terms quantum and touch, and then further

    tightening the link with the use of the registered trademark symbol. While purport-

    edly grounded on scientific methodologies, Pallavis makes no real attempt to

    connect his mode of healing with actual quantum concepts. Quantum rhetoric is

    condensed and reduced to the title she assigns her practice, and in the process

    the term quantum becomes a commodified cipher. This commodification is

    expressed directly in the fact that the site attaches the registered trademark

    symbol to its moniker, at once suggesting its value (the process must be protected

    from imitators) and underscoring its status as a product.

    Profiting from the Quantum: Get-Rich Schemes

    For the first time, combine the powerful lessons from quantum physics with

    the amazing secrets to getting filthy rich (Conjur, 2006).

    The commodification of quantum logic present in the marketing of quantum

    healing programs is accelerated in personal wealth oriented quantum enrichment

    programs. In these mostly online-based programs, profit no longer accrues to the

    practitioner merely as a secondary gain to the necessary sale of manuals and work-

    shops. Rather, it is offered directly to consumers in the form of online get-rich-

    quick schemes that propose applying the principles of quantum physics to

    achieve near-instant financial success. Many of these sites leaven their focus on

    financial gain with healthy doses of rhetoric about general payoffs that include

    finding peace of mind, developing a healthier body, and resolving inner conflict;

    however, the prospect of getting rich is never far from sight.

    The online Quantum Prosperity Program, led by certified Quantum Biofeed-

    back Specialist Heidemarie Garbe, employs what she calls a Quantum Biofeed-

    back Instrument (referred to throughout the cite as EPFX/SCIO). According toGarbe, this instrument was created by Professor William Nelson, described as a

    confirmed genius who has worked with NASA. After entering the subjects

    names into the program and then placing his or her photo on a radionic plate,

    this quantum device allegedly scans and harmonizes the subjects energy fields.

    Inputting the intent of prosperity into the program enables the instrument to

    free up the blocked flow of (financial) abundance in our livessometimes

    subtly, sometimes dramatically transforming the lives of the participants. All of

    this, the developers claim, is based on the current and most cutting-edge under-

    standing of quantum physics.

    Garbes methodology possesses at least two advantages: its quick, and it

    doesnt involve any effort on the part of the client. Discerning the connection

    between The Quantum Prosperity Program and quantum physics is, however,

    no easy task. While physics does concern itself with both massenergy

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  • relationships and quantum fields, the term energy field is more typically associ-

    ated with the New Age notion of aura, particularly as it has appeared historically

    in esoteric forms of spirituality and alternative medicine. Nevertheless, the term

    energy field has the feel of science. In this sense, the term acts as a bridging

    metaphor that links scientific method with post-New Age rhetoric. Blogger

    Violet (Violets View, 2009) begins her entry by stating to her reader: unlimited

    abundance is natural to you and always available to you. It is your true nature to

    have wealth. Abundance is universal energy and money is a symbol of that

    energy. Money, adds Violet (2009), is the unlimited friendly energy of the uni-

    verse. The proof is already out there, Violet (2009) proclaims: You already have

    access to anything and everything you could ever imagine or possibly conceive.

    Quantum physics tells us that. As it turns out, money itself is not the root of

    all evil (although Violet admits that it can be used for evil ends); in fact, money

    is our cosmic friend, waitingwantingto come into our lives and transform

    them for the better. Because Violet offers a friendly, morally just, and scientifi-

    cally legitimized way of gaining money, the participant is invited to see profit

    as a kind of ethical cosmic imperative. The frequent use of the term transfer of

    energy suggests a closer connection to relativity, and the word quantum

    seems to be invoked merely as a rhetorical flourish to establish a cutting edge cur-

    rency to her program.

    On his Quantum Jumping site, Bert Goldman (2009) launches arguably the

    most improbable use of the oft-invoked concept of quantum jumping.

    Goldman tells his reader:

    [My] Visualization Technique Will Transform You Into A Universe-

    Hopping Utopian Being. Once Ive shown you how, youll be able to use

    the untapped power of your mind to jump into alternate universes, and

    visit alternate versions of yourself who already have all the skills, knowledge

    and experience you desire . . . The smarter you. The richer you. The healthier

    you. The sexier you. Theyre all out there, and all you need to do is talk to

    them.

    Goldman (2009) provides a long list of experimental verifications in the familiar

    form of enthusiastic testimonials. Sarah, for example, affirms how she quantum

    jumped to a successful version of herself and then visualized herself interacting

    with this other self. After decoding a cryptic phrase from her other self concerning

    cleaning up, Sarah had an epiphany and subsequently started up a profitable

    business fluffing houses for the market (Goldman, 2009). Stan had always

    wanted to write, so he quantum-jumped into a parallel world and connected

    with his already widely published doppelganger to learn the craft of writing and

    to pick up some strategies for successful publishing. In another jump, he encoun-

    tered his globally recognized public speaker self. As a result of this encounter,

    Stan says, he now knows that if he should be asked to speak he can do so with

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  • all the flair and skill that [he] learned during [his] Quantum Jump. Finally,

    Vincent, a would-be musician, visited his own multiple gold record-winning

    doppelganger, who provided him with ideas, titles, and in some cases music, for

    new songs.

