Final Banks

8/10/2019 Final Banks

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NAME OF GROUP MEMBERS

Srl.No.

Name Of TheStudents

Roll No. Signature

1. S.M.Mahmodulasan

!"#

$. Shifat Mun%arin !&'!. Alia Momota( !''

'. M). asan Ali !*1&. Ra(u Ahmed !'!+. M). Al -Amin !+'#. M). anif Bhui,a !"+


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$ckno%!edgement

-om#iing a #roect #a#er is a re/ar+ing task that reuires both menta stamina an+attention to +etai. 1he varie+ nature of the matters +eat /ith has entite+ references toomany sources, starting from books to brochures an+ to a of these /e ga+y ackno/e+geour in+ebt mess for the i+eas an+ information they have #rovi+e+.

*irst of a /e /ou+ ike to thank from the very bottom of our hearts the amighty (ah formaking us abe to com#ete this #roect #a#er in time.

ast but not the east, our grou# members /hos +evote+ affor+ make it easy for a of us toaccom#ish the #roect /ithin the time at an efficient manner. 3f they /ere not being so oya

to their /ork it /ou+ not be #ossibe to systemati4e a high5uaity #roect ike that.


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1oMD. Mukhesur 6ahmanecturerDe#artment of *inance

University of Jagannath.

Subect: Submission of the term #a#er on the 'ran+ing Strategies of 7 banks an+ fin+ingthe best one among them.

Dear Sir,

8ith +ue res#ect, /e are stu+ent of ''( !)st& batch has com#ete+ the term #a#er base+ onthe to#ic 5 1he reation among infation, unem#oyment an+ +emocratic govt..1hough /e are in a earning #rocess, this term #a#er has enabe+ us to gain kno/e+geabout the terms.

During the #re#aration of term #a#er /e +i+ have some #robem that has been erase+ out/ith your #romugate ecture.

*inay thank you for your su##ortive thought an+ kin+ consi+eration for formuating an i+ea.

asty /e /ou+ be thankfu once again if you #ease give your u+icious a+vice on oureffort.

Sincerey yours


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S. M. Mahmod! "asan

"rou#50%''( !)thbatch& *inanceJagannath University.

Tab!e of contents:

Topic &age

Seecte+ 'anks 55'ran+ing 5756oe of a ogo 5 %5'ran+ Strategy 5%5(bout 'ank (sia )0 $ );

(bout Dutch5 'anga 'ank )< 5 )7(bout Sonai 'ank )% 5 20

(bout U-' 2) 5 2 (1Ms out of /hich ito/ns. 1he other )9 (1Ms are share+ through ?1 /ith eeven other banks.Since its humbe beginning in )999, it set miestone by acuiring the business


15/55

o#erations of the 'ank of ova Scotia in Dhaka, first in the banking history of'anga+esh. 3t again re#eate+ the #erformance by acuiring the 'anga+esho#erations of Musim -ommercia 'ank t+. !M-'&, a =akistani bank.

3n the year 200; the 'ank again came to the imeight /ith oversubscri#tion ofthe 3nitia =ubic Offering of the shares of the 'ank, /hich /as a recor+ !>>times& in our ca#ita markets history an+ its shares comman+s res#ectabe#remium.

1he asset an+ iabiity gro/th has been remarkabe. 'y Dec 200 the tota assetof the 'ank gre/ to 1k ;0,. (s of Dec 200 +e#osits increase+ to 1k 2>,2%9 miion, an increase of;7F over that of 200>, an+ oans G (+vances reache+ 1k 22,2> miion, anincrease of 2>F over that of 200>. 'ank (sia has been activey #artici#ating inthe oca money market as /e as foreign currency market /ithout eB#osing the'ank to vunerabe #ositions. 1he 'anks investment in 1reasury 'is an+ othersecurities /ent u# noticeaby o#ening u# o##ortunities for enhancing income inthe conteBt of a regime of gra+ua interest rate +ecine.

'ank (sia is maintaining its com#etitiveness by everaging on its Onine'anking Soft/are an+ mo+ern 31 infrastructure. 3t is the #ioneer amongst theoca banks in intro+ucing innovative #ro+ucts ike SMS banking, an+ un+er the(1M et/ork the Stear Onine 'anking soft/are enabes +irect inking of acients account, /ithout the reuirement for a se#arate account. 'ank (siareceive+ the etter of 3ntent as on 2H0


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for 'ank (sia is );. The $ditor of 'ank (sia is S.*. (hme+ G -o. 1he !ega!$d(iser isee, Ihan G #artners.

Mission

To assist in bringing high uaity service to our customers an+ to #artici#ate inthe gro/th an+ eB#ansion of our nationa economy. 1o set high stan+ar+s of integrity an+ bring tota satisfaction to our cients,shareho+ers an+ em#oyees. 1o become the most sought after bank in the country, ren+ering technoogy+riven innovative services by our +e+icate+ team of #rofessionas.

Branches

1he 'ank at #resent carrying its banking activities through t%ent) se(enbranchesincu+ing (1M, ocker G *oreign ?Bchange services in the country. 3thas nine rura branches as /e.1he address of bank $sia,s #egisteredOffice is 6angs 'haban !%th *oor&));5)), O+ air#ort 6oa+, 1egaon, Dhaka5)2)>.

-ision Statement

'ank (sias vision is to have a #overty free 'anga+esh in course of ageneration in the ne/ miennium, refecting the nationa +ream. Our vision is tobui+ a society /here human +ignity an+ human rights receive the highestconsi+eration aong /ith re+uction of #overty.'ank (sia imite+ is a sche+ue+ commercia bank in the #rivate sector

estabishe+ un+er the 'anking -om#any (ct )99) an+ incor#orate+ in'anga+esh as a #ubic imite+ com#any un+er the -om#anies (ct )99< to carryout banking business in 'anga+esh


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&rodcts ser(ices

"ra+uay 'ank (sia increases its #ro+uct ist. ?very year /e aunch 2 #ro+ucts.

