Final Campaigns Project

8/8/2019 Final Campaigns Project

1/33

Goal

Our overall aim is to create along-lasting, informedrelationship between the UNC

undergraduate studentpopulation and Wilson Library.

Executive SummaryWe at Fresh! PR focused our campaign on creating a memorable and long-

lasting relationship between the UNC undergraduate population, UNC professors and

Wilson Library. To create our campaign, we had to understand the library usage of

Wilson Library l Bringing Time-Honored Works to a New Generation 1


2/33

undergraduate and graduate students. We designed research that focused on

students typical library routines, students general images or ideas regarding Wilson

Library, and students preferences for receiving information about campus activities.

Our research helped us determine the direction of our campaign. Because of

the overwhelming lack of recognition among undergraduate students, we decided toput the majority of our focus on reaching this large public. To reach them, we

designed four objectives that we believe will change campus perception and use of

Wilson Library. Our four objectives are:

Increase student attendance of library use, special events and general

knowledge of the Wilson collections by 50 percent within the first year.

Encourage more students who are members of student organizations

to take advantage of the materials Wilson Library has to offer them.

Try to have at least six new student-run organizations increase theirusage of the librarys materials by April 2010.

Increase knowledge and use of Wilson Library among professors. In the

next two year, we would like to increase the number of professors

assigning projects and papers that require the use of Wilson Library by

25 percent.

Encourage students to use Wilson Library during finals week as an

alternative to the House and Davis Libraries.

We have developed fresh new strategies to help us achieve our objectives.

They aim to reach out to our target publics and provide them with the information

necessary to create a relationship with Wilson Library. To accomplish our strategies

we have come up with a litany of tactics that can be easily implemented. Our hope is

that Wilson Library will execute our campaign plan during the 2009-2010 Academic

School Year. After the school year, we hope to evaluate our efforts and reassess the

tactics that we have crafted in order to continue to work towards our overall goal in

the subsequent school years.



3/33

CampaignObjectives

Fresh Objective One Through our research, we found that undergraduate students view Wilson

Library as an intriguing place, but they express doubt as to how the library applied to

their college experience. As a result, our campaign will focus on widening the

knowledge base, use and number of patrons faithful to Wilson. Our first objective is

to increase student attendance of the library and special events, and to increase the



4/33

general knowledge of the Wilson collections by 50 percent within the first year of the

campaign.

Target Publics

The primary public for this objective is the undergraduate population at UNC. Thereare currently 17,628 undergraduates enrolled at Carolina. This is a very large group,

so it can be broken down into more targeted publics, such as freshman, transfer

students and underclassman. The primary target of the undergraduate population

will be incoming freshman and transfer students and sophomores. These

underclassmen, ages 18-20, are the primary target because they are in the early

years of their experience at Carolina, and Wilson Library can create a lasting

relationship with these students. We also want to target prospective students and

recently accepted high school seniors. These seniors, ages 17-18, are eager to learn

about their potential college campus and are a key population to making a strong

connection with Wilson Library. By tailoring our objective to these publics, students

will form a relationship with Wilson Library that will last through their entire college

career.

Key Messages

1. Wilson Library is a functional library available to all UNC students

We want to emphasize that Wilson Library is a resource

for undergraduates as well as graduate students.2. Wilson Library welcomes undergraduates to find and use its unparalleled

resources

We want students to understand that Wilson Library offers similar

amenities as the Davis and House libraries.

3. Wilson Library holds a variety of events and programs that appeal to theundergraduate population and the community

We want students and the community to be aware of

ongoing events and programs offered by Wilson Library.

Strategy One



5/33

We want to use Carolinas pre-existing programs to expand the publics knowledge of

Wilson Library. These include the Week of Welcome (WOW) and campus tours for

prospective students. By targeting these programs, we aim to create a relationship

with Wilson Library from the start of the students experience at Carolina.

