Final Blackbery

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INTRODUCTION

A BlackBerry is a handheld wireless device created by Research in

Motion (RIM). BlackBerries read email and calendars from enterprise-class

email systems, such as Indiana University's Exchange service, and most models

also function as cell phones. meant While a BlackBerry is a type of personal

digital assistant (PDA), it is not to be used in the same way as a Palm Pilot or

PocketPC. Those devices are literally miniature computers that in some cases

happen to have email capabilities. A BlackBerry is an email/calendar readingdevice with some PDA abilities, and in some cases cell phone abilities. Also,

BlackBerries come with complete alphanumeric keyboards; many PDAs do not.

. The cell phones that were manufactured before has very limited capabilities

like those of making/receiving calls and sending/receiving messages. Certain

applications like calendar, reminders and games were present but they were not

a real edge over the existing mobile technology. The answer was to integrateweb features like email, Internet browsing, etc. into the cell phone technology.

Almost all the phones manufactured with the Blackberry technology have

Bluetooth technology integrated in them. Some models also have inbuilt cellular

'walkie talkie' feature.

In all honesty, theres nothing overwhelmingly terrific about the

Blackberry device itself. PDA devices had cellphone and Internet capabilities

integrated into them long before the Blackberry became a household name. The

first versions of the Blackberry werent leaps and bounds ahead of the leading

hand-held mobile devices of the day.With that said, the Blackberry technology

itselfwasa major advancement in mobile technologies, and its the

Blackberry servicethat ultimately led to the popularity of this device. Its the

ability of this service to keep you instantly connected to your home or office
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network that made it into the leading mobile devices today with its own cult

following of avid enthusiasts and users.

So what exactly is Blackberry Technology, and what makes it so

special? Its called Push Technology.


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HISTORY

The Blackberry was a communication device that was developed in a

Canada based company, Research in Motion (RIM) in 1999. It was built in with

a multi-tasking operating system. The earlier phones manufactured under this

technology used the 80386 microprocessor for their working.

BlackBerry devices have been around since 1999, but they remained

somewhat obscure until well after the new millenium. BlackBerrys global

popularity really started to surge around 2004. In November of 2004, Research

In Motion announced that there were over two million BlackBerry subscribers

worldwide. This was up from one million earlier in the year. It took five years

to get the first million, and then 10 months to get the second. The third came

just six months after that, in May of 2005. Less than a year later, subscribers

totaled 5 million. However, in the past two years, RIM has added another 9

million subscribers, and now boast 14 million subscribers. In less than three-

and-a-half years, 13 million people have purchased a BlackBerry.

In 1996, the company released the Inter@ctive Pager, also known as the

RIM 900. This two-way pager was the very first Blackberry model, and featured

a full qwerty keyboard and small black-and white screen. The pager was based

on RIM's own wireless networking technology. The radio-based modem

allowed short messages to be sent, and could store contacts and other data. In

1998, the RIM 950 was introduced. It cost about one-third of the price of the

900, and could send email and faxes. The 950 operated on a more advanced

RIM wireless system, allowing for faster service and more advanced features.

The history of the BlackBerry reveals a device that originated as a pager,

not as a phone or PDA. However, BlackBerry technology has evolved in a

manner that has made it a leading player in the smartphone field, and a desirable

choice for corporate enterprise users.


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VISION & MISSION

Blackberry is a brand that was created by Research in Motion's (RIM) Founder

Mike Lazaridis in 1996, providing wireless web enabled devices across multiple

networks. RIM is a Canadian based company founded in 1984 that formally

worked with RAM and Ericsson, developing a two way paging system and

wireless email network.

The company's goal and vision is clear: "to

provide solutions for the worldwide mobile communications market, including

the software that allows the BlackBerry Smartphone to provide mobile access to

email, applications, media and the Internet."