Since estabish, our #ro+uct ist is so heathy an+ incu+es most features.8henever, /e aunch a #ro+uct, /e ook +ee#y in its technica issue. 3ts mean,ho/ the #ro+uct /i be techno base+ an+ su##ort onine features. -onsi+eringthese criteria, /e have #ro+uce+ siB #ro+ucts. ?ach #ro+uct contains its s#ecificink. @o/ever another reate+ service or s#ecia features are aso +is#aye+ here

Ser(ice to be introdced:Credit CardsPriority Banking

&rodcts Inc!de:

SMS 'anking Mobie 'anking

3nternet 'anking -ustomi4e+ oan'onus Savings Schemes =overty (eviation(1M Service -re+it -ar+Specia! /eatres:

Real time Online Banking (ny 'ranch 'ankingInternet Banking SMS BankingATM Service Loan Syndication

Corporate Banking Locker Facilities

'ank (sia has been aunche+ by a grou# of successfu entre#reneurs /ith

recogni4e+ stan+ing in the society. 1he #ai+ u# ca#ita of the 'ank is over 1k.))).00 miion. 1he management of the 'ank has been carefuy seecte+ aconsists of a team e+ by senior bankers /ith +eca+es of eB#erience in nationaan+ internationa markets. 1he senior management team is aby su##orte+ by a
http://www.bankasia-bd.com/sms_banking.phphttp://www.bankasia-bd.com/mobile_banking.phphttp://www.bankasia-bd.com/realtime_online_banking.phphttp://www.bankasia-bd.com/customizied_loan.phphttp://www.bankasia-bd.com/bonus_saving_scheme.phphttp://www.bankasia-bd.com/poverty_alleviation.phphttp://www.bankasia-bd.com/atm_service.phphttp://www.bankasia-bd.com/credit_card.phphttp://www.bankasia-bd.com/mobile_banking.phphttp://www.bankasia-bd.com/realtime_online_banking.phphttp://www.bankasia-bd.com/customizied_loan.phphttp://www.bankasia-bd.com/bonus_saving_scheme.phphttp://www.bankasia-bd.com/poverty_alleviation.phphttp://www.bankasia-bd.com/atm_service.phphttp://www.bankasia-bd.com/credit_card.phphttp://www.bankasia-bd.com/sms_banking.php


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grou# of #rofessionas many of /hom have eB#osure in the internationamarket.

0onnect $sia

'ank (sia symboi4es mo+ern banking /ith innovative services in 'anga+esh.8e #rovi+e Onine 'anking, (1M Su##ort, SMS an+ et 'anking Services in thecountry. Our ne/y +eveo#e+ /eb a##ication is fuy authentic, secure+ an+robust. 1his technoogy base+ services aso #rovi+e you *un+ 1ransfer throughinternet, DebitH-re+it -ar+ faciity, free SMS message of s#ecia ty#e of

/ith+ra/a from your account time to time.

Internet Banking Ser(ices

-heck account baance 1ake #rint out of account statement for a #articuar #erio+ 1ransfer fun+ /ithin your o/n account Make #ayment of mobie #hone bi 6echarge your mobie #hone as /e as others from your account ?nuire foreign eBchange rate ?nuire currency eBchange rates. (cuire information on a our #ro+ucts. ?very transaction re#ort /i be sent to cients e5mai account. -an change the #ass/or+, #in co+e an+ res#ective mobie number !"= G

-ity -e&.

Schemes

Bons Sa(ing Scheme

Start savings /ith BO+US S$-I+1SS0"EMEfor a brighter tomorro/. (savings scheme s#eciay +esigne+

/ith your future in min+. 3n these +aysof fast changing socio5economicenvironment a #ractica ste# /ou+ beto bui+ u# a strong an+ reiabefinancia base u#on /hich you can

bui+.

0orporate credit

3t is a service taiore+ to suit yourreuirements, to +ra/ fun+s

/henever you have to meet yourfisca obigations. 3t aso ets you sitsuare an+ earn interests. Kou mayfee reaBe+ no/. Just cick herefor+etais.
http://www.bankasia-bd.com/bonus_saving_scheme.phphttp://www.bankasia-bd.com/bonus_saving_scheme.phphttp://www.bankasia-bd.com/corporate_credit.phphttp://www.bankasia-bd.com/bonus_saving_scheme.phphttp://www.bankasia-bd.com/bonus_saving_scheme.phphttp://www.bankasia-bd.com/corporate_credit.php


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B. Bank $sia Sancha) &!as 2B$S&3

6ecenty 'ank (sia a++e+ an attractive #ro+uct in its #ortfoio cae+ Bank Asia

Sanchay Plus (BASP)./eatres:

o (n in+ivi+ua can o#en '(S= (ccount u# to 1I >0.00 ac in singename an+ u# to 1I ) crore ointy /ith another #erson.

o *or 1k ),00,000H the summary for +ifferent tenure un+er '(S= /ibe ike as foo/s:

Tenre#ate of

Interest

$mont !3n 'D1.&

month )2.00F ),0,000

)2 month )2.>0F ),)2,>00

)% month );.00F ),)9,>00

2< month );.2>F ),2,>00

;0 month );.0F ),;


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Dutch5'anga 'ank imite+ !the 'ank& is a sche+ue+ commercia bank. 1he'ank /as estabishe+ un+er the 'ank -om#anies (ct )99) an+ incor#orate+ asa #ubic imite+ com#any un+er the -om#anies (ct )99< in 'anga+esh /ith the

#rimary obective to carry on a kin+s of banking business in 'anga+esh. 1he'ank is iste+ /ith Dhaka Stock ?Bchange imite+ an+ -hittagong Stock?Bchange imite+.

D''5 a 'anga+esh ?uro#ean #rivate oint venture sche+ue+ commercia bankcommence+ forma o#eration from June ;, )99. 1he hea+ office of the 'ank isocate+ at Senakayan 'haban !, Motihee -H(, Dhaka,'anga+esh. 1he 'ank commence+ its banking business /ith one branch on .00F of 'ankCs #rofit after charging oan oss #rovision to Dutch5'anga 'ank *oun+ation !D''*&.

$cti(ities of Dtch8Bang!a Bank /ondation 2DBB/3

Donation to different organi;ationa. 1k.< crore for setting u# a mo+em cancer hos#ita to (hsania Mission -ancerSociety.


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b. 1k.) crore for setting u# a mo+ern cancer hos#ita to 'anga+esh -ancerSociety.c. 1k.).20 crore for setting u# a #e+iatric hos#ita to #rovi+e service to o/

income #eo#e/hose ;0F /i be free an+ rest /i be at o/ cost.

+. 1k.90 ac to ki+ney foun+ation for setting u# O#eration 1heater.

