final design context 1.pdf

7/30/2019 final design context 1.pdf

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-RESTRICTIONS-

-Audience-

Young professionals 24-35Young Tourists 18-30

-Brand USP-

NaturalAffordable

Efficient

VARDESA AIR

SWEDISH LOW COST AIRLINE.

230220

580

520

77366518

580520


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source:http://saffron-consultants.com/work/volotea/

IQ+EQ

=$

Source:http://saffr

on-consultants.com/work/volotea/


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Source:http://saffron-consultants.com

/approach/

Our Approach

IQ + EQ = $

Saffron helps transform brands and

businesses with the clarity of rigorous

thinking and the courage of bold ideas.

We started Saffron in 2001 with a simple

but compelling vision: to build a brand

consultancy as strong in its strategicthinking as it was in its creativity. We believe

that great brands that capture peoples

imagination and make a difference to their

lives are built on a powerful mix of IQ + EQ.

The IQ part is the rational, evidence-based

analysis the fundamentals without which

the brand simply couldnt function. The EQ

part is the emotional and more intuitive,

judgment-based understanding the insights

that can propel a brand from simply being in

the race to winning it. We see it as our job to

help our clients find the right mix.


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By creating a logical, economical portfolio

structure, brand architecture focuses

resources on the brands that best support

your business goals, driving financial

performance and efficiency. And as a full-

service brand consultant, Landor does not

stop there. Once you have chosen a plan, we

have all the creative resources to turn your

ideal brand portfolio into a market reality,

from names to brand identities, and from

packaging to store design.

Recognizing that there are no set formulas

for successful brand architecture, we

evaluate all the options and develop the

ideal balance your unique business situation

demands. Like any skilled architect, we

design structures that take into account both

present and future scenarios, making

the most of current business conditions

while preparing for growth, innovation, and

changes in market dynamics. In this sense,

brand architecture is about visionmaking

sure you have the right portfolio to get you

where you want to go.

One advantage of Landors size andhistory is the level of experience we bring

to this challenge. Whether streamlining

a specialized niche brand or designing

complex, global portfolios for leaders like GE

and Procter & Gamble, we have an extensive

track record to draw on. The results are

brand families that consumers can instantly

understand and that company staff count

on to optimize costs and maximize revenue

and growth. With the brand architecture in

place, we can then turn those strategies into

solutions-from visual identity to package

copy and from global guidelines to internal

brand engagement

Brandarchitectureisnt aboutneatness.Its aboutbusinessresults.

:http://landor.com/#%21/about/capabilities/brand-architecture/


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Source: http://landor.com/#!/work/case-studies/garuda-indonesia/

Source: http://landor.com/#!/work/case-studies/garuda-indonesia/


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source:http://www.wolffolins.com/work/heathrow-express


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Game change is a product of collaboration.

Our style is workshops and labs, not

presentations. We value the journey, as well

as the destination. We combine technology,

design and brand in everything we do.

We aim to give you the first useful things in

days, not months. And we aim constantly for

the best kind of social impact. Brands that

are good for people are best for business.

Theresno formula

for gamechange.source:http://www.wo

lffolins.com/our-approach

source:http://www.wolffol

ins.com/work/heathrow-express

source: http://www.wolffolins.com/work/heathrow-express


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Archetype Helps People Brand Example

Creator Craft something new 3M

Caregiver Care for others Volvo

Ruler Exert control American Express

Jester Have a good time Fanta

Regular Guy/Gal Be OK just as they are Ikea

Lover Find and give love Hagen-Dazs

Hero Act courageously Nike

Outlaw Break the rules Virgin

Magician Effect transformation Intel

Innocent Retain or renew faith Coca-Cola

Explorer Maintain independence Bounty

Sage Understand their world Google

The BrandArchetypes

source:http://th

esauce.hnw.com/2013/04/03/whats-your-brand-archetype/


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-RESTRICTIONS-

-Audience-

Business owners

-Problem Solving-

Creating brand unitiy

-Economy-

Low budget

68400

804800

10048759

223910

IN F OSER V E CO R P O R A T I O N


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source: http://www.behance.net/gallery/Benevolent-Society/7989403



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source: http://www.behance.net/gallery/Typographic-Logos/8379829


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source: http:/ /www.behance.net/gallery/Typographic-Logos/8379829


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We believe developing a strategy is just as creative as the creative

output itself. In fact, thats where our creative process startswith the

strategy. We dig deep to understand the subtleties of whats needed

to get a brand talking with resonance. We eschew average off-the-

shelf solutions and thin and fragile thinking. A brand will never be

heard if you dont.

We approach existing thinking from a fresh perspective. Sometimes

we commission research; often we do our own we talk to people,

we look at whats going on inside and outside of the business. We

challenge people to reassess their take on the world. We help clients

to re-evaluate answers to questions that they thought they knew

already. Its only when you understand what the conventions are that

it is possible to break them. And we dont stop until we completely

and utterly get our clients and their business.

A F R E S H

P E R S P E C T I V E

C O L O U R F U L

T H I N K I N G

source:http://curiouslondon.com/content/approach

source: http://curiouslondon.com/content/approach


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We create

all sorts of

things for

all sorts of

occasions

but often

the best

work comes

together tomake what

we call Brand

Worlds

We think great branding needs to be adaptive. Our

approach creates strategic coherent conversations

between organisations, services & products

with their audiences. Were working with brands

big & small to create richer, more rewarding

BrandWorlds to better connect & communicate

with people. We believe great ideas lie at the heart

of great branding. Our work is always strategically-

led.We start with big ideas, then go about making

them beautifully.Working with traditional Design

groups, many organisations end up with Blanding,

not Branding.

Why bland?

Because people dont care about a brands

positioning, they care about a brands position.No

one gets excited by consistency alone, its dull.

Design-coherent communications allow brands

to fex into lateral, interesting ideas.We create all

sorts of things for all sorts of occasions but the

best work comes together to make what we call

BrandWorlds.

source:http://www.someoneinlondon.com/category/manifesto

source:http://www.someoneinlondon.com/category/manifesto


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-RESTRICTIONS-

Sam Edwards

-Design Context-


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Documents

final design context 1.pdf