India International Coir Fair2007

7 - 11 December 2007Jawaharlal Nehru International Stadium

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COIR BOARDCoir House, P.B.No.1752,M.G.Road, Ernakulam, Kochi 682 016Tel: 0484 2351807, 2351788Fax: 0484 2370034Email: coir@md2.vsnl.net.inwww.coirindia.org, coir-india.com

India International Coir Fair 2007

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India International Coir Fair (IICF 2007) Background Coir Board under the Ministry of Micro, Small and Medium Enterprises had organized the first India International Coir Fair from 11-13th October 2001 at Kochi to showcase the capabilities and potential of Indian Coir Industry before a discerning national and international audience. It was the first ever attempt of the coir industry to organize an event with international dimensions. The unfortunate incident of the 11th September attack on World Trade Center in United States of America however, had its shadow and affected the prospects of participation of importers in large number in the fair. However, the fair was successful in attracting exporters and manufacturers in large number to exhibit their products and a handful of importers. Organisation of IICF once in two years, although, was a general consensus among all concerned, it could not be materialised, despite the best efforts subsequently, till 2007. Genesis of the IICF- 2007 Coir Board had originally made a proposal to sponsor a group delegation of exporters to visit overseas countries utilizing the assistance under Market Access Initiative Scheme for promoting export of coir from India. On a re-.consideration it was decided to change the original proposal to a reverse delegation from abroad with financial assistance from the Ministry of Commerce under Market Access Initiative Scheme. It was expected that if the buyers from abroad get an opportunity to see the full range of products produced by the Indian Coir Industry and available for export and the deeper insight of the production techniques and the community producing the items, it would have more impact on their buying decisions. Moreover at present the chunk of the export is made by a few large scale exporters. If the visit of the importers is facilitated to this side, the small scale manufacturers and exporters who do not have adequate exposure to market their products abroad at the same time having adequate export potential can also take advantage of the opportunity that exist in the overseas market for promoting this environment friendly product. There are instances of a number of new coir entrepreneurs entering the export business after getting adequate exposure to the global market prospects and environment through participation in International Exhibitions along with Coir Board. Coir Board decided to organize the second India International Coir Fair to showcase the capabilities of Indian coir from 7th to 11th December 2007 so that

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the delegates visiting India can see the whole range of coir products available for export, particularly the new generation products of the industry and can meet all manufacturers and exporters at one place. Emphasis was given to communicate the status of coir as an eco friendly, ethnic and versatile product which employs almost totally environment friendly technologies and help in gender empowerment. The programme was designed to facilitate congregation of various players such as importers, potential buyers, interior decorators, landscapers, organizations concerned with erosion control/ soil stabilization and domestic market players. Organising Committee The Organising Committee constituted for IICF 2007 is annexed. (Annexure A)

Pre-Fair Events Pre-Event Marketing Missions in India and Abroad Approached All Embassies/ High Commissions of India and other Trade Missions abroad and overseas Embassies and High Commissions in India have been addressed seeking their co-operation for ensuring large scale participation of foreign delegates in the fair. Marketing materials like posters and a flyer were brought out and have been sent to these Trade Missions, Chambers of Commerce and Industry, Import Promotion Offices abroad, trade and industry in India, Trade Promotion Organisations, coir producing States and other target audience. There has been overwhelming response from the Trade Missions, Embassies and High Commissions of India abroad and most of them have communicated the message of IICF to the target audience and prospective trade visitors through their website and other media available to them. Coir Board participates in selected important trade fairs and exhibitions organised in various countries, particularly in Carpet and Home Decor Fairs. In all such international fairs in which Board participated after deciding to hold the IICF 2007, the message of IICF was communicated to the fair visitors through appropriate marketing materials.

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Press Conference and Road Show at New Delhi Coir Board had organised a Press Conference at 11.30 a.m. on 26.10.2007 at Hotel Intercontinental, New Delhi as a prelude to the forthcoming event IICF 2007 at Kochi. About 55 media representatives covering main line publications, vernacular publications, electronic channels and wire agencies participated in the press conference of the Chairman, Coir Board on IICF 2007. At the press conference, the major objectives of IICF 2007, the events being organised in that connection the extent of trade and industry participation, the reaction of the global importers and other similar highlights of the events were provided to the media personnel through video presentations and Chairmanʹs interaction with the media. During the subsequent days there were wide coverage in the national and regional dailies and through network of televisions. The road show was organised on the same day at Hotel Intercontinental at 6.30 p.m. The road show was targeted at selected audience like Buying Houses, Inter Country Trade Chambers, Embassies, Trade Councils and General Trade and Import and Export Councils and Govt. officials. Around 50 delegates from various organisations participated in the road show. The Honʹble Minister of Micro, Small and Medium Enterprises Shri Mahabir Prasad attended the road show for some time in the beginning. Road Show at Kochi on 10.11.2007 A Road Show was organised at Hotel Travancore Court, Kochi on 10.11.2007 targeting the logistic supporters and shipping companies in the city. Representatives of some of the leading shipping companies participated in the road show. Press Meets of Chairman which were held periodically helped in communicating the developments in organising IICF 2007 to the public. Website of IICF An informative website of IICF was hosted with web address www.iicfonline.com with linkage to Kerala Tourism and Coir Board site with facility for online registration for participation in the fair, seminar and buyer seller meet.

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Hoardings/ Posters/ Banners Hoardings on IICF were erected at vantage points in Kerala and elsewhere besides publicising the event through display of posters and putting up banners and publicity through other display arrangements. IICF - Curtain Raiser on 03/12/2007

Coir Board organized the IICF Curtain Raiser Meet on 3rd December 2007 at Avenue Center, Panampilly Nagar, Kochi to announce the programme and release of Logo of IICF 2007. Prof. Mercy Williams, Worshipful Mayor of Cochin Corporation inaugurated the event. Shri A C Jose presided over the function. Smt. Minnie Mathew I. A. S, Chairperson, Coconut Development Board & Vice Chairperson of the Organizing Committee (IICF-2007), Shri. N. Venugopal, Vice Chairman of the Organizing Committee (IICF-2007) & President of the Co-ordination Committee of Coir Exportersʹ Associations addressed the gathering. A large number of Exporters, Manufacturers, IICF Sponsors and other dignitaries witnessed the IICF Curtain Raiser. Prof. Mercy Williams released the IICF Logo and the programme of IICF at the event.

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Delegate Sourcing and Management

Ensuring participation of at least a minimum of 75 serious buyers from importing countries was a pre-condition, when the Ministry of Commerce and Industry had approved the proposal of the Coir Board for organising an International Coir Fair with the Ministryʹs funding support, under Market Access Initiative Scheme. IICF 2007 was primarily conceived as an event capable of providing the benefits to the export trade, of a reverse delegation. Therefore added importance and emphasis was given for sourcing credible and reputed buyers from the overseas market to participate in the IICF 2007 for ensuring short term and long term benefits in the matter of export promotion. After usual formalities of identifying a professionally competent and experienced consultant for sourcing and management of overseas delegates, M/s Chrysalis Communications Pvt. Ltd. based in Trivandrum, Kerala was identified to work as consultant for sourcing credible importers from abroad. An exclusive, dedicated event secretariat was set up at the office of the Chrysalis at Trivandrum with a team headed by Director, Chief Co-ordinator, Data Base Management Team of two, Tele Calling Team of five, PR team of two etc. The entire sourcing was spread over a period of four months. Being the first of its kind in coir industry, the campaign was planned to the last detail and executed with care to ensure that not only the numbers were achieved but also genuine and best buyers were identified and invited. Including the data base sourced from Dun & Bradstreet, buyer list from the manufacturers and exporters of coir in India, those collected from domestic and international Buying Houses/ overseas sales agents, data base from the embassies and trade missions etc., data base of over 8000 buyers were compiled. As a result of consistent and earnest efforts, a total of over 126 registrations were received online out of which 102 confirmed their participation. There were 12 dropouts. Besides, 18 delegates who had not confirmed their participation earlier had also landed at Kochi for the event. There were 108 buyers from 33 countries. A list of country wise buyers who attended the IICF 2007 is annexed. (Annexure B). The Seventh Commonwealth - India Small Business Competitiveness Development Programme was organised by the Commonwealth Secretariat in association with the Coir Board at Kochi from 5th to 10th December, 2007 to synchronize with India International Coir Fair. Seventy two delegates

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representing thirty two member countries of the Commonwealth participated in the programme. All these delegates, some of whom are prospective buyers of coir, were active participants in the IICF 2007. Hospitality The Organising Committee of the India International Coir Fair with the active support of the consultant engaged for sourcing and management of the foreign delegates spared no efforts in extending a befitting hospitality to the invitees from abroad. The delegate management involved reception of the guests, hotel transfers, transport management, venue transfers, confirmation of return tickets, delegate management at cultural programmes, visit to IICF and buyer seller meet and departure transfers to airport. During the period of IICF, Reception Counters manned by specially trained executives were functioning at Kochi International Airport both at the international and domestic terminals. Trained volunteers recruited for the purpose had been deployed for extending all assistance to the delegates in the six hotels identified in the city for accommodating them. Reception and registration counters were also functioning at the IICF venue. Delegates were provided info kits containing brochures, leaflets, tourism brochures, city guides, delegate badges, feed back forms etc. For the benefits of the guests from abroad cultural evenings were organised all the days during 7-11 December at selected hotels in the city featuring a series of spectacular performances highlighting a variety of art forms that have enriched the cultural heritage of India, particularly Kerala, which became a unique visual feast. Those evenings provided a never before experience to the audience especially to the foreign guests. These cultural shows were followed by sponsored dinners.

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Inaugural Function It was 9 a.m. on the bright and pleasant sunny day on 7th December 2007.

The ceremonial flag of India International Coir Fair 2007 glittering in the sunlight of the bright morning slowly floated up in the flagstaff erected in front of the fair venue at Jawaharlal Nehru International Stadium at Kochi in Kerala. Shri A C Jose, Chairman of the Coir Board and Chairman of the Organising Committee hoisted the flag. The unfurling of

the fair flag marked the beginning of the historical event IICF 2007. The caparisoned elephants with muthukuda mounted on it, with venchamaram weaving in the air in the background of traditional thalavattom, the rhythm of panchavadyam, thalappoli with women dressed in traditional Kerala style attire, a huge jubiliant and enthusiastic crowd of fair visitors, exhibitors, participants and delegates from India and abroad all charged the atmosphere with a festival fervour. Earlier coir entrepreneurs of Tamil Nadu arrived at the venue in a convoy of vehicles carrying a torch from Pollachi, symbolising the progress of coir industry in Tamil Nadu and handed over the same to the Chairman of the Organising Committee, Shri A C Jose. The Chairman lit the stationary torch mounted over a specially set up decorated platform in front of the flagstaff. The torch was kept burning throughout the end of the IICF on 11th December 2007. The Organising Committee of the India International Coir Fair led by Shri A C Jose, Chairman, Coir Board, officers of the Board and Industry & trade representatives gave a traditional warm welcome to the Ministers and dignitaries who came for the inaugural function on 7th December 2007 morning at the entrance of the IICF venue at Jawaharlal Nehru International Stadium, Kochi. The programme of the inaugural function is annexed (Annexure C).

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The five day event took off with flying colours when Shri Jairam Ramesh, the Honʹble Minister of State for Commerce, Govt. of India lit the ceremonial lamp and declared IICF 2007 opened at the inaugural function held at 10.30 a.m.

at the Convention Hall at Jawaharlal Nehru International Stadium. In his Inaugural address, Shri. Jairam Ramesh, Honʹble Minister of State for Commerce, Govt. of India stated that the Govt. of India is giving due importance for development of Coir Industry in India. The

support given to the Coir Board in organizing the programme by arranging reverse delegation is only a part of the development programmes for coir. The Govt. of India has given approval for a very important programme for modernization of Coir Industry. This is an ambitious programme. With the implementation of the programme it is expected that it would enhance the status of coir as a lifestyle product and would enhance its value. Reducing drudgery is yet another aim of the programme. The project would cost Rs. 240 Crores. ʺAlleppey Coirʺ has already got Geographical Indication registration and it is expected that this would enhance the brand image of Alleppey Coir which in turn would help to fetch better price. Coir Industry is not a Traditional Industry, it is a Modern Industry in the path of development. There had not been any sizeable investment towards productivity enhancement in the Coconut Industry during the last 40 - 50 years. The Govt. of India has taken up a very big Coconut Re-plantation and Rejuvenation Programme to be carried out over the next 10-15 years. It is almost a 4,700 crore programme and Govt. of Indiaʹs component would be roughly one third and the balance would come as soft loans from financial institutions. But the whole idea is to replace almost 4,00,000 hectares of coconut plantations in the coconut growing areas of South India, particularly, which are senile, unproductive and disease prone and the health of the coconut industry is essential to ensure continued growth of the coir industry.

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The Minister congratulated Coir Board and its Chairman for organizing the programme. Minister Extended a warm welcome to the delegates from abroad and advised them to spend some time to feel the natural beauty of the Great State of India. Before concluding he once again wished IICF 2007 all success. The programme was declared opened by lighting the ceremonial lamp.

