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8/6/2019 Final Amul Ppt (1)
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8/6/2019 Final Amul Ppt (1)
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The brand name Amul means AMULYA. This word derivedform the Sanskrit word AMULYA which meansPRICELESS.
Amul products have been in use in millions of homes since
1946.
The following are the Amul leading food brand in India.Amul Butter Amul Chocolates,Amul Milk Powder Amul Ice cream,
Amul Ghee Nutramul,Amul spray Amul MilkAmul Cheese AmulyaAmul Shrikhand
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Interest of Milk
Produce
QualityProducts
toConsumer
Two-FoldPhilosophy
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COMMUNICATIONCOMMUNICATION
Communication
External
World WideHouse Hold
Internal
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INTERNAL COMMUNICATIONINTERNAL COMMUNICATION
ELECTRONICS
TECHNOLOGY INTEGRATION
FACE-TO-FACE
PROGRAM
- ICD (Internal Consultant Development)
- CPDM (Certificate Program in Dairy Management)
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EXTERNAL COMMUNICATIONEXTERNAL COMMUNICATION
ExternalCommunicati
on
World Wide
ConsumerDistributer
House Hold
MilkProducer
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HOUSE HOLDHOUSE HOLD
The following is the organization Structure which affectsthe organization from the outside.
STATE LEVEL MARKETING FEDRATION
DISTRICT MILK PRODUCT UNION Ltd.
VILLAGE MILK PRODUCT UNION Ltd .
VILLAGERS
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Mode of Communication NOTICES
MEETINGS
PROGRAMES
- FIP (Fertility improvement Program)
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WORLDWIDEWORLDWIDE
DISTRIBUTORSIn Amul distributor are considered to be marketing
manager of GCMMF in true sense.
Mode of Communication
Electronics
Programs
- SLDP- Amul Yatra
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CONSUMER CHAIN
Mode of Communication
Website
Help Line
-
Producer
Agent
Distributor
Retailer
Consumer
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CAMPAIGNCAMPAIGNGREEN AMUL GREEN INDIA
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BARRIERS TO COMMUNICATIONBARRIERS TO COMMUNICATION
NATURAL BARRIER
Monsoon Hit Last Year
DraughtPrice Hike
Tackle
PHYSICAL BARRIERMore Levels of hierarchy
Time Consuming
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WHY AMUL?WHY AMUL?To a milk producer A life enriching experience
To a consumer Assurance of having wholesome milk
To a mother A reliable source of nourishment for her child
To the country Rural development and self reliance
What we like most about the Amul brand is that theyhave been consistent over the communication
campaign and brand strategy. AMUL has positioneditself as "Taste of India" and have ensured that theircommunication is in line with their positioning strategy.
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