Edcation

Sector Institte Donation amont a%ardsDhaka University 1k. 9.7; crore

)0 #hysica +isabe+ stu+ents a/ar+e+ schoarshi#200 meritorious an+ nee+y stu+ents a/ar+e+ schoarshi#

'?6DO Schoarshi# #rogram'angaban+hu Sheikh Muib Me+icaUniversity

+onates books

'anga+esh (gricutura University +onate+ a =ick5u# an

Dhaka University -entra ibrary +onate+ books3nternationa Mathematica Oym#ia+5200 a/ar+s schoarshi#s

"ea!th

Sector 0ontribtion

(-3D G Do/ry ictims Stan+ by'angaban+hu Sheikh Muib Me+icaUniversity

Donates a D( +etection machine

Diabetic (ssociation of 'anga+esh Donate+ 1k. 9.; crore

Disabe+ an+ un+er#riviege+ chi+ren Stan+s byesico agina *istua !..*& o#eration toim#rove /omen re#ro+uctive heathationa Me+ica -oege G @os#ita Donate+ an ?n+osco#e machine
http://www.dutchbanglabank.com/Social_Responsibility/Education/education_1.htm#Olympiad-2006http://www.dutchbanglabank.com/Social_Responsibility/Health/Vesico_Vaginal_Fistula.htmhttp://www.dutchbanglabank.com/Social_Responsibility/Health/Vesico_Vaginal_Fistula.htmhttp://www.dutchbanglabank.com/Social_Responsibility/Education/education_1.htm#Olympiad-2006http://www.dutchbanglabank.com/Social_Responsibility/Health/Vesico_Vaginal_Fistula.htmhttp://www.dutchbanglabank.com/Social_Responsibility/Health/Vesico_Vaginal_Fistula.htm


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@3H(3DS #atients =rovi+es me+ica su##orts G+istributes the 1reatment -ar+s

< +ay5ong /orksho# in *ari+#ur organi4e+ #astic surgery

o#eration

Disaster

D'' has +onate+ 1k. 2> akh for the victims of +evastating an+si+es in-hittagong.D'' +onates 700 bun+es of high gra+e "-3 sheets to "aiban+haan+ 6ang#ur +istrictsD'' has +istribute+ bankets among the co+5affecte+ #eo#e

O(er(ie%Sonai 'ank imite+, the argest G ea+ing commercia bank of the country, cameinto being in )972 imme+iatey after the emergence of 'anga+esh as anin+e#en+ent state. ( fuy state5o/ne+ enter#rise, the bank has been

+ischarging its nation5bui+ing res#onsibiities by un+ertaking governmententruste+ +ifferent socio5economic schemes as /e as money market activitiesof its o/n voition, covering a s#heres of the economy. Sonai 'ank imite+singuary enoys the #restige of being the agent of the -entra 'ank of'anga+esh in such #aces /here the guar+ian of the money market has chosennot to act by itsef.

Sonai 'ank imite+ is governe+ by a 'oar+ of Directors consisting of 9!nine&

members hea+e+ by a -hairman. 1he 'ank is hea+e+ by the -hief ?BecutiveOfficer G Managing Director, /ho is a /e5kno/n 'anker an+ a re#ute+#rofessiona. 1he hea+ office of the bank aong /ith its cor#orate structure is
http://www.dutchbanglabank.com/Social_Responsibility/Disaster/disaster.htm#devastating%20landslides%20in%20Chittagonghttp://www.dutchbanglabank.com/Social_Responsibility/Disaster/disaster.htm#devastating%20landslides%20in%20Chittagonghttp://www.dutchbanglabank.com/Social_Responsibility/Disaster/disaster.htm#Rangpur%20districtshttp://www.dutchbanglabank.com/Social_Responsibility/Disaster/disaster.htm#Rangpur%20districtshttp://www.dutchbanglabank.com/Social_Responsibility/Disaster/disaster.htm#cold-affected%20peoplehttp://www.dutchbanglabank.com/Social_Responsibility/Disaster/disaster.htm#devastating%20landslides%20in%20Chittagonghttp://www.dutchbanglabank.com/Social_Responsibility/Disaster/disaster.htm#devastating%20landslides%20in%20Chittagonghttp://www.dutchbanglabank.com/Social_Responsibility/Disaster/disaster.htm#Rangpur%20districtshttp://www.dutchbanglabank.com/Social_Responsibility/Disaster/disaster.htm#Rangpur%20districtshttp://www.dutchbanglabank.com/Social_Responsibility/Disaster/disaster.htm#cold-affected%20people


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ocate+ at Motihee, Dhaka, the main commercia center of the ca#ita.

Some notab!e featres of the Bank are as fo!!o%s:

#ank:-ountry6ank

: ) !One&

(sian 6ank : 2%2 !(sia /eek, Se#tember ) !1he 'ankerCs (manac, voume5;,

Juy )999&

0apita! Strctre:

(uthori4e+ca#ita : USN )%

6e#resentative Office :;-orres#on+entsHagents :2000

?m#oyees:22,;9% an+ staff5)0,7>0&

B$+


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&E#SO+$* I+TE#+$TIO+$* 0orrespondent I+-ESTME+T

1ransfer of fun+ fromone branch to anotherby Deman+ Draft , Mai

1ransfer, 1eegra#hic1ransfer

"uarantees in *oreign-urrency

5 'i+ 'on+

5 =erformance "uarantee5 (+vance =ayment"uarantee.

Strengthening eBisting an+estabishing ne/ corres#on+entreationshi# /ith foreign banks

an+ *inancia 3nstitutions /or+over

Short 1erm:). -a oans

2.1reasury 'is

-oection of cheuesthrough -earing@ouseHbeyon+

-earing @ouse.

*aciitating Su##ierCs -re+it,-s !etters of -re+it& , 'i

=urchasingHDiscounting (tten+ing to #robems of thecorres#on+ent banks

ong 1erm)."overnment H =ubic

'on+s2.Shares H ?uity

=artici#ation

3ssuance of =ayment

Or+er H -a De#osit

?B#ort -re+it !=re5shi#ment G=ost shi#ment&

@e#ing corres#on+ents inmarketing an+ +istributing their

#ro+ucts

su##orts its customers by#rovi+ing 3m#ort etter of

-re+it=ost 3m#ort *inancing

!3M,16 etc&3m#ort coection services GShi##ing "uarantees

ocker faciities forsafe kee#ing of

vauabes

6emittance, coection,#urchases G saes of *oreign

-urrency G 1raveerCs-heues.

(t #resent the bank is maintainingreationshi# /ith about 2000

foreign corres#on+ents

Offers ?B#ort etters of-re+it a+vising, =re5

shi#ment, ?B#ort*inancing,?B#ort

+ocuments negotiationetter of -re+it confirmation

for E'port sector

-or#orate -ientServices /ith

com#uteri4e+ systemat seective branches

6(1 !on56esi+ent (ccountin 1aka&, *-D (Hc !on5

6esi+ent *oreign -urrencyDe#osit&, 6*-D (Hc !6esi+ent

*oreign -urrency De#osit&

issues guarantee !'i+'on+H=erformance 'on+H(+vance

=ayment "uarantee& at thereuest of 'anga+eshi eB#orter

through our foreign-orres#on+ent 'anks.

-onvertibe an+ on5convertibe 1aka (ccount,-orres#on+ent 'anking

6eations

-urrenty the bank has 7)!Seventy one& OS16O (H-s /ith

arge foreign banks abroa+.

*or/ar+ contracts1he bank maintains ); !1hirteen&OS16O (H-s of foreign banks,1he bank is a S83*1 !Society for8or+ /i+e 3nter5bank *inancia1eecommunication& subscriber.