Tactics

Wilson Library volunteers will set up a table at Fall Fest with information,

brochures and a sign-up sheet to be a part of Wilson Librarys special listserv,

which will inform and remind recipients of events, programs and news

regarding the library. We will provide refreshments at the table in order to

give students incentive to stop by.

Wilson Library staff will give campus tour guides a brochure about Wilson

Library and all of its extensive collections. This will give them knowledge to

inform prospective students about Wilson Library rather than dismissing it on

campus tours.

Strategy Two

In our research, undergraduate students mentioned the lack of information they

received about the library. In order to change this, we want to expand the methods

Wilson Library uses to reach the public regarding the resources and events it hosts.

We will develop a series of fliers promoting the librarys collections, study spaces,

programs and events. We also want to use the student informational listserv and

social networking sites.

Tactics

Wilson Library staff and volunteers will disperse fliers promoting the librarys

programs and resources around campus, especially during midterms and

finals.

Volunteers will send out e-mails over the student informational listserv for

every special program and event held at the library.

Wilson Staff will create a Facebook page and friend all incoming Carolina

undergraduates, which will inform the public of upcoming exhibits and events.



6/33

Strategy Three

We want to address our research findings about the negative views undergraduates

hold about Wilson Librarys staff. Changing the presence and placement of staff will

make the library more accessible and welcoming. We plan to update wording on thelibrarys signs, provide a welcome desk volunteer and encourage the library staff to

be more interactive with students. Once students are comfortable inside, we believe

they will be more likely to explore the collections and exhibits.

Tactics

Wilson Library staff will change the buildings signs to express a more

welcoming and positive tone.

Student volunteers or librarians will be at the welcome desk at all times toengage newcomers which will provide students with a sense of inclusion.

Wilson Library staff members are readily available and prepared to help guide

unsure students through the library will encourage a positive and lasting

relationship with undergraduates.

Budget for Objective One

Academic School year 2009-2010Expenses CostFood for Students at Fall Fest $100Printing Brochures $100Changing Wording on Signs $200

Total $400



7/33

Timeline for Objective One

Academic School Year 2009-2010

August Fall Fest PromotionInformational Student ListservLaunch Facebook PageDistribute Brochures for Start of SemesterChange Wording on Signs

September

Emails for Wilson ListservInformational Student ListservUpdate Facebook PageProvide Brochures to Tour Guides

October Emails for Wilson ListservInformational Student ListservUpdate Facebook PageDistribute Brochures for Midterms

November

Emails for Wilson ListservInformational Student ListservUpdate Facebook Page

December

Emails for Wilson ListservInformational Student ListservUpdate Facebook PageDistribute Brochures for Exams

January Emails for Wilson ListservInformational Student ListservUpdate Facebook PageDistribute Brochures for Start of SemesterProvide Brochures to Tour Guides

February Emails for Wilson ListservInformational Student ListservUpdate Facebook Page

March Emails for Wilson ListservInformational Student ListservUpdate Facebook PageDistribute Brochures for Midterms

April Emails for Wilson ListservInformational Student ListservUpdate Facebook PageDistribute Brochures for Exams

Fresh Objective Two



8/33

Many students who attend UNC are extensively involved in student organizations. We

want to encourage club members to take advantage of the materials Wilson Library

has to offer. In its collections, Wilson Library has resources that a number of clubs

find interesting and useful for their activities. The library currently has relationships

with four campus organizations: the Daily Tar Heel , Campus Y, Order of the Bell Tower and the Yackety Yack. Our objective is to have at least six new student-run

organizations increase their usage of the librarys materials by April 2010. Wilson

Library will also formally acknowledge the student groups by including them in a new

association called Clubs of the Library, which will be similar to its Friends of the

Library.

