Final design boards

YCN Student Awards 2011/2012Swarovski

Baljeet Samra & Sadie ThompsonBA (Hons) Graphic DesignLeeds College of Art

‘Attract the next generation of Swarovski fans’1 / 4 Project Outline

Working to help maintain and successfully develop the recent Swarovski sub-brand Lola & Grace that specialises in fashion jewellery for 18-25 year old females.

Lola & GraceConcept

Ensure that the Lola & Grace brand is more appealing to a wider audience with a proposal to collaborate with a up and coming fashion designer as well as creating limited edition packaging.

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‘Attract the next generation of Swarovski fans’4 / 4 Packaging Concept

Working with the designs of the outfits and the jewellery from Lola & Grace to create a series of packaging inspired by repeated patterns and illustrations.

Lola & GraceLimited Edition Packaging

Gift bags and Jewellery boxes to be used for trade events, store openings and product launches. Propsed idea of having the Gift bags at Manchester Fashion Week 2012.

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‘Attract the next generation of Swarovski fans’3 / 4 Fashion Collaboration

Dress Designer : Sinead O’HerlihyPhotography : Dave kai Piper / Mark Evans Models : Laura Brown / Sarah J JonesMakeup artist : Samantha Mercer

Lola & GraceHouse of Herlihy

Creating a range of fashionable clothes that compliment the Lola & Grace jewellery. All outfits are designed by Sinead O’Herlihy, from the House of Herlihy

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‘Attract the next generation of Swarovski fans’4 / 4 Store Proposal

A Proposed idea to merge Lola & Grace with the House of Herlihy to create a unique shopping experience.

Lola & GraceShop Front

Proposed shop front for future Lola & Grace stores with a shop section that stocks a range of clothes from the House of Herlihy designed by Sinead O’Herlihy.

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Documents

Final design boards