( the on5going rura an+ micro finance outets of Sonai 'ankimite+ aim at increasing agricutura out#ut, #romote agro5base+Sma an+ Micro ?nter#rises !SM?s&, faciitate agro5base+ su##ortservices, create an+ sustain em#oyment o##ortunities through


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inking the rura an+ urban #oor to the various 3ncome "enerating(ctivitis !3"(s& an+ re+uce #overty.

(t #resent >70 branches of Sonai 'ank imite+ carry out

"overnment transactions. 1hese branches receive +e#osits to/ar+s"overnment eBcheuer an+ #ay against +ifferent "overnmentbisH=ayros. 'esi+es, 97 more branches of Sonai 'ank imite+receive ony +e#osits to/ar+s "overnment eBcheuer /herebranches of 'anga+esh 'ank eBist.

ong term oan for setting u# ne/ in+ustria units an+ 'M6? of

eBisting units incu+ing /orking ca#ita finance are eBten+e+ bySonai 'ank imite+ to cottage in+ustries, sma5me+ium5arge scae

in+ustries an+ aso to sef5em#oye+ #ersons /ith a vie/ to creatingem#oyment o##ortunities, +e#oyment of resources, increasing"D= an+ over5a in+ustria +eveo#ment of the country. -urrentythe foo/ing cre+it schemes are on offer by the ban

UTI*ITY SE#-I0ES :

Sonai 'ank imite+ offers muti#e s#ecia services /ith its net/ork of branchesthroughout the country in a++ition to its norma banking o#erations.0o!!ects :

"as bis. ?ectricity bis 1ee#hone bis. 8aterHSe/eragebis

Munici#a ho+ing1aB

=ass#ort fees,issa fees an+1rave taB

-ustoms G ?Bcise+uties .

Source taB an+(1.

Jakat an+ @afun+

&a)ments of

=ension em#oyees "overnment an+ 'anga+esh 'ank


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other-or#orate 'o+ies (rmy #ension 'ritish #ension Stu+ents sti#en+H

schoarshi#

em#oyees#ension

O+ ageao/ances.

1he bank /as estabishe+ in 2thJune )9%; , an+ its o#eration /as starte+ on 29June in the same year /ith ; to < crore #ai+ u# ca#ita an+ reserve /as 02 crore.I.@ Mahatabu++in an+ (kteru44aman are the estabishe+ -hairman of this bank. (tthe time of beginning the ha+ three branch . 1hey /ear oca branch Motihee,(graba+ branch -hitagong , Mouviba4ar branch Syhet.

1he goa of U-' is to gain >0500 crores tk.#rofit for the foo/ing year further, o#ening )20 branches, raising +e#osit to 0crores tk. engage skie+ >00 ne/ em#oyees. 1he utimate goa of U-' is to ea+the bank to take number ) #osition in the fie+ of banking sector.Branches:

(t #resent %< branches are contributing in 'anga+esh.

U-' aunche+ ; branches at first: ). oca branch, Motiee. 2. @i+araba+ branch, -hittagong.

;. Mouovi5'a4aar branch, Syhet.


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1here eBist no branches in abroa+.

Man po%er:

Skie+ man#o/er is the most im#ortant strategic of any organi4ation. 8ith this en+in vie/, human resource +eveo#ment has a/ays been receiving highest #riority inthe 'ank. U-' has a strong focus on im#arting training to/ar+s enhancement ofthe skis an+ com#etencies of the em#oyees to take over the chaenge of mo+ernbanking. Since there is no aternative to training for acuiring the reuire+ efficiencyan+ #rofessiona eBceence, 'anks 1raining 3nstitute /as busy throughout the year

to focus on creating a/areness about the best #rinci#es an+ #ractices in bankingthrough im#arting training on +ifferent as#ects of banking. (t #resent there are2>< miion in the #revious year. 1he tota o#erating eB#en+iture /as


31/55

1k. 2,0; miion in 200> against 1k. ),9 miion in 2002 miion +uring the year against 1k. %>7 miion of 2002 miion /hich #ro#ose+ to be a##ro#riate+ as un+er:

1k. in miion

O#erating #rofit before taB an+ #rovision ),)>2ess: =rovision for oans an+ (+vances ! ;00&et #rofit before taB %>2ess: =rovision for taBation ! &

et #rofit after taB an+ #rovision


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1he goa of U-'is to gain >0500 crorestk. =rofit for the foo/ing year further, o#ening )20 branches, raising +e#osit to

0 crores tk. engage skie+ >00 ne/ em#oyees. 1he utimate goa of U-'is toea+ the bank to take number ) #osition in the fie+ of banking sector.

0onc!sion:

1he 'ank cose+ the year 200> +is#aying best #erformance since its ince#tion5 2>years ago in terms of voume of business an+ net #rofit. 8ith reentess an++e+icate+ efforts of the em#oyees of the 'ank an+ sincere coo#eration of a

concerne+ it /as #ossibe to achieve the eBceent resuts +uring the year. (bovea, strong iui+ity base, #ru+ent fun+ an+ cre+it management, continue+ gui+ancean+ ins#iration to the Management by the members of the boar+ #aye+ a vita roein the overa +eveo#ment.

1he boar+ of Directors #aces on recor+ its a##reciation to the vaue+ cients,shareho+ers, business associates, an+ numerous /e /ishers sat home an+abroa+ for their continue+ #atronage, su##ort an+ trust they re#ose+ on the 'ank.

1he boar+ of Directors ikes to eB#ress gratitu+e an+ thanks to the Ministry of*inance, 'anga+esh 'ank, Securities an+ ?Bchange -ommission an+ otherreguatory bo+ies for their vauabe gui+ance from time to time.

1he boar+ of Directors ikes to thank the em#oyees at a eve for theircommitment, har+ /ork an+ +e+ication for sustainabe gro/th for the 'ank.


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O-E#-IE?

3n the back+ro# of economic iberai4ation an+ financia sector reforms, a grou# ofhighy successfu oca entre#reneurs conceive+ an i+ea of foating a commerciabank /ith +ifferent outook. *or them, it /as com#etence, eBceence an+ consistent+eivery of reiabe service /ith su#erior vaue #ro+ucts. (ccor+ingy, =rime 'ank t+.

/as create+ an+ commencement of business starte+ on )7th (#ri )99>. 1he

s#onsors are re#ute+ #ersonaities in the fie+ of tra+e an+ commerce an+ their stakeranges from shi##ing to teBtie an+ finance to energy etc.


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(s a fuy icense+ commercia bank, =rime 'ank t+. is being manage+ by a highy#rofessiona an+ +e+icate+ team /ith ong eB#erience in banking. 1hey constanty

focus on un+erstan+ing an+ antici#ating customer nee+s. (s the banking scenarioun+ergoes changes so is the bank an+ it re#ositions itsef in the change+ marketcon+ition.

