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[Type the document subtitle] | Monu

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A PROJECT REPORT

ON

MAHINDRA AND MAHINDRACOMPLETE STUDY ON AUTOMOBILE

SECTOR

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BONAFIDE CERTIFICATE

Certified that this project report titled Mahindra and Mahindra complete study

of Automobile Sectoris the bonafide work of MR. Monu. A. Tiwari,who carried

out theproject under Prof. Abhay Srivastavs supervision. Certified further, that to

the best of myknowledge the work reported herein does not form part of any other

project report ordissertation on the basis of which a degree or award was conferred

on an earlier occasion onthis or any other candidate.

Prof. Abhay Srivastava Prof.C. Bhattacharjee

Fazlani Altius Business School Dean, Fazlani Altius Business School

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FACULTY GUIDE CERTIFICATE

Certified that the dissertation title Mahindra and Mahindra complete study of

Automobile Sector is a bonafide work done Mr. Monu A. Tiwari under Prof.

Abhay Srivastava guidance in partial fulfillment of Master of Business

Administration programme at FAZLANI ALTIUS BUSINESS SCHOOL. The

views expressed in this dissertation is only of that of the researcher and the need

not be those of this institute. This project work has been corrected by me on the

basis of rough draft being submitted.

Prof. Abhay Srivastava

Visiting Faculty

FAZLANI ALTIUS BUSINESS SCHOOL

Powai, Mumbai branch

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DECLARATION

I do hereby declare that the dissertation title A STUDY ON Mahindra and

Mahindra complete study of automobile sector is a record of bonafide work

done by me under the supervision of Abhay Srivastava, FAZLANI ALTIUS

BUSINESS SCHOOL, Mumbai 400 072 and submitted in partial fulfilment of the

requirements for the semester-4 doing degree of Master of Business

Administration.

Monu A. Tiwari

SMM/22

Fazlani Altius Business School

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ACKNOWLEDGEMENT

I have taken efforts in this project. However, it would not have been possible

without the kind support and help of many individuals and organizations. I would

like to extend our sincere thanks to all of them.

I am highly indebted to Fazlani Altius Business School for their guidance and

constant supervision as well as for providing necessary information regarding the

project & also for their support in completing the project.

I would like to express my gratitude towards Prof. Abhay Srivastava for his kind

co-operation and encouragement which help me in completion of this project.

I would like to express my special gratitude and thanks to Prof. Chittaranjan

Bhattacharjee for giving me such attention and time.

My thanks and appreciations also go to my colleague in developing the project and

people who have willingly helped me out with their abilities.

Place:Mumbai

Date:20th

july,2013

Monu.A.Tiwari

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INDEX

Sr. no Particulars Page no.

1 Bonafied certificate 2

2 Faculty guide certificate 3

3 Declaration 4

4 Acknowledgement 5

5 Objective of the report 8

6 Executive summary 9-34

7 Vision & Mission 35-36

8 Long term objective 37-49

9 Strategy management process 50-53

10 Corporate social responsibility 54-76

11 Market research 77-78

12 Environment analysis 79-85

13 Quality standards 86

14 Strategy and risk management 87-96

15 PEST analysis 97-100

16 Market environment analysis 101-110

17 Value chain analysis 111-113

18 Product mix 114-143

19 Guarantee & warrantee 144

20 Services analysis 145-148

21 Manufacturing Plant Location 149-157

22 Key People 158-160

23 Business structure 161

24 SWOT analysis 162-163

25 BCG matrix 164-165

26 Sustainable competitive advantages 166-169

27 Directors report 170-175

28 Financial statement 176-195

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29 Automobile industry in and beyond the crisis 196-198

30 Current status of Indian auto industry 199

31 Need for automotive policy 200-205

32 Case study on yuvraj 206-20733 Conclusion 208-209

34 Webliograpgy 210

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Objectives of the Reports is to know:

To Study the automobile Company as well as the whole sector.

To find the opportunities in the emerging Indian market.

To find out the success of Mahindra and Mahindra.

To design long term marketing strategy for penetration for Mahindra &

Mahindra.

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EXECUTIVE SUMMARY

DESCRIPTION OF THE COMPANY:-

Mahindra & Mahindra Limited is an Indian multinational automobile

manufacturing corporation headquartered in Mumbai, Maharashtra, India. It is one

of the largest vehicle manufacturers by production in the Republic of India.

M & M was founded in 1945 by Mahindra brothers i.e. KC Mahindra and JC

Mahindra and Mohd. Ghulam as a steel trading company, we

entered automotive manufacturing in 1947 to bring the iconic Willys Jeep onto

Indian roads. Over the years, weve diversified into many new businesses in order

to better meet the needs of our customers. They follow a unique business model of

creating empowered companies that enjoy the best of entrepreneurial independenceand Group-wide synergies. This principle has led our growth into a US $16.2

billion multinational group with more than 155,000 employees in over 100

countries across the globe.

Today, our operations span 18 key industries that form the foundation of every

modern economy: aerospace, aftermarket, agribusiness, automotive, components,

construction equipment, consulting services, defence, energy, farm

equipment, finance and insurance, industrial equipment, information technology,

leisure and hospitality, logistics, real estate, retail, and two wheelers.

Our federated structure enables each business to chart its own future and

simultaneously leverage synergies across the entire Groups competencies. In this

way, the diversity of our expertise allows us to bring our customers the best in

many fields.

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Founders:-

JAGDISH Chandra Mahindra

KAILASH CHANDRA MAHINDRA

MALIK GHULAM MOHAMMED

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KESHUB MAHINDRA (FORMER CHAIRMAN)

Keshub Mahindra is a graduate from Wharton, University of Pennsylvania, USA.

He joined the company in 1947 and became the chairman in 1963.

During his long career he has held many key positions, served on the Board of

Directors of several organizations, and been a member of many organizations and

committees. He has also held many other important positions, such as Chairman of

Bombay Chamber of Commerce and Industry (196667), President of

ASSOCHAM (196970), Chairman of the Indian Institute of Management,

Ahmedabad (197585); Member of the Foundation Board - International

Management Institute, Geneva (198489); Chairman, India Nominating Committee

'Single Nation Programme', Eisenhower Exchange Fellowships, USA (19982005).

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ANAND MAHINDRA (CHAIRMAN & M.D.)

Anand Mahindra is Vice Chairman and Managing Director of Mahindra &

Mahindra. He graduated magna cum laude from Harvard University and earned his

MBA from Harvard Business School in 1981. He joined the Mahindra Group in

1981 as an Executive Assistant to the Finance Director of the Mahindra Ugine

Steel Company. His leadership has helped make Mahindra a global company and

strong competitor since India's economic liberalization in 1991. Anand is a notable

public figure with a considerable following on Twitter and serves on many boards

and committees.

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Mahindra and Mahindra Full History:-

1945

- The Company was Incorporated and converted into Public Limited in 1955 at

Mumbai. The Company Manufacture Jeep type vehicles, petrol industrial engines,

industrial process control instruments and flow meters. Trading in steel and

manufacture of professional grade electronic components. Jeeps are manufactured

under a license and an agreement with Willys Motors Inc., Toledo, Ohio, U.S.A.,

for whom the Company also acts as exclusive distributors for the whole of India for

their entire range of vehicles including utility vans, cargo/personnel carriers and

pick-up.

1958

- The Company entered into an agreement with Birfield Ltd., to form Mahindra

Sintered Products Private Limited for the manufacture of a wide range of self-

lubricating bearings.

1968

- The Instrumentation & Electronics Division came into existence as a result of

merger of the wholly-owned subsidiary of Mahindra Engineering Co. Ltd., with the

Company with effect from 1st April 1968. The activities of the merged company

were being carried on in this division.

- The Company acquired the whole paid-up capital of Mahindra Electro-Chemicals

Products Ltd. Company.

- With effect from 1st April, the wholly owned subsidiary Mahindra Engineering

Co. Ltd., was merged with the Company. International Tractor Company of India

Ltd., was merged with the Company effective from 1st November 1977.

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1970

- The name was changed from Mahindra Van Wijk & Visser Ltd. to Mahindra &

Mahindra Ltd. This was merged with the Indian National Diesel Engine Co., Ltd.,

during 1977-78. 1977 - 74,

- 700-9.3% Pref. and 12,98,202 No. of Equity share allotted without payment in

cash to shareholders of International Tractor Co. Ltd., on its merger in prop 1:1

Pref. and 2:3 Equity. 12,500-7.8% Pref. shares redeemed on 1.2.1979.