VISSION & MISSIOON RIM's ability to enhance current products and develop and introduce new

products

the efficient and uninterrupted operation of RIM's network operations center

and the networks of its carrier partners;

RIM's ability to establish new, and to build on existing, relationships with its

network carrier partners;

RIM's dependence on its carrier partners to grow its BlackBerry subscriber

base;

RIM's reliance on its suppliers for functional components and the risk that

suppliers will not be able to supply

components on a timely basis;

competition;

effective management of growth and ongoing development of RIM's service

and support operations;

a breach of RIM's security measures, or an inappropriate disclosure of


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confidential corporate or personal information;

reduced spending by customers due to the uncertainty of economic and

geopolitical conditions;

risks associated with RIM's expanding foreign operations;

RIM's dependence on a limited number of significant customers;

the continued quality and reliability of RIM's products;

RIM's ability to manage production facilities efficiently;

dependence on key personnel;

continued use and expansion of the Internet;

regulation, certification and health risks;


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BRANDS VALUE

Brand is a brand equity database. It holds data from over 650,000 consumers

and professionals across 31 countries, comparing over 23,000 brands. The

database is used to estimate brand valuations, and each year since 2006, has

been used to generate a list of the top 100 global brands.

According to BrandZ, "Brand value is the financial value of a brand defined as

the sum of all earnings that a brand is expected to generate." BrandZ collects

data annually from consumers, with each person asked to evaluate brands in a

competitive context from a category they shop in. This yields opinions from

people who know the category and therefore can judge a brand based on the

attributes that are important to them. Sectors covered include: consumer

packaged goods (fast-moving consumer goods), retail/e-commerce, long

purchase cycle brands, service, and corporate. Using this data, BrandZ attempts

to compute numbers which quantify the degree of consumer loyalty to each

brand, and the brands' growth potentials.

The credibility of the Interbrand and BrandZ league tables have been cast into

doubt by an article written in Marketing Weekby Mark Ritson. The lack of

clear definitions and valuation dates in the both companies methodology raise

questions about the subjectivity involved in brand valuations. Being part of

multinational advertising groups, Interbrand and Millward Brown also sufferfrom the risk of objectivity. Transparency and objectivity are two of the

requirements of the ISO 10668 standard of monetary brand valuations.
http://en.wikipedia.org/wiki/Brand_equityhttp://en.wikipedia.org/wiki/Databasehttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Fast-moving_consumer_goodshttp://en.wikipedia.org/wiki/Interbrandhttp://en.wikipedia.org/wiki/Marketing_Weekhttp://en.wikipedia.org/wiki/Transparency_%28behavior%29http://en.wikipedia.org/wiki/ISO_10668http://en.wikipedia.org/wiki/ISO_10668http://en.wikipedia.org/wiki/Transparency_%28behavior%29http://en.wikipedia.org/wiki/Marketing_Weekhttp://en.wikipedia.org/wiki/Interbrandhttp://en.wikipedia.org/wiki/Fast-moving_consumer_goodshttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Databasehttp://en.wikipedia.org/wiki/Brand_equity


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OBJECTIVE OF THE STUDY

1) The main objective of the study is to determine the CustomerSatisfaction Of Blackberry Handset Users.

2) To study the evaluation of blackberry Handsets with particular referenceto Mumbai.

3) To ascertain the attributer (factors) this influenced the customers inselecting these brand mobile phones.

4) To assess the problems faced by the blackberry cell phone users.

5) To offer valuable suggestions to improve the services of blackberry.


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RESEARCH METHODOLOGY

WHAT IS RESEARCH MET

It is the science that tells the method of doing research it mainly consists of

following steps;

Developing research design. Determining the data collection method. Developing sampling plan. Conducting field work.

Research in common parlance refers to a search for knowledge. One can also

define research scientific systematic search for pertinent information on a

specific topic. The word research has been derived from French word

Researcher means to search.

DEFINATION OF RESEARCH METHODOLOGY:-

Research may he defined as "a careful investigation or enquiry specially

through search for new facts in any branch of knowledge in a technical sense

research comprise defining & redefining problems, formulating hypothesis or

suggested solutions, collecting, organizing & evaluating data; making

deductions & reaching conclusions & at the last carefully testing the conclusion

to determine weather they fit the formulating hyposthesis.

RESEARCH DESIGN:-

Research design is the conceptual structure within which research is conducted.

It constitutes the blueprint for collection, measurement and analysis of data. The

design used for carrying out this research id descriptive.

DATA COLLECTION:-

Types of data:

1. Primary data:- Primary data are those which are fresh and collected

for the first time and thus happen to be original characters.


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PRODUCT OF BLACKBERRY COMPANY

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Final Blackbery