In his address, Shri.G Sudhakaran, Honʹble Minister for Coir, Co-operation and Devaswom outlined the various steps taken by the State Government of Kerala for the development of Coir Industry. Coir is a symbol of hard work, imagination and beauty. It is also an export oriented industry. The Coir products are famous

because it is 100% natural and biodegradable. The State Government is going to implement its development programmes in Coir Sector through the Coir Cooperatives and Public Sector Undertakings. 1,000 coir outlets will be opened in various Districts and Panchayats by the State Govt. and coir products will be sold with brand name ʺKerala Coirʺ. The State Government have already made a representation to the Central Government for reintroduction of MEP and Purchase price. This would help the manufacturers and workers to earn a decent living. The Honʹble Minister concluded his speech wishing all success to the fair. Shri Golappalli Surya Rao in his brief address touched upon the prospects and progress of coir industry in Andhra Pradesh. He felicitated Chairman, Coir Board and team of officers for organising the fair with international perspective. Speaking on the occasion, Dr. Christy L Fernandez IAS, Secretary to the President of India, stated that continued efforts are required to sustain the developments in the Coir Sector. It is necessary to promote other hard fibres as well and the Coir Board is capable of undertaking that activity. For this it is necessary to constitute a National Natural Hard Fibre Board. Coir is facing bigger challenges in markets abroad, he added. What is required by the consumers are innovative products. Using coir alone, innovative products cannot be produced. Those involved in the coir sector should

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learn to manufacture products using other natural hard fibres and blended products using coir so that the industry would grow further. More R & D is required for developing diversified and innovative products in attractive designs and patterns. It is time to accept innovative and new ideas. To acquire new technologies and new ideas we have to make maximum utilization of IT enabled services. It is necessary to organize this kind of programmes in the coming years with due partnership with the exporters and manufacturers so that success of the programme can be ensured. Concluding his speech Dr. Christy Fernandez stated that organization of this kind of programmes would lead to better understanding and generation of business. Dr. Chandrapal IAS, Secretary to Govt. of India, Ministry of MSME stated

that the Ministry of MSME would support the Coir Board in organizing such programmes in the coming years. He congratulated the Chairman for having arranged the programme which would act as a catalyst to promote export of coir and coir products from India. Dr. Chandrapal IAS also released the book ʺIndian Coir- A Reference Bookʺ.

Doyens of Coir Industry Honoured It was a moment of glory to the recipients of prestigious award presented by the Coir Board on the occasion of the inaugural ceremony of India

International Coir Fair 2007 in recognition of lifetime contribution for the development of coir industry. Six luminaries were honoured with three categories of awards. A jury consisting of eminent personalities had earlier decided the recipients of these prestigious awards. Shri V R Prasad, Travancore Mats &

Matting Company, Cherthala, Allappuzha in Kerala and Shri V R Bhaskar, Venugopal Coir Industry, Pattukkoottai, Thanjavur District in Tamil Nadu were honoured with the ʺAward for Lifetime Contribution to Coir Industryʺ. Shri M P Pavithran, President, Kerala State Small Scale Manufacturers Federation,

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Alappuzha was honoured with ʺAward for Meritorious Services rendered to small scale coir manufacturing sectorʺ. The contribution of importers in the development of a stable export market was also thankfully remembered on the occasion of IICF when the Coir Mithra Award was presented to Mr. Edigio Giocomini (Jr.), Kerafibretex International (P) Ltd., Kakkanadu, Kochi, Kerala, Shri S S Maniam, Maniam Group of Industries, Tiruvarur, Tamil Nadu and Smt. Kuntala Kumari Acharya, Nilachal Nari Seba Samithy, Sakhigopal, Puri, Orissa were the other recipients of Coir Mithra Award. These awards were presented at the inaugural function by Dr. Christy Fernandez IAS, Secretary to the President of India.

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IICF 2007 - The Largest Showcasing of Indian Coir

The Exhibition was intended to showcase the capabilities of Indian coir sector to cater to the world market requirements. It was organised with an international perspective. There was overwhelming response from the coir manufacturers, exporters and manufacturers of allied products to participate in the exhibition. There were a number of exhibitors, from Tamil Nadu, Karnataka, Orissa and Andhra Pradesh besides those from Kerala. The fair was a fascinating world of colourful coir products. The items displayed include coir door mats, carpets and floor coverings in varied designs, coir products blended with other natural fibres, coir geo textiles, coir mattress, coir pith, coir garden articles like plant climbers, fibre baskets, fibre liners, fibre discs, coir pots etc. and coir manufacturing machineries.

The participants consisted of manufacturers and exporters of coir, coir geo textiles, coir pith based products, rubberised coir mattresses, machinery manufacturers and handicraft manufacturers. Representing the MSME sector, besides the coir units, KVIC, National Institute of Rural Development, National Small Industries Corporation and National Institute

of Designs also put up their display of products/ services in the exhibition. The other major participants were India Trade Promotion Organization, Coconut Development Board, Rubber Board, Spices Board, Marine Products Export Development Authority, Export Credit and Guarantee Corporation, State Bank of India, Bank of Baroda and Apollo Tyres. The Karnataka State Coir Co-operative Federation Limited, Karnataka State Coir Development Corporation, Tancofed, Coirfed, Foam Mattings India Ltd. were the major participants representing public sector undertakings in the coir sector.

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The Central Coir Research Institute, Kalavoor, Alappuzha and the Central Institute of Coir Technology, Bangalore put up separate stalls highlighting their activities. The wood substitutes such as furniture, tray etc. developed by the Central Institute of Coir Technology, Bangalore attracted the host of visitors.

There were more than 80 exhibitors who displayed their products in 113 stalls. 108 buyers from 33 countries visited the exhibition and negotiated business. Besides, 72 delegates from 32 member countries of Commonwealth also had visited the exhibition. The display of coir products characterised by the variety of spectacular

range in texture, richness in colour, innovation in ideas etc. attracted the fair visitors. Nearly 90,000 persons consisting of designers, interior decorators, traders, business houses and common public visited the exhibition during the five days of IICF 2007. List of companies/ organizations who had put up their stalls in the exhibition is annexed (Annexure D).

An exclusive and a very attractive pavilion set up by the Coconut Development Board was the star of attraction in the Hanger B, where the stalls of Public Sector Undertakings were mainly housed. The coconut based products of some of the units on display at the pavilion were widely appreciated by the

visitors. The product on display included coconut oil, coconut chips, soap, preserved coconut water, coconut shell/wood based handicrafts items etc. The stall put up by Jayadurga Mahila Sangh from Puri in Orissa presented a very impressive display of handicrafts made out of coir fibre. At the stand there was live demonstration of woman artisans

converting coir into beautiful forms - crocodiles, elephants, camels, horse, dragon and what not; all in fanciful ways embellished with thread work, sequins and woolen thread. Live Demonstration on Coir Technology At the India International Coir Fair 2007, special emphasis was given to demonstrate some of the important technologies developed as a result of the research and development effort of

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the Coir Board through its twin research institutes - Central Coir Research Institute at Kalavoor in Kerala and the Central Institute of Coir Technology at Bangalore in Karnataka. Live demonstrations were organised in an exclusive pavilion set up for the purpose at the Jawaharlal Nehru International Stadium. Technology demonstrated includes willowing of coir fibre in willowing machine, spinning of coir yarn in motorised ratts, coir retting with coirret, composting of coir pith using pithplus, weaving of coir door mats and matting in Anupam and Anugraha loom, coirnet green house, effluent treatment etc. Besides live demonstration an array of posters and blow ups were displayed depicting various processing and manufacturing activities involved in coir industry. Sponsors get adequate projection at IICF- 2007 The major sponsors for IICF-2007 received adequate projection at the fair through their participation in exhibition. The major sponsors were the India Trade Promotion Organization, the Export Credit Guarantee Corporation of India Limited, Appolo Tyres Limited, State Bank of Travancore, Bank of Baroda and Canara Bank . Industry Visits Romance of Coir stems from the fact that * Raw material is only a bye product of the Coconut Industry - Coconut Husk - a throw away waste * Industry is concentrated mainly in rural and semi urban areas providing livelihood to thousands of people belonging to economically and socially backward strata of the population. * More than eighty percent of labour employed are women who derive their primary income from coir. * Entire processing and production operations involved are environment friendly not contributing to pollution. * The ultimate products are all eco-friendly and biodegradable.

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* The application of hand and hand operated equipments and machineries predominates the production operations. Although the overseas buyers are familiar with the products of coir they import, most of them are not aware of the facts mentioned above, may be the facts making coir different from the host of the competing articles. Seeing is believing. During the fair every day the interested delegates were provided facilities for visiting the spinning and product manufacturing industrial units in Alappuzha, the cradle of Coir Industry.

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International Seminar on Coir A three days’ International Seminar on Coir was conducted at the Jawaharlal Nehru Stadium, Kochi in connection with the IICF, 2007 during the period from 9-11 December, 2007. The seminar was held to disseminate the details of technological advancement world over in the field of coir industry particularly in India to the entrepreneurs from India, visiting public as well as

delegates from the various foreign countries. The Seminar was inaugurated at 10.00 a.m. on 09.12.2007 by Mr. Pongalur Palaniswamy, Hon’ble Minister for Rural Industries, Govt. of Tamil Nadu in a function presided over by Mr. A.C. Jose, Chairman, Coir Board. Mr. Pongalur Palaniswamy in his inaugural address said that India is the leader in the

coir industry in the world. He said that he is particularly happy to note that Tamil Nadu is only next to Kerala, the premier state in the coir industry in India. He said that coir industry in India should be capable to meet the challenges posed by the world economy by producing quality coir products in a cost effective manner. The Minister also said that the coir industry in Tamil Nadu is ready to complement the efforts of Kerala and both the States can go hand in hand to develop overseas market for coir. He wished that the seminar would give a boost to the exports of coir and coir products from the country. Shri. A.C. Jose, Chairman, Coir Board said that he is happy that there is an overwhelming response from the delegates to the seminar particularly from foreign countries. He exhorted the delegates to take full advantage of the seminar and make it a grant success.

Shri. Sesh Kumar Pulipaka IA&AS,

Joint Secretary, Ministry of MSME, Govt. of India delivered the keynote address. Shri Sesh Kumar dealt in detail the over all economic conditions in the country and the role of agro based industries like coir to tap the potential available in the export market. He mentioned that the industry has to change to suit the requirements of the

market and become competitive both in price and delivery schedules. Earlier

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Mr. N.R. Pai, Chairman of Seminar Committee welcomed the audience and Mr. M. Kumaraswamy Pillai, Member-Secretary, proposed vote of thanks. The entire seminar was divided into five technical sessions.

1. Technical Session I – Marketing 2. Technical Session II – Social issues in the export oriented

coir sector 3. Technical Session III – Coir Geo-textiles for soil bio-engineering 4. Technical Session IV – Coir Pith – a nature’s gift 5. Technical Session V – Emerging technologies for

innovative coir products

The three days’ seminar organized provided an exposure to the participants on the technology developed by the coir industry in various fields and also the potential available for marketing of coir and coir products within the country and abroad. Marketing was given a prominent place in the seminars as the entire exercise was for promoting the exports of coir and coir products from the country through India International Coir Fair-2007. It was possible for the participants to understand the nuances about the newly emerging topics like carbon trade in the coir industry, social issues, coir composites etc. There were a lot of interactions between the speakers and participants which showed the enthusiasm the participants had on the topics discussed. Around 300 participants attended the seminar from different States of India and Abroad.

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TECHNICAL SESSIONS :

I. Marketing - The Marketing Session was conducted from 11.30 AM onwards on 9th December’07. There were six papers presented at the marketing session as per the details furnished below:

• Marketing of Coir – The Intangibles

- Mr. Anandakuttan.B.Unnithan, IIM-K, Kozhikode

• Chain Stores network for marketing coir products in USA - Mr. Venkatagiri, Indo-American Chamber of

Commerce, and Industry, Chennai.

• Latest trends and coir opportunities in Germany - Dr. Hans Peter Merz, Germany

• Trends in the export markets for coir and coir products - Mr. John Chacko

• Objective Marketing applications in Coir Industry to overseas

market - Mr. Prakash Shilkar, Mumbai

• Rubberised Coir Mattresses in the new Millennium - Mr. S. Sundaresan, President

All India Coir Mattress Manufacturers’ Association

While Mr. Anandakuttan.B.Unnithan, IIM-K, Kozhikode deliberated on the intangibles in the marketing of coir products, Mr. Venkatagiri, Regional Secretary of the Indo-American Chamber of Commerce and Industry, Chennai spoke on the Chain Stores network for marketing coir products in USA. He mentioned that more than 50% of the marketing of products in USA is done through chain stores. If coir has to make its presence felt in a significant way in the chain stores marketing, it has to bring out attractive products at cost effective manner in volumes.

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Dr. Hans Peter Merz, Germany explained in detail the latest trends and coir opportunities in German market. Mr. John Chacko made a presentation on the export market trend of the coir and coir products and efforts taken for competing in the world market. Mr. Prakash Shilkar, Mumbai in his presentation gave some thoughts in objective

marketing for coir products in the overseas markets. Mr. S. Sundaresan, President, All India Coir Mattress Manufacturers’ Association explained in detail the origin and evolution of Rubberized coir industry in the country.

Shri. Sesh Kumar Pulipaka, Joint Secretary, Ministry of MSME,

Shri N. Venugopal, Vice Chairman of the organizing committee, Mr. Herbert Bitcher, President German Coir Association and Shri. Rameshwar Goel, Member, Coir Board were in the panel of chairing the technical session, Mr. N. Venugopal summed up the discussions on the presentations at the technical sessions. II. Social issues in the export oriented coir sector - The session was held in the afternoon of 9th December’07. There were three papers presented at this session as per the details furnished below:

• Social compliance audit in the coir industry - Mr. S. Ravi, Product Manager, BVQI, Chennai.

