Here’s to the crazy ones. The rebels. The

troublemakers. The ones who see things

differently. While some may see them as the

crazy ones, we see genius. Because the people

who are crazy enough to think they can

change the world, are the ones who do.

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DIGITAL COMMUNICATIONS MANAGEMENT | ACCELERATOR PITCH

M U D I T A G A R W A L | 2 0 1 2 0 1 1 9 1 1 5

M U D R A I N S T I T U T E O F C O M M U N I C A T I O N S A H M E D A B A D

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coz offline is the new online

A price and location based product search engine listing products across categories from offline retailers via Website & Mobile app (Android, iOS)

serving 100% organic and comprehensive search results.

Our Core Value

PriceRaja.com brings offline retail online thereby increasing visibility for theoffline stores and ease of search for users without travelling or stepping out.Our goal is to incrEASE:1. Accessibility2. Visibility3. Integration

Addressable Community

1. Facebook, Twitter, Google+

2. Colleges, Universities

3. Travel websites (tourists and travelers)

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Offline retail stores Product Listing on PriceRajaAppear in Search Results via

Website and Mobile

Increasedvisibility for

Retailers+ Ease for users

Our Business Model

+ Sponsored Deals+ Mobile Advertisements+ Audience Build

//////////////////////////////////////////////////////////////////////////////M U D R A I N S T I T U T E O F C O M M U N I C A T I O N S A H M E D A B A D

Enter your product or category here| Search

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King Deals

Retailers | Newsletter | About Us | Contact Us | Learn more

Login | Signup

////////////////////////////////////////////////////////////////////////////////////////////////////Retailers | Newsletter | About Us | Contact Us

Found 24 results for ‘Nikon D7000’ in 3 sub-categories in ‘Cameras’ category

Nikon D7000 Search

FILTERS HERE

Combo: Nikon DSLR D7000 + Lenses Nikon DSLR D7000 Body Only Lenses & Accessories

Home > Electronics > Cameras & Accessories > Digital Cameras

Login | Signup

////////////////////////////////////////////////////////////////////////////////////////////////////Retailers | Newsletter | About Us | Contact Us

Found 14 results in ‘Combos: Cameras + Lenses’ sub-category

Nikon D7000 Search

Nikon D7000 16.2 MP DSLR (Body Only), CMOS Sensor, 3" LCD, HD Video

Nikon D7000 16.2 MP DX-format Digital

SLR 18-105mm & 70-300mm Lens Kit

Nikon D7000 Digital SLR Camera 5 Lens Kit with

18-55mm, 70-300mm, 50mm, 52mm 2X Te...

Nikon D7000 DX-Format CMOS Digital SLR

Kit with 18-200mm f/3.5-5.6G AF-S DX VR II ...

Home > Electronics > Cameras & Accessories > Digital Cameras > Digital SLR Camera Bundles

60,000 Buy

63,000 Buy

78,000 Buy

72,000 Buy

FILTERS HERE

Hi, Mudit | Wishlist2

Patel ElectronicsSatellite, Ahmedabad

Modi EnterprisesPaldi, Ahmedabad

Shah CamerasLal Darwaja, Ahmedabad

Canon AMDLal Darwaja, Ahmedabad

PRICEAJA

Mobile AppChoose Category

Nikon D7000

Searching for Nikon D7000… (78 results)

Nikon D7000 16.2 MP

DSLR (Body Only), CMOS Sensor, 3" LCD, HD Video

Nikon D7000 16.2 MP DX-

format Digital SLR 18-105mm

& 70-300mm Lens Kit

Nikon D7000 Digital SLR

Camera 5 Lens Kit with 18-

55mm, 70-300mm, 50mm,

52mm 2X Te...

Nikon D7000 DX-Format

CMOS Digital SLR Kit with 18-

200mm f/3.5-5.6G AF-S DX VR

II ...

60,000

Mobile App

PRICEAJA

Choose Category

Nikon D7000

Searching for Nikon D7000… (78 results)

Nikon D7000 16.2 MP

DSLR (Body Only), CMOS Sensor, 3" LCD, HD Video

Nikon D7000 16.2 MP DX-

format Digital SLR 18-105mm

& 70-300mm Lens Kit

Nikon D7000 Digital SLR

Camera 5 Lens Kit with 18-

55mm, 70-300mm, 50mm,

52mm 2X Te...

Nikon D7000 DX-Format

CMOS Digital SLR Kit with 18-

200mm f/3.5-5.6G AF-S DX VR

II ...