1978

- The Company started negotiation with Balania K. Zacharopoulos Ltd., Athens for

jointly promoting a new company in Greece for the manufacture of Jeep vehicles

and trucks. Initially, it was proposed to assemble these vehicles mainly from CKD

packs to be shipped from India.

1979

- 57,22,764 Bonus equity share issued in prop. 1:1.

1983

- 76,30,352 Bonus equity shares issued in prop. 2:3 in October 1984.

1984

- Mahindra Spicer Ltd. (MSL), was amalgamated with Mahindra & Mahindra Ltd.

(MML) with effect from 3rd April. Pursuant to the scheme of amalgamation of

MSL with MML, the shareholders of MSL were allotted 1,88,166 equity shares of

MML in the ratio of 1 equity share of MML for every 6 shares held in MSL.

- The Company entered into a collaboration agreement with Foramer S. A., an

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associate of Forasol S.A., for purchase of Ile d' Amsterdam an offshore drilling rig

at a price U.S. $10.75 million. The Company arranged for a foreign currency loan

through Bank of Baroda. In view of this purchase, the Company obtained a firm

order from ONGC for drilling services for 2 years.

1985

- A letter of intent was obtained for the manufacture of 50,000 lines of

EPABX/PAXs in collaboration with OKL Electric Co. of Japan.

- The Company also signed a Memorandum of Understanding with the British

Telecom p.l.c. of London under which the two companies were to jointly explore

and develop opportunities in telecommunication and technical fields in India. -

MBT was made a subsidiary of the Company with 60% holding and the remaining

40% was subscribed by the foreign partners, the British Telecommunications p.l.c.,

U.K. (BT) for provision of software engineers of MBT to work on various projects

of BT in the U.K. MBT also decided to issue equity capital to the extent of Rs 4

crores out of which shares worth Rs 2.40 crores were to be offered to Mahindra &

Mahindra Ltd., for subscription and the balance shares worth Rs 1.60 crores were

to be offered to BT.

1987

- (17 months), approval from Government was received for the manufacture of

Peugeot 504 pick-up vehicles in collaboration with Automobiles Peugeot of

France. - A new model M-595 tractor in the 50 H.P. range was introduced.

1988

- The Company acquired a off-shore drilling rig "Ile d' Amsterdam" from Foramer

S. A., France as on 1st March. A firm letter of intent was received for one land rig

for drilling operations at Jwalamukhi, Himachal Pradesh against a tender from

ONGC. The Company already entered into an agreement with Forasol S.A., for

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purchase of a land rig and related equipment. 1989

- During the year improved versions of CJ 500 range of jeeps and FJ range of

LCVs were introduced. Also a sporty model of jeep was introduce which was well

received by the target audience.

- During September, the Company acquired the automotive pressing unit at Kanhe

from Guest Keen Williams, Ltd. for a gross consideration of Rs 28.75 crores. The

unit has an installed capacity of 10,000 tonnes per annum.

1990

- The Automotive division faced adverse market conditions resulting in a drastic

reduction in production and sales of vehicles. The Automotive division introduced

a direct injection diesel engine, the MDI 2500 A engine on the CJ 500 vehicles. A

new fuel efficient 10 seater vehi cle having a direct injection diesel engine was

introduced.

- A letter of intent was obtained from ONGC for extension of the contract for a

further period of one year. However, on account of certain procedural delays

ONGC dehired the rig and it remained non-operational for about 160 days.

However, the Company received a contract from ONGC for a much higher day rate

and the rig was rendering service to ONGC with effect from 9th November.

- The Company issued 48,16,012-12.5% fully convertible debentures of Rs 110

each with a provision to apply, instead, for 58,86,236 fully convertible zero interest

bonds of Rs 90 each. An option was given to apply for a combination of debentures

and bonds subject to an aggregate value of Rs 52,97,61,320. These

debentures/bonds were offered on rights basis to the then existing equity

shareholders in the ratio of one debenture for every four equity shares held. The

issue was fullysubscribed. Additional bonds/debentures were issued to retain the

over-subscription to the extent of 15% of the issue which is equivalent to 7,22,401

debentures of Rs 110 each.

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- Through another letter of offer, two blocks consisting of 8,64,049 debentures each

were offered to Mahindra Companies and International Finance Corporation,

Washington, respectively with an option to apply for bonds subject to the aggregate

value of Rs 9,50,45,390 for each block. The issue was fully subscribed. Additional

bonds/debentures were issued to retain the over-subscription to the extent of 15%

of the issue which is equivalent to 1,29,607 debentures of Rs 110 each for each

block.

- The employees (including Indian working directors)/workers of the Company

were also offered on an equitable basis 2,40,801 debentures of Rs 110 each with a

provision to apply for bonds within the aggregate limit of the issue. The issue was

under subscribed. Only 16,750 debentures and 68,250 bonds were allotted. The

balance debentures/bonds were allowed to lapse.

- As on 1st April, 49,90,354 debentures and 26,20,371 bonds were allotted.

- As on 1st May, the Company allotted on private placement basis 14% redeemable

non-convertible debentures for a total value of Rs 20 crores to UTI, LIC, ICICI,

Army Group Insurance Fund and GIC and its subsidiaries. These debentures are

redeemable in full at a premium of 5% on 1st May 1997.

1991

- New replacement kits for the series of diesel engines, the XDP 4.90 were

successfully launched in order to replace petrol engines in passenger cars and

create new demands for the series of diesel engines manufactured by the Company.

- During the second half of the year, the Company introduced the new range of

`Commander' vehicles which were well received in the market. A new model on

the anvil was a five door ten seater vehicle "Armada" with a factory built body for

which dies were imported from Japan.

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- To meet the changing needs of the market, the Company introduced a new model

225 DI (25HP) tractor.

- Another 8,64,049 zero interest fully convertible bonds of Rs 90 each for a total

value of 9,50,45,390 were allotted to Peugeot India Holding, France, a subsidiary

of Automobiles Peugeot, France as on 18th January.

- As per the terms of the issue, a portion of Rs 55 of each debenture was converted

into one equity share of Rs 10 at a premium of Rs 45 per share and a portion of Rs

45 each bond was converted into one equity share of Rs 10 at a premium of Rs 35

per share an on 1st April.

- Accordingly, the Company allotted 49,90,354 equity shares on conversion of

debentures and 34,84,420 equity shares on conversion of bonds. The balance

amount of each bond and debenture was to be converted as per the same terms

given above at the end of 18 months from the date of allotment.

- In order to meet the long term working capital requirements, the Company issued

in January 1991, 14% redeemable non-convertible debentures aggregating Rs 25

crores to Infrastructure Leasing and Financial Services, Ltd. on a private placement

basis. The debenture are redeemable in full at premium of 5% on 8th January,

1998.

1992

- It was proposed to launch a new LCV with a much larger platform, imported

driving comfort and better styling .

- The Company issued 72,42,719 - 14.5% secured Non-convertible redeemable

debentures of Rs 100 each with a detachable warrant attached to each debenture

entitling the holder thereof to apply for 1 equity share of Rs 10 each at a premium

of Rs 20 per share in the ratio 1 debenture: 5 equity shares held, on the expiry of

six months and 36 months from the date of allotment of debentures.

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- Another 3,62,136 non-convertible debentures with detachable warrants were also

offered to employees on an equitable basis. Only 2,20,300 debentures taken up.

- 76,04,855 oridinary shares of Rs 10 each at a premium of Rs 20 per share were to

be issued to those exercising the rights attached to the warrants between 6 months

and 36 months from the date of allotment of debentures. The debentures were to be

redeemed not earlier than the end of 7th year but not later than the end of the 10th

year from the date of allotment of debentures.

1993

- The Automotive division undertook to introduce a wide range of products such as

mini bus, MM Deluxe, Armada deluxe, Cabking pick-up, CL-Classic & a

single/double Cab pick-up etc.

- Mahindra Nissan Allwyn Ltd. (MNL) was amalgamated with Mahindra &

Mahindra Ltd. (MML) with effect from 1st November. Pursuant to the scheme of

amalgamation, the shareholders of MNAL were allotted 9,73,200 equity shares of

MML in the ratio of 1 equity share of MML for every 25 shares held in MNAL.

With the merger modern automotive plant owned MNAL became a Unit of the

Company's automotive division.

- The Company issued 100,47,043 Global depository receipts valued at US $ 74.75

million. Each GDR was issued at a market price of US $7.44 and was supported by

equal number of underlying shares. Accordingly 1,00,47,043 shares were allotted at

a premium of Rs 22.50 per share.

1994

- During the year a new Company Mahindra USA Inc. had been established in

Texas, U.S.A. with the objective of increasing tractor sales in U.S.