=rime 'ank t+. has area+y ma+e significant #rogress /ithin a very short #erio+ ofits eBistence. 1he bank has been gra+e+ as a to# cass bank in the country throughinternationay acce#te+ -(M? rating. 1he bank has area+y occu#ie+ an enviabe#osition among its com#etitors after achieving success in a areas of business

o#eration.

=rime 'ank t+. offers a kin+s of -ommercia -or#orate an+ =ersona 'ankingservices covering a segments of society /ithin the frame/ork of 'anking -om#any(ct an+ rues an+ reguations ai+ +o/n by our centra bank. Diversification of#ro+ucts an+ services incu+e -or#orate 'anking, 6etai 'anking an+ -onsumer'anking right from in+ustry to agricuture, an+ rea state to soft/are.

1he bank has consistenty turne+ over goo+ returns on (ssets an+ -a#ita. Duringthe year 2007, the bank has #oste+ an o#erating #rofit of 1k. ;2>7 miion an+ itsca#ita fun+s stoo+ at 1k ;%2 miion. Out of this, 1k. 227> miion consists of #ai+u# ca#ita by shareho+ers an+ 1k. 2>9.2) miion re#resents reserves an+ retaine+earnings. 1he banks current ca#ita a+euacy ratio of )).>0F is in the market. 3ns#ite of com#eB business environment an+ +efaut cuture, uantum of cassifie+oan in the bank is very insignificant an+ stoo+ at ess than ).;>F.

=rime 'ank t+., since its beginning has attache+ more im#ortance in technoogyintegration. 3n or+er to retain com#etitive e+ge, investment in technoogy is a/ays ato# agen+a an+ un+er constant focus. Iee#ing the net/ork /ithin a reasonabe imit,


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our strategy is to serve the customers through ca#acity bui+ing across muti +eiverychannes. Our #ast #erformance gives an in+ication of our strength. 8e are better#ace+ an+ #oise+ to take our customers through fast changing times an+ enabe

them com#ete more effectivey in the market they o#erate.

Domestic Savings

'ank is the argest mobii4er of sur#us +omestic savings. *or #overty aeviation, /enee+ sef em#oyment, for sef5em#oyment /e nee+ investment an+ for investment

/e nee+ savings. 3n the other /or+s, savings he# ca#ita formations an+ the ca#itaformations he# investments in the country. 1he investment in its turn he#sin+ustriai4ation ea+ing to/ar+s creation of /eath of the country. (n+ the /eath

finay takes the country on roa+ to #rogress an+ #ros#erity. (s such, savings isconsi+ere+ the very basis of #ros#erity of the country. 1he more the gro/th ofsavings, the more /i be the #ros#erity of the nation.

1he savings rate in 'anga+esh is one of the o/est in the /or+. 3n or+er to im#rovethe savings rate, *inancia 3nstitutions res#onsibe for mobii4ation of savings shou+offer attractive Savings Schemes so that the margina #ro#ensity to save increases.1he savings +o not, of course, +e#en+ ony on the uantum of income but argey

+e#en+ on the habit of savings of the #eo#e.3nterest rate of Savings De#osit (ccount is .00F for the year 200%. 8e haveformuate+ the foo/ing Savings Schemes

oan Sanction

De#en+ing on the various nature of financing, a the en+ing activities have beenbrought un+er the foo/ing "enera oan:

Short ter" #oan

$ediu" ter" #oan


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#ong ter" #oan

1he oans are ao/e+ to in+ivi+uaHfirmHin+ustries for a s#ecific #ur#ose but for a+efinite #erio+ an+ generay re#ayabe by instaments fa un+er this hea+. 1histy#e of en+ing are mainy ao/e+ to accommo+ate financing un+er the categories !i&arge G Me+ium Scae 3n+ustry an+ !ii& Sma G -ottage 3n+ustry. ery often termfinancing for !)& (gricuture !ii& Others.

ease *inance

ease financing is one of the most convenient ong term sources of acuiring ca#ita

machinery an+ eui#ment. 3t is a very #o#uar scheme /hereby a cient is given theo##ortunity to have an eBcusive right to use an asset, usuay for an agree+ #erio+ oftime, against #ayment of rent. Of ate, the ease finance has become very #o#uar inamost a the countries of the /or+. (n obvious a+vantage of the ease is to use anasset /ithout having to buy it. 1he essee is obigate+ to make ease #ayments untithe eB#iration of the ease agreement, /hich corres#on+s to the usefu ife of theasset.3n a ca#ita scarce economy ike ours, ease *inancing is suitabe for firms toacuire -a#ita Machinery, ?ui#ments, Me+ica 3nstruments, (utomobies etc. (n+thereby em#oy their o/n resources more a+vantageousy in some otherinvestments. ease financing aso he#s a firm to rea# significant economic benefitthrough taB saving an+ by re+ucing the risk of the eui#ments becoming obsoete+ue to the technoogica a+vancement.

M$STE# 0$#D SE#-I0E

=rime 'ank imite+ obtaine+ =rinci#a Membershi# of Master5-ar+ 3nternationa inthe month of May )999. 8ithin a #erio+ of months, the bank successfuy aunche+Master -ar+5-re+it -ar+ /hich create+ a ne/ +imension in its customer service an+consumer financing.

1he S#ecia feature of the =rime 'ank Master -ar+ is that its bears the car+ ho+ers#hoto on the car+, /hich is the first of its kin+ in 'anga+esh an+ a++s security


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against misuse. =rime 'ank imite+ issues < ty#es of car+s. 1hese are "o+ oca G3nternationa an+ Siver oca G 3nternationa. oca car+s can be use+ in 'anga+esh

ony.

S?I/T

=rime 'ank imite+ is one of the first fe/ 'anga+eshi 'anks /ho have becomemember of S83*1 !Society for 8or+/i+e 3nter5bank *inancia 1eecommunication&in )999. S83*1 is members o/ne+ co5o#erative, /hich #rovi+es a fast an+ accuratecommunication net/ork for financia transactions such as etters of -re+it, *un+transfer etc. 'y becoming a member of S83*1, the bank has o#ene+ u# #ossibiities

for uninterru#te+ connectivity /ith over >,700 user institutions in )>0 countriesaroun+ the /or+.

One Stop Uti!it) Ser(ices Scheme

ike any other country of the /or+, the #eo#e iving in the urban areas of ourcountry ea+ a very busy ife. 1ime is very vauabe to them. Des#ite this, they are to

/aste their vauabe time at the counter of +ifferent 'anks an+ other 3nstitutions for#ayment of their monthy bis of +ifferent utiity services ike ?ectricity, 1ee#hone,

8ater, "as etc. 1hey, as such, face enormous +ifficuties for #ayment of theirmonthy bis in time. Such inconveniences of the urban #eo#e can be remove+ bymaking an arrangement to coect a the bis of various utiity services at One =oint.