• Logistics support in the export oriented coir sector

Mr. Raghul, M/s. DHL Global Service, Mumbai

• Different forms of IPRs and its relevance in the traditional industries with special reference to coir

- Mr. Arunabha Pradhan, Sr. Manager, NRDC, New Delhi. The second technical sessions was chaired by Mr. Rajiv Ranjan IAS, Commissioner of Industries & Commerce, Govt. of Tamil Nadu and Dr. K.R. Anil, Managing Director, Coirfed were in the panel for chairing the session. At this session Mr. S. Ravi, Product Manager, BVQI, Chennai described about the Social Compliance Audit in the coir industry. He narrated the requirements of the audit in respect of social compliances. The representative of the DHL Global Service, Mumbai presented the paper on logistics support in the

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export oriented coir sector, Mr. Arunabha Pradhan, Sr. Manager, NRDC, New Delhi discussed on different forms of IPRs and its relevance in the traditional industries with special reference to coir. Mr. Rajiv Ranjan, IAS, summed up the discussions by explaining the issues based on his long experience in the sector. III. Coir Geo-textiles for soil bio-engineering – The session was held at 10 AM on 10.12.07. There were four papers presented on the coir Geo-textiles for soil bio-engineering as per the details furnished below in addition to the keynote lecture on coir geo-textiles: Keynote lecture

• Role of coir geo-textiles in geo-technical applications - Dr. G.V.Rao, President, Indian Geo-technical Society

Presentations • Role of coir geo-textiles in agriculture

- Dr. K.R. Anil, Managing Director, Coirfed

• Potential for Coir Geo-textiles and Coir Pith in USA - Dr. Zakhariah, California

• Potential Domestic Market for Coir Geo-textiles as an

Erosion Control Product: - Shri Mohan Charankattu, APISBE

At this session Dr. G.V. Rao, President, Indian Geo-technical Society made the keynote lecture on coir geo-textiles in geo-technical applications. His lecture covered the potential areas of application of coir geo-textiles and its advantages over the natural fiber geo-textiles and synthetics. Dr. Anil, Managing Director, Coirfed described the details of usages of coir

geo-textiles in agriculture and Shri Mohan Charankattu, APISBE presented and spoke on the potential domestic market for Coir Geo-textiles as an Erosion Control Product. Dr. Zachariah from USA also spoke at length on the potential market for coir geo-textiles in USA.

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Mr. C.R. Devraj, Dr. U.S. Sarma and Mr. Indrajith Piyasena from Srilanka were in the panel of the technical session. Mr. C.R. Devraj, Chairman of the Panel summed up the discussions. IV. Coir Pith – a nature’s gift; Followed to the Session III, the Session IV on “Coir Pith – a nature’s gift” was held. There were four papers presented on the quality and potential markets of the Coir Pith as per the details furnished below:

• Use of coir pith as soil less medium - Mr. Sivadas Menon, Sterling Farms, Cochin

• Potential market for Coir Pith in Horticulture - Mr. Tom de Vesci, Managing Director,

Horticultural Coir Ltd., London

• Utilization of coir pith - Dr.Arun Sharma, BARC, Mumbai The presentations at the technical session enthused the interest of the participants who thronged the seminar venue in large numbers. All the speakers dealt with the topic allotted to them in an efficient manner. Shri. C.M. Kamaraj, Member, Coir Board and Shri. M. Kumararaja, Secretary, Coir Board and Shri Balamurugan were in the panel. Shri. Kamaraj summed up the discussions. V. Emerging technologies for innovative coir products – The technical session V was held at 10 AM on 11.12.07. There were four papers presented at this session as per the details furnished below:

• Research and Development achievements of the CCRI and CICT - Dr. U.S. Sarma, Director, RDTE, CCRI

• Natural Fibres - Dr.Mrs. Malgorzatta Zimniewska • Coir Composites as wood substitutes

- Dr.R.Gopalan, R V Tifac, Bangalore • Potential for coir products in Carbon Trade

- Mr. H.S. Sarma

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Dr. U.S. Sarma elaborately explained the details of Research and Development works carried out by the Coir Board through its Research Institutes CCRI and CICT. Dr. Ms. Malgorzatta Zimniewska from Poland spoke on different natural fibers and the advantages of coir fibers over other natural fibers. She said that coir among other natural fibers has the greatest strength, which makes it acceptable for geo-technical applications. Dr. R. Gopalan, Executive Director, RV Tifac, Bangalore spoke on the Development of Coir Polymer Composite Board about a decade back and its further evolution to convert into light weight building material by admixing coir fiber with glass fibre. He said that this composite can be used for making doors, door panels, partitions, false ceiling, molded articles, helmets etc. in place of wood. Coir polymer composites will be an ideal wood substitute, which has to be popularized by the trade.

Mr. H.S. Sarma from Delhi gave a presentation on the carbon trade in the era of global warming and the role of coir products in the carbon trade. Supported with statistical data, he said that if properly planned, there is a huge potential for getting Carbon Credit in the coir industry. He said systematic studies have to be conducted for assessing actual benefits of coir industry through Carbon Trade.

The session was concluded with the summing up by the Chairman of the Panel Mr. Tommy Mathew.

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Revi Karunakaran Memorial Lecture Revi Karunakaran Commemorial Lecture was an important event of the IICF 2007. Shri Revi Karunakaran born on 22nd November 1931 had his education in UK and Switzerland and graduated from Babson Institute of

Business Administration, Massachusetts, USA. He spent his lifetime for the development of coir industry with his activities mainly concentrated in the coastal District of Alleppey in Kerala. He was the Chairman and Managing Director of Karan Group of Companies. Shri Revi Karunakaran had widely travelled all over the world and was well-known for his pioneering efforts in modernising the coir industry and trade during five decades of his presence in coir sector. He had represented India in several international forums like Inter Governmental

Group on Hard Fibres of FAO, International Trade Center, UNCTAD etc and served FAO as consultant on coir. He had represented the Govt. of India on India EEC (European Economic Commission) negotiations on coir pertaining to tariff and quota restrictions. He was in the Director Board of many developmental organisations and member of trade associations in Kerala. The fact that he had continued in coir sector itself, where he started his business pursuit, nurturing it all through his life, without diversifying his business activities to other more profitable areas to satisfy his business ambitions, makes Revi Karunakaran different from others. In recognition of his long devoted and selfless service rendered to the coir industry and trade, Coir Board conferred on him the prestigious ʺLifetime Achievement Awardʺ on the occasion of the first India International Coir Fair in October 2001. More than anything, he was a great philanthropist. The Organising Committee of the IICF 2007 therefore resolved to hold the Revi Karunakaran Commemorial Lecture as a sub event associated with IICF 2007. The Revi Karunakaran Commemorial Lecture was commenced at 3 p.m. on 10th December 2007 at the Convention Hall in the IICF venue (Jawaharlal Nehru International Stadium, Kochi). Shri. A C Jose, Chairman, Coir Board welcomed the chief guest Shri Anwar-ul Hoda, Member, Planning Commission of India and other dignitaries and the participants. Shri Jose in his welcome address said that Shri Revi Karunakaran was the doyen of the Indian Coir Industry and made a brief mention about the contributions made by Late Shri. Revi Karunakaran for the development of Coir Industry. He added that coir

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fraternity will ever cherish his memories and invaluable contributions. He expressed his deep gratitude to Shri. Anwar-ul Hoda for having accepted the invitation to deliver the memorial lecture. Smt.Subhadra Revi Karunakaran, W/o Late. Revi Karunakaran and CMD of the Karan Group of Companies, Alappuzha lighted the ceremonial

lamp to mark the beginning of the memorial lecture. Shri. Anwar-ul-Hoda in his memorial lecture mentioned that Shri Revi Karunakaran was a pioneer of the industry, a social worker, philanthropist and a very affable man. He was known to him more than 30 years ago, while he was working in the Ministry of Commerce. Shri. Revi Karunakaran was a visionary and he tried to bring modernization in the coir sector at a time when India had a very inward looking economic policy and those were difficult time for setting up industries. He was a person who believed in simplifying the procedures in the field of export and import. The efforts by persons like Shri Revi Karunakaran ultimately lead to the simplification of restrictions and procedures. It is indeed an appropriate and thoughtful step taken by Coir Board in arranging the Revi Karunakaran Memorial Lecture on the occasion of holding IICF-2007. Shri Anwar-ul Hoda delivered his speech on ʺGlobalisation; Risks and Opportunities for Indiaʺ. He said that though liberalisation has thrown open many opportunities for Indian entrepreneurs, it has exposed India to some risk. This is especially true of agriculture which has to be handled with care. The volatility of International prices of agriculture commodities has a direct impact on the country. Globalisation of the Indian economy makes it possible to use external trade and capital flows to minimise the effect of domestic shocks, but also opens up the economy to shocks originating in the world economy. The process of eliminating import restrictions was completed in 2002 and there was fear of deluge of imports if restrictions on consumer goods were lifted. Imports, he added, did not rise despite elimination of restrictions in 2001-02. The lowering of barriers on trade and investment has led to considerable progress of the Indian economy. In the latest financial year FDI flow had increased to US $ 15.5 million nearly a three fold rise from the previous year. Indian exports according to him are on a high growth path in

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automobiles and pharmaceuticals service sectors like medical, tourism too have high potential. In her reply speech, Smt. Subhadra Revi Karunakaran thanked the Chairman, Coir Board for organizing the lecture in the memory of her late husband. She also thanked Shri. Anwar-ul Hoda, Member, Planning Commission for delivering the thought provoking memorial lecture. In the vote of thanks, Shri. V R Prasad, Member, Coir Board shared his memories of happy association, as a co-industrialist, with late Revi Karunakaran. Shri. Revi Karunakaran had served the Coir Board as its member and also as the Vice Chairman for several years, he said. He was a driving force behind organizing the first India International Coir Fair in 2001. Shri Prasad remembered that Revi Karunakaran was against all restrictions in the field of business and instrumental in fixing quality standards for coir.

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Valedictory Function The caparisoned elephants with glittering ʹmuthukudaʹ, women dressed in Kerala style carrying ʹthalamʹ and rhythm of ʹpanchavadyamʹ reverberating in the atmosphere once again created a festive atmosphere on the evening of 11th December 2007 at Jawaharlal Nehru International Stadium when the preparation for the valedictory function of the IICF 2007 started at 4.00 p.m. Shri Mahabir Prasad, Honʹble Minister of MSME, Govt. of India and Shri Kodiyeri Balakrishnan, Honʹble Minister for Home, Vigilance and Tourism, Govt. of Kerala, the Honʹble MP Dr. Sebastian Paul, Prof. K V Thomas, MLA and other dignitaries were given a very warm welcome at the IICF main entrance by the Chairman, Coir Board Shri A C Jose, Members of Organising Committee and a huge crowd that thronged at the venue to witness the valedictory function of IICF 2007. The Ministers and dignitaries visited all the stalls in two hangers and

had a feel of the fascinating world of coir. Before entering the IICF pavilions, the Union Minister Shri Mahabir Prasad put out the burning torch and lowered the IICF flag while a huge crowd of delegates, exhibitors, industry and trade representatives and general public looked on.

The Valedictory Function of the IICF-2007 was held at 4 p.m. on 11th December 2007 in the Convention Hall at the venue of the IICF. The programme is annexed (Annexure E). Following the invocation by Smt. Dhanalekshmi, the Chairman of the Organising Committee of IICF 2007 Shri A C Jose, Chairman, Coir Board handed over the IICF flag to the Vice Chairman of the Organising Committee Shri N Venugopal in the presence of Minister, dignitaries, delegates, coir industrialists, manufacturers, exporters, workers and other guests. Shri P Ajid Kumar, Director (IICF) welcomed the entire gathering to the valedictory function of the IICF. In his presidential address, Shri A C Jose, Chairman, Coir Board briefly mentioned about the significant role played by the industry by way of contributing to the economic development of rural sector, employment generation, poverty alleviation, gender empowerment and sustainable development,

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thus meeting the national and global priorities. Coir industry deserves special support and certain initiatives through creation of separate Coir Mission for comprehensive and integrated development. Research and Development Programmes of the Coir Board need to be streamlined and strengthened to make it more market driven and industry specific. The reverse delegation from abroad with financial assistance from the Ministry of Commerce under Market Access Initiative Scheme would provide an opportunity to the small scale manufacturers and exporters who do not have adequate exposure to market their products abroad to showcase their capabilities to the prospective buyers. There are instances of a number of new Coir entrepreneurs entering the export business after getting exposed to export market prospects through participation in International Exhibitions along with Coir Board. The programme would set in motion a revolutionary change in export marketing approach of the Indian Coir Sector. The feed back is indicative of the success of the IICF, particularly on the business front and this will have its beneficial impact on our exports in the coming months.