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- 9,73,200 shares allotted to the erstwhile sharehodlers of MNAL 11,14,682 shares

allotted against the detachable warrants. 35,85,874 shares allotted to Ford Motor

Company USA, at a premium of Rs 370 per shares. 28,00,000 shares allotted to the

promoter group.

1995

- A New LCV model-cabking DI 3150 - with a payload of 2.5 tonnes, a 5-speed

transmission and high quality components was launched. Also, a sporty 4-wheel

drive vehicle Mahindra Classic with modern fitments such as Vacuum assisted

brakes, disc brakes in front, wire wheels & bull bar was launched for the domestic

market. In addition, a new commander 5-Door Hard Top vehicle, primarily targeted

for semi-urban and rural transportation was introduced.

- Two new models - 365 DI and 585 - DI were also launched in 30-35 HP and 45-

50 HP segments respectively.

- The Company entered into a joint venture agreement with Ford Motor Company

USA (Ford) for promotion of a new Company for the manufacture and marketing

of Ford range of passenger and other vehicles. The Company has an equity

participation of Rs 160 crores each by Ford and the Company.

- 22,71,322 No. of Equity shares allotted in conversion of warrants. 407,17,489

bonus equity shares issued in proportion 2:3.

- The tractor division received the ISO 9001 certification from TUV of Germany.

1996

- The Company proposed to introduce the `Armada Grand' with XD3 diesel engine,

5 speed BA 10 transmission with air-conditioning and power steering as standard

features. New models like, soft top and FRP versions of CL/MM 550 models,

comfortable 8 seater Armada with Disc Brakes and an optional factory fitted air

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conditioner, Commander 650 DI on a longer wheel base and MM 540/550 XDB

models with the powerful 2.5 lines XD3 engine and the all-synchromesh 5 speed

BA 10 transmission were launched during the year.

- During July, the Company offered US $100,00,000-5% convertible note during

July 9, 2001 came into GDRs each representing one share at a cover sum price of

US $11.955 per GDR. Till date 15,73,830 shares issued.

1997

- The Zaheerabad plant and R&D division were awarded Iso 9002 and ISO 9001

certification respectively. With the technology received from Fuji Technica, Japan

the company undertook to manufacture dies for vehicle bodies in the new Die

Shop. During the year, 7 new models to cater to different nice markets were

introduced.

- New products viz. 275 DI TU upgrades B-275 model with increased power and

585-C, 585 DI model with constant mesh transmission for ease operation were

introduced.

- M&M is setting up an engineering and product development centre at Thane to

strengthen its technology and designing capacities.

- M&M is setting up a joint venture with Mondragon Corporation of Spain in the

area of iron foundry. The joint venture agreement was signed in Spain by M-M at

an Indo-Spain joint business council meeting organised by the Federation of Indian

Chambers of Commerce and Industry and the Association of Chambers of

Commerce and Industry of India.

- M&M is entering into a 50:50 joint venture with the $8 billion Case of the US for

manufacturing high horse power tractors.

- The M&M-Sealand joint venture is considering introducing a Ro-Ro (Roll-on,

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Roll-off) railway service in India. - The Mahindra group has tied up with Sega

Enterprises Ltd and Mitsubishi Corporation of Japan to form a joint venture (JV) in

India to develop and launch Sega branded family entertainment centres.

- M&M has signed an agreement with Chemoleums Ltd under which M&M will

use a special quality of Chemoleums lubricating oil, Mahindra Singlestar, for its

tractors.

- M&M has signed a wage agreement with its union at its automotive plant at

Kandivali, evolving a Mahindra Production System (MPS) which is an

amalgamation of latest work measurement techniques and Toyota Production

Systems.

1998

- A joint venture company is being promoted by Mahindra and Mahindra Limited,

Infrastructure Leasing and Financial Services and Tamil Nadu Industrial

Development Corporation to set up an industrial park near Chennai to attract auto

ancillary units and all categories of non-polluting industries.

- Utility vehicle manufacturer, Mahindra and Mahindra (M&M) on May 27 signed

a productivity and capacity linked wage agreement with its union (Bharatiya

Kamghar Sena) at its tractor plant at Kandivali.

- M&M has signed new productivity agreements with its workers at the Kandivli

(Mumbai), Nashik and Zaheerabad (Andhra Pradesh) plants.

- Mahindra Ford is likely to sign a MoU with the government to import auto kits.

- Mercedes-Benz India Ltd and Mahindra Ford India Ltd have signed a MoU with

the Directorate-General of Foreign Trade (DGFT), under the new MoU policy for

car manufacturing in the country.

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- Danish company Maersk, Mahindra & Mahindra and the Tamil Nadu Industrial

Development Corporation (Tidco) propose to establish a joint venture to develop

Colachel on western coast of south Tamil Nadu into a hub port.

- Mahindra & Mahindra (M&M) is all set to float a 50:50 joint venture company

with the Punjab state government for setting up a hi-tech agro-commodity

exchange in the state.

1999

- M&M has set up a new company - Mahindra Auto Specialities Ltd - for bullet-

proofing passenger vehicles and providing specialised services. M&M has signed

an MoU with Plasan Sasa of Israel for design and development of armoured (bullet

proof) solutions on M&M utility vehicles for use by Indian security forces.

- The Mahindra & Mahindra group and the TVS group have floated a joint venture

to provide software solutions to the automobile sector.

- Mahindra and Mahindra (M&M) is working towards introducing a slew of models

in India from the Mitsubishi stables, including its famed Pajero brand of multi-

utility vehicles (MUVs) and jeeps.

- Mahindra & Mahindra Ltd (M&M) has created a tier-IT structure under Mahindra

Holdings & Financial Ltd whereby individual subsidiaries will tap the capital

market depending upon their need for cash.

- Utility vehicle major, Mahindra and Mahindra (M&M), is entering the Rs 1,000-

crore three-wheeler market for the first time. The company will launch its first

three-wheeler a diesel-driven eight seater within 8-10 months from now.

2000

- The Company will be launching its first CNG-powered utility vehicle in Delhi.

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- The Company consequent to disciplinary action taken by the Management against

certain workmen and Union representative, the workmen of Kandivli Plant of

Tractor Division of the company initially stopped work and thereafter resorted to

illegal strike on 11th January.

- The Company proposes to make a call for redeeming Bonds of value US $25.378

million out of current outstanding of US $27.866 million.

- The Company tie-up with Citibank for a channel financing agreement for their

dealers.

- Mahindra & Mahindra launched its eight seater Marshal DI Deluxe 2000 in

Western Maharashtra.

- Mahindra Auto Specialisites Ltd, a wholly-owned subsidiary of the company

delivery of the first "Neticle" (net-vehicle) - brand named Quadro - in India.

- The Company has launched its new generation tractors Arjun 605 DI at the

Kandivali plant.

- The Company and French car maker Renault have signed an agreement to explore

the possibility of using Renault petrol engines for M&M's planned Scorpio utility

vehicle.

- The Company has launched a fresh voluntary scheme for employees in its tractor

division. The Scheme will open on June 8 and will continue till July 31.

- The Company is set to launch its 2.5-litre multi-utility vehicle, Bolero.

- The Company launched the 39 HP and 40 HP models of its `Bhoomi Putra' range

of tractors.

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- The Company has entered into a technical alliance with Austrian engine

manufacturer AVL list GmbH for production of light commercial vehicles of 3.5

tonne capacity.

- M&M will launch the LCV under the `Loadking' name in January next year.

- M&M has launched its first 60 HP class tractor Arjun 605 DI here, will from now

roll out a new mode very six months.

- The Company the utility vehicle market leader, launch of its latest UV, the Bolero

GLX.

- The Company will launch Scorpio, its urban utility vehicle, by the end of the year.

- The Company has launched the first of its new series of "Horizin Tractors", the

Mahindra "Arjun 605 DI" in Andhra Pradesh.

- The Company launched diesel version of Bolero in a short time.

- Mahindra & Mahindra is to go for a expansion, keeping pace with its plans for the

introduction of new models, including the Scorpio.

- Mahindra & Mahindra is likely to introduce agricultural related implement and

equipment in the near fugure.

- Mahindra and Mahindra Limited (M&M) launched yet another range of new

generation tractors to grab a large share of an emerging mature market.

- The Company has launched its fourth portal business with an investment of $1

million.

- Mahindra Intertrade, subsidiary of Mahindra & Mahindra, has launched a steel

trading portal, steelmartindia.com.

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- Fitch Ratings India has assigned `Ind AAA' rating to the proposed five-year Rs

100-crore non-convertible debenture programme of the company.

- The Board has approved an ESOS and decided to allot 55,24,219 No. of equity

shares to the Mahindra & Mahindra Employee Stock Option Trust.