Scope of Ser(ices

8ith this en+ in vie/, =rime 'ank imite+ has intro+uce+ a Scheme entite+ O?S1O= U1331K S?63-?S S-@?M?P. 1he scheme is +esigne+ to #rovi+e a thereuire+ services to the customer in making #ayment of their foo/ing bis on their

behaf from the counter of the 'ank:

). 1o #ay ?ectricity 'is


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2. -ash +e#osit in hisHher account at any branch of the 'ank irres#ective of ocation.

;. -ash +e#osit in otherCs account at any branch of the 'ank irres#ective of ocation.


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O-E#-IE?

(' 'ank imite+, the first #rivate sector bank un+er Joint enture /ith Dubai'ank imite+, U(? incor#orate+ in 'anga+esh on ;)st December )9%) an+starte+ its o#eration /ith effect from (#ri )2, )9%2.

Dubai 'ank imite+ !name subseuenty change+ to Union 'ank of the

Mi++east imite+& +eci+e+ to off5oa+ their investment in (' 'ank imite+ /ith avie/ to concentrate their activities in the U(? in eary #art of )9%7 an+ in termsof (rtices 2;( an+ 2;' of the (rtices of (ssociation of the -om#any an+ /iththe necessary a##rova of the reevant authorities, the shares he+ by them inthe 'ank /ere so+ an+ transferre+ to "rou# A(A Shareho+ers, i.e. 'anga+eshiS#onsor Shareho+ers.

(s of December ;), 200Q the (uthori4e+ -a#ita an+ the ?uity !=ai+ u#

-a#ita an+ 6eserve& of the 'ank are 'D1 2000 miion an+ 'D1 2>%2.7 miionres#ectivey. 1he S#onsor5Shareho+ers ho+ >0F of the Share -a#ita , the"enera =ubic Shareho+ers ho+


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(t (' 'ank /e #rovi+e com#ete range of soutions to meet -or#orate-ustomersC reuirement. Our -or#orate 'anking soutions incu+e a broa+s#ectrum of #ro+ucts an+ services backe+ by #roven, mo+ern technoogies.

0orporate *ending Ser(ice

Our s#eciaist teams offer a com#rehensive service #rovi+ing finance to argean+ me+ium5si4e+ businesses base+ in 'anga+esh. *or more information as toho/ /e might best meet your cor#orate +ebt nee+s, #ease contact us at our-or#orate @ea+ Office.

Strctred /inance

8e have a s#eciaist Structure+ *inance 1eam /ho arrange an+ un+er/ritefinance soutions incu+ing Debt an+ ?uity Syn+ication for financia s#onsors,management teams an+ cor#orates. (so /e #rovi+e cor#orate a+visoryservices.

8e aim to #rovi+e taiore+ financing soutions /ith a +e+icate+ team /ho canra#i+y res#on+ to cient nee+s.

*oo/ing are some of the #ro+ucts an+ financia toos of -or#orate 'anking:=roect *inance8orking -a#ita *inance1ra+e *inance-ash ManagementSyn+icate+ *inance, both onshore G off5shore?uity *inance, both onshore G off5shore

-or#orate (+visory Services .


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?estern Union Ser(ices

( fast, reiabe an+ convenient /ay to sen+ a money transfer 8estern Union

*inancia Services 3nc. U.S.(. is the number one an+ reiabe money transfercom#any in the /or+. 1his mo+ern ?ectronic 1echnoogy base+ money transfercom#any has earne+ /or+ /i+e re#utation in transferring money from onecountry to another country /ithin the shortest #ossibe time.

(' 'ank imite+ has set u# a 6e#resentation (greement /ith 8estern Union*inancia Services 3nc. U.S.(. Miions of #eo#e have confi+ence on 8esternUnion for sen+ing money to their frien+s an+ famiy. 1hrough 8estern Union

Money 1ransfer Service, 'anga+eshi 8age ?arners can sen+ an+ receivemoney uicky from over 2%0,000 8estern Union (gent ocations in over 200countries an+ territories /or+ /i+e5 the /or+s argest net/ork of its kin+, onyby visiting any branches of (' 'ank imite+ in 'anga+esh.

*oreign 6emittance through ?Bchange @ouse*or 3n/ar+ 6emittance, (' 'ank estabishe+ eBtensive +ra/ing arrangementnet/ork /ith 'anks an+ ?Bchange -om#anies ocate+ in the im#ortant countries

of the /or+.

SME *oan

-onsi+ering the voume, roe an+ contribution of the SM?s, in the ast t/o+eca+es (' 'ank has been #atroni4ing this sector by eBten+ing cre+it faciitiesof +ifferent ty#es an+ tenor. (s of no/ >


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1o increase the SM? #ortfoio of ('' significanty1o im#rove the uaity of (''s #ortfoio

0ards

3n the #resent conteBt of banking business in the /or+, -ar+ is the future of anybank. ?ectronic #ayment system is no/ ruing the /or+ an+ some +ays fromno/ cash transactions system /i turn into a history foun+ ony in the teBt book.

(' 'ank imite+ is one of the ea+ing first generation #rivate sector commerciabanks /ith 'ranch et/ork a over the country. 1he 'ank starte+ issuing 3S(

-re+it -ar+s from the en+ of year 200< as a #rinci#a member of 3S(3nternationa.

Brie% descrition o% di%%erent %eatures

0ard 0on(ersion Ba!ance Transfer &!an

C-ar+ -onversion G 'aance 1ransfer =anC to (' 'ank 3S( -re+it -ar+ /i beeBten+e+ to/ar+s a oca -re+it -ar+ho+ers of the market, #rovi+e+ that theirCother banksC cre+it car+ is in CreguarC state, not in Cover+ueC state. -ar+ho+ers

/i re#ay the a##rove+ transferre+ amounts to (' 'ank -re+it -ar+ (ccount inmonthy instaments state+ in their monthy statements. Other bank cre+itcar+ho+ers having reguar #ayment history /i aso be ao/e+ to a##y for this

faciity aong /ith their ne/ (' 'ank -re+it -ar+ a##ication form. Kou canconvert your other bank car+ to (' 'ank -ar+ an+ get interest faciity R )9.9>Fon your outstan+ing.


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Eas) B)

C?asy 'uyC 3nstament =an to (' 'ank 3S( -re+it -ar+ /i be eBten+e+to/ar+s a (' 'ank isa -re+it -ar+ho+ers. -ar+ho+ers can convert any retai#urchase +one using (' 'ank cre+it car+ into an instament scheme /here theycan #ay back the amount at rate of interest of )9.9>F #er annum over a tenorranging from months to


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O-E#-IE?