Target Publics

For this objective, we are focusing on full-time undergraduate and graduate

students who are actively involved in their student organizations. These students are

typically between the ages of 18-25. We want to target students of different races

and religious backgrounds. These students should be social in campus life, but they

should also be studious and diligent in their work. They should be outgoing and

willing to strike a conversation with a student they just met. The top organizations we

are targeting will have more than seven active members, hold meetings on campus

or relatively near, and host events occasionally to frequently. Our top organizations

will most likely collaborate with Wilson Library on a project. We have picked several

organizations that we feel have members who possess these qualities. We contacted

the following organizations, and they expressed interest in forming a relationship

with Wilson Library: Student Television (STV), Public Relations Student Society of

America (PRSSA) and Carolina Photography Association (CPA).

Key Messages

1. We can support and assist your student organization

To draw in student-run organizations, Wilson Library must actively display its

interest in reaching out to their members.

2. We want to enrich your club experience with our resources, so please use them

Wilson Librarys staff is proud of its collections. Staff members seek students

who are interested in learning more about the librarys resources. By targeting

specific clubs, the staff can offer them enjoyable experiences.

3. Your ideas and opinions are important to us, so share them!



9/33

Wilson Library can not only provide resources to student clubs, it must also

take a proactive approach to keep the students coming back. The staff should

be open to students discussing their views and thoughts on the collections.

Strategy One

The library must make the initial contact to not only inform students of its

resources, but also to let students know they are welcome to enter the doors and

explore. Wilson Library will enlist the Friends of the Library to contact different

organizations and educate them on the librarys different collections at the beginning

of Fall 2009 and continue to reach to them throughout the year. These volunteers will

encourage the clubs to visit Wilson Library and use its resources through

advertisements, informational e-mails, workshops and word-of-mouth. Clubs that

already have a relationship with the library will be asked to learn even more about

the different collections and interact more with the library staff.

Tactics

Wilson Library staff will hold workshops to targeted clubs explaining how to

use the librarys resources at the beginning of each semester.

The staff will purchase a two-column by eight inches, black and white

advertisement in the Daily Tar Heel about interest in student organizations

because most undergraduates receive their information from the newspaper.

The advertisement will run once a month, every other month of the school

year. The DTH charges $10 per column inch for UNC departments and Non

profits, so running the ad from August to April will cost $640.

Wilson Library volunteers will get in touch with clubs faculty members and

leaders to express interest in working with the organization through

informational e-mails. They will follow up with messages containing specific

information that will help form relationships. If faculty members get their

organizations involved, volunteers will send out a formal letter inviting themto be a Club of the Library.

Wilson Library staff and volunteers will put informational handouts about

forming relationships in the lobby of the library.



10/33

Library staff will mention this information to faculty and students who visit the

library and encourage them to spread the information to their peers and

coworkers.

Strategy Two

We want the library and student organizations to combine their event

planning skills to co-sponsor events that the library plans to host throughout the

year. Co-sponsoring events will benefit the library in two ways: student organizations

will be more familiar and frequent in their use of the librarys historical documents,

and if the clubs host and publicize an event, the library will gain more students

interested in its collections. Wilson Librarys student workers and Friends of the

Library will contact different student clubs that would have a high interest in co-

sponsoring an event. Clubs that would have a high interest would be ones that focus

on subjects that are directly related to the librarys event. For example, the

Association of Graduate English Student would be interested in the John Keats

exhibit. Angela Schebell, the president of Carolina Photography Association, said she

would be interested in co-sponsoring an event using some of Wilson Librarys

photographs. Student Televisions Eric Ellington also expressed interest in continuing

to work with Wilson Library.

Tactics

Library volunteers will send informational e-mails to faculty members and club

leaders about events the library is hosting that they would want to get

involved in. If a formal agreement about participation is made, the library and

student organization will discuss commitments and responsibilities of the

event.

The staff will put a two-column by eight inches, black and white advertisement

in the Daily Tar Heel about interest in sponsoring events with student

organizations. With regards to the budget, the advertisement will run once a

month, every other month of school year. The DTH charges $10 per column



11/33

inch for UNC departments and Non profits, so running the ad once ever from

August to April will cost $640.