In his valedictory address Shri. Mahabir Prasad, Honʹble Minister for MSME, Govt. of India expressed happiness over the organiserʹs success in getting participation of more than 108 buyers from different countries in the IICF 2007 that would have led to meaningful dialogue with the manufacturers and exporters. He added that it was the duty of the organizers to carry forward

these interfaces to successful business to the advantage of the coir industry. The globalization he said had created opportunities and numerous challenges and threats to the Small and Medium Enterprises. In the face of competition small firms were showing impressive growth. SME contribution to exports had been significant. Regarding finance the RBI directed the domestic and foreign banks that credit should be directed towards the priority sector which included Agro, SSI, Tiny and Village industries, Artisans, Traders etc. The National Commission for Enterprises in the unorganized sector under the Chairmanship of Shri Arjun Sengupta had submitted a report detailing the need for reorienting priorities to help the small scale sector. The suggestions, when

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implemented, would resolve a number of present day problems of micro and small scale industries. For the development of coir industry the Ministry of MSME has been extending support. The Scheme of Rejuvenation, Modernization and Technology Upgradation will be implemented during the XI Plan for which allocation has already been made. Mahila Coir Yojana, Assistance for Development of Production Infrastructure, Market Development Assistance, Export Market Development Assistance etc. provided to the coir sector through Coir Board are some of the incentive programmes of the Govt. of India. More emphasis need be given for R&D and to bring out new and innovative products for market consumption. There is also need to widen the production base of the coir industry. The Ministry of MSME will continue to support the Coir Board in all its programmes.

Speaking at the concluding session of IICF, Shri Kodiyeri Balakrishnan, Honʹble Minister for Home and Tourism, Govt. of Kerala stated that the IICF is organized at a time where in Kerala Tourism Season has commenced. It is expected that 6 lakhs tourists would visit Kerala during the season. The International Film Festival is also in progress and the Grand Kerala Shopping

Festival is on from 1st Dec. 2007. Kerala produce many products which has good markets abroad. Coir is one among them. How far the possibilities in coir and handloom sectors have been utilized is a matter to be examined. Now people are very much concerned about the nature and there is good demand for eco-friendly products. Coir is an eco-friendly product. We have to make use of the possibilities to the maximum extent. As part of promotion, the Tourism Department proposes to promote selected souvenir products and 120 such products have been identified, including coir. Heritage Villages will be set up where there is concentration of traditional industries. The Tourism Department will set up two Coir Villages. This would be helpful to the tourists to understand more about coir industry and its products. Organisation of programmes like IICF

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would help to bring all stakeholders together and to think about programmes that would promote the industry. Felicitating the programme Shri Ramachandran, Chairman, Cochin Port Trust stated that the IICF 2007 is a programme well organised in the recent times in Kochi. The Cochin Port Trust would continue to render its cooperation to the Coir Board and Shri A C Jose, Chairman and his team of officials in Coir Board deserves congratulations for organising the mega event with international perspective. Dr Sebastian Paul, MP and Prof. K.V. Thomas, MLA addressed the gathering and congratulated Coir Board for organising a successful international fair. Shri M Kumararaja, Convenor, IICF 2007 proposed vote of thanks. The national anthem marked the conclusion of the valedictory function. Awards for Best Stalls in IICF The Organising Committee constituted a panel of judges for selection of stalls in IICF 2007 for the awards. The designated panel of judges after careful consideration and assessment based on product display, content, response to visitors, aesthetics, special effects, visual displays and general assessment had selected the following exhibitors. 1. Travancore Cocotuft Pvt. Ltd - First Prize for best pavilion from private sector. 2. Kerafibretex International P Ltd - Second Prize for best pavilion from private sector 3. Coconut Development Authority - First Prize for Best Pavilion from the public sector 4. Orissa Coir Handicrafts - Second Prize for Best Pavilion from the public sector 5. Foam Matting India Ltd - Special Jury Award 6. Central Institute of Coir Technology - Special Jury Award Shri Kodiyeri Balakrishnan, Honʹble Minister for Home & Tourism, Govt. of Kerala had presented the awards at the valedictory function of India International Coir Fair 2007 on 11th December 2007.

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Revi Karunakaran Memorial Best Workmen Award Shri. Mahabir Prasad, Honʹble Minister for MSME, Govt. of India presented the Revi Karunakaran Memorial Best Workmen Award to the winners at the valedictory function of the India International Coir Fair- 2007 (11th December 2007). The Best Workmen Award instituted by the Karan Group of Companies is in memory of Late Shri.

Revi Karunakaran. The Best Workmen Awards are presented to 10 best coir workers, selected one each from the factories of top ten coir exporters. The recipients of the award for the year 2007 were:- Sl. No. Name Company Name

1 Mr. Rajaneesh Joseph M/s. D C Mills Private Ltd. 2 Mr. K J Kurian M/s. Palm Fibre (India) Private Ltd 3. Mr. K R Anil Kumar M/s. Kerala Balers Private Ltd 4. Mr. K Jayachandran M/s. The Alleppey Company Ltd 5. Miss Rethy P A M/s. Kerafibretex International Pvt. Ltd 6. Mrs. Marykutty P V M/s. William Goodacre & Sons Pvt. Ltd 7. Mr. Raju Thomas M/s. Fibre World 8. Mr. Sibi John M/s. Floor Decor 9. Mr. Manoj T M/s. Kantifloor Furnishers 10. Mr.S Bala Parabakar M/s. Sivanthi Joe Coirs

The Gazetteer on Coir Industry prepared by Shri.K.C.Eapen was also released by the Honʹble Minister. Cash Awards to the Children of Coir Workers The objective of the scheme is to provide cash awards to the children of coir workers for their performance in the SSLC/ SSC/ Matriculation Examination (equivalent to 10th standard) conducted by the State Board of Examinations. At the closing ceremony of the IICF 2007 held at Jawaharlal Nehru International Stadium, Kaloor, Kochi on 11.12.2007, in the presence of Honʹble Minister for MSME, Shri Mahabir Prasad, Shri Ramachandran, Chairman, Cochin Port Trust presented the Educational Awards to sixteen children of coir workers. The Award consisted of a Certificate of Merit and Rs.15,000/-.

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IICF 2007 - Benefits to the Industry and Trade

*** Exclusive trade fair showcasing the wide range of exquisite environment friendly and functional products of coir helped the importers and the prospective buyers to see, evaluate and study the full range of products available for exports from India under one roof. This would result in product range of export of coir from India getting enlarged leading to increase in the export turnover. *** Selected Industry Visit facilitated during the fair helped the delegates to get themselves convinced of the labour intensive nature, pollution free production and processing, and the fact that the industry is rural based and contributes to gender empowerment. *** The International Seminar on Coir organised during IICF results in generation and consolidation of a wealth of database, dissemination of technological advancement and collective thinking of meeting the challenges facing the industry in various front etc. *** IICF provided an exclusive opportunity to the coir trade to showcase the full capabilities and potential of the industry to the domestic market players. *** The live demonstrations of various technologies not only benefitted the existing but also encouraged prospective entrepreneurs. *** Participation of 108 delegates from 33 overseas countries importing coir besides 72 delegates from 32 member countries of the Commonwealth, most of them are future prospects resulted in a successful reverse delegation. *** Based on the feedback collected it is roughly estimated that IICF 2007 has resulted in generating an export business to the tune of Rs.40 crores. In addition to this, it could set in serious trade negotiations between the buyer and the seller. It is estimated that export orders totaling to Rs.100 crores from different buyers also is in the pipeline. Besides IICF 2007 facilitated product specific trade talks on prospective joint venture programmes which would lead to investment to the tune of Rs.10 crores in India.

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PR Activity and Media Coverage

Added attention was paid for providing adequate PR support to ensure better projection of all elements of IICF 2007 and associated events for achieving both domestic and international participation of all concerned and to communicate the message to all the stakeholders, trade and industry related promotional organisations and the general public.

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Communication Strategy: In order to attain maximum media coverage and impact on a sustained basis; The event was approached on a 3 tier level – in the Local and National media as well as the international media. The aim was to deliver the listed key messages below, through Key Opinion Leaders (KOL’s) from the relevant industry, especially senior officials from the Coir Board and the apex authority-The Minister of Industries & Commerce, Government of India, Mr. Jayaram Ramesh himself. Media tools such as local interactions and quotes carried by these KOL’s played an essential role in giving this event a credibility and further explaining to the target audience, the advantage of such key industrial initiatives in a comprehensive manner. The key messages were:

a) IICF 2007 as a vital industrial initiative showcasing the Coir Industry and highlighting its potential to a wider global audience.

b) A unique consolidated and interactive platform for direct interface between Buyers, Sellers and Exhibitors (Domestic & Overseas).

c) A forum encouraging exchange of industrial information and an opportunity to forge on the ground business alliances and explore various trade opportunities ,besides inducing a basic B2B relationship building and networking exercise.

d) Showcase IICF 2007 as a successful event basis the information received on delegate participations, business generated and potential trade orders and trade links established, during the event and post IICF.

Target Audience: The target audience for IICF 2007 included:

• International Buyers from the global Coir Industry. • Domestic Buying Houses operating nationally in India as well as in

Kerala. • Media delegates- Local, National and the International media. • Delegates from trade councils and Indo foreign commerce chambers • Delegates from Export and Import Promotion Councils

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Target Media: The target media domain for the IICF 2007 include: Print: (National and International)

• Mainlines • Business & Financial Publications • Regional and second regional vernacular publications

Electronic:

• Local media (For one on one exclusive interactions and event telecast) • National media (Exclusive business interactions and programe segments)

Online:

• National news portals • Business and Trade portals • International business portals • Trade and conference portals

Wire Agencies:

• National wires • International business wires

The following were the series of media activities executed successfully by the agency, as a part of the IICF 2007 PR campaign. The details below highlight the coverage break down received for the entire exercise ,right from the pre build up stage to the day of the event ,followed by the post event media coverage.

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Phase -1- (Pre –Event ) –Launch Press Conference as on 26/10/07

Objective of the Press Conference

To create a wide level of awareness about Coir Board’s IICF initiative in the media in New Delhi and amongst relevant stakeholders of Coir Board.

Target Media

The media delegation present at the event included Vernaculars (Regional and Second Regional publications), Mainlines and the Local Electronic channels and wire agencies.

Media Attendance: The media strength at the press conference constituted of 55 media representatives. The media thus has been classified into the following categories. These include:

• Mainline Publications (English & Malayalam) • Vernacular Publications and • Electronic Channels • Wire Agencies

The breakdown is as follows:

Media Category Number Of Publications Mainline Publications 12 Vernacular Publications 30 Electronic Channels 9 Wire Agencies 4 Highlights:

• High attendance of media delegates at the press conference (Exceeded expectations).

• Key messages delivered to the media in a channelized manner through a comprehensive interactive session, post the media address.

• Press Conference covered by all Malayalam Channels present in Delhi. • Coverage clips in leading Mainlines (Malayalam & English) carried in

Delhi as well as Kerala State editions.

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Concerns:

• Tracking and attaining coverage clips from INS publications based in Delhi is a lengthy process. However, the agency will garner maximum clips from these publications through local touch points who would do follow ups and send the INS clips to Trivandrum ,over the next 15 days.

Phase -2 – Precursor to the event: Prior to the main event that commenced on 7th ,December,2007 at Kochi, the advisory conducted various one-on–one local /international interactions with key person(s) of the Coir Board for a period of 10 days, starting from 27th November – 6th December,2007.During this exercise a media briefing was also conducted on 3rd December,2007 at Avenue Centre, Kochi. The breakdown of the coverage is as follows: a) One –On - One Interactions: Sno. Media Date Of Interaction 1) IANS As on 27/11/07 2) Asianet As on 29/11/07 3) Jai Hind TV As on 29/11/07 4) Khaleej Times As on 30/11/07 5) Arab News As on 01/12/07 6) AP As on 03/12/07 7) Gulf News As on 03/12/07 8) India Vision As on0 6/12/07 b) Media Briefing (Avenue Centre as on 3/12/07) + Ongoing coverage ( 5th – 7th December,2007) Sno Media Coverage Clips 1) Print Media 17 Clips 2) Electronic Media 6 Channels Total Coverage 23 Clips Print Coverage Break

Down Manorama-2, Mathrubhumi, Kerala Kaumudi-2, Madhyamam, Deepika, Deshabhimani,Veekshanam,Janayugam,Siraj,Hindu, Hindu Business Line, Indian Express,Business, Standard, Financial Express

Electronic Coverage Breakdown

Asianet, Kairali,Manorama, Jeevan TV,ACV and Jai Hind TV

Pre Event Media Analysis 5/12/07

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'Preparations are on in full swing for the India International Coir Fair 2007 which will be held at Jawaharlal Nehru International Stadium, Kaloor, from December 7 to 11', thus began the story in the Indian Express, which ran the headline' International Coir Fest'. The article in the Hindu titled 'Commonwealth India Business Programme', quotes Shri.A.C.Jose, Chairman, Coir Board, thus, '.....................India's coir industry is today poised to play a vital role in the development of these natural resources in Commonwealth countries.” Malayala Manorama began the story by stating that the Coir Board expects trade worth 160 crore in the IICF 2007, wherein more than 100 delegates would participate from 40 countries around the world. The reports adds a statement from

Shri.A.C.Jose, that world famous coir producers are participating in the Fair. Kerala Kaumudi in its report states that delegates from 40 countries are participating in the Fair. Coir manufacturers, , exporters, coir technology providers will exhibit their products to international buyers adds the report. Deepika in its reports said that the IICF is organised with the intention of not only for the development of the coir industry but also to introduce coir and its various products to international as well as domestic buyers. Siraj began its report by stating that the IICF is organised by the Coir Board of India, with the aim of giving a major boost in the export of coir products, which will be held from December 7to 11 at the Jawaharlal Nehru International stadium, Kochi. The report further adds that representatives from 4o countries will take part in IICF 2007 , which will also see the participation of business representatives, coir employees, coir exporters and various other representatives of the coir industry.