2001

- The Company has set up a farm extension services division called Mahindra

Shubh Labh, which will pioneer the building of a chain of one-stop shops offering

a comprehensive range of farm-gate services.

- Mahindra Intertrade, the largest non-automotive company of the Mahindra &

Mahindra group, has entered into a distribution alliance with Lego.

- Mr. Anand G. Mahindra has been appointed as Vice-Chairman and Managing

Director.

- Mahindra & Mahindra is set to launch three new variants of its utility vehicle

Bolero to boost its presence in the urban segment.

- The strike at the company's Nashik automotive plant which began on March 4,

has been called off with effect from 8th March.

- Credit Rating and Information Services of India Ltd. has revised the rating

assigned to the company's long-term debentures to `AA+' to `AAA'.

- Mahindra & Mahindra has tied up with French auto giant Renault for sourcing

petrol engines for its premium utility vehicle Scorpio which would be launched

later this year.

-The price of Mahindra & Mahindra Ltd (M&M) shares hit a 92-month low on the

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Bombay Stock Exchange (BSE) on june 14 fuelled by market apprehensions of a

steep fall in the companys sales in May 2001

- Mahindra & Mahindra launched the premium version of its 7 seater multi-utility

vehicle, Bolero GLX.

2002

-Mahindra & Mahindra Ltd has informed BSE that ICICI Bank Ltd has withdrawn

the nomination of Mr Inder Chand Jain as their Nominee Director from the Board

of M& M with immediate effect.Consequently Mr Inder Chand Jain ceases to be a

Director of Mahindra & Mahindra Ltd with immediate effect.

-Mahindra & Mahindra Ltd has informed BSE that Mr. David Friedman (currently

the Alternate Director to Mr.Lewis W. K. Booth) has been appointed as a Director

of the Company w.e.f. October 30, 2002 in the vacancy caused by the cessation of

Directorship of Mr. Lewis W.K. Booth. Mr. V.K. Chanana has been appointed as a

Nominee Director of UTI w.e.f. October 30, 2002 in place of Mr. Sanjiv Kapoor

whose nomination has since been withdrawn by UTI.

2003

-Unleashes MaXX Pik Up utility vehicle

- Signed an agreement with Canara Bank . Where in, Canara Bank will provide

loan to those farmers who are willing to buy Mahindra's tractors and other farm

implements.

- Mahindra and Mahindra Ltd on December 24th showcased its new products,

Bolero XL and Bolero XLS, for prospective customers in Karnataka.

2004

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-Mahindra & Mahindra delisting of shares from DSE

-M&M launches two variants of Bolero utility vehicle in TN

-The former managing director of Rallis India, Mr Rajeev Dubey, is joining

Mahindra & Mahindra Ltd (M&M) as Executive Vice-President (Human

Resources & Corporate Services). Mr Dubey has previously held senior positions at

Tata Steel and was the managing director of Tata Metaliks.

-Auto giant Mahindra and Mahindra has launched its latest variants of Bolero XL

range here on January 19, 2004, thus heralding its launch across the State.

-M&M enters into agreement for acquiring majority stake in US based Bristlecone

Inc

-Mahindra & Mahindra Ltd has informed that the equity shares of the Company

have been delisted from Pune Stock Exchange Ltd w.e.f. January 16, 2004.

-M&M unveils innovation matrix to enhance performance

-Mahindra Special becomes M&M's new IT unit

-Equity shares delisted from Madras Stock Exchange

- Tied up with an Iran-based company Barchinkar for localising M&M tractors in

the Iran market

- Mahindra Tractors in accord with Castrol

-M&M rolls out India's first turbo tractor

-Mahindra & Mahindra Ltd has informed that HSBC Global Investment Fund has

acquired 3,99,825 equity shares of the company through market on May 17

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-- Andhra Bank has announced that it has joined hands with Mahindra Tractors for

financing the distribution of tractors through the bank branches across the country

-Mahindra & Mahindra (M&M) has forayed into the Latin American markets

through the opening of an assembly line in Uruguay

-Mahindra & Mahindra Ltd (M&M) on announced its foray into the South African

automobile market

-Hemant Luthra to head M&M's new MSAT Sector

-Dena Bank inks MoU with M&M for tractor loans

2005

- Mahindra & Mahindra tractors' top dealer in the US has become the largest tractor

dealer in the US, muscling past dealers of John Deer, New Holland and Kubota.

-M&M forays into Australian tractor market on February 14, 2005.

-Mahindra & Mahindra Ltd (M&M) launches its Common Rail Diesel Engine

(CRDEe) fitted-Scorpio, which conforms to BS III emission norms on February 22,

2005,

-Mahindra & Mahindra executes JV Agreement with Renault

-Scorpio unveiled in Malaysia on May 4, 2005

-M&M, Renault ink MoU to set up Rs 550 crore car manufacturing plant in Nasik

-M&M introduces new pick-up vehicle on July 6, 2005

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-Mahindra unveils 3-wheeler cargo carrier Champion Alfa model

-Mahindra & Mahindra inks a JV with International Truck & Engine Corporation,

USA

-Mahindra & Mahindra enters into agreement with Plexion Technologies,

Mauritius

-M&M has signed a memorandum of understanding with the Saigal family of

Pakistan for exporting tractors to that country..

-Mahindra & Mahindra has given the Bonus in the Ratio of 1:1

2006

-M&M unleashes Scorpio Pik-Up in South Africa

-M&M unveils three-wheeler car

-M&M Hingna unit enters into new new wage agreement

- Mahindra & Mahindra Ltd on Oct 11,2006 signed a agreement with ITMCo (Iran

Tractor Manufacturing Co) to sell tractors in Iran. The agreement was signed in

Tehran.

-Mahindra & Mahindra (M&M) and French automaker Renault have joined hands

yet again to establish a greenfield passenger car manufacturing plant in India within

five years.

- Mahindra & Mahindra inks deal with Global Vehicles USA Inc

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2007

- Mahindra & Mahindra acquires a leading German Forging Company Schoneweiss

& Co. GmbH.

- Mahindra unveils new Bolero in Gujarat.

-Mahindra and Mahindra (M&M) has launched the line of sports utility vehicles

(SUV) and pick up trucks that it plans to begin selling in the United States starting

from 2009.

- M&M unveils Mahindra Pik-Up in Australia.

-The latest product from Mahindra Defence Systems, the Axe FAV is an extreme

offroading multi terrain defence purpose vehicle.

2008

-Mahindra & Mahindra acquires renowned Italian design house, GRD Italy.

2009

- Mahindra & Mahindra unveiled its fourth generation Scorpio at an unbeatable

price.

- Mahindra & Mahindra (M&M) signed a memorandum of understanding with the

State Bank of Bikaner and Jaipur (SBBJ) for vehicle finance.

- Mahindra launches luxury sedan XYLO

- M&M enters retail space with Mom & Me

- Mahindra sold 1,788 XYLOs in two weeks

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- M&M signs pact with State Bank of Bikaner

- Mahindra gets order for 15,000 Xylo in three months

2010

- Mahindra & Mahindra has hiked prices of its products by up to Rs 18,000 due to

the in excise duty announced in the Budget.

- Anand Mahindra, vice-chairman and managing director, M&M, is keen on

attaining companies that boost M&Ms global aspirations. This can be done by

giving a combination of facilities, technology and dealer network. Meanwhile,

M&M came out as the ideal bidder for getting hold of a majority stake in

Ssangyong Motor Company (SMC).

- Mahindra & Mahindra announced its entry into the heavy commercial vehicle

segment in partnership with Navistar Inc of the U.S.

- M&M launched new mini-truck Maxximo

- Mahindra & Mahindra and Mitsubishi Agricultural Machinery tie-up to deliver

FarmTech prosperity

- Mahindra & Mahindra (M&M) announced that Mahindra Tractors has sold one-

lakh tractors in 2010.

- Mahindra & Mahindra Finance Services Limited (MMFSL) launched its new loan

against gold product in Kerala, which has been specifically designed in order to

provide liquidity against gold ornaments without selling them.

- Mahindra FirstChoice, TVS group in tie up

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-Company has splits its Face value of Shares from Rs 10 to Rs 5

2011

- Mahindra & Mahindra - Mahindra launched Genio' - India's Next Generation

Pick Up

- Mahindra & Mahindra - Mahindra announces entry into Micro Irrigation Business

- Mahindra Satyam signs ERP contract with Omran

- Mahindra Group signs strategic alliance with Cisco Systems

- Mahindra & Mahindra - India Mahindra & Mahindra Ltd. completes acquisition

of a majority stake in SsangYong Motor Company

- Dr. Pawan Goenka appointed Chairman of SsangYong Motor Company.