Library staff will mention information to faculty and students who visit the

library to spread the information by word-of-mouth.

Wilson Library will provide organizations with locations to hold their events atno charge to foster a successful relationship.

Wilson staff will seek events that student organizations are already planning

that could benefit from the librarys resources. It will suggest advice and

collections that the organization could use to enhance their event. If a student

organization agrees, the library and the organization will discuss the

responsibilities and commitments of using the resources.

Budget for Objective Two


Expenses CostWorkshop Food $100Advertisement $640Print Material $30

Total $770

Timeline for Objective TwoAcademic School Year 2009-2010

August Library prepares advertisements, information e-mails and handouts todistribute

Septemb

er

Library hosts its first workshop during the second week of the month.A Daily Tar Heel advertisement will run during the first week of the

month. Friends of the Library and library staff will send out information e-mails once.Provide information handouts in lobby to be restocked throughout theyear.

October Friends of the Library and library staff will send out information e-mailsonce.

Novembe

r

A Daily Tar Heel advertisement will run during the first week of themonth. Friends of the Library and library staff will send out information e-mails once.

Decembe

r

Friends of the Library and library staff will send out information e-mailsonce.

January Library host its second work shop during the third week of the month. ADaily Tar Heel advertisement will run during the first week of the month.Friends of the Library and library staff will send out information e-mails



12/33

February Friends of the Library and library staff will send out information e-mailsonce.

March A Daily Tar Heel advertisement will run during the first week of themonth.Friends of the Library and library staff will send out information e-mails

April Library will evaluate the success of its efforts in increasing club usage.

The library will asses the results of its publicity efforts and will decidewhat elements to keep and enrich for next year.Friends of the Library and library staff will send out information e-mails

Fresh Objective Three

We have found that in an academic environment like UNC, professors and

instructors have great influence over students habits and the campus resources they

use on a regular basis. As a result, one of the objectives of our Wilson Library

campaign will be to increase the knowledge and use of Wilson Library among

professors and teaching assistants. In the next two years, we would like to increase

the number of professors setting assignments that require use of Wilson Library by

25 percent.

Target Publics

The primary public for our objective is the professors and faculty of UNC. This

is a large population, so our main focus will be on Humanities and Social Science

Departments, especially fields of History and Literature. Our research indicated that

one of the reasons undergraduate students do not use the library is that they do not

have a reason; our hope is to provide them with one. Our research also found thataround 25 percent of classes at Carolina are taught by teaching assistants. We

believe this is a significant percentage of classes, and thus teaching assistants will be

just as important a target as professors and faculty to achieve our ultimate goal.

Key Messages



13/33

1. Wilson Library can help you enrich your students academic experience

We believe by letting professors know how students can use the library, they

will encourage students to increase their usage. This will help them give their

students a richer academic experience at Carolina. We hope that professors

will encourage students to use primary sources for their research instead of just the internet.

2. Wilson Library is not just for honors and graduate students

The majority of undergraduates do not believe Wilson Library is for them. We

will communicate this to professors with the hope that they will relay a similar

message to their undergraduate students.

3. We want to build a relationship with you

As part of our campaign, we hope the library will be able to build a two-way

relationship between professors and the library staff. We think this will make it

easier for the staff to stay up to date with the needs of students and

professors on campus.

Strategy One

Our first campaign strategy will be to create a formalized and simple process to

communicate with professors from specific departments in order to better publicize

the collections and events. When we met with Linda Jacobson in Wilson Library, one

of the things we inquired about was how the library communicates with professors.

Currently there is no systematic process in place. Any communication is usually done

individually by each collection or targeted to a specific professor. We want to create

one centralized method of communication. We plan to use electronic systems, using

e-mails and Web sites in order to better reach professors and teaching assistants.