6/12/07

Deshabhimani reported that the India International Coir Fair will be held from December 7 to 11 at the Kaloor Nehru stadium and will be inaugurated by the Kerala Chief Minister Shri V.S.Achuthananthan. Madhyamam reported that IICF aims at introducing coir products to international consumers and the event will see the participation of exporters, manufacturers, technology providers and so on. Business Line reported that the mega event was aimed at creating a platform for the coir industry to expand its overseas niche markets and create avenues for business alliances. 'Kerala CM to inaugurate International Coir Fair in Kochi', ran the headline of the Indian Express. The report said that the Coir Board is spinning a new hope for the Rs.800 crore industry by hosting the India International Coir Fair. Janayugam reported that the 2nd India International Coir Fair will begin tomorrow will the aim of generating 160 crore business. Mathrubhumi reported that more than 40 delegates from different parts of the world will be participating in IICF 2007 and the buyers will have a chance to purchase products directly from the manufacturers.

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7/12/07

Veekshanam reported that IICF had received positives responses and the Fair aims at developing international markets for coir products. Manorama reported that IICF aims at creating markets for coir products by showcasing the various coir products to manufactures. Kerala Kaumudi stated that IICF which aims to introduce Kerala coir to international markets will begin today and delegates from 40 countries are participating in the Fair. 'To create a platform for the coir industry for expanding its footprints in overseas markets, a five day India International Coir Fair2007 will begin in Kochi on Friday.

Phase -3 – During the event ( 8th – 11th , December ,2007) .The following is the coverage breakdown: 8th December, 2007 Sno.

Media Coverage Clips

1) Print Media 26 Clips 2) Electronic Media 12 Channels 3) News Wires 4 Relays 4) Radio 1 Announcement Total Coverage

Clips Clips

Print Coverage Breakdown

Manorama,Mathrubhoomi,Mangalam,Madhyamam-2,Deshabhimani-2,Kerala Kaumudi-2,Deepika,Chandrika,Tejas,Veekshanam-2,Indian Express-3,Hindu-2,Hindu Business Line,Economic Times,Business Standard,Financial Express,Tejas,Janmabhoomi-2

Electronic Coverage Breakdown

Asianet, Kairali TV, India Vision, Manorama TV(live), Amrita TV, Jeevan TV,DD, ACV , Jai Hind TV ,Siti Cable,CNN-IBN, Surya TV.

News Wires UNI,ANI,PTI,IANS Radio All India Radio 9th December,2007 Sl Media Coverage Clips

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no. 1) Print Media 4 Clips 2) Electronic Media 2 Channels Total Coverage

Clips 30 Clips

Print Coverage Breakdown

Veekshanam,Hindu-2Economic Times

Electronic Coverage Breakdown

Asianet and India Vision

10th December,2007 Sl no.

Media Coverage Clips

1) Print Media 8 Clips 2) Electronic Media 2 Channels Total Coverage

Clips 10 Clips

Print Coverage Breakdown

Manorama,Mathrubhoomi,Mangalam,Madhyamam,Deshabhimani,Indian Express,Hindu-2

Electronic Coverage Breakdown

Manorama TV & Jai Hind TV

11th December,2007 Sl no.

Media Coverage Clips

1) Print Media 7 Clips 2) Electronic Media 2 Channels 3) News Wires 2 Relays Total Coverage

Clips Clips

Print Coverage Breakdown

Manorama, Mathrubhoomi ,Kerala Kaumudi, Indian Express,Hindu-2,Indian Express

Electronic Coverage Asianet and Jeevan TV

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Breakdown News Wires UNI& PTI Phase – 3- Post Event-The following is the breakup of the post event coverage : 12th December,2007 Sl No.

Media Coverage Clips

1) Print Media 18 Clips 2) Electronic Media 11 Channels 3) News Wires 3 Relays 4) Radio 3 Announcement Total Coverage

Clips 30 Clips

Print Coverage Breakdown

Manorama,Mathrubhoomi,Mangalam-3,Madhyamam-2,Deshabhimani,Kerala Kaumudi-2,Deepika-2,Chandrika,Tejas,Veekshanam,Indian Express-2,Hindu

Electronic Coverage Breakdown

Asianet, Kairali TV, India Vision, Manorama TV, Amrita TV, Jeevan TV,DD-2, ACV , Jai Hind TV and Surya TV.

News Wires UNI,IANS & PTI Radio All India Radio

Media Analysis during the Event

8/12/07:Financial Express reported the speech by Shri Jairam Ramesh wherein he mentions that the government will also make the usage of coir geo textiles mandatory in the construction of rural roads to enlarge the market. Economic Times reported that the Fair is conducted after six years, when demand for various coir products like coir pith, coir geo textiles etc. is on the rise and the buyer seller meet is expected to be the highlight of the meet. Deshabhimani reported that IICF which saw the participation of more than 100 buyers, coir exporters, coir business men and organisations was inaugurated by Shri Jairam Ramesh in the absence of the Chief Minister of Kerala. Indian Express reported that the India International Coir Fair organised by the Coir Board will pave the way for the corporates from abroad flocking the venue of the fair for closing a

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deal with manufactures here. Another report in the Indian Express mentions what Shri Jairam Ramesh said in his inaugural speech that the century old shabby processing system still prevailing in the coir industry will give way to the state of the art system with the implementation of the Rs.240 crore modernization programme which was cleared by the Union Government on Friday. Business Line reported thus,' Recognizing the importance of coir, the Union Government has drawn up to Rs.240 crore modernization programme to enhance the competitiveness of coir industry, the Union Minister of State for Commerce and Industry, Mr. Jairam Ramesh, has said.” Kerala Kaumudi reports that a programme worth Rs.240 crore will be given for the modernization of the coir industry according to Union Minister Shri Jairam Ramesh. Deepika reports that the International Coir Fair has begun by showcasing beautiful handicrafts to the world. Chandrika reported that the IICF which is to be held from December 7 to 11 th was inaugurated by Shri Jairam Ramesh who remarked that Rs.240 crore will be sanctioned for the development of the coir sector.

Mangalam reported that according to Jairam Ramesh an amount of Rs.240 crore has been sanctioned for the development of the coir industry and 1,000 coir outlets will be opened by the state government and 55 crore rupees will be sanctioned by the state government for the development of the coir industry according to Shri G.Sudhakaran, Minister for Coir, Government of Kerala. Business Standard began its report thus, “ In a bid to replant and rejuvenate the country's coconut plantations, the government has outlined an investment of Rs.4,700 crore in the next 10-15 years.” Mathrubhumi reported that 1000 coir outlets will be started in Kerala according to Shri G.Sudhakaran, Coir Minister and the coir products will be sold as 'Kerala Coir'. Deshabhimani too reports on the same lines but also adds that in the last financial year 605 crore rupees coir was exported. Madhyamam reported that 243 crore rupees has been allocated for the coir industry and the marketing of coir products should be given to the private sector. Janmabhumi reported that in order to develop the coir industry four coconut trees will be grown four lakh hectres of land . The Hindu reported that according to Union Minister Jairam Ramesh, coir marketing should be privatised totally and that the Coir Board should curtail its role to that of being a facilitator of the coir industry. In another report Hindu mentions that 1,00 coir products outlets are planned in different parts of the state. Manorama ran the headline, “240 crores to revive coir industry: Minister”. Veekshanam reported that 240 crore has been allocated by the central government of coir and Alleppey will be made the cradle of coir in India.

9/12/07:The New Indian Express reported that IICF may give a new lease of life to coir industry since it has offered a common platform for manufacturers and international buyers and the visitors to come under one platform. In another report the paper mentions that trendy, handy, useful and economically viable

42

gifts made of coir is set to hit the market on New Year. The Hindu reported the speech by Shri Pongalur Palaniswamy, Minister for Rural Industries, Government of Tamil Nadu. The Minister said that the coir industry in Tamil Nadu has larger scope due to abundant availability of raw material particularly brown fibre. Economic Times reported that the central government and the state government will jointly work together to improve the infrastructure and develop Alleppey as town of export excellence. Veeksahnam reported that coir products are in huge demand in Germany according to Henner Shoegolds the head of Dekove a coir import firm in Germany. The Hindu reported that the delegates had showed keen interest in the live demonstrations of coir pith processing, green house and various other processes. Indian Express reported that Tamil Nadu has emerged an attractive destination for investment in the coir industry, according to Shri. Pongalur Palaniswamy, Minister for Rural Industries, Government of Tamil Nadu.

10/12/07:“Take a look at the wealth of coir products on display at the India International Coir Festival” ran the headline of the Indian Express. The report mentioned that the 108 stalls showed the way in which the potential of this strong nature fibre can be tapped. Mathrubhumi reported that right from handcrafts to furniture worth lakhs are displayed at the India International Coir Fair held at the Jawaharlal Nehru Stadium, Kochi. The Hindu reported that according to Shri. Pongalur Palaniswamy, Minister for Rural Industries, Tamil Nadu, Tamil Nadu was in the process of drawing up an exclusive policy for micro, small and medium enterprises in the State. Madhyamam reported that various coir products are drawing attention especially the handicrafts stall from Orissa. Deshbahimani reported that Coir Board and the Coconut Development Board should allocate fund for the research in finding medicine for the prevention of diseases in coconut trees according to Shri. Pongalur Palaniswamy, Minister for Rural Industries, Tamil Nadu. Mangalam too reports that domestic coir market is gaining momentum at that the India International Coir Fair.

11/12/07:Manorama reported that according to Anwar-ul Hoda, Member Planning Commission, Government of India, liberalisation has paved for the opportunities for investors in India. Mathrubhumi reported that according to Mr. Hoda, liberalisation will lead to crises in the Agriculture sector. The Hindu “ The volatility of international prices of agriculture commodities has a direct impact on the country. Among the worst affected are tropical agriculture products like the ones that Kerala produce large quantities if which are exported,” according to Anwar-ul Hoda, Member Planning Commission, Government of India, while delivering the Revi Karunakaran Memorial Lecture. The Indian Express reported that according to Mr. Hoda, Kerala is the most benefited state from the temporary relocation if skilled and semi- skilled workers as part of globalisation.

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12/12/07:Kerala Kaumudi reported that according to Tourism Minister, Kodeyeri Balakrishnan, in order to attract tourists two coir villages will be started in Kerala and land will be allocated in Alleppey and Kollam. Mathrubhumi, too reports on the same lines and also adds that these coir villages will be modeled on the line of the handloom villages at Balaramapuram. Manorama reported that according to Union Minister Shr. Mahabir Prasad, the Central Government will grant loans to the industrial units un-organised sectors. The Hindu reported that Union Government is studying the report of the National Commission for Enterprises in the Unorganised Sector, which has made recommendations on financing of enterprises in the unorganised sector according to Union Minister, Mahabir Prasad. The Indian Express reported that according to Shri. Kodeyeri Balakrishnan, the State Government will set up two coir villages in Kollam and Allapuzha to promote manufacturing and export of coir and coir products. Madhyamam reported that according to Shri. Mahabir Prasad, the coir industry will develop only when the coir business expands to other states in India, rather than concentration only on South Indian states. Chandrika reported that according to Shri. A.C.Jose, Russia is a good market for coir products. Mangalam reported that IICF has ended and IICF has created a platform for gaining good markets world over for coir products. Tejas reported that according to Shri.Mahabir Prasad, the central government will create new prgrammes for the development of small scale sectors. Deepika reported that according to Shri Mahabir Prasad coir business should be expanded to different parts of the country according to Shri Mahabir Prasad and according to Shri Kodeyeri Balakrishnan, coir villages will be set up in Allapuzha and Kollam. Mangalam also reported that Coir Fair has found a place in the calendar of World Business Meet.

Impact Analysis Highlights : The highlights of the PR campaign included:

• IICF 2007 garnered excellent media coverage in English & Malayam mainline publications as well as in the electronic media locally, nationally & Internationally.

This in turn also helped in reaching out to a wider target audience.

• Multiple key messages channelized and communicated systematically to the target media, thereby ensuring a zero percent negative media coverage.

44

• Exclusive interactions conducted were telecast in the prime time business

slots, on various channels.

• Exclusive One on One electronic interactions with quotes / bytes organized and conducted with Shri AC Jose during the series of media activities from the pre event to the post event phase.

• Three news articles with photographs carried by Indian Express during

the event. Shortfalls :

• Gaps in tracking the news articles that appeared in some of the international publications and regional clips appeared in New Delhi.

