Brief and Concept 1/4Brief 7: DBA: Capital North

Concept

Our concept was to create a united Capital North whilst still appreciating the differences between the four cities.

Brief

To create the branding for Capital North - the new Northern Powerhouse - and create awareness of its virtues throughout the country.

OUGD603/Grace Buckley, Caitlin Walsh, Melissa Gater, Charlie Rotherham & Adam Garbutt

Research 2/4Brief 7: DBA: Capital North

One existing brand that influenced the brief was the London 2012 Olympics because the application of the brand was wide spread and varied across different media. Melbourne City and Porto were other key briefs that influenced our branding.

OUGD603/Grace Buckley, Caitlin Walsh, Melissa Gater, Charlie Rotherham & Adam Garbutt

Logo Development 3/4Brief 7: DBA: Capital North

The logo is a fusion between the C and the N of Capital North to represent a connection between all four cities. A continuous line was created, joined by a chevron to further underline the fact that Capital North is forward thinking. This was developed as a stronger concept than earlier attempts to visually represent the cities via distances and graphs.

A colour scheme was developed so that each city has its own individual gradient so that they can be seen apart and together. The colours that we chose were selected to avoid stereotypes with colour such as football teams branding.

OUGD603/Grace Buckley, Caitlin Walsh, Melissa Gater, Charlie Rotherham & Adam Garbutt

Environments 4/4Brief 7: DBA: Capital North OUGD603/Grace Buckley, Caitlin Walsh, Melissa Gater, Charlie Rotherham & Adam Garbutt

All environments were chosen because they expand on the concept of motion and the future. They were also chosen because they lead the viewer on a journey from transport hubs through the city so that the branding is always following the visitor.