Tactics Library staff will create customized listservs for both individual collections and

the library as a whole that will have professors e-mails and contact

information.



14/33

Library staff will launch the new Web site, which will include a calendar of all

upcoming events and library functions for professors to access information

easily.

Strategy TwoWilson Library will provide an informational workshop for professors and teaching

assistants once a year to learn more about the special collections and resources

offered at the library. We believe that if professors and teaching assistants attend

these workshops, they will be more inclined to include Wilson Library in their

curriculum.

Tactics

Wilson Library staff will host a workshop once a year where professors andteaching assistants can learn what resources are offered at the library and

how to access them. The workshop would also focus on how the librarys

resources will benefit them and their students. A representative will be chosen

from each collection to talk to participants. Our goal is to have at least 25

participants in the first year.

The library staff and volunteers would create new informational handouts for

how Wilsons collections can be applied in the classroom and used for

projects. These handouts will be available at the workshop and e-mailed out

on the listserv at the start of each semester.

After the first semester of this new program, Wilson Library staff will send a

survey to professors over the new listserv. The survey will gather ideas for

how to encourage more student use.

Budget for Objective Three


Expenses CostFood for Workshop Participants $100Printed Materials $50

Total $150

Timeline for Objective Three




15/33

April/ASAP

Create centralized calendar that can be included on the website redesignthat is expected to launch this summer

May-June Pull contact information and create listservs for professors and gradstudents in English and History departments.

July Start preparations for workshop; create an invitation to be sent out onlistservs for professors. Design literature to be given out at the

workshop.Beginningof August

Host workshop

MidAugust2009

Review workshop, make plans for ways to improve on it the next year.

August-December2009

Emailing out calendars and reminders to professors and teachingassistants

December2009

Update contact list, expand to other departments besides History andEnglish to include American Studies, Anthropology, and ReligiousStudies.

January

2010

Email a feedback survey to professors to evaluate Wilsons efforts in

creating more formalized communication. We can use this to find outhow many professors are assigning students to use the library. January-May 2010

Emailing out calendars and reminder to professors and teachingassistants, continuing two way communication between the library andinstructors.

July 2010 Begin preparations for workshop for professors. Invitations sent out overlistserv

August2010

Workshop is held

December2010

Preparations for workshop for the second semester

January2011

Workshop is held

Fresh Objective FourOne of our missions is to encourage students to utilize Wilson Library during

finals week as an alternative to the House and Davis Libraries. Through our research,

we have found that the majority of undergraduates want a quiet place to study that

allows them to spread out their materials and not be distracted. We believe that an

enjoyable experience during finals week will be remembered by students. Ultimately,

we hope that by promoting finals week, students study habits will evolve over time



16/33

so that they use Wilson Library year-round as a study destination. We plan to

implement this campaign in Fall 2009. Our objective is to increase the number of 3 rd

and 4 th year undergraduate students who frequent Wilson Library by at least 30

percent during finals.

Target Publics

Ultimately, our goal is to create a lasting relationship between Wilson Library

and the entire undergraduate student population at UNC. As a starting point, to meet

this specific objective, we have chosen to focus on upperclassman. We plan to target

this campaign towards students majoring in Humanities and Social Science. A

secondary public we will focus on is the Journalism students because we are most

familiar with this demographic and able to reach out within the School of Journalism.

Our research has shown that in 2008, Social Science (defined as Anthropology,

Archaeology, Economics, Geography, Political Science and Sociology) and

Communications/Journalism were the two most popular majors at UNC, making up a

combined 28 percent. In 2008, UNC had a total of 17,628 enrolled undergraduate

students. Our goal in choosing our target public was not only to narrow down this

large number, but also to focus our objective on students to whom it will be

applicable and desirable. Our research shows that most of these students live off

campus and thus often study off campus, except during exam time. By encouraging

upperclassmen Humanities/Social Science students to study at Wilson Library, we

plan to change the perception of the library and ultimately bring these students

through the doors during all times when they are on campus, not just exam time.

