January 30, 2013 Final Council Presentation

OUTLINE

1 INTRO

2 PROCESS

3 CULTURAL PLANNING

FRAMEWORK

4 STRATEGIC DIRECTIONS

5 EXPECTED OUTCOMES /

NEXT STEPS

INTRO

on

e

3 KEY MESSAGES

London needs to elevate its profile as a regional cultural centre

– “a place where Londoners and visitors want to be.” –

Economic growth can be achieved through

cultural sustainability (INVEST LEVERAGE GROW)

Culture is a life experience for everyone

WHAT IS THE

CULTURAL

PROSPERITY PLAN?

A strategic policy framework document that provides a collective vision and direction for culture in London

Will drive change in London’s cultural landscape by putting forward a series of strategic directions, objectives, and actions.

PRIORITIES

Attract and retain talent

Granting + funding sustainability

Marketing and promotion

Culture and education

Diversity and inclusion

Creative Spaces – Cultural Corridor Enhancement

Cultural Asset Feasibility Planning

Maintenance of cultural assets

two

CULTURAL

PLANNING

PROCESS

PROJECT TIMELINE

City Manager’s Office

Corporate Communications

Asset Management

Community Services

Senior Management

Richmond Row

Downtown London

London Public Library

Western Students

Library Settlement Partnership

Management Team

London Short Film Showcase

London Advisory Committee on Heritage

Richmond Row

London Downtown Business Association

London Economic Development

Corporation

London Public Library

YOU

South London Community Centre / Thames

Valley District School Board ESL Students

Tourism London

Big Viking Games

Emerging Leaders

YMCAWO

London Heritage Council Board

London Musicians Association

Old South Community

London Arts Council

Forest City Gallery Artists

Aeolian Hall

STAKEHOLDER INTERVIEWS

& DISCUSSION GUIDES

CULTURAL PLANNING

FAIR

CULTURAL CAFÉ

OPEN HOUSE

three

CULTURAL

PLANNING

FRAMEWORK

FRAMEWORK

I

IMPLEMENTATION

ACTIONS

ACTIONS

ACTIONS

OBJECTIVES

OBJECTIVES

OBJECTIVES

PRINCIPLES

CULTURAL DRIVERS & THEMES

1 STRATEGIC DIRECTION

2 STRATEGIC DIRECTION

3 STRATEGIC DIRECTION

VISION

CULTURAL DRIVERS

• Economic Impact

• Talent

• Built Heritage

• Cultural Assets

• Capturing Tourism

• Celebrating Diversity

• Cultural Corridors

• Cultural Production

• Food and Agriculture

• Libraries

• Neighbourhoods

• Post-secondary

Institutions

• Sports

• Thames River

• Cultural Leadership

VISION

Culture is at the heart of our thriving and vibrant

city.

It is recognized by our city for its important role in building

economic and community growth, attracting and retaining

talent, informing municipal decision-making processes, and

elevating the profile of London as a regional cultural centre.

Our culture is an expression of our identity, our shared

histories, values, beliefs, and traditions – and is enriched by

the diversity of our city. It is alive and celebrated.

Culture is a highly valued and fundamental aspect of our

everyday life, is supported by our strong spirit of

collaboration, and contributes to the vibrancy of our city. We

will build on the successes we have achieved, and forge new

directions.

1 Economic Prosperity:

The Cultural Prosperity Plan should propose new solutions to

strengthen and sustain our community and ensure its economic

prosperity.

2 Collaboration & Partnerships:

The Cultural Prosperity Plan should cultivate collaborative, ongoing

partnerships between the private, not-for-profit and public sectors in

London. These partners should share collective accountability for

implementation of the Plan.

3 Leadership & Accountability:

The Cultural Prosperity Plan should position the City of London as a

leader in promoting cultural prosperity, and help to strengthen

partnerships between the City and the community.

6 PRINCIPLES

4 Identity:

The Cultural Prosperity Plan should articulate, enhance, and

celebrate London’s unique identity, and strengthen residents’ pride

in the city as a regional cultural centre.

5 Diversity and Inclusion:

The Cultural Prosperity Plan should strive to support the diversity

and inclusivity of our community.

6 Innovation and Responsiveness:

The Cultural Prosperity Plan should be responsive to emergingg

opportunities and harness the potential produced by local

innovation and creativity.

6 PRINCIPLES

fou

r STRATEGIC

DIRECTIONS

The London Cultural Prosperity Plan will strengthen the links

between the business and cultural sectors. The Plan will

contribute to the attraction and retention of talent, promote

business retention, and encourage the growth of

entrepreneurialism in the cultural sector.

strengthen culture to build

economic prosperity

The London Cultural Prosperity Plan will support, celebrate,

and strengthen the cultural sector, and increase its capacity

to provide programming through new and enhanced

partnerships and collaborations.

support

cultural programming

The London Cultural Prosperity Plan will support the cultural

sector by leveraging, sustaining, maintaining, enhancing, and

celebrating existing cultural assets in order to promote

economic growth.

leverage London's cultural

assets

The London Cultural Prosperity Plan will engage, celebrate,

and promote a deep appreciation for culture in London.

celebrate and promote

culture

five EXPECTED

OUTCOMES /

NEXT STEPS

EXPECTED

OUTCOMES

Culture is valued as a component of economic growth and

employment

Culture benefits all residents of London as it is in our

neighbourhoods, schools, community centres, libraries, etc.

Creativity fostered through cultural programming, promotion and

communication

Cultural capital assets need to be maintained

Greater awareness of existing cultural assets

Continued investment in culture to yield long term reward - Invest in

the cultural product, marketing and employment in the cultural sector

There is value for the City to invest in our community so that

leveraging can occur and culture can grow

NEXT STEPS AFTER

COUNCIL APPROVAL

Governance & Stewardship

Municipal decision-making

New governance model

Coordination of Heritage Sector

Strategic Directions (prioritized)

Implementation Plan

(Culture Office,

Annual Budget Approval,

Community Partners)

January 30, 2013 Final Council Presentation