**************************************

45

Annexure A

Organising Committee

Patrons

1. Shri V S Achuthanandan, Chief Minister of Kerala 2. Shri A K Antony, Union Minister for Defence 3. Shri Vayalar Ravi, Union Minister for Overseas Indian Affairs 4. Shri Mahabir Prasad, Minister for SSI & ARI, Govt. of India 5. Shri Jairam Ramesh, Minister of State for Commerce Govt. of India

6. Shri Kodiyeri Balakrishnan, Minister for Home & Tourism Govt. of Kerala 7. Dr. T M Thomas Issac, Minister for Finance, Govt. of Kerala 8. Shri G Sudhakaran, Minister for Coir, Co-operation and Devaswom, Govt. of Kerala 9. Shri Elamaram Kareem, Minister for Industries, Govt. of Kerala

Chairman

Shri A C Jose, Chairman, Coir Board

Vice Chairman 1) Smt. Minnie Mathew IAS, Chairman, Coconut Development Board

2) Shri N Venugopal, Alleppey Co., Alleppey

Convenor Director Shri M Kumararaja, Shri P Ajidkumar, Secretary, Joint Director (Plg.) Coir Board. Coir Board

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Members

1. Shri. K. Chandran Pillai, M.P. Saraswathi Vilasom Manjummel P.O., Eloor Ernakulam

2. Shri. D.C. Srikantappa M.P. Ambrutheswara Nilayam Birur – 577 116, Karnataka

3. Shri. E. Ponnuswamy M.P. (Lok Sabha)

F8, Block 24,H.K. Gosh Road, Naiveli, Kadallur District, Tamil Nadu

4. Dr. Sebastian Paul M.P. (Lok Sabha)

376/D, Moonjappilli House S. Francis Xaviersʹs Church Road, Kochi

5. Shri Anathalavattom Anandan MLA

Ananda Bhavan, Pandakasala, Chirayinkizhu, Thiruvananthapuram

6. Prof. K V Thomas, MLA Kuruppasseri House, Prof. K V Thomas Road, Thoppumpady, Cochin-5

7. Shri Dinesh Mani, MLA Chanthuruthil Veedu Vennala, Kochi-28

8. Shri K Babu, MLA Kannuparambath House Sanskrit College Road Thripunithura -682301

9. Shri. R.B. Shyam Sunder Venugopal Fibre Industries Coir Complex, 109/3 Palamuthi Road

Pattukottai-614 601, Tamil Nadu

10. Shri. M. Kalyanasundaram Venkita Niwas M.O. Ward, Alleppey.

11. Shri Arun Ramanathan IAS, Secretary to Government

Small Industries Department Govt. of Tamil Nadu

Fort St. George, Chennai – 600 009

12. Smt. Y Srilakshmy IAS Secretary to Government of

Andhra Pradesh Industries & Commerce Dept. Secretariat, Hyderabad – 22

13. Shri. V.R. Prasad Travancore Mats & Matting Company

Cherthala, Alleppey

14. Shri. George Varghese C/o. Cocopalm Products Company, P B No. 3, Alleppey

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15. Shri Gokul Chandra Pati IAS Commissioner & Secretary

Industries Department Government of Orissa, Bhubaneswar – 751 007

16. Shri. C.M. Kamaraj Vice Chairman, Coir Board

Sakthi Fibre Products Unit No.9, Sakthi Co-op. Industrial Estate

Udumelpet Road, Pollachi 17. Shri. M.K. Abdul Gafoor

Malikayil, Thuravoor P.O. Cherthala, Alleppey

18. Shri. Hiramani Pandey 601, Gayatri Enclave Co-op. Housing Society Ltd.

90 Feet D.P. Road, Near Thakur Polytechnic Thakur Complex Kaudivili (East) Mumbai – 1

19. Shri. Tommy Mathew Managing Director

Natura Fibre Tech (Pvt) Ltd. No.11, Ayesha Complex 3rd Floor, 1st Main Road

Jayamahal Extn., Nandidurg Road

Bangalore – 560 046.

20. Shri. Sony J. Kalyan Kumar Kalyan Villa, Vellakinar, Alleppey

21. Shri T. Sudhakar Pai Kurlon Limited Syndicate House, Manipal

22. Shri. N.C.J. John N.C John & Sons Ltd. P B No. 70 Vazhicherry, Alleppey 23. Shri Jacob Neroth, President,

Coir Shippers Council, C/o JR Export Industries, JR House, P B No.60, Alappuzha-688 001, Kerala

24. Shri John Chacko, Chairman,

Indian Coir Association, C/o N C John & Sons, P O Box 17, Alappuzha -688001, Kerala

25. Shri N K Mohanan, Director, Coir Development,

Coir Bhavan, Nandavanam, Trivandrum

26. Shri Shivdas B Menon, Managing Director,

Sterling Farm Research & Services Pvt. Ltd., Sterling House, 1st Floor, Bund Road, Thycoodam(NH), Vyttila P.O., Kochi-682019

27. Shri R Sundaresan, President,

Rubberised Coir Manufacturers Association

C/o. Bharath Motors Industrial Estate, Pettai – 627 010 Tirunelveli, Tamil Nadu.

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28. Shri K S Gangadhara Iyer, President,

Travancore Coir Mats & Matting Association, C/o M/s K S Gandgadhara Iyer &Co. P B No.3836, Ammen Covil Street, Mullakkal, Alappuzha

29. Shri Ponnambalam President,

Indian Coir Exporters Chamber Vayalar Sukumaran Buildings,

Vazhichery, Alappuzha

30. Shri Seshkumar Pulipaka, Joint Secretary to Govt. of India

Ministry of MSME, Udyog Bhawan, New Delhi

31. Shri Rameshwar Goel

President Delhi coir Dealers’

Association C/o. M/s. D.D.Amarnath 1969, Chandni Chowk Delhi – 110006

32. Shri Subrata Hazarika Chairman Barnarddi Gramiya Unnayan Samity, 1st Floor, Jayanta Commercial Centre Panchavati, GNB Road, Guwahati-3.

33. Smt. Mamta Bhupesh 23, Indira Colony, Agra Road Dausa, Rajasthan

34. Shri Shiva Kumar,

Veerabhadra Industries, Plot No.75, KAIDB Industrial Area Antharasanahalli, Tumkur-572 106, Karnataka

35. Shri S.Prabhu No.14, Ramasamy Naidu

Nagar, Vilankurichi Road Coimbatore – 641 035

36. Shri Suresh Babu Kidavu, C/o Mudraa Impex,

Chennai

37. Shri. N.R. Pai Aspinwall & Co. Ltd., Kochi

38. Shri C M Hariraj

Coir-on Foam Products No. 1 Industrial Estate, Udumalpet Road, Pollachi, Tamilnadu-642003

39. Shri Hari Shankar Shukla No.3, Sweet Water Well Road R.M.V. IInd Stage Nagsethally, Bangalore – 560094

40. Shri. T.G. Lal Gopalakrishna Coir Works, Cherthala, Alappuzha

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41. Shri. C.R. Devaraj Charankattu Coir Mfg. Co. Pvt. Ltd., Cherthala, Alappuzha

42. Shri J V Seshagiri Managing Director Rajamehendri Fibres (P) Ltd., Andhra Pradesh

43. The President, Coir Pith & Allied Products Manufacturers and Exporters Association, C/o Sunco Exports (P) Ltd., 54, Nehru Colony, Mahalingapuram, Pollachi-642 002

44. Shri T.S.Kidigannappa M/s. Ana Coir Industries Tyagatur Village, Nittur Hobli Gubbni Taluk, Tumkur

District, Karnataka

45. Shri M V Soman, General Secretary, Kerala State Cherukida Factories Association, Kallappuram, Muhamma P.O., Alappuzha

46. Shri M P Pavithran, President, Kerala State Small Scale Coir Manufacturers’ Federation, Alappuzha-6

47. Shri Aleixo F. da Costa, State Director of Craftsmen Training, Govt. of Goa, State Directorate of Craftsmen Training, Shrama Shakti Bhavan, 3rd Floor, Patto Plaza, Panaji-403 001, Goa

48. Shri Punamchand Parmar, Commissioner & Secretary, O/o Cottage & Rural Industries, Govt. of Gujarat, 7/1, Udyog Bhavan, Sector-11, Gandhinagar-382 011 Tel: 23259477 Fax:079-23259328

49. Shri V A Joseph, President, Kerala State Matting Manufacturers Association, C/o Supreme Coir Industries,

Avalukkunnu P.O., Alappuzha

50. Shri Mahendra Jain IAS, Secretary to the Govt. of Karnataka, Department of Industries & Commerce,Vidhan Soudha, Bangalore,Karnataka

51. Shri G D Guatama IAS, Principal Secretary,

Cottage & Small Scale Industries Department, Govt. of West Bengal,

Writers Buildings, Kolkata-700 001

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52. Shri Yunus Kunjoo, Director, Kerala State Export Trade Development Council, Tagore Nagar, Vazhuthacadu, Trivandrum-14 53. Shri T O Suraj IAS,

Secretary, Industries Department, Trivandrum 54. Smt. Shylaja,

District Panchayat President, Ernakulam

55. Prof. Mercy Williams,

56. Smt. M C Josaphine,

Chairperson, Greater Cochin Development

Authority, Ernakulam

57. Shri.Manoj Abraham, Commissioner of Police Ernakulam

58. Shri. A.P.Muhammed

Haneesh I A S District Collector, Ernakulam

Worshipful Mayor Corporation of Cochin Ernakulam

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VARIOUS COMMITTEES CONSTITUTED FOR ORGANISING IICF 2007

RECEPTION COMMITTEE

Chairman : Shri T Sudhakar Pai, Kurlon Ltd., Manipal Co-Chairman : Shri S Prabhu, Member, Coir Board Member Secretaries : 1) Shri Antonel Vaz, RO, Kannur

2) Smt. Geetha P Bhoir, Manager, SR Mumbai Members

1) Shri T Raveendran 2) ,, V Babu 3) ,, Gopalakrishna Pai 4) ,, M Sadanandan

5) ,, A Deenadayalan 6) Smt. P G Alice Miland 7) ,, N Dhanalakshmi 8) Shri C A Albert

EXHIBITION COMMITTEE

Chairman : Shri. V R Prasad, Member, Coir Board Co-Chairman : Shri Tommy Mathew, Member, Coir Board Member Secretaries : 1) Shri T V Mohanan Nair,

Sr. Manager (Mkg.), Coir Board 2) Shri D Rajendran, Manager, Coir Board 3) Shri Febi Varghese, Director (M)

Members

1) Shri K P Somanathan Nair 2) ,, K P Sreenivasan 3) ,, B R Pillai 4) ,, V Ponnappan

5) Shri A Radhakrishnan 6) ,, C R Komalakumar 7) Smt. S Jayasree 8) Shri K Syamkumar

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FINANCE COMMITTEE

Chairman : Shri C M Kamaraj, Member, Coir Board

Co-Chairman : Shri. M. Kalyanasundaram, Member, Coir Board Member Secretaries : 1) Shri V Velayudhan, Sr. Accounts Officer

2) Shri K G Raghavan, RO, Bangalore Members

1) Shri P Gangadharan 2) Smt. K V Aleyamma 3) Shri K V Reji 4) ,, K S Sudhakaran

5) Shri Kamal Lochan Naik 6) ,, K Syam Kumar 7) Smt. K R Nalinakshy 8) Shri K G Suresh

PUBLICITY & PROPAGANDA COMMITTEE Chairman : Shri John Chacko, Chairman, Indian Coir Association, Alappuzha

Co-Chairman : Shri Suresh Babu Kidavu,

Member, Coir Board Member Secretaries : 1) Shri V T Asokan, Dy. Director (CS) 2) ,, G Pradeep Kumar, Section Officer Members

1) Shri T C Manikandan Pillai 2) Smt. P S Indiradevi 3) ,, K T Valsala 4) Shri George Roy

5) Smt. N Sudharma 6) ,, K R Nalinakshi 7) ,, R Yamuna

53

SOUVENIR COMMITTEE

Chairman : George Varghese, Member, Coir Board Co-Chairman : Shri T.S.Kidigannappa,

Member, Coir Board Member Secretaries : 1) Smt. P Kairali, MPO

2) Smt. S Anithakumari, SO 3) Shri Febi Varghese, Director (M)

Members 1) Shri B Sujathan 2) Shri Madhusheel Ayilliath 3) ,, V Shibulal 4) Smt. D I Indu 5) Shri T S Krishnamony 6) Smt. S Santha Bai

7) ,, C K Seethalakshmi Amma 8) ,, K N Sathyabala 9) ,, K G Radhamma 10) ,, P S Suvarnakumari

SEMINAR COMMITTEE

Chairman : Shri. N.R. Pai,

Aspinwall & Co. Ltd., Kochi Co-Chairman : Dr. U S Sarma,

Director (RDTE), CCRI Member Secretaries : 1) Shri M Kumaraswamy Pillai, Executive Director, ACCDS

2) Shri C Govindaraj, Dy. Director (ER)

Members

1) Smt. P K Vijayalakshmi 2) Shri George Roy 3) ,, V P Gopalakrishnan

4) Shri K R Muraleedharan Nair 5) Smt. A S Bindu 6) Shri K H Subhabu

54

TRANSPORT & ACCOMMODATION COMMITTEE

Chairman : Shri S. Ponnambalam,

President, Indian Coir Exporters Chamber, Alappuzha

Co-Chairman : Shri. R.B. Shyam Sunder, Member, Coir Board Member Secretaries : 1) Shri K Ananda Babu, SO

2) Shri T Chandrasekharan, RO Members

1) Smt. K V Sumana 2) Shri John Joseph 3) ,, E Pushpadasan 4) ,, C D Job 5) ,, P V Thankachan

6) ,, Murali 7) ,, J Saleem 8) ,, Manoj Kumar 9) ,, V K Tomichan

10) Shri K S Sudhakaran 11) ,, I L Sreekumar 12) ,, V C Raghunandanan 13) ,, Kum.P Soumya 14) ,, K Santhosh 15) ,, M Shaji 16) ,, C U Abraham 17) ,, P J Johnson 18) ,, Rejimon P Mathai

FOOD & ENTERTAINMENT COMMITTEE

Chairman : Shri Hari Sankar Shukla,

Vice Chairman, Coir Board Co-Chairman : Shri. T.G. Lal

Gopalakrishna Coir Works, Cherthala, Alappuzha

Member Secretaries : 1) Shri P R Ajithkumar, AO

2) Shri K Viswanatha Menon, RO

55

Members

1) Shri P F Joseph 2) ,, T K Anirudhan 3) ,, K J Joseph 4) Smt. Betsilal 5) ,, C S Syamala 6) ,, T J Radhamany 7) ,, K R Nalini Devi 8) ,, P S Lalithakumari