Key Messages

1. Wilson Library is the quiet study place for you!

We will show students that Wilson Library is friendly and welcoming to

the undergraduate student population. Our belief is that once students

are inside, they will eventually have a chance to explore the

collections. By heavily promoting studying at Wilson Library during

exam time, we will build a bridge between studying during finals andregular year-round studying.

2. Its the perfect place to write a paper

Our hope is that we will build study habits within undergraduate

students, so that even after the crunch time of exams, they will want

to go to Wilson Library.



17/33


18/33

In the week leading up to exams, we will paint a cube with the slogan and

detailed information about studying in Wilson Library, including hours and

what you can and cannot bring. We will focus on the fact that students can

bring their laptops.

In the months leading up to this campaign, we will create a general Facebookevent for Wilson Library. This will inform students not only of collections and

the pre-existing pages for them, but it will also provide a calendar of events

and activities. In the month leading up to finals, we will begin to post about

the B.Y.O.L. campaign on the librarys Facebook page.

Budget for Objective Four


Expenses CostCube $20Union activiTV $200Big Fliers $20Small Fliers $60

Total $550

Timeline for Objective Four

Fall 2009

October Library prepares flyers, contacts Union activiTV aboutreservation, continues to update and maintain Wilson LibraryFacebook page

November 1-15 Library arranges for volunteer(s) to cube-sit and paint cubeLibrary begins to advertise B.Y.O.L. on Facebook page

November 16-20 Library arranges for volunteers to begin posting flyers incampus buildingsLibrary continues to advertise on Facebook page

November 25-29 THANKSGIVING BREAK for studentsLibrary secures two week spot on activiTV

November 30-December 4

Student volunteers pass out flyers in the pit on Friday of thisweek

December 7/8 Student volunteers cube-sit and paint a cube with theB.Y.O.L. information

December 6-December 18

Union activiTV ads run, 24 hours a day, 7 days a week

December 11-December 18

STUDENT EXAM TIME-- Wilson staff prepares for influx of students.Wilson Staff maintains headcount of student library usage

December 18 Wilson Library staff evaluates campaign and overall studentactivity in library



19/33

Total Campaign Budget

Total Campaign Budget For First YearObjective 1 Cost FrequencyExpensesFood for Fall Fest $100 1 X per yearPrinting Brochures $100 4 X per year

Changing Signs $200 1 X per yearObjective 2ExpensesWorkshop Food $100 2 X per yearPrint Materials $30 2 X per yearAdvertisements $640 4 X per yearObjective 3

ExpensesWorkshop Food $100 1 X per yearPrint Materials $50 1 X per yearObjective 4ExpensesCube advertisement $20 2 X per yearUnion activiTV $200 2 X per yearBig Flyers $20 2 X per yearSmall Flyers $60 2 X per year

Total $1,620



20/33

Evaluation of Success

In order to evaluate the first year of our campaign, we will consider a numberof factors for each of our objectives:

To measure the success of our first objective, the Wilson Library staff must

take note of the approximate increase of student use of the library for both studying

and special events. If there is a 50 percent increase within the first year, the

objective will be considered a success. The attendant at the welcome desk should

keep a tally of the number of students entering Wilson on a daily basis. This way

there will be a precise record of library users, and it will be an easy way to track any

changes. Another way to measure the success of this objective is to look at the

number of Facebook friends Wilson Library has and examine any changes. Wilson

staff should also monitor the number of people on the Wilson Library listserv.

For our objective encouraging club members to engage with Wilson Librarys

resources, staff members will record the number of clubs that express their interest

in the library, participate in library functions and co-sponsor events. The staff will also

record how many clubs decide to be Clubs of the Library. If the total number of

clubs recorded is greater than six, the library will have increased its relationships by

40 percent, which is the goal. We want to continue to increase club usage for

subsequent years. After a number of semesters of implementing this plan, we would

like to see the student organizations actively run a number of Wilson Librarys

events, and some of its workshops explaining the different collections.