    To ground his claims, Goldman (2009) combines the notion of a quantum

    jump with the Many Worlds Theory, first advanced by Hugh Everett in 1955.

    Everetts Many Worlds Theory (1973) denies the wave function collapse in

    favor of the position that all potential states persist, and that every possible

    outcome of every quantum event survives within its own history or world.

    Everything that could have happened in our world, but didnt, does occur in the

    pasts and futures of a potentially infinite number of universes.

    In effect, Goldman (2009) shrinks individuals to the level of subatomic particles

    who move at will between different versions of themselves. Goldmans subjects

    speak in a self-reflexive fashion to more attractive selves who will help them

    along the road to realizing themselves as they always imagined they could be.

    The social implications latent in this deployment of atomic phenomena are far

    from insignificant; in fact, Goldmans model nicely illustrates the socio-political

    dynamics informing the advanced or post-New Age quantum discourse. The

    newly consumer-oriented atom/individual is thoroughly disconnected from anylarger political or social reality, and the focus is solely on individual gain. The

    instantaneous transformation that Goldman offers releases people from the

    arduous task of learning from life experiences and applying these experiences

    in a gradual process of overcoming social and individual obstacles to gain

    insight into their personal nature and societal context.

    In his online program, Know How to be Rich, Robert Anthony (2004) dis-

    penses altogether with the typical generalized personal enrichment packaging of

    balance, health, and happiness that is present in some of the other sites, and gets

    right to the point: making money. Anthonys program is offered via an appar-

    ently secret-laden six CD box set that, as described by Anthony, offers a

    loose combination of the observer/participant principle of quantum physics,the Newtonian law of attraction, and the aforementioned New Age energy

    fields. By changing our energy fields, Anthony promises, we can produce phys-

    ical changes in our surroundings, literally attracting financial success. Knowing

    how to be rich, observes Anthony, is far more important than the actual making

    of money. Anthony states that, after much seeking (along the lines of a mystic

    pilgrimage), he realized that what he needed was not some new system or set

    of teachings that promised wealth. Instead, he says, What I desperately needed

    was PROOF: Scientific, Indisputable, Immediately Verifiable Proof . . . And thatproof came in the form of QUANTUM PHYSICS . . . It was irrefutable. It was

    scientific, and it was indisputable. Once you understand the basics of

    quantum physics, which Anthony explains on his CDs, you will finally see

    clearly how your thoughts, ideas, and beliefs control the outcome of your life.

    Anthony is so confident that his clients will make revolutionary financial

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  • gains he is willing to swallow all the risk and lay bare [his] most prized secrets

    for the taking.

    Most get-rich sites combine the economic term prosperity with the more gen-

    eralized term abundancethe latter suggesting a kind of undefined plenitude

    that will banish hardship and need. Using terms associated with the economic reg-

    ister but that also possess extra-economic connotations increases the chance that

    anything of benefit that happens to the client during or after taking the program

    can be interpreted as a direct outcome of their participation. Finally, by casting

    money as part of a cosmic bounty available to everyone and dispensed by a gen-

    erous and caring universe, quantum enrichment practitioners release people from

    the sleazy feeling that they have selfishly invested in these sites just to make

    money for their personal use.

    That quantum concepts are so mysterious and counter-intuitive only helps

    practitioners emphasize the fact that they possess some sort of elemental

    secretsecret being a term that appears at least once and typically many

    times on each get-rich site. At the same time, the inaccessibility of quantum con-

    cepts to laypeople justifies the need for a quantum master to guide consumers

    eager to better realize their personal potential, achieve health, or simply to

    make money. Many of these gurus speak of travelling around the world, studying

    or apprenticing under primarily Eastern mystics who eventually revealed secrets

    reserved only for the initiated. These searches prove futile, however, until prac-

    titioners learn the secrets offered by quantum physics. Eastern methods of

    achieving enlightenment typically require disciplined commitment, and take

    years or even decades to yield that enlightenment. By taking this burden upon

    themselves, quantum gurus release clients from a difficult and protracted labor

    and instead offer them instant gratification. For people dealing with the

    modern malaise of loneliness, alienation, and stress, people who lead hectic

    lives with little time or patience for undertaking years of arduous meditative

    practice, the instant personal alchemy promised by quantum-fuelled transform-

    ation offers an attractive alternative.