- Mahindra & Mahindra - Mahindra launches 'Verito' the Logan with Mahindra

badge

- Mahindra & Mahindra - Mahindra launches the New Bolero SUV'

- Mahindra & Mahindra - Mahindra launches a New SUV - XUV500

2012

- Mahindra and Mahindra had acquired Ssangyong Motor Company, a South

Korean SUV maker, almost a year ago and are now planning to set up a assembly

plant and invest Rs 800 crore over next 3-4 years

- Mahindra and Mahindra wins arbitration award and class action suit against

global vehicles

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- Mahindra & Mahindra has entered the Kenyan passenger vehicles market with the

launch of their utility vehicles, XUV500 and Scorpio. Other vehicles include pick-

up range, Genio and Maxximo mini-truck

- Mahindra & Mahindra Ltd said that the company has signed an agreement with

Telephonics Corporation to form a joint venture, named as Mahindra-Telephonics

Integrated Systems Limited.

- Mahindra Ugine inked joint venture with Sanyo Special Steel & Mitsui & Co.

Ltd. names new venture as Mahindra Sanyo Special Steel Pvt Ltd.

2013

- Auto major Mahindra and Mahindra has inked partnership with online shopping

portal, Snapdeal.com to sell its two-wheeles on the site.

- Mahindra launches new visual identity reflecting modernity and dynamism

- Mahindra & Mahindra Ltd - Mahindra launches the Verito Executive edition

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Mission Statement:-

To create India's largest automobile and automobile-related products

distribution network by providing dealers and customers with the largest choice of

unique world-class products and services.

We dont have a group-wide mission statement. Our core purpose is what makes

all of us want to get up and come to work in the morning

-ANAND MAHINDRA

Vision Statement:-

Indians are second to none in the world. The founders of our nation and of our

company passionately believed this. We will prove them right by believing in

ourselves and by making M&M Ltd. known worldwide for the quality of its

product and services.

Mahindra wants to be among the top 10 automotive brands in the world. "The

lifecycle of automotive products is reducing very fast," he says. "The customer is

very demanding and his needs are changing rapidly. For driving growth in

business, we need a new product pipeline." Increasingly, Mahindra is positioning

itself to engineer those products by itself. It is even feeling emboldened to take

calculated risks, as it did with the XUV500's infotainment system, which also faced

some teething troubles.

"We got too aggressive in bringing a very advanced entertainment system to India,"

says Goenka. "We could have taken a safe route of bringing something that's tried-

and-tested and stayed a generation behind." When the issues with the XUV500

came to light, a cross-functional team of 15-20 members, led by senior officials

from R&D, purchase, servicing and quality worked with a German consultant to

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address them. "It was important to understand customer issues for future vehicle

programmes," says Mahesh Babu, part of the XUV 500 team.

"Sometimes, it was quality, design or just a freak application outside the design

boundaries." He adds that the company's response time to customers has reduced

considerably. Most of Mahindra's R&D spends in 2012 went into launching new

product and engine refreshes, including Quanto and E20. It also included expenses

on its integration efforts with Ssangyong. "Ssangyong is jointly developing fuel-

efficient smaller engines with Mahindra, but M&M still has a long way to go," says

Mahantesh Sabarad, analyst at Fortune Financials.

"Currently, its six engines in the range of 1 to 1.6 litre, including petrol and diesel,

are being developed with Ssangyong to power some of the proposed new

launches." Auto sourcing is a lot about deriving economies of scale. If Mahindra

was to work on the six-engine platform on its own, it would be able to do volumes

of up to 80,000 annually.

With Ssangyong as partner, and suppliers from Korea and India, Mahindra can

produce about 300,000 engines per year. "It will not be enough," says

Ramakrishnan of Frost and Sullivan India, adding that improving quality should bethe company's first priority. Pravin Shah, CEO, automotive, M&M, calls quality a

'relative term. We make value-for-money products," he says. "Consumers do not

see quality in isolation; it's an entire value proposition." And Mahindra is chipping

away at it.

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Long term objectives :-

Anand Mahindra, vice chairman and MD of Mahindra Group, believes the team has

a long way to go to reach its full potential. And apart from "establishing themselves

as a force in the circuit and further enhancing the reputation of the country in the

sport,

"Mahindra's long-term goal is to start a programmer through which Indian riders

can be nurtured for the big league.

"That is indeed our long term goal," says Mahindra. "But that is for later. My belief

is that we can't nurture riders if we don't know the game ourselves.

"We want to establish ourselves as one of the strongest teams in the circuit and then

we will slowly bring up Indian riders. Of course, slowly we will graduate to Moto2

(250cc). That's the next logical step," he adds.

"We are just two races old and it's great that we already made a mark by scoring

our first points. But there is a lot more to do in this season itself," says Mahindra.

"Our riders, Danny Webb (of England) and Marcel, are very experienced in the

circuit. Last Sunday's race was proof enough of their quality. As a manufacturer,

we are glad that we were able to provide the riders the best hardware possible. That

was my primary concern," he added.

The Mahindra bikes were indeed competitive in wet conditions at Jerez on Sunday

with Webb setting sights on a top-10 finish before he crashed out. Schrotter, the

junior rider in the team, took over though. Starting 23rd on the Grid, the 18-year-

old German made his way through the field to finish 13th.

Schrotter, who is in his fourth year in the 125cc Championship, was very happy

with the bike's performance after the race.

"It is very competitive and was handling very well too. We have small work here

and there. For instance, improvement has to be made during braking and that

should save us more time. But in a few races, if we keep improving at the same

rate, we would be fighting for podiums," said Schrotter.

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Small improvements is what we are looking at now, adds Mahindra.

"The big improvement we have made so far was to bring down the weight of the

bikes as it will save us valuable time. One area in particular is the new titanium

exhaust system which saves a few pounds. As the season goes on we will further

develop the bikes," promises Mahindra.

And he expects a lot more from his senior rider Webb.

"Webb is just 19 years old. But he is a veteran in the circuit already and is very

talented. He probably pushed the bike a little too much last Sunday and I am sure

he has learnt from his mistake. He was very disappointed that he couldn't score the

team's first points and has promised to make amends in the coming races," smilesMahindra.

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Various companies of automotive under Mahindra Group:-

1) Mahindra and Mahindra Automotive Division

2) Mahindra Graphic Research Design

3)

Mahindra Navistar Automotive

4) Mahindra Navistar Engines

5)

Mahindra Reva Electric Vehicle

6) Mahindra Vehicle Manufacturer

7) SSANGYONG Motor Company

8) Mahindra Trucks and Buses

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1) Mahindra and Mahindra Automotive Division:-

Mahindra & Mahindra is the flagship companyof the Mahindra

Group. Established in 1945, our core automotive and farm equipment businesses

have grown into market leaders whose triple bottom line ethic is driving industry

trends towards technological innovation, social responsibility, and constantly

improving customer satisfaction.

Over the years, weve spun off into new ventures in order to better meet the needs

of our customers, expanding into automotive and non-automotive components,

Information technology, Financial services, and energy. We operate in a federated

structure so that each business can take risks and grow on its own and

simultaneously leverage synergies across the entire Groups competencies.

Weve been the leader in utility vehicle for over fifty years, since we built the first

Willys jeeps under license on Indian soil in 1947. Today, our portfolio comprises a

wide spectrum of vehicles from two wheeler to heavy Trucks, SUVs to school

buses. Our services include maintenance and repairs, customization, providing

spares, and manufacturing and engineering. Were opening a new organized-sector

market for pre-owned cars and expanding into foreign markets including the UnitedStates and Europe.

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2) Mahindra Graphic Research Design:-

Formed in 2008, Mahindra Graphic Research Designspecializes in consulting on

automotive style, engineering, CAE (Computer-Aided Engineering), and project

management. Based in Beinasco, Italy, we consult with many European and global

automotive clients to create striking designs and support engineering.

Our style consulting services begin with a brand analysis to understand and then

shape brand identity. We offer concept definition for two wheelers, passenger

vehicles and light and heavy trucks. Next, we help with engineering processes

including the part design of BIW (body in white), exterior and interior trim, and the

instrument panel. We use CAE to model static and dynamic qualities, lifetime

wear and tear, safety, and autoform and moldflow manufacturing processes. We

also build prototypes and provide support for regulatory, plant process, and partmanufacturing compliance. Finally, we offer project management services from

project development to product to market support.

