ChannelsGeneral info & identity

Top 10 Research

BBC One’s identity has been symbolised by a globe shown on its idents for much of its existence. In 1962 this was represented as a map of the UK shown between programmes, but in 1963 the globe appeared, changing in style and appearance over the next 39 years. Most notably, on 18 February 1985, the “Computer Originated World” was introduced. This was a computer-animated globe with the land coloured gold and the sea a transparent blue, giving the impression of a glass globe. On 4 October

1997, the globe became a red, orange and yellow hot-air balloon, coloured to resemble a globe. It was filmed flying around various places in the UK.

On 29 March 2002 the globe was replaced by a series of visual identities, “idents”, consisting of people dancing in various styles. These were replaced on 7 October 2006 by the present ‘circle’ idents. According to the BBC, the circle symbol both represents togetherness and acts as a link to former indents.

BBC One’s stance on film through its Film 2011 programme makes it a top choice for my ‘Top 10 films of 2011’ proposal.

Top 10 Research

BBC One

Identity

The Film programme is a British film review television programme, broadcast weekly on BBC One, presented by Claudia Winkleman and Danny Leigh. The title of the show changes each year to incorporate the year of broadcast, with the current series being Film 2011, but when referring to successive series, the BBC calls it “the Film programme”. The show was previously presented by Barry Norman between 1972 and 1998, and by Jonathan Ross from 1999 to 2010, before receiving a format revamp with the

introduction of Claudia Winkleman as host from 2010. This saw the adoption of a live studio format and the introduction of a co-presenter, film journalist Danny Leigh.

Danny Leigh is a film critic, journalist and novelist. His first review was printed in the late, lamented Neon magazine in 1997. Since 1999 he has written most regularly for The Guardian, for which he now produces a weekly online film column. He is the author of two novels, and is working on a third.

Top 10 Research

The Film Programme

His favourite film would be a toss-up between Mulholland Drive and Night of the Hunter. Or Stalker. Or The Shining.

Film 24 is a weekly review show on BBC News (at five), presented by Mark Kermode. He reviews the latest film releases in a short, 10 minute segment.

Mark Kermode is an English film critic, musician and a member of the British Academy of Film and Television Arts. He contributes to Sight and Sound magazine, The Observer newspaper and BBC Radio 5 Live, where he presents Kermode and Mayo’s Film Reviews with Simon Mayo on Friday afternoons.

He also co-presents the BBC Two arts programme The Culture Show and discusses other branches of the arts for the BBC Two programme Newsnight Review. Kermode writes and presents a film-related video blog for the BBC. Kermode is also a film critic and presenter for Film4 and Channel 4, presenting the weekly Extreme Cinema strand. He also writes and presents documentaries for Channel 4

Film 2011 info can be found on other document.

Top 10 Research

Film 24

Top 10 Research

Targetting an audience of 16 to 34 year olds, BBC Three’s programme has to compete heavily with rivals, including ITV2 and E4,for an audience that the BBC has traditionally had difficulty in attracting. In 2008 it reached 26.3% of 16-34 year olds in digital homes — the channel’s highest ever such reach and above that of E4, ITV2, Dave and Sky One. On average, nine million people watch BBC Three every week, and it has a 2.6% share of he 15-34 year old audience and 1.7% of the whole population, (BARB)

BBC One’s stance on film through its Film 2011 programme makes it a top choice for my ‘Top 10 films of 2011’ proposal.

Top 10 Research

BBC Three

Audience Identity

The channel’s original idents were conceived by Stefan Marjoram at Aardman Animations and were used from launch until February 2008.

Stuart Murphy was touring Aardman Animations looking for new programming ideas for BBC Three when he spotted the cone shaped creatures, he then took the idea back to the Lambie-Nairn agency, responsible for the BBC Three identity package.

On 22 January 2008 a new channel identity was

unveiled. Rebranding was carried out by Red Bee Media, along with agencies MPG and Agency Republic with music and sound design by creative audio company Koink.

We’re shamelessly and directly influenced by you. There, we’ve said it. Your habits shape us, your sense of humour tickles us and we want you involved in what we do.

Because of you we’ve grown beyond regular TV into a channel that can be where you want it, all the time.

A channel that’s constantly trying new things, taking risks and exploring new places, because just like you we’re Never Afraid To Try New Stuff.

Top 10 Research

Their approach Great movie mistakes

Robert Webb exposes the cinematic blunders and gaffes that the film studios hoped they had got away with - from cameramen getting caught in shot to wobbling scenery and childlike spelling mistakes.

This lighthearted, humorous approach to film, although not necessarily showcasing the best of film, is appropriate to my intended target market and that of BBC three.

Top 10 Research

Sky Movies is the collective name for the premium subscription television movie channels operated by Sky Television, and later British Sky Broadcasting. It has around 5 million subscribers, via satellite, cable and IPTV in the UK and Ireland. In addition to the television channels, it has an interactive ‘red button’ service, a website (sky.com/movies) and in 2005 launched a 3G mobile service via Vodafone. Sky Movies is said to be the largest television movie service in the world.

From Mickey Rourke to Michael Caine, Alex Zane talks to the Hollywood stars about their careers and favourite movies.

Top 10 Show

Take a look at what’s doing the business at the box office on both sides of the Atlantic with our weekly Top Tens run down. Somebody’s certainly making a splash Stateside!

Alongside their usual film broadcasts, Sky Movies occasionally has short programmes reviewing the latest cinema releases.

Top 10 Research

Sky Movies

About Alex Zane’s Guest List Channels & audience

0.1% (Action & Adventure)0.0% (Classics)0.1% (Comedy)0.1% (Crime & Thriller)0.1% (Drama & Romance)0.2% (Family)0.0% (Indie)0.1% (Modern Greats)0.3% (Premiere)0.1% (Premiere +1)0.1% (SciFi-Horror)0.2% (Showcase)