To evaluate the success for our objective encouraging professors and teaching

assistants to use library resources, we will take note of the number of people who

attend the workshops. The library already has relationships with a number of

professors, but if the number of attendees is greater than the librarys initial

relationships by 25 percent, the objective is successful. The survey that will be given

at the end of each semester regarding how professors and teaching assistants use

the library will also help us measure success. Ideally, in the next year, we would liketo host a workshop at the start of each a semester.

For our B.Y.O.L. objective, we will need to know the specific number of

students that visit the library currently during exam times. The staff will maintain a

headcount of students for the upcoming exam period (April 28-May 7, 2009). After

implementation of the B.Y.O.L campaign, staff will do another headcount during the

Fall 2009 exam period (Dec 11-Dec 18, 2009). If there is a 30 percent increase



21/33

between the two headcounts, the campaign is successful. We encourage library staff

members to implement the campaign for the Spring 2010 semester, the Fall 2010

semester, and subsequent academic semesters as the brand continues to grow and

gain recognition with the ever-changing undergraduate population.

Appendix AMaterials for

Objective One



22/33

FLIER



23/33

Appendix BMaterials for

Objective Two

Wilson Library Clubs of the Library Invitation

Dear Carolina Photography Association,



24/33

Wilson Library is pleased to extend an offer to your club to be one of Wilson

Librarys highly appreciated Clubs of the Library. This connection is one of the most

important and valued relationships that we have founded on campus. The Library

system at Carolina is at the heart of our passion to spread knowledge, assimilate

students into the UNC spirit and keep ourselves abreast of the interests of undergraduates.

As a Club of the Library, you will be our top priority in organizing relevant

events to your organization, enjoying benefits that celebrate our shared interests as

well as setting up public programs and exhibits that will shed light on both our

associations. Your contributions of time and effort for these events would be greatly

appreciated and our relationship would be long-lasting and with consideration to your

wants and desires.

Thank you so much for your interest in Wilson Library and the betterment of

the programs, exhibits and benefits that Carolina provides for the community. We are

so excited to extend this invitation to your club, and we celebrate the hope that one

day soon we will be united with this special and revered relationship.

Thank you,

Wilson Library Staff

919.962.1143

[email protected]

Event Plan for Wilson Library and Carolina Photography Associations

Photo Night: Photos of North Carolina



25/33

Abstract

Carolina Photography Association agreed to sponsor a Wilson Library event

that involved photography. The event will showcase the librarys collection of

photographs that depict life in North Carolina. These photographs will range in year

taken and subject. Five members from CPA have volunteered to help organize theevent. Linda Jacobson along with Friends of the Library will be organizing the event

as well.

Elements of Event

Date and Time

o The event will take place Friday April 16, 2010. The event will last from 6 p.m.

to 8 p.m.

Venue

o Wilson Library will host the event. Speakers start the event with speeches in

the Pleasants Family Assembly Room. After speeches are completed, guests

will be invited to the librarys lobby for refreshments. Event volunteers will

escort guests to the North Carolina Collection Gallery where photographs

depicting North Carolina life are displayed.

Speakers

o The CPA president Angela Schebell will give a speech expressing her

excitement for the event and an overview of what will take place. She will

then introduce Linda Jacobson, who will discuss the photography exhibit in

detail.

Food and Drinks

o Finger food and drinks will be provided for guests before viewing the exhibit.

Food will not be allowed in the exhibit room, so guests must finish eating in

the lobby.

Questions

o Club and staff members who work the event will be equipped with enough

information to answer any questions guests might have about the different

photographs.



26/33

Donations

o During the time allotted for refreshments, volunteers will tell guests how they

can contribute funds to Wilson Library or to the CPA. Guests who make

contributions to the library will become Friends of the Library.