60,000

Patel ElectronicsRs. 60,000

Navigate

Featured Deal Modi EnterprisesNikon D7000 + Access…

////////////////////////////////////////////////////////////////////////////////////////////////////Retailers | Newsletter | About Us | Contact Us

Retailer Dashboard | Patel Electronics, Satellite, Ahmedabad

OVERVIEW | CATEGORIES | PRODUCTS | INVENTORY | ADD NEW PRODUCT | EDIT A PRODUCT | SEARCH

My Categories Add New Category

CATEGORY NAME | SUB-CATEGORIES | PRODUCTS | TOTAL INVENTORY

ElectronicsMobiles & TabletsComputers & AccessoriesCameras & PhotographyAudio & VideoWatchesHome & KitchenBooks

53545270

150200456796125650

6008001252005006003600

Total 31 748 3185

Hyperlinks leading to different landing pages with details of sub-categories and indications of Products and Inventory sub-category wise

10Account | Signout

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Retailer Dashboard | Patel Electronics, Satellite, Ahmedabad

OVERVIEW | CATEGORIES | PRODUCTS | INVENTORY | ADD NEW PRODUCT | EDIT A PRODUCT | SEARCH | OUT-OF-STOCKS

Enter Product Name |

Choose Category Select an option >Choose Sub-Category 1 Select an option >

Add a new Sub-Category

Choose Sub-Category 2 Select an option >Add a new Sub-Category

Choose Sub-Category 3 Select an option >

Add a new Sub-Category

Enter Product Description

Available Inventory Select an option >

SKU Name

Offered (Discounted) Price

M.R.P. or Actual Price

Define a Schedule

Upload file if required

Keywords

Upload product images

10Account | Signout

(Use Comma to separate two keywords)

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Our Competitors What’s the difference?

“We do not merely source rates from different retailers orcrawl dozen websites to throw the lowest price at you. Weuse our insights to give you the best bargain price.”Only for Mobiles Category.They may or may not provide price from a offline retailer.

Apart from online retailer’s listings, “We list the address and phone numbers ofthe offline sellers in the seller information section on each product page –youcan call up the store and ask for price and availability of the product, beforeyou even visit the store.”They never provide price from offline stores.

“We will source rates from different retailers across different product categories toprovide probable customer with the lowest price available. We won’t use ourinsights to suggest the best bargain price.”We will provide price from a offline retailer.

What we’ll do to be different from existing/upcoming clutter?

Design

Consistent and seamless Maps & Navigation (GPS) integration

100% organic

Max. coverage

Deals on Map Notifications

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Market Sizing

Indian Retail Market – $500 billion (and is expected to grow to $675 Bn by 2016 and $850 Bn by 2020)

• Indian e-commerce - $14 billion

• Indian online retailing market - $2 billion

Indian Population – 121 Crore• Indian Urban Population – 37.7 Crore

• Indian Urban Population with Internet – 3.77 Crore (assuming 10% Internet penetration with active

usage)

• Indian Metro Population with Internet – approx. 1.5 Crore

• Total Indians on Facebook – 10 Crore

• Total Indians on Facebook with matching interests – 4 Crore

Online travel constitutes a sizable portion (87%) of e-commerce market today. Online travel market in India is

expected to grow at a rate of 22% over the next 4 years and reach Rs 54,800 Crore ($12.2 billion) by 2015.

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Action Plan - Timeline

First 3 months

- Website development

- Back-end Platform

- Reaching retailers

- Android & iOS App development

- Testing

- Roll-out

Next 3 months

- Database Aggregation

- Marketing

- Reaching retailers

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First Year Objectives & Funding Requirements

Website Design & Hosting – INR 1,00,000

Back-end Database Setup & Retailer Interface Development – INR 1,00,000

Android and iOS App Development – INR 1,00,000 each

Testing – INR 1,00,000

Logistics & Operations – INR 5,00,000

Initial Marketing/Buzz creation – INR 4,00,000

TOTAL Capital Request– INR 14,00,000

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Revenue Model

Advertisements

- Mobile Apps (Limited up-to search page results, not on home page, landing pages)

Featured ‘King Deals’

Audience & Consumer Base

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Future

Online retailers listing

- 100% organic search

- Real-time

- Best search algorithm

Power of Comparison

- Online + Offline

Going Global

Google Glass App Integration with Maps & Navigation

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coz offline is the new online

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Thanks