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2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
2+2: Community Colleges and Universities Working
Together
Welcome to the 2+2 WorkshopFebruary 20, 2011
&
American University The Alamo CollegesGreen River Community CollegeCGACC
Fanta AwCarol Fimmen Ross JenningsZepur Solakian
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
Workshop Outline
• Current Global Market Trends• Overview of Trends and Future
Directions• Strategic Planning and
Implementation– Assessing Campus Readiness– Implementation Phases– Evaluation and Growth–Models and Approaches
• Group Work Activities and Reporting Out
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
• OECD and UNESCO have forecast the demand for international education could increase to 4m students by 2015 and to 6.4m students by 2025. (Borrowed from SG Slide)
Growth in international higher education
Global Market Trends
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
• Student enrollment into university-level education increased by more than 20% on average in OECD countries between 1995 and 2008 (Education at a Glance 2010, OECD 2010). (Borrowed from SG Slide)
Market environment – secure demand growth
Global Market Trends
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
• The world’s population is growing• Growing middle class• The global move to a knowledge-based economy• Capacity shortfall - domestic universities in many
countries are unable to meet demand of a growing middle class
• Funding shortfall - universities increasingly recognize the financial and cultural value of international students.
• Skills shortfall - governments and employers require higher level skills and talent to support economic growth.
• Increasing competition in labor markets
Factors driving growth
Global Market Trends
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
Global Market Trends
IIE
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
U.S Market Trends
• U.S. share has fallen from 28% to less than 20% in less than 10 years
• Recent healthy year-on-year increases (7-8%) mask the underlying problem
• Why?– Complex post-9/11 student visa to U.S.– U.S. education too costly– Competitors, such as Australia, UK and France,
increased market share during the same period– Canada, Spain and China “Newcomers” have
seen rapid growth– Decline in opportunities in U.S. for students
(Indian Market)
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
National recruiting campaigns:
• Australia: “Live, Learn and Grow“, Australia Education International has 25 offices in 17 countries
• Germany: “Land of Ideas“, DAAD has 64 offices worldwide
• France: Campus France has 100 Offices in 75 countries
• UK: “Innovative, Individual, Inspirational“, British Council has offices in more than 100 countries
• United States: Lacks a coordinated national strategy, institutions recruit individually. But: Over 400 advising centers some in US embassies and consulates
Global Market Trends
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
U.S Market Trends
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
U.S Market Trends
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
Ponder this!
What do we need to do the gain U.S market share back and stay
globally competitive?
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
Assessing Campus Readiness
Assessing Campus Readiness and Climate (focus on Culture, Structures, Curriculum, Politics, Resources)-– Institutional recruitment and
internationalization goals (1 and 5 year perspectives)
– SWOT assessment
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
Assessing Campus Readiness
• What is the Campus Culture?– Perceptions– Assumptions– Politics
• Who are the Main Stakeholders?– Faculty, Administrators, Others?
• What are the Drivers/Rationales?– Economic, Political, Educational,
Others?
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
Assessing Campus Readiness
• Who are the Champions?• Have you done a SWOT Analysis?– Strength, Weaknesses, Opportunities,
Threats • Programs/Curriculum• Recruitment outcomes• Resources• Other?
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
Basic Concept of 2 + 2• Discipline specific• Lists courses to be taken at the
community college• University agrees to accept
transfer courses as part of degree requirements
• Student can graduate in four years – two at community college and two at university
Implementation
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
Stakeholders and Opportunities• International Students – degree in
four years with first two at the community college
• Parents – first two years less expensive
• Community college – recruiting tool• University – qualified transfer
students
Implementation
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
Phases• Determine discipline(s)• Establish relationships• Review university requirements• Review community college
offerings and requirements• Establish an agreement
Implementation
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
Challenges(most difficult part)
• Courses university will accept as transfer
• Courses required by community college for associate degree
Implementation
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
Challenges• Associate of Arts or Sciences
University must agree to accept degree as meeting general education requirements
Discipline specific requirements
Implementation
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
Discipline Specific Requirements
• Community college requires a specific course that university will not accept as lower division credit
• University requires a course in the first two years that community college does not offer
Implementation
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
Challenges• Associate of Applied Sciences
Community college may not require breadth and university cannot
accept as meeting general education requirements
Implementation
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
Discipline Specific Requirements
Can a program be developed for acceptance of more lower division courses in the major and the student will complete general education requirements after transfer?
Implementation
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
2 + 2 Agreement (1)• Between community college and
university by discipline• Complete bachelor’s degree
requirements in four years = 2 + 2
• Detailed list of courses to be taken at the community college - by semester
Implementation
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
2 + 2 Agreement (2)• Satisfy university requirements for
transfer admission• University agrees to accept all
transfer credit towards degree requirements
• Complete the degree with two years at the university
Implementation
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
Articulation and 2+2
agreements provide additional
higher education opportunities for
international students.
It is essential that four-year
universities and community colleges
work cooperatively to ensure a
seamless transition for these
students.
Implementation
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
Other Considerations
• Possible “conditional guaranteed admission” at time of CC admission
• Define prospective benefits to both parties
• Defining marketing advantage of agreement ( prestige, scholarship, internship, unique programs)
• Timeline construction, implementation, evaluation and sunset clause
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
Other Considerations
• Identify development and maintenance activities ( website, ads and reporting)
• Variation on theme 1+1+2 programs (3 schools)
• Variation on theme 1+3, 1+4, 2+3 programs ( 2 schools)
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
Assessment/metrics• Build target(s) into program
(reality check)• Tracking system• Reporting system• Periodic reports and evaluation• Advance agreement on sunset
provision
Evaluation & Growth
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
Evaluation and Growth ~• Assessment/metrics
• defining success
• determining potential expansion
Evaluation & Growth
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
Defining success• The metrics, tracking and reporting
systems should clearly tell the story• Other success factors (political –
must support noncompetitive school by building agreement; more efficient transfer)
• Being ok with failure
Evaluation & Growth
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
Determining potential expansion• Market (How many additional
students want the product?)• Capacity (both sending CC and
receiving university)• Quality (How is the program
doing?)• Effort/cost to expand & run the
program
Evaluation & Growth
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
Models and Approaches
Models and ApproachesVISUAL MAPPING
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
2+2 Publication by CGACC
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
2+2 Publication
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
University & Consortium Page
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
In Progress!
Joint Statement
This joint statement enables international students starting at any of the community colleges listed the option to transfer to any of the universities listed on this page. Students must meet the admission requirements of the university they are choosing to transfer to. *
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
2+2 Website
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
Joint Videos & Social Media
2011 Conference
Competition & Collaboration in the Global Transformation of Higher Education
Group Work/Activities and reporting out
Objective: Work in small group to map out strategic plan and key questions to be resolved
( 3 groups)– Climate and readiness issues– Implementation issues
Group Work Activities and Reporting Out