End of the Night.

o CPA members will help library staff clean up the venue.



27/33

ad



28/33

ad



29/33

Appendix CMaterials for

Objective Three

Wilson Library Professors and Faculty Workshop

What

A workshop that will invite professors and teaching assistants from the History and

English Departments to come explore Wilson Library, so that they have a feel for

what resources are available and how they can use and encourage students to utilize

them.

When



30/33

The workshop will be held at the beginning of August when professors are starting to

plan their classes for the next semester. The workshop will happen once in the first

year, August 2009. Then if things go well and attendance is good, it will be expanded

for the 2010-2011 academic school year to two workshops, one in August and one in

December.

Where

The workshop will take place in Wilson Library. It will start in the Pleasants Family

Assemble Room, and then it will move to the individual collections to see how to

access the resources. This way the professors can get a feel for what is in the library.

Schedule

Start with a one hour intro where a representative from each collection will come and

give a short summary about the resources that are in their collection. This will befollowed by a brief question and answer session. After the question and answer

session, participants will be allowed to visit the collections and explore the library to

see what it has to offer. Refreshments such as coffee and small snacks will be served

for the two our event.

Items needed for set up

Chairs need to be set up for participants

Tables for refreshments

Table for Wilson Library Literature (brochures, guides for how to use Wilson

Library in your classes.)

Staff Needed

One representative from each collection will give a short 10-minute

presentation about what is in their collection and how the resources can be

used by students, and one host.

Sample Survey for Professors

1. Which collections at Wilson Library are relevant to your class curriculums?



31/33

2. Which of these collections did you include in your curriculum in any way this

semester?

3. Do you use any of the resources at Wilson Library for your own benefit or for

any of your classes?4. If so, which ones? If not, why not?

5. Was there any improvement in the quality of the sources used and cited by

your students if you included Wilson Library as a resource?



32/33

Appendix DMaterials for

Objective Four

Letter to the Editor for the Daily Tar heel

[INSERT DATE]

Dear Editor,



33/33

Wilson Library wants undergraduate students to use it in whatever way they find convenient. We

all know how the last few weeks of the semester are. You get your coffee, head to the UL and then end up

searching desperately only to find yourself sharing a table with the girl who spreads her stuff on every

surface. Or you FINALLY find a room in Davis to do a group study, but you are so distracted by the

ridiculous graffiti that you end up not getting anything accomplished and find yourself searching for an

empty desk on the 6 th floor, only because you heard its the least popular. Procrastinating and studying at

obscure hours of the morning seem like a collegiate right of passage, but lets be honestsome of us study

during the day. However, even during the day it is likely that during those cram weeks both of these

libraries will be filled with students.

Did you know that until Davis Library was opened in 1984, Wilson Library served as the

undergraduate library on campus? Wilson Library is not just a historic landmark; its a full-service library

teeming with resources for both graduate and undergraduate students. Additionally, despite Wilsons

seemingly strict policies regarding food and drinks, students are welcome and encouraged to bring their

laptops into every collection of Wilson. So if you need primary resources for a paper, Wilson is absolutelythe place for you. Or, if youre just looking for a quiet serene place away from the bustling Undergraduate

Library, Wilson is also the perfect option. Despite its reputation for being a monument and not a library, if

students take the time to explore the inside of Wilson Library, they will find amazing resources and the

peace and quiet that everyone needs during the stressful weeks of finals.

As the semester comes to a close, we at Wilson Library would like to encourage undergraduate

students to utilize our resources and space for a peaceful close to your semester. Bring your own laptop and

settle into one of our many collections for a study experience you wont soon forget.

We look forward to seeing you here during finals week and anytime you need a serene spot to

study.

Sincerely,

The Wilson Library Staff

919.962.1143

[email protected]

Documents

Final Campaigns Project