'6(- 'ank imite+, /ith institutiona shareho+ings by '6(-, 3nternationa*inance -or#oration !3*-& an+ Shore ca# 3nternationa, has been the fastestgro/ing 'ank in 200< an+ 200>. 1he 'ank o#erates un+er a A+oube bottomineA agen+a /here #rofit an+ socia res#onsibiity go han+ in han+ as it strivesto/ar+s a #overty5free, enightene+ 'anga+esh.

( fuy o#erationa -ommercia 'ank, '6(- 'ank focuses on #ursuinguneB#ore+ market niches in the Sma an+ Me+ium ?nter#rise 'usiness, /hichhitherto has remaine+ argey unta##e+ /ithin the country. 3n the ast five yearsof o#eration, the 'ank has +isburse+ over 'D1 )>00 crore in oans to neary>0,000 sma an+ me+ium entre#reneurs. 1he management of the 'ank beievesthat this sector of the economy can contribute the most to the ra#i+ generationof em#oyment in 'anga+esh. Since ince#tion in Juy 200), the 'ankCs foot#rinthas gro/n to 22 branches, ;>0 SM? unit offices an+ )9 (1M sites across the

country, an+ the customer base has eB#an+e+ to 200,000 +e#osit an+ ,000a+vance accounts through 200. 3n the years ahea+ '6(- 'ank eB#ects tointro+uce many more services an+ #ro+ucts as /e as a++ a /i+er net/ork ofSM? unit offices, 6etai 'ranches an+ (1Ms across the country.

'6(-, a nationa, #rivate organi4ation, starte+ as an amost entirey +onorfun+e+, sma5scae reief an+ rehabiitation #roect initiate+ by *a4e @asan(be+ to he# the country overcome the +evastation an+ trauma of the iberation8ar an+ focuse+ on resetting refugees returning from 3n+ia. 1o+ay, '6(- hasemerge+ as an in+e#en+ent, virtuay sef5finance+ #ara+igm in sustainabehuman +eveo#ment. 3t is one of the argest Southern +eveo#mentorgani4ations em#oying 97,)92 #eo#e, /ith )F /omen, an+ /orking /ith thet/in obectives of #overty aeviation an+ em#o/erment of the #oor.


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3*- is a )9F shareho+er in '6(- 'ank. ( ne/ assistance #rogram signe+ in(ugust 200> aims to +oube the banks number of sma an+ me+ium enter#rise

cients in )% months through cam#aigns to target /omen entre#reneurs an+rura cients, intro+uce ne/ #ro+ucts an+ train branch managers.

Shore -a# ty#icay invests bet/een N>00,000 an+ N2 miion for an o/nershi##osition of )052>F of a com#any. (s a minority shareho+er, Shore -a# seeksfinancia institutions /ith a strong, eB#erience+ management team an+ acommitte+ set of oca +eveo#ment5min+e+ investors. Shore -a# currenty o/ns)%F of '6(- 'ank imite+.

0orporate -ision@ Mission -a!es

0orporate -ision

A 'ui+ing a #rofitabe an+ sociay res#onsibe financia institution focuse+ onMarkets an+ 'usiness /ith gro/th #otentia, thereby assisting '6(- an+stakeho+ers bui+ a Aust, enightene+, heathy, +emocratic an+ #overty free'anga+eshA.

0orporate Mission

- Sustaine+ gro/th in Csma G Me+ium ?nter#riseC sector- -ontinuous o/ cost +e#osit gro/th /ith controe+ gro/th in 6etaine+ (ssets- -or#orate (ssets to be fun+e+ through sef5iabiity mobii4ation. "ro/th in(ssets through

Syn+ications an+ 3nvestment in faster gro/ing sectors

- -ontinuous en+eavour to increase fee base+ income- Iee# our Debt -harges at 2F to maintain a stea+y #rofitabe gro/th- (chieve efficient synergies bet/een the bankCs 'ranches, SM? Unit Officesan+ '6(- fie+


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offices for +eivery of 6emittance an+ 'ankCs other #ro+ucts an+ services- Manage various ines of business in a fuy controe+ environment /ith nocom#romise on

service uaity- Iee# a +iverse, far fung team fuy motivate+ an+ +riven to/ar+smateriai4ing the bankCs

vision into reaity

0orporate -a!es

Our Strength emanates from our o/ner 5 '6(-. 1his means, /e /i ho+ thefoo/ing vaues an+ /i be gui+e+ by them as /e +o our obs.

- aue the fact that /e are a member of the '6(- famiy- -reating an honest, o#en an+ enabing environment- @ave a strong customer focus an+ bui+ reationshi#s base+ on integrity,su#erior service an+

mutua benefit- Strive for #rofit G soun+ gro/th- 8ork as a team to serve the best interest of our o/ners- 6eentess in #ursuit of business innovation an+ im#rovement- aue an+ res#ect #eo#e an+ make +ecisions base+ on merit- 'ase recognition an+ re/ar+ on #erformance- 6es#onsibe, trust/orthy an+ a/5abi+ing in a that /e +o .

$chie(ements


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B#$0 Bank recei(ed +ationa! $%ard as the "ighest -$T pa)er for thefinancia! )ear =AA78=AA

'6(- 'ank imite+ has recenty receive+ the #restigious a/ar+ for being thehighest (1 #aying organi4ation in nationa eve in service in+ustry.

Dr. ('M Mir4a (4i4u @aue, @onourabe (+viser *inance G =anning Ministry,"ovt. of =eo#es 6e#ubic of 'anga+esh, han+e+ over the a/ar+ G crest to'6(- 'ank imite+ at a ceremony he+ in Osmani Smriti Mionayaton.

B#$0 Bank recei(ed I0$B +ationa! $%ard

'6(- 'ank imite+ has been a/ar+e+ 3-(' ationa (/ar+ from 3nstitute of-hartere+ (ccountants of 'anga+esh !3-('& for one of the 'est =ubishe+(ccounts G 6e#orts 2007 recenty.

Dr. (. '. Mir4a M+. (4i4u @aue former (+viser *inance G =anning Ministry,"ovt. of =eo#es 6e#ubic of 'anga+esh, han+e+ over the a/ar+ to '6(-'ank imite+ at a ceremony he+ in 'anga+esh5-hina *rien+shi# -onference-entre.

*astest gro/ing bank in the country for the ast t/o years

ea+er in SM? financing through ;>0 offices

'iggest suit of #ersona banking G SM? #ro+ucts

arge (1Ms !(utomate+ 1eer Machine& G =OS !=oint of Saes& net/ork


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SME

BRAC Bank Limited has opened its first ever Small and Medium Enterprise (SME) servicecentre at Elephant Road in the city.

a!le "asan A#ed$ founder chairman of BRAC Bank Ltd. and chairperson of BRAC$ formally

inau%urated the SME Service Centre Sunday.

&t is a full'fled%ed service centre for BRAC Banks SME customers$ providin% information on

loans$ loan processin% documentation$ and transaction and remittance delivery facility.

ith this first SME service centre$ BRAC Bank has more than *$+++ distri#ution points across

the country.