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3) Mahindra Navistar Automotive:-

In 2005, Mahindra & Mahindra entered into a joint venture with Navistar Inc USA,

and Mahindra Navistar Automotive set out to build a range of indigenously

developed commercial vehicles for Indian terrain. Six years later, were still

creating and developing Light Commercial Vehicles (LCV) and Heavy

Commercial Vehicles (HCV) that continue to set the standards.

We manufacture a wide range of LCVs and HCVs that are rugged, reliable,

environmentally friendly and fuel-efficient. Designed ground-up in India with

technological assistance from Navistar Inc (USA), a market leader in trucks and

buses in the USA and the worlds largest mid-range engine manufacturer, our

trucks are created to fulfill requirements that are specific to your needs. Our new

state-of-the-art plant at Chakan, near Pune, is staffed by 800 highly trained

technicians, engineers, and specialists, and stretches over 700 acres.

Our constant drive to improve means that our range of trucks is not only high on

performance, but also low on maintenance. With rigorous tests to ensure high

performance even in the toughest of conditions and features that will make your

journey comfortable no matter how far youre going, our trucks will help you

prosper in your business. Whether its goods, people or dreams, our trucks move it

all.

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4) Mahindra Navistar Engines:-

In 2007, we formed Mahindra Navistar Engines (MNEPL) through a joint venturewith Navistar Inc, USA to produce diesel engines for medium and

heavy commercial vehicle in India. Navistar Inc is North Americas largest

integrated truck and engine manufacturer and the technology leader in emissions

control. Our partnership integrates the best of their expertise with ours to bring

India better, tougher, and cleaner engines.

Our plant at Chakan has an installed capacity of 45,000 engines per year. Weve

already localized 70 percent of our engine components through 42 vendors. Our

engines are extensively validated for over 18,000 hours. Weve tested them for 1.5

million km under different geographic conditions to make sure they will deliver the

best performance for both on and off highway applications.

Our first engine, the six cylinders, 207 HP Maxxforce engine, is already powering

25 and 49 to Mahindra Navistar Trucks on long distance hauls. The Maxxforce

platform ranges from 180 HP to 310 HP and is available in both mechanical and

electronic variants. The electronic common-rail Generation 3 version is the most

advanced engine available on Indian roads.

MNEPL is poised to grow to market leadership over the next few years. Through

exceptional dedication to quality and knowledge of the Indian market, we are

committed to developing a robust engine business that will improve truck

performance-and prosperity-for many Indian businesses.

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5) Mahindra Reva Electric Vehicle:-

The concept ofmobilityis in the midst of significant change,driven by

environmental concerns, oil economics, rapidly changing consumer needs,

development of new technologies and integration of multiple disciplines in

developing mobility solutions. Sobering facts like rising fuel costs and rapid

urbanisation are just some of the reasons why the world is looking to newer,

superior mobility solutions.

The future of the automotive industry is electric. As we worry about climate

change, energy security, and the price of oil, technological improvements are

making electric cars ever cheaper and more convenient.

We acquired a majority stake in the Reva Electric Car Company in 2010 to advance

the design and production of electric cars worldwide. By integrating Revas

electric car technology with our own leading engineering, we can build higher

performance electric vehicles that satisfy customers demand both for better

lifestyles and a healthy environment.

At Mahindra REVA, we are constantly seeking solutions to issues that range from

the kind of products that will define the future and the technologies that will go into

these vehicles to the intelligence that these vehicles will possess and the way they

will be manufactured. These questions are shaping our vision of the Future of

Mobility. The advanced vehicles of the future will not only offer unmatched

features, safety, and convenience. They will also be clever and environmentally

friendly.

The increasing fusion of electronics and IT with automotive technologies will give

rise to vehicles with advanced intelligence and connectivity. Other developments in

distribution models, financing options, flexible ownership models, personalisation

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of vehicles and greater choices across the ecosystem will further alter the entire

experience of interacting with the mobility ecosystem.

As a total systems solution provider, we develop all our Electric Vehicle (EV)

systems in-house. We are pushing EV technology to the next step to create better

energy management, faster charging, and advanced telematics. We offer

innovative electric vehicles and mobility solutions, technology licensing, and

licensed manufacturing and distribution.

Were well established as a major global player with the largest deployed fleet of

electric cars on the road today. Weve sold around 1,800 electric vehicles inEurope, and more than 1,700 are on the road across Asia and Central and South

America. In total, were present in 24 countries worldwide and growing. The

Mahindra Groups manufacturing expertise and wide global distribution network

will help Mahindra Reva scale up production and spread green technology across

the globe.

In 2012, we inaugurated a new plant in Bangalore, with the capacity to build

30,000 vehicles per year. In keeping with our commitment to clean technology, the

plant received a Platinum rating from Indian Green Building Council (IGBC). The

new facility harvests rainwater, uses natural light and ventilation, and harnesses

solar energy for electricity and heating. With this clean manufacturing process of

clean vehicles and a battery recycling program, our electric cars aim to have the

lowest dust-to-dirt carbon footprints in the automotive world.

In 2007, Reva was named one of India's Coolest Companies by Business Today We

received the 2008 Frost and Sullivan Powertrain Company of the Year award for

excellent sales volume, market penetration, and customer satisfaction. And in

2009, Business Week voted our founder and Chief Technology Officer, Chetan

Maini, one of India's top 50 most influential people. In 2010, the Reva-i was

crowned Car of the Year at the Overdrive & CNBC TV 18 awards.

In 2013, we were named amongst the Top 50 most innovative companies in the

world byFast Company.

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6) Mahindra Vehicle Manufacturers:-

Mahindra Vehicle Manufacturers was set up in2007to push our technology to the

edge. We designed and built a greenfield facility at Chakan, near Pune,

Maharashtra, to integrate the best in technology, environmental sustainability,

social responsibility, and operational excellence. Spread across 700 acres and

planted with approximately 10,000 trees, Chakan offers a flexible and eco-friendly

manufacturing layout for multiple Multi-Purpose Vehicles (MPVs), sport utility

vehicles (SUVs), and commercial vehicle that allows us to respond rapidly to

changing customer needs.

With a current capacity of 3.2 million vehicles per year and a future-readyexpandable module setup, we have the flexibility to constantly innovate and adapt

to changes in market demand or customer requirements. We currently manufacture

Mahindra & Mahindras entire medium and heavy commercial vehicle range from

the 0.75 ton Maxximo to the 49 ton Mahindra Navistar Trucks. The new Global

SUV and Pik-Up range will also be manufactured here.

Our staff of over 2,000 is highly trained in the fields of mechanical, electronic, civil

and electric engineering as well as paint technology. We partner with two regional

tribal Industrial Training Institutes (ITIs) to facilitate a match between educational

quality and content and industry demands. Our partnership has resulted in periodic

faculty training sessions, a restructuring of the curriculum, and the recruitment of

173 students to an apprenticeship training scheme by 2011. We also maintain our

own residential training centre which provides a month-long training to the selected

trainees before they initiate work at the shop floor.

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We use solar energy and waste heat from the oven exhaust to power activities in

the paint shop, reducing our consumption of gas and electricity for an overall

reduction of 3,500 tons of CO2per year. A cluster of 70 solar dishes provides the

energy for cooling the paint used for the vehicle bodies. And by recycling waste

water through reverse osmosis and multiple effect evaporation, we achieve zero

water discharge across the entire plant.

7)

SSANGYONG Motor Company:-

The Ssangyong Motor Company joined Mahindra & Mahindra in 2011. Founded

in 1954 as the Ha-dong-hwan Motor Workshop, Ssangyong is today a major player

in the South Korean utility vehicle space and enjoys a market presence in more

than 90 countries. Based in Pyeongtaek, South Korea, Ssangyong is more than

4,800 people who are passionate about cars.

In the 1960s, we built Koreas first large buses and began exporting them in

1966. In the 1970s, we expanded into specialized trucks from buses to fire

trucks. We welcomed the era of four-wheel drive with new independently

developed platforms, the Korando, and Musso, in 1993. In 1997, we introduced

the Chairman, one of Koreas leading luxury sedans. Today, we are a leader

in SUVs with a full product line including RextonII Kyron, Kerando, Actyon

and Actyon sports. We also offer sedan and MPV product lines, Chairman

and Rodius.

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Were currently focusing on strengthening our global competitiveness by

producing environmentally friendly engines. Weve developed an eco-friendly

diesel common rail engine to conform to the EURO5 standards. We are also

designing an engine to comply with the EURO6.

In the next few years, we plan to strengthen our global distribution network. We

have already set up local head offices and parts centers in Europe. We believe that

emerging markets are the key to sustainable growth, and we are building local

bases in markets such as Central America, Eastern Europe, Africa, China, and

India.