    Because almost all quantum experts cloak their techniques in secrecy, it is often

    difficult to discern, without signing up and paying for the workshops/CDs/books,precisely how the practitioners incorporate the premises of quantum physics into

    their methodologies. Indeed, many of the references to Eastern mysticism seem

    precisely to serve the function of situating quantum knowledge at an inaccessible

    remove from the layperson. The week-by-week teaser lists of topics (see, for

    example, Anthony, 2009), however, suggest that most quantum programs,

    broken down to their constituent parts, offer little more than traditional instruction

    in sound business practices, and the power of positive visualization, self-confi-

    dence, and commitment. Quantum testimonials function in a similarly convention-

    al way, with the exception that they add quantum references that transform these

    testimonials into experimental evidence which legitimizes a foolproof (because

    scientific) product.

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  • Conclusion

    The language through which scientific advancements are relayed is neither neutral

    nor transparent. Rather, this language reflects specific social, political, and cultural

    needs and expectations, as well as specific constellations of hopes and anxieties.

    Constructions and applications of atomic discourse provide a material touchstone

    that is no less tangible than any other aspect of scientific enquiry. From Newtons

    liberal individualist billiard ball atom to Frenkels collectivist atom with its rela-

    tive levels of freedom, and finally to the contemporary commodified and person-

    alized atom of quantum consciousness, quantum healing, and quantum enrichment

    programs, one consistently finds in atomic models the expression of societal ten-

    dencies. In this sense, the atom and its component parts have served as well as

    reflected worldviews just as much as it has reflected scientific advances. In fact,

    worldviews and scientific advances are inseparable, with existing societal priori-

    ties driving the relative degree to which a given model is accepted and applied.

    Reflected in the work of Fritjov Capra (1975) and Gary Zukov (1979), New Age

    quantum consciousness retains a close allegiance to the theory and experimental

    results in the physics of the twentieth century. The authors construct themselves

    as teachers and guides whose main agenda is simply to enlighten the public on

    the semi-mystical wonders of the cosmos and our relationship to it. In opposition

    to this, post-New Age quantum vendors transform particles into animate agents

    whose unique movements and interactions with individuals are said to secure

    the health and happiness of self-directed individual subjects.

    The process of commodification extends increasingly to encompass areas of

    subjectivityfor example, spiritualitythat historically have been considered

    immune to overt commercialization. In their promotion and consumption,

    quantum healing and quantum enrichment programs operate quite comfortably

    within the context of advanced capitalism. This extension of the commodification

    process is evidenced in the way that quantum methodologies are commercialized

    and then sold to people as a means of advancing, not just their financial interests,

    but their spiritual well-being as well. The new economy of the atom also emerges

    from the late twentieth and early twenty-first century retreat from the public

    sphere and the attendant atrophy of the public sphere as a site of interpersonal

    engagement. As such, the specifically public and political nature of the earlier con-

    figurations of atomism as evidenced by Newton and Frenkel is supplanted by the

    subjective language of personal betterment and individual gain. Through the

    reconstitution of quantum concepts, incorporated and commodity-orientation sub-

    jects are invited to exploit quantum dynamics for their consumption of self-

    fulfillment.

    Following the manner in which atomic behavior is cast and then deployed rhet-

    orically is an exploration, not just of matter, but also of what matters. The affinity

    between quantum physics and the transition from an objective to a subjective

    orientation toward the material world helps explain how easily contemporary

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  • popularized quantum language has accommodated a mode of being-in-the-world

    that is self-directed and, arguably, narcissistic. In its contemporary Western

    setting, the promise offered by the majority of quantum practitioners takes advan-

    tage of societal tendencies characterized by depoliticized and self-interested indi-

    viduals. At the same time, the invocation and application of quantum rhetoric

    touches on a deep contemporary sense of being unmoored and the need for struc-

    tured guidance as a means toward a renewed sense of control over ones life. The

    nomadic quality of quantum language and concepts ensures that, no matter what

    an individuals complaint or desire, there exists a quantum strategy to ameliorate

    or realize it. This remarkable adaptability marks twenty-first century quantum

    language as unique, not only within the discipline of physics, but also relative

    to all fields of scientific inquiry.

    Notes

    1Collectivism as a political term originated with opponents of Marxism and those in favor of

    anarchistic communism over authoritarian communism. It referred to the theory that the

    means of production should be owned neither by private individuals nor by the state, but by

    free associations of laborers (Kojevinikov, 1999, p. 297).2For further discussion of the metaphoric nature of scientific language, see: Black (1962), Hal-

    loran and Bradford (1984), Gross (1988), Jones (1990), Harris (1991) and Hellsten (2008).3As biologists become more adept as observing phenomena on a nanoscale, there is a growing

    belief that key influences on gene expression and function may emanate from subatomic or

    quantum dynamicsin other words, that some form of uncertainly principle may operate at

    the genetic level. Seeing DNA from a quantum perspective, they propose, offers a new way

    to understand how information could travel backwards from the environment to DNA to

    produce adaptive mutations. This novel approach to explaining how mutations operate at the

    level of DNA, however, is a far cry from the explicitly causal relation that Chopra constructs

    between the human will and DNA.

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