Amon% others$ BRAC Bank Chairman Muhammad A (Rumee) Ali$ Mana%in% ,irector andChief E-ecutive fficer AEA Muhaimen$ ,eputy Mana%in% ,irector Syed Mah#u#urRahman$ Chief &nformation fficer /ari0ue Amin Bhuiyan$ "ead of Retail Bankin% iro!

Ahmed 1han and "ead of Marketin% and Corporate Affairs A#edur Rahman Sikder 2ere also

present on the occasion.

0orporate Socia! #esponsibi!it)

'6(- 'ank an+ 3-DD6,' re#resentatives inaugurate+ '6(- 'ank Short Stay8ar+ at Dhaka @os#ita of 3-DD6,'. 3ts Dhaka an+ Matab hos#itas #rovi+e free

treatment to ))20,000 #atients each year /ith a commitment to not to turn a/ayanyone arriving for treatment. 3n the #ast, accommo+ating these #atients reuire+the use of tents as tem#orary /ar+s.8ith the su##ort of '6(- 'ank imite+ the short stay /ar+ has been renovate+

/ith fu air con+itioning, ne/ /ashrooms, han+ /ashing sinks, surroun+ing /asan+ u#gra+e+ foors an+ ceiings. 3n this regar+ '6(- 'ank as #art of their -S6activity contribute+ 1k.2;,;9,;%% to +eveo# the ne/ '6(- 'ank Short Stay8ar+.

Mr. Muhamma+ (. !6umee& (i, -hairman, '6(- 'ank imite+, formayinaugurate+ the ne/ '6(- 'ank Short Stay 8ar+ at a ceremony. 3n his s#eech,Mr. Muhamma+ (. !6umee& (i mentione+ that '6(- 'ank an+ 3-DD6,' has a


51/55

ong5stan+ing reationshi# of coaboration an+ mutua un+erstan+ing an+ '6(-'ank is #rou+ to be associate+ /ith 3-DD6,' to su##ort the un+er#riviege+#eo#e of 'anga+esh.

(mong other senior officias, Mr. (.?.(. Muhaimen, Managing Director G -?O,'6(- 'ank, Dr. (ean+ro -ravioto, ?Becutive Director, 3-DD6,', an+ Dr. Mark=ietroni, (+ministrator, Dhaka @os#ita, 3-DD6,' /ere aso #resent in thatoccasion.

Retail Banking

3) Loan product

4) Cards

*) ,eposit products

Corporate banking:

1) Corporate loan product

i) verdraft

ii) /eam loaniii) Loan a%ainst trust receipt

iv) Lease inancin%

v) ork order inancevi) Medium Enterprise

2) Trade Finance

i) Letter of Credit (LC)

ii) Letter of 5uarantee (L5)

3) Corporate Cash Management

i) 6S7ii) 7/S

iii) Advanta%e to Employers


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iv) Advanta%e to employeesv) Cash mana%ement service

Probashi Banking :3) 7ro#ashi 7roduct

4) 7ro#ashi Biniyo%*) 7ro#ashi account penin%

8) Remittance &nfo

9) Life &nsurance

0#EDIT #$TI+1 #ESU*TS O+ B$+


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'ank (sia ((2 )% May 200%'rac 'ank ((2 ) March,200%Dutch5 'anga 'ank (T ;0 June, 200%

Sonai 'ank t+ ''' )9 October 200%=rime 'ank t+ (( 29 June, 200%

These are the co!!ected data for or branding Strateg) $na!)sis.

T"E BEST B#$+D

(fter anay4ing these coecte+ +ata /e can say the best bank, /hich have thebest 'ran+ing strategies is Dutch5'anga 'ank. 'ecause it foo/s a thefeatures to maintain its #osition in com#etitive market.

3t has a s#ecific ogo /hich is +ifferent from others3t has a goo+/i for its better serviceD'' has a #ositive +ifferentia effect on customers res#onse to itsservice, that is 'ran+ euity.3t #rovi+es maBimum service to its customers by estabishing (1M5booths here an+ there.D'' is very much active to maintain its #osition.D'' /orks a ot /ith the socia facts.1he ogo Dutch5'anga 'ank t+. uses is totay uniue an+ *oo/s the

strategies of 'ran+ing.3t #erforms +ifferent survey on the satisfaction of the customer /ith theirservice.


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1his bank is a cor#orate bank. 3t is the miB of Dutch an+ 'anga+eshi'anking service. So the 'ank is Successfu to seect a 'ran+ of its o/n.-re+it rating of the bank reaches to the satisfactory eve.

E+DI+1 SUMM$#Y:

Branding strateg)3s the #roce+ure of estabishing a strong bran+ /hich is most vauabeasset for the com#any. 'ran+ strategy +ecision invoves bran+ #ositioning, bran+ nameseection, bran+ s#onsorshi# an+ bran+ +eveo#ment. ?ach an+ every bran+ mentione+ inthe above has its o/n strategy to reach to the to# #osition among its com#etitors.

1he attractive ogo, bran+ name, creating best #erce#tion on the consumer min+ to getthem satisfactory by #rovi+ing services among them accor+ing to their /ants. 3n+ivi+uaa/ays try to +ominate the others through +ra/ the attention of 3ngre+ient of marketca#turing as /e as the reate+ fact. ot ony maBimi4e the #rofit but aso to ensure socia

/efare is ba+y nee+ for the bran+ +eveo#ment. =rovi+ing maBimum services at aminimum cost /i he#s to the bank to the to#.

0onc!sion:

(s a man+atory course of '.'.(. #rogram /e are reuire+ to stu+y the =rinci#es ofmarketingP course. 3n or+er to enhance the un+erstan+ing of the core conce#t, /e arereuire+ to #re#are a re#ort base+ on the bran+ing strategy of seven com#any. 8e seectseven banks for our reuire+ task.

8e use secon+ary +ata to make the re#ort. 1hough a the reuire+ +ata are not avaiabeso it took time to coect +ata. 8e the grou# try ourseves best for making re#ort. 3t is +ifficutto seect the best bran+ an+ +etermining its bran+ing strategy. (ctuay a the bran+ tries toca#ture the entire market through its bran+ing strategy by satisfying the consumer nee+san+ reate+ factors. Most #robaby the services #rovi+e+ by s#ecific bran+, consumer goo+


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#erce#tion about the bran+ is the measurement of the successfu bran+. 1he bran+ havingre#utation for #rovi+ing best services, that bran+ has strong bran+ strategy.

$&&E+DIC: 8e use secon+ary +ata to make the re#ort. 8e +o/noa+ the reuire+ /eb #age from the /ebsite. *urther /e have coecte+ reuire+ +ata from the annua re#ort.

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Final Banks