9) Smt. C R Suseela 10) ,, Jolly Madhu 11) Shri T S Krishnamany 12) ,, G Rajesh 13) Smt. R Yamuna 14) Shri V C Raghunandanan 15) ,, I L Sreekumar

TECHNICAL SUPPORT COMMITTEE

Chairman : Shri. C.R. Devaraj

Charankattu Coir Mfg. Co. Pvt. Ltd., Cherthala, Alappuzha

Co-Chairman : Shri Jacob Neroth,

President, Coir Shippers Council, Alappuzha

Member Secretaries : 1) Shri P K Ravi, SA, CCRI

2) Dr. Anita Das Rabindranath, SA, CCRI Members

1) Shri Rajendra Babu 2) ,, P Brahmanandan

3) Smt. Isabel Rose Anto 4) Shri S P Sasikumar

PROGRAMME COMMITTEE

Chairman : Shri. N.C.J.John N.C. John & Sons Ltd., Alappuzha

Co-Chairman : Shri J V Seshagiri, Member, Coir Board Member Secretaries : 1) Smt. K A Philomina, DO (EM)

2) Smt. Anita Jacob, DD (SFURTI)

56

Members

1) Smt. B Chinthamani 2) Shri M Sadanandan 3) ,, George Abraham

4) Shri K G Saraschandran 5) ,, R M Saleem

OVERSEAS VISITORS CO-ORDINATION COMMITTEE

Chairman : Shri. A.V. Ramanathan

Export Promotion Advisor, Coir Board Co-Chairman : Shri Mahesh Kumar

Sunco Exports Pvt. Ltd., Pollachi, Tamilnadu

Member Secretaries : 1) Shri C M Unnikrishnan, SO 2) Shri M Krishna, ESO, Regional Office, Bangalore

Members

1) Shri C K Vinoba 2) ,, Madhusheel Ayilliath 3) ,, T K Hari

4) Shri K R Muraleedharan Nair 5) Smt. V S Prakasiny

GENERAL CO-ORDINATION AND HOSPITALITY COMMITTEE

Chairman : Shri. Sony J. Kalyan Kumar

Member, Coir Board

Co-Chairman : Shri Shiva Kumar, Member, Coir Board

Member Secretaries : 1) Shri M Sudhakaran Pillai, Jt. Director, CICT, Bangalore

2) Shri M Murugan, DD (Stat.) Members

1) Smt. M K Vasanthiamma 2) ,, C P Swamala

57

3) Smt. Jolly Madhu 4) Shri Suresh Kumar 5) Shri Jomon Jacob

6) ,, D K Bhojachar 7) ,, S Manjunatha

INDUSTRY VISIT CO-ORDINATION COMMITTEE

Chairman : Shri M V Soman General Secretary Kerala State Cherukida Factories Association Kallappuram, Muhamma P.O., Alappuzha Co-Chairman : Shri M P Pavithran President Kerala State Small Scale Coir Manufacturers Federation Alappuzha Member Secretaries : 1) Shri A J Thomas, Development Officer (ID) 2) ,, G Poopalan, Assistant Director, NCT&DC Members 1) Smt. T J Radhamany 2) Shri Premanathan 3) ,, M K Suresh 4) Smt. Josephine Girly

5))Smt. Soumya 6) Shri Sahadevan 7) ,, C Francis

SECRETARIAL AND SUPPORT SERVICE CREW

Member Secretaries : 1) Shri R Gopalakrishna Pai 2) ,, R C Sreekumar Members 1) Shri V D Dinesan 2) Smt.B Leenakumary Amma 3) ,, Anty Paul 4) Shri K J Mathew 5) ,, S Mohanan 6) ,, C M Chandran

7) Shri P K Ramesan 8) ʺ T K Gopinathan 9) ,, M M Haridas 10) ,, K G Suresh 11) ,, P B Raju, 12) P V Sivadas, 13) ,, K P Shinekumar

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Annexure B IICF 2007 - INTERNATIONAL DELEGATES

Sl No Company Name Contact Person Address Country Phone Email

1 SIDUS CO.LTD MRS.NARINE DANIEL YAN REPUBLIC OF ARMENIA,YEREVAN 375001, SAYAT NOVA 29/11

ARMENIA 00 37410 586677, 00 37410 52053900 751329, arcu01@yahoo.com,armcraft@list.ru

2 OCEANIC TRADERS PVT LTD

ORLANDO KHAWLY CPA PO BOX-392, BALGOWLAH NSW 2093, AUSTRALIA

AUSTRALIA 00 61 413 403 972 orlando@oceanictraders.com

3 CITATION PTY LTD MARIA UNIT 1/8 HASLER ROAD, OSOBORNE PARK, WESTERN AUSTRALIA 6017

AUSTRALIA 00 618 92445488, 00 614 37770628 premcitation@westnet.com.au

4 YASSH GLOBAL NARENDHIRAN 4/75 LINCOLN ROAD AUSTRALIA 61411800855 yasshglobal@hotmail.com

5 PLANT BEST, INC THIJS MILLENAAR 3762 14th AVENUE, SUITE 200 CANADA 00 905 470 0724 thijsm@plantbest.com

6 PLANT BEST, INC VIET LAM 3762 14th AVENUE, SUITE 200 CANADA 00 905 470 0724 lamhai@tradexcorp.com

7 ONTARIO ORGANIC PRODUCTS

SATHI NATHAN ARUMUGHAM

5010 STEELES AVE W UNIT 17 ABC CANADA 00 4167452378, sathya2009@yahoo.co.uk

8 ECO SYSTEMS BALA 36 RUBYDALE GARDENS NORTH YORK CANADA 00 4167447869, ecoorganics@gmail.com

9 NANHAI TAISU FORM CO LTD

SHEJU 5TH FL 170 CHUNG SHAN N. RD, TAIPEI CHINA 886 225911216 wave_ie@dataone.in

10 CHINA GOLDEN SKY CO.LTD

ZHANG YAN 736-1 YAMAO MANSION 111 ZHONGSHAN ROAD HELPING DISTRICT SHENYANG CHINA

CHINA 00 86 24 62660377 sy_pacific@163.com

60

11 IND IMPEX INTERNATIONAL APS

DAVID SOMAN P.O BOX 27, STRANDVEJEN59, DK - 4880, NYSTED DENMARK 7 495 7967445 davesoman@yahoo.com

12 JVL PRODUCTS JULIAN POINTON ORCHARD BUSINESS PARK,MTYTHOLMROYD,HX75HZ

ENGLAND 44 1422 888555 jpointon@jvl.co.uk

13 OAKLEA ENTERPRISES M.BOUABIDA ORCHARD BUSINESS PARK ENGLAND 00 44 1422886666 mbouabida@jvl.co.uk

14 SOGEBIO STEPHANE MARY BP345,AIXLESBAINS, FRANCE 0033 608345155 sogebio@wanadoo.fr

15 NAVIMPEX DIDIER BOUGEARD 110 RUEDE, PARIS FRANCE 00 33 141793325 didier@navimpex.com

16 LE COMPTOIR ROUSILLONNAIS

MARTIN CARNIEL MAS DE LA FABREGUE

FRANCE 94314870988 cocopronet@yahoo.com

17 BERT BITTCHER OHG BERT BITCHER STETTINER STR.6,D- 22850, NORDER GERMANY 49 40 5234395 bittcher@t-online.de

18 AJ EXPORT & IMPORT ABRAHAM JOHN GRUMMER STR 2B 44809, BOCHUM GERMANY 0049 234 5409000 info@indiantravel.de

19 HEAD OF INTERNATIONAL TRADE DEPARTMENT CHAMBER OF COMMERCE, BOCHUM

Dr. HANS PETER MERZ INDUSTRIE-UND HANDLESKAMMER, BOCHUM OSTRING. 30-32,44787, BOCHUM, GERMANY 0049 234 9113133 info@indiantravel.de

20 M/S FELDHAUS CO. KG JUNGPFLANZEN

DRIK FELDHAUS WOLLSTEINER STREET 18 D-55546, PF AFFEN GERMANY 00 49 67017470 info@feldhaus-jungpflanzen.de

21 M/S KACZMAREK & MYNY GMBH

DIETRICH KACZMAREK IM WEST PARK 15, D35435, WETTENBURG, GERMANY

GERMANY 00 49 64174132, di.kaczmarek@t-online.de

61

22 DEKOWE GMBH & CO.KG FRANK STEFFEL HEINRICH SCHURHOLZ

MARIENSTR.51- 46284 DORSTEN GERMANY 02362 6001-11 henner.schuerholz@dekowe.de,

www.dekowe.de

23 ICC INTERNATIONAL THOMAS PALACKAL GEEST STRASSE 59 GERMANY 00 491732738149, icccarpets@yahoo.com

24 HANDELSAGENTUR/IMPORT-EXPORT-MARKETING SERVICES

MATHEW JOSEPH KIRCHENDELLER WEG 23 GERMANY 00 49 2104 5511/5512,

00 49 2104 517037 mathewjoseph@t-online.de

25 KORTUM HAUS ISABEL BERTELMANN LEONHARDSGASSE.32, 50859 KOLN GERMANY info@indiantravel.de

26 KADI GMBH STEPHEN URICHGASSE.10 , 50678 KOLN GERMANY info@indiantravel.de

27 BACKERI STIEBLING GMBH MAXIMILIAN STIEBLING INSELSBERGSTRABE 2 GERMANY 00 49 (0) 173 9992858 m.stiebling@reimann-foods.com

28 P.T.VICTORY JAYA SANDRA ROY JI PINUS HIJAU TENGAH.4 NO.19, MEADOW GREEN,BEKASI INDONESIA 62 21 89908717 victoryjaya_77@yahoo.com

29 MONFORI FLORA( ASOSIASI BUNGA)

MOHAMMED BAIDOWI HEAD OFFICE, SEKTOR IX, BINTARO BLOK E 2, PONDOK INDONESIA 00 62251332472,

0062811110081 baidowi16@yahoo.com.sg

30 GANIM INTELLIGENT AGRICULTURE LTD

SHUKI LAZAR 88 BEIT ISRAEL ISRAEL 00 972 8 9352044 5,

00972508844500 biorgan@012.net.il

31 NOMI NAOMI BEIT ELAZARI 88 ISRAEL 00 972 8 9352044, nomulazea@walla.co.il

32 BET HABAT HARBELI YAFA MOSHAV ARBEL 39 ISRAEL 00 972 4 6733228

33 B.K.L RONI MOSHAV ARBEL 39 ISRAEL 00 972 50241446, ronyku@walla.com

34 JUTE & CO . ITALIA SRL SARA CALDERONI VIA LEONARDO DA VINCI,4 ITALY 39 0523949606 info@juteco.it

35 MERCATONE UNO FRANCESCO CALDERONI

ITALY

36 DGPA & CO.S.R.L FRANCO VIA DEI BOSSI 6, ZIP CODE 20121 ITALY 00 390 2806241, francocornacchia@dgpa.it

62

37 ORRIGGI ROBERTO ROBERTO VIA NOVARA, 24 ITALY 00 393480132174,

00390331962483 r.orriggi@alice.it

38 UES CO.LTD. TOSHIYA UEDA

2-1-24,HIGASHI, KUMANOCHO,SAKAI KU SAKAI

JAPAN 81 72 229 2411 t.ueda@cocowork.com

39 SHINSUNG TRADING COMPANY LTD.

H S CHA II FLOOR, 77-2, OHKUM- DONG , SONGPA-KU,SEOUL KOREA 0082 2409 3666 8 kychung@shinsungmineral.co.kr

40 IREHBIO HO SUNG CHA

492 VOLPORI, CHUNG HAMYUN, NORTH DISTRICT, OVER HUNG CITY, KOREA

KOREA 00 8224093977 hosung_cha@hotmail.com

41 ALGHANIM SONS GROUP MANU JOHNSON

POST BOX NO 23662, SAFAT 13097, KUWAIT KUWAIT 00 965 4331709 EXTN-339,

00965 9196540 manu@alghanim-sons.com, www.alghanimsons.com

42 R.S ENTERPRISES PVT. LTD SAPAN KUMAR KANODIA

PUTALI SADAK, KATHMANDU NEPAL 00 977 14439121 rsent@infoclub.com.np

43 ALLIED INDUSTRIES RAJU SARAWAGI

PATAN INDUSTRIAL ESTATE NEPAL 00 977 9851021004 rajatsarawagi@gmail.com

44 VANDER KNAAP GROUP OF COMPANIES

JOHANNES WILHELMUS DE VETTE

BOVENDIJK 50, KWINTSHEUL, POSTBUS 136, 2290 AC WATERINGEN, NETHERLANDS

NETHERLANDS 00 31 651601980, 0031174296606

hansdevette@vanderknaap.info, www.vanderknaap.info

45 EUROCARPET BV HAM VAN DALFSEN

MORSESTRAAT 34 NETHERLANDS 00

31543551130,0031543551130 harm@eurocarpet.nl

46 RIWELL INDUSTRIES , INC REYNALDO G.O

5015, CARREON St, BO UGONG VALENZUELA CITY 1440, METRO PHILIPPINES 00 63823000405 goreynaldo@yahoo.com