In addition to our focus on green technology and developing markets, we look

forward to capitalizing on our new relationship with Mahindra & Mahindra. Both

known for our SUVs, we can strengthen our positions in the SUV market through

technical cooperation and shared expertise.

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8) Mahindra Trucks and Buses:-

Indian roads can be more than a little challenging thanks to wide variation in

terrain, inclement weather, and a large percentage of unpaved or unmaintained

routes. To succeed, you need a transportation solution that can handle it all. We

designed Mahindra trucks from the ground-up in India to excel in Indian

conditions, so that you have a more than able partner in your business.

At the core of our Heavy Commercial Vehicle range are our revolutionary

MaxxForce engines. These state of the art engines deliver high performance at

high fuel efficiency and meet EPA and Euro emissions standards. Join us at the

cutting edge of pro-environment business solutions.

Our trucks come in multiple sizes, depending on the load carrying capacity. A

strong and durable suspension, rugged chassis aggregates, robust brakes, and heavy

duty axles to handle its superior torque, are designed to be low maintenance and

easy to repair. Coupled with best-in-class ride and handling, and low turning radius

for excellent maneuverability and generous cabin space - this makes for a pleasant

ride for you and a passenger.

In addition we also offer buses and special vehicles through our Tourister range of

vehicles

We meet both Indian and European safety standards to make sure youre safe even

in adverse driving conditions.

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Strategic management process:

A. Strategic formulation

B. Vision & mission

C. Opportunities & threats

D. Long term objectives

E.

Alternative strategy

F. Strategy selection

Strategy implication:-

The Mahindra Group has a new tagline, which reflects a new strategy. It's a call to

action a core purpose that will galvanize employees, customers and stakeholders in

coming together to form a more cohesive, formidable unit. The Mahindra brand

logo will read as Mahindra Rise from here onwards. This tagline is the acceptance

of no limits in creativity, alternative thinking and drive positive change. This is not

some corporate branding but a new strategic move that will cost the Mahindra

Group Rs 120 crore over the next three years. It will strengthen Anand Mahindra'sfederation of companies. This is a strategic move.

The Global Recruit Program from the Mahindra Group empowers you to learn and

experience firsthand the challenges and opportunities presented by a changing

world and an evolving global economy by working with one of Indias biggest and

most dynamic corporate houses. At Mahindra, you will be placed in positions of

real time responsibility and operations, where you will be enabled and encouraged

not only to participate in actual day to day operations, but also make strategic

decisions that have significant strategic implications on Mahindras national and

global business operations. All in an atmosphere that constantly encourages you to

use your learning and education to come up with your own ground breaking ideas

and initiatives.

In the 21st century, the focus of the world will be on the emerging markets of Asia

and the economies powered by the aspirations and energies of their billions. In such

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a 'flat' world, experience in countries like 'India' instead of being considered a plus,

will rather be mandatory, and your success in the global marketplace of the future

will depend on whether you have this knowledge or not.

The Office of Strategy Management, or OSM for short, is an internal consulting

agency which is responsible for ensuring a robust strategy cycle across the group

with research and developmental activities focused on identifying and pursuing

cross sector business initiatives. In addition to heralding corporate outreach and

promotional activities and serving as a sounding board for the management board

and the top brass, it is focused towards an active promotion of best practices and

collaborations across the organization.

The OSM forms the focal point of the entire program, as a platform for the period

of your working association with the Mahindra Group, and as a classroom for your

knowledge assimilation while on the job.

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Annual objective

Company tracks the objectives and targets laid out in the road map of the triple

bottom line approach. Various green projects have been implemented by your

Company in the areas of abatement of air pollution, recycling and reduction of

water and Solid Waste Management in accordance with world class Green supply

chain standards. Your Companys commitment to the environment stems from the

Mahindra Groups abiding concern for all stakeholders of society.

We have various annual objective plans:

Investor relation

In line with the best practices aimed at fostering improved investor relations, our

Company engaged with investors in many ways, including one on one meetings,

attendance at investor conferences, regular quarterly earnings calls and annual

analyst meet during the year. New technology, including telepresence and

webcasting enabled in our Company to reach out to a large number of investors.

our Company interacted with over 550 Indian and overseas investors and analysts

from a wide cross section of the investment universe during the year. Several

investor/analyst interactions with the Chairman & Managing Director and Business

Heads were organised during the year. our Company won top awards/ ranking in

various investor relations categories from Thomson Reuters Extel Survey for 2011

(awarded in June 2012) and from Institutional Investor, Asia, for the year 2012. A

user friendly investor relations page on the Companys Corporate Website ensures

the benefit of easy access to relevant information for

Investors. In future we will try to give our effort and encourage to investor to

invest our company.

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Industrial relation

Our Company has focused on propagating proactive and employee centric shop

floor practices, quick grievance resolution mechanisms and alignment to overall

business

goals, thus ensuring that there was no loss of production in the Financial Year

2013. As a result of propagating employee engagement as a business imperative,

Financial Year 2013 recorded the highest production figures in the history of the

Company.

Over the last few years, your Company has placed significant emphasis on

enhancing capabilities at the shop floor, beyond merely technical skills. Operatorsare trained and encouraged to generate ideas for resolving quality concerns,

reducing cost, improving safety and efficiency. For the year under review, the

workmen generated over 19 ideas per person towards this cause.

Safety, Occupational Health and Environment

Company has a well-established Safety, Occupational Health & Environmental

Policy (SH&E Policy) in line with the National Safety, Occupational Health &

Environmental Policy. The safety and occupational health of employees is a major

area of focus for the Company. The SH&E Policy, inter alia, covers the safety of all

stakeholders, ensures compliance on a monthly basis and imparts necessary

education and training to all employees and stakeholders. External surveillance

audits of the facilities as per legal and other requirements are conducted regularly.

Internal and external medical check-ups of employees and contractors are

conducted.

Company tracks the objectives and targets laid out in the road map of the triple

bottom line approach. Various green projects have been implemented by your

Company in the areas of abatement of air pollution, recycling and reduction of

water and Solid Waste Management in accordance with world class Green supply

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chain standards. Your Companys commitment to the environment stems from the

Mahindra Groups abiding concern for all stakeholders of society.

Corporate Social Responsibility:

Mahindras Corporate Social Responsibility (CSR) is committed to building

possibilities for socially and economically communities to enable them to RISE

above their limiting circumstances. Some of the major objective the Company has

undertaken in India during the Financial Year 2013 are described below:

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Project Nanhi Kali:-

Nanhi Kali, which supports the education of the disadvantaged girl child, has been

the flagship programme of the K. C. Mahindra Education Trust (KCMET) since

1996.

The Nanhi Kali sponsorship provides underprivileged girls with academic support

classes where concepts of Maths, Science and Language are taught to the girls. In

addition, the girls are provided with material support including uniforms, school

bags, shoes, socks and stationery which allow them to attend school with dignity.

In the Financial Year 2013, 7,414 individuals and corporates donated Rs. 22.65

crores to the Nanhi Kali Project, enabling the Project to support the education of

78,338 underprivileged girls across 9 states of India. The largest donor is the

Mahindra Group, which supports the education of 29,702 Nanhi Kalis. This

initiative has had a significant impact in terms of increase in learning outcomes by

10% and curtailing drop out of girls from school to less than 10%.

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Mahindra Pride Schools:-

The Mahindra Pride Schools through their one-of-a-kind livelihood training

programmers continue to take forward their vision to completely transform youth

from socially disadvantaged communities by training and placing them in high

growth service sector careers. The last Financial Year witnessed the setting up of

the 5th Mahindra Pride School in Srinagar in October 2012, where the 1st batch of

students braved extreme weather and socio-political unrest to complete their

training and are now ready to be placed. In the Financial Year 2013, a total of

2,605 Scheduled Caste/Scheduled Tribe students received intensive training at the

5 Mahindra Pride Schools in Pune, Chennai, Patna, Chandigarh and Srinagar.

Areas of training included Hospitality Craft, Information Technology Enabled

Services (ITES for BPOs and KPOs) and Customer Relationship Management.

The total number of Mahindra Pride School students trained till date is 5,666. Post

training, the Mahindra Pride School students have been recruited by food chains

such as McDonalds, Pizza Hut, KFC and Caf Coffee Day, 5 star Hotels such as

Hotel Le Meridien, Department Stores such as Westside, Mom & Me and BPOs &

KPOs such as Bajaj Allianz, Syntel, HCL, TCS, Dell, Cognizant, Tech Mahindra

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and Mphasis. There has been 100% placement of students in lucrative jobs and a

consistent increase in average salary per batch. The average salary is currently over

Rs. 10,000 per month.

Scholarships and Grants:-

Every year Mahindra rise spend crore rupees to prove better education to society

which is main objective of Mahindra rise. The programmes are

Mahindra All India Talent Scholarships Instituted in 1995, Mahindra All IndiaTalent Scholarships (MAITS) are awarded to students from lower socio

economic strata to enable them to pursue a job oriented diploma course at a

recognized Government Polytechnic Institute in India. Approximately 500

scholarships are given every year to students who undergo a three year course. In

the Financial Year 2013, 550 students were awarded the MAITS leading to a

disbursement of Rs. 91.43 lakhs. MAITS has been awarded to 6,354 students till

date.

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K. C. Mahindra Scholarships for Post-Graduate studies abroad:-

In the Financial Year 2013, 44 students were awarded a scholarship of Rs. 2 lakhs

each. Recipients will be doing their post-graduation in a wide range of subjects like

Computer Science and Engineering, Mechanical Engineering, Electrical

Engineering, Chemical Engineering, Economics and Law and had receivedadmission in renowned universities like Harvard Business School, Yale, Stanford,

Massachusetts Institute of Technology, Carnegie Mellon, London School of

Economics, etc. Further, the K. C. Mahindra Fellows Fund awarded scholarships of

Rs. 24 lakhs to the top 3 candidates (a maximum scholarship of Rs. 8 lakhs each).

The total number of scholarships given till date is 1,070.

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K. C. Mahindra United World Colleges (UWC) Scholarships:-

Till date 86 students have benefited from the K. C. Mahindra UWC Scholarship

enabling them to study at the United World Colleges, and in particular,

the Mahindra United World College. KCMET has disbursed a total of Rs. 655.31

lakhs in the form of these scholarships. During the Financial Year 2013,

12 students were given scholarships amounting to a disbursement of Rs. 69.31lakhs.

Mahindra Search for Talent Scholarship:-

This scholarship which rewards excellence in academics has been set up in 35

institutions in India. In addition, students who receive the Mahindra Search for

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Talent Scholarship for two consecutive years also receive the Honours Scholarship

Award comprising a cash prize of Rs. 5,000 and a citation from the Trust.

B. Policies

The Indian economy performed poorly in the Financial Year 2012-13.

Faced with economic turbulence abroad and an unsupportive policy environment at

home, industrial activity slowed steadily through the year, critical infrastructural

projects stalled and private corporate investments lost much of their dynamism. A

weak south-west monsoon added further stress. Company follows a prudent

financial policy and aims to maintain optimum financial gearing at all times. TheCompanys total Debt to Equity Ratio was 0.24 as at 31st March 2013.

In January 2013, the Government of India announced a policy for partial

deregulation of diesel prices. In line with this policy and market dynamics, the

diesel petrol price gap has narrowed from Rs. 30 in Q1 F13 to Rs. 21 in Q4 F13.

This will impact the cost of ownership and may have an impact on the demand of

your Companys products, as almost all its products are diesel powered.

Remuneration Policy:-

While deciding on the remuneration for Directors, the Board and the Governance,

Remuneration and Nomination Committee takes into consideration the

performance of your Company, the current trends in the industry, the qualification

of the appointee(s), their experience, past performance and other relevant factors.

The Board/ Committee regularly

keeps track of the market trends in terms of compensation levels and practices in

relevant industries. This information is used to review the Companys remuneration

policy from time to time.

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II. Remuneration to Non-Executive Directors for the year ended 31st March

2013:-

The eligible Non-Executive Directors are paid commission upto

a maximum of 1% of the net profits of the Company as specifically computed for

this purpose. During the year under review, the Non-Executive Directors were paid

a commission of Rs. 172.99 lakhs (provided in the accounts for the year ended 31st

March 2012), distributed amongst the Directors.

Whistle Blower Policy:-

Our Company promotes ethical behavior in all its business activities and has put in

place a mechanism wherein the Employees are free to report illegal or unethical

behaviour, actual or suspected fraud or violation of the Companys Codes of

Conduct or Corporate Governance Policies or any improper activity to theChairman of the Audit Committee of the Company or Chairman of the Company or

Corporate Governance Cell. The Whistle Blower Policy has been appropriately

communicated within the Company. Under the Whistle Blower Policy, the

confidentiality of those reporting violation(s) is protected and they are not subject

to any discrimination. No personnel has been denied access to the Audit

Committee. Our Company has not adopted the other non-mandatory requirements

as specified in Annexure I D of Clause 49.

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Principle-wise (as per NVGs) BR Policy/policies

The Business Responsibility Policy (BR Policy) encompassing the following 9

principles as per the National Voluntary Guidelines on Social, Environmental and

Economic Responsibilities of Business (NVGs), duly approved by the Board, is in

place. This policy is operationalized and supported by various other policies,

guidelines and manuals.

1: Businesses should conduct and govern themselves with Ethics, Transparencyand Accountability.

2: Businesses should provide goods and services that are safe and contribute to

sustainability throughout their life cycle.

3: Businesses should promote the wellbeing of all employees.

4: Businesses should respect the interests of, and be responsive towards all

stakeholders, especially those who are disadvantaged, vulnerable and marginalized.

5: Businesses should respect and promote human rights.

6: Business should respect, protect, and make efforts to restore the environment.

7: Businesses, when engaged in influencing public and regulatory policy, should do

so in a responsible manner.

8: Businesses should support inclusive growth and equitable development.

9: Businesses should engage with and provide value to their customers and

consumers in a responsible manner.

The Company has a Green Supply Chain Management policy, which has been

shared with Suppliers. Under this the Company is committed to improve the

Awareness about legal compliances, enhance Eco efficiencies, packaging/logistics

improvements and employee health and safety initiatives at the supplier end, etc.

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To actualize this commitment, the Company engages with its suppliers and vendors

on a regular basis through supplier meets and training sessions. To institutionalize

sustainable practices across supply chain, the Company has institutionalized

sustainability awards for suppliers. These initiatives are at various stages of

maturity with various suppliers and hence determining the percentage of inputs

sourced sustainably is difficult.

Postretirement medical POLICY

The Company provides post-retirement medical cover to select grade of employees

to cover the retiring employee and their spouse up to a specified age through medclaim policy on which the premiums are paid by the Company. The eligibility of

the employee for the benefit as well as the amount of medical cover purchased is

determined by the grade of the employee at the time of retirement.

C. Motivate employees

Our motivation to give our best every day comes from our core purpose: we

will challenge conventional thinking and innovatively use all our resources to drive

positive change in the lives of our stakeholders and communities across the world,

to enable them to Rise.

Our products and services support our customers ambitions to improve their

living standards; our responsible business practices positively engage the

communities we join through employment, education, and outreach; and our

commitment to sustainable business is bringing green technology and awareness

into the mainstream through our products, services, and light-footprint

manufacturing processes.

This commitment to sustainabilitysocial, economic, and environmentalrests

upon a set of core values. They are an amalgamation of what we have been, what

we are, and what we want to be. These values are the compass that guides our

actions, both personal and corporate. They are:

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Professionalism:-

We have always sought the best people for the job and given them the freedom and

the opportunity to grow. We will continue to do so. We will support innovation

and well-reasoned risk taking, but will demand performance.

Good corporate citizenship:-

As in the past, we will continue to seek long-term success, which is in alignment

with the needs of the countries we serve. We will do this without compromising

ethical business standards.

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Customer first

We exist and prosper only because of the customer. We will respond to the

changing needs and expectations of our customers speedily, courteously and

effectively.

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Quality focus

Quality is the key to delivering value for money to our customers. We will make

quality a driving value in our work, in our products and in our interactions with

others. We will do it 'First Time Right.'

Dignity of the individual

We will value individual dignity, uphold the right to express disagreement and

respect the time and efforts of others. Through our actions, we will nurture

fairness, trust, and transparency.

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Employee Social Options

Esops stands for Employee Social Options. Esops is a platform offering employees

a set of social work volunteering options. These options are created and

implemented exclusively by employees themselves based on the needs of

underprivileged communities in and around their areas of operation. In a way, it is

each employees CSR initiative. Esops enables the workforce to collectively donate

thousands of human hours for various social projects, in the three focused areas of

Education, Health and Environment, making social work an integral part of

everyones lives. In this manner

Esops enables our employees to give not just their wealth but also their time. To

fund these employee initiatives, each Sector of the Company donates 0.5% of its

profit after tax to the Central CSR fund and 0.5% to Esops. Some notable Esops

initiatives during the year were the Lifeline Express at Puri in Odisha and at

Naksalbari in West Bengal where a total of 4,219 patients were treated by