47 B.W.F. SPOLKA Z..O.O MR. JERZY KOPACKI

ul.Robotnicza 1A,51-610 Wroclaw,Polska POLAND 0048 71 343 00 48 bwf@bwf.com.pl

63

48 DAFRESSH NATALIYA DAVYDENKO

105082 RUSSIA,MOSCOW, B.POCHTOVAYA STR.34/4A RUSSIA 007 495 5467873, info@darmena.ru

49 MK FLORA M.KAMENETSKIY YURY

105082 RUSSIA,MOSCOW, B.POCHTOVAYA STR.34/4A RUSSIA 00 495 915-07-16,111-34-

93 mosflora@pochta.ru, mosflora@rambler.ru

50 DORKON BT Ms.TATIANA KOSTRITSYNA

105082 RUSSIA,MOSCOW, B.POCHTOVAYA STR.34/4A RUSSIA 00 7 495 742 65 01 flach@mail.ru

51 ARKON GROUP LTD RAMESH.R NOVOYASNEVSKI PROSPECT, 22.K3, 350 RUSSIA 00 74954213626,

0074952285815 krovrr@yahoo.com, www.arkongroup.com

52 ABDUL ALI AL - AJMI CO LTD.

E S VARKEY POST BOX NO 447, AL-HASSA- 31982, SAUDI ARABIA SAUDI ARABIA 00966 3 5922672 varkey@alajmicompany.com

53 SALEH M AL YAHYA TRADING EST

JOHNSON BOSCO

P.O BOX 260790, RIYADH 11342 SAUDI ARABIA 00 966 1 2434507, johnsonbosco@hotmail.com

54 MM IMPORTS DENIS RANE PO BOX NO: 267, HILTON 3245, SOUTH AFRICA SOUTH AFRICA 00 27332394364 mmimports@fnbisp.co.za

55 ECOM INSTITUTE HOLDINGS

MIKE POTGIETER

PONGOLA CRESENT SANDHAVEN OFFICE PARK BLOCK D SANDTON

SOUTH AFRICA 011 262 4262, 082 559 9942 mike@ecominstitute.com

56 THE COIR INSTITUTE (PTY ) LTD.

BOETIE SWANEPOEL

PO BOX 2067, GALLO MANOR SOUTH AFRICA 011 262 4262, 0833039823 boetie@ecominstitute.com

57 ESPAFIBRAC M.PRISCILLE SAGORBE-12400,C/CASTELLON 11-3-15 SPAIN 00 34 687555043 peneloppe30@yahoo.com

64

58 ESPAFIBRAC-II RAUL CABRERA GRAFIA

FARTIDA CABRERA, S/N.12400, SEGORBE-CASTELLON, SPAIN SPAIN 00 687 555 043 rcabrera@espafibrac.com

59 INTRADIX IBERICA S.L T.S.LUCAS CNO.CEBOLLA,46138-RAFELBUNOL SPAIN 33534279393 terry.lucas@intradix.com

60 DEMANA TRADING S.L MARC ALBINANA C/ARGENTINA n 66 (BAJO) SPAIN 00 34962272561 malcu@telefonica.net

61 DELMEGE FORSYTH & CO. LTD.

GAMINI KUMARAGE

101, VINAYALANKARA MAWATHA, COLOMBO 10 SRI LANKA 00 94 11 2683752 delmegeexp@delmege.com

62 PELEMIX LANKA PVT LTD MADURA AMARASINGHE

SRI LANKA mpelemix@sltnet.lk

63 MALBA ROPES (PTE) LTD. KANDEEPAN S-4,I FLOOR, COLOMBO CENTRAL SUPER MARKET COMPLEX , COLOMBO

SRILANKA 94 11 2347570 kandee7030@yahoo.com

64 DELMEGE COIR PVT LTD. SHAMIL MENDIS 101,VINAYALANKARA MAWATHA, COLOMBO - 10 SRILANKA 0094 11 2693361 delmege@sltnet.lk

65 EURO SUBSTRATES PVT LTD

DINESH FERNANDO

90 A, PAGODA ROAD, PITAKOTTE SRILANKA 0094 11 5F522772 janindha@trowide.lk

66 BENTLEY MERCHANT INT PVT LTD

LAKSHMAN TILAKARATNA

341, UNION PLACE, COLOMBO 2 SRILANKA 00 94 11 2561399,

2561706 asiabrush@sltnet.lk

67 LANKA COCO PRODUCTS SHIRAN AMUNUGAMA

35/1 KAVIRATHNA PLACE, SRILANKA SRILANKA 00 94 11 2365455,

samunugama@gmail.com. Shiran@lankacoco.lk www.lankacoco.lk

68 INTERNATIONAL GEOTEXTIL GMBH

OLOF DE WEERDT

SEMBUKATTIYA, MADAMPE, SRILANKA SRILANKA 00 94 11 2365455, olof@lankacoco.lk,www.igg.de

69 HAYLEYS EXPORTS LTD INDRAJIT PIYASENA

138/4 MINUWANGO ROAD, ELAKA, JA-ELA SRILANKA 00 94 011 2232886, md@hayexpo.hayleys.com

65

70 COLOMBO FINANCE & TRADE LTD

RANJIT SANADEERA DEEGALA

NO 441, NEGOMBO ROAD, SEEDUWA, SRILANKA SRILANKA

00 94714737547, 0094112253995, 0094002253513

colombof@sltnet.lk

71 INDUSTRIAL DEVELOPMENT BOARD

RANJIT VEERASINGHE

SRILANKA

delmegeexp@delmege.com

72 GULF AGRICULTURE MATHEWS MATHEW PO BOXNO 25694, SHARJAH, UAE UAE 00 971 508828053 gulfag@emirates.net.ae

73 BHADRA'S GENERAL TRADING LLC

M.V MANJULA SYAMNATH

PO BOX NO 26160, DUBAI UAE 00 971505450941 bhadrasllc@gmail.com

74 COSMOPLAST INDUSTRIAL L.L.C

VINOD MADHUSUDHAN

P.O BOX NO 6032, SHARJAH, UAE

UAE 00 97150 4815134, 00 9714 6533 12 64

cplast@emirates.net.ae, vinod.madhusudhanan@cosmoplast.com

75 ARID LAND DEVELOPMENT COMPANY

VINOD NINAN THOMAS

P.O BOX NO 5294, ABDABI, UAE UAE 09744052233,

09446116336 vinodninant@yahoo.com, vishmt@yahoo.com

76 SHALIMAR GROUP RAMACHANDRAN PO 56328 DUBAI UAE 00 971506571467,

04 2239474 mail@shalimarherbals.com, www.shalimarherbals.com

77 DIAMOND AUTO INDUSTRIES

R.PRATHESH PO BOX NO 56328, DUBAI UAE 00 971506571467

78 AUTOLAND INDUSTRIES HEMALETHA MENON PO BOX NO 56328, DUBAI UAE 00 971506571467

79 HORTICULTURAL COIR

LTD TOM DE VESCI 14 RUMBOLD ROAD,

LONDON SW6 2JA UK 00 44 20 7731 2013 tom@coirtrade.com

80 KABORN S A Ms.MONICA SAENZ RUS- 21.533130/0010 MONTE VIDEO,URUGUAY URUGUAY techexports@satyam.net.in

81 RIMCO RICARDO DEAL SMITH

RIMCO S.R.L RUC 21 , 556890.0015 EL DORADO NO 81,PASCO CARRASCO,CPI5000,CANELONES,URUGUAY.

URUGUAY techexports@satyam.net.in

66

82 GEOCRAFTS INC J. THOMAS PO BOX 297,NANTICOKE, USA 570 331 0800 geocrafts@aol.com

83 FIBRE DUST LLC SARATH WICKRAMARATNE

34, LAZYVALLEY ROAD, GLASTONBURY, CT 06033

USA 0094 11 5346936 sarathw415@yahoo.co.uk

84 RO LANKA INTERNATIONAL INC

LANKA SANTHA 155,ANDREW DR. USA 770 5068211,

770 5068279 lanka@rolanka.com

85 M/S SAI INTERNATIONAL TRADING CORP

SUNDARAM RAMAKRISHNAN

1621 SOUTH ROSE AVE, OXNARD CA 93033, USA

USA 00 805 247 0086, saiintl@verizon.net, ramramakrish@gmail.com

86 WILLIAM F. KEMPF & SON INC

SHAN MADHAVAN 1505 CHESTER PIKE USA 00 6105322000, 00

6105342600 shanmadhavan@gmail.com

87 CHANDRA RUGS INC

RAVI TIWARI 1067 UNION GROVE ROAD SE USA 00 7066244518, ravi@chandrarugs.com

88 LSR PROPERTIES JAGATH MANURA 824 COG HILL USA 00 678 7792292 jag9786@yahoo.com

89 HUFFCO MANUFACTURING

DALE HUFF USA

90 CLASSIC

IMPORTS,INC MANISH VALIYA 2018 GREAT TRALS DRIVE

USA 00 330 262 5277 raj@funkypeople.com

SPOT REGISTRATIONS 91 ARTHUR PACO SHEKA GROUP TIRANE,ALBANIA

ALBANIA 0035 54255008 92 SYED MD

FARHAD HUSSAIN

LOKMAN COIR FORM LTD

CHITTAGONG,BANGLADESH

BANGLADESH 0088 01817213234

(M),031 630554 farhad766@yahoo.com 93 DENIS NICHELS SOLVIN Solvin,310 RUE DE RANSBEEK,

BRUXELLES,BELGIUM

BELGIUM 0032 475584010 benelux.solvin@solvay.com 94 JAN EBERHARDT PLANTAFLORGSH

GERMANY 0049 175 4118670,

O09892322331(INDIA NO) mborchers@plantflor.de 95 JOS GIELENS VIA DUTCH NETHERLANDS 0031 206584984

67

96 LUSI FAUSIA PT FORMAGRO INDUSTRIES

HEAD OFFICE, SEKTOR IX, BINTARO BLOK E 2, PONDOK

INDONESIA 0062 251332472 formatropica@digi.net.id

97 AUGUSTINE DEHON INDONESIA 984644611 98 FRANCCHINI EXOTECA EMILIA

RONAGNA

ITALY 0039 04805712482

99 YUKI ABE MARUBENI JAPAN 9810521834

100 P H SEJPAL M/S SEJPAL&COMPANY 9344556668 sejpal1@gmail.com 101 KRZYNLET ROZYCHI RICCO

POLAND 0048 602596076

102 LIM HAN SUNG LOM SINGAPORE 9840371124

103 MARK WITTMAN COIRTECH SPAIN 0034 3686954286

104 FRANCIS RAM SMS MARKETING UK 9970763187

105 A P RAJAN S R A EXIM UGANDA rajanap@gmail.com 106 ZIMMIEUSKY KOIPORCH KST NOT FIBRES

UK 0044 2014565879

107 ISMAIL UNITED INTERNATIONAL GROUP

USA 9485438933

108 JOHN T WATTANCHANACKAL

WATTANCHANACKAL TRADING

USA 0481 2309263

68

69

Annexure C P R O G R A M M E

7th December, 2007 (Friday) Ceremonial Flag hoisting Reception of VIPs

Inaugural Function Prayer : Smt. Dhanalekshmi Welcome Address : Shri. M. Kumara Raja,

Convenor, IICF-2007 Secretary, Coir Board Presidential Address : Shri. A C Jose,

Ex MP & Chairman, IICF-2007

Chairman, Coir Board

Lighting of the Ceremonial Lamp & : Shri. Jairam Ramesh, Inaugural Address Hon’ble Minister of State for

Commerce, Govt of India Release of All India : Shri. G. Sudhakaran, Coir Directory & Address Honʹble Minister of Co-operation, by Guest of Honour Devaswom & Coir, Govt. of Kerala

Presentation of Award for : Dr. Christy L. Fernandez, IAS, Lifetime contribution to Secretary to The President of coir industry, Coir Mitra India Award, Award for meritorious service rendered to small scale product manufacturing sector of the coir industry & Address

70

Release of : Dr. Chandrapal IAS, “Indian Coir – a Reference Secretary to Govt. of India Book” & Address Ministry of MSME Release of the : Shri. K. Chandran Pillai, Souvenir & Address MP & Member, Coir Board

Felicitations

: Shri Gollappalli Surya Rao Honʹble Minister for Small Scale Industries Khadi & Village Industries Board Govt. of Andhra Pradesh

Shri. E. Ponnuswamy, MP & Member, Coir Board Shri. D.C. Srikantappa, MP & Member, Coir Board Prof. K V Thomas, MLA Shri. N. Venugopal Chairman, Co-ordination Committee of Coir Exporters’ Associations

Shri. Hari Sankar Shukla Vice Chairman, Coir Board Vote of Thanks : Shri P Ajid Kumar, Director, IICF-2007 Coir Board

71

Annexure D DOMESTIC EXHIBITORS

Hall A

M/s. Coir-on Foam Products

Hall AStall No.1

1, Industrial Estate Udumalpet Road, Pollachi-642 003, Tamil Nadu.

Product

Phone : 0091-4259-237377,237477 Cell : 0091-9843088887 Fax : 0091-4259-237577 E-mail : coir-on@eth.net Website : www.coir-onmattresses.com Contact : Shri. C.M. Hariraj Rubberised Coir Mattresses, Cushions, Pillows

M/s. Charankattu Coir Mfg. Co.Pvt. Ltd.

Hall AStall No.2

A.S. Road, Shertallay, Kerala, India

Phone : 0091-478-2864601 Cell : 0091-9447086386 Fax : 0091-478-2862459 E-mail : ccm@spectrum.net.in Website : www.naturalworld.in Contact : Shri. C.R.Devaraj

Product Coir mats, matting, area rugs, geotextiles and carpets

M/s. Jos Coir Mills Hall A

Stall No.3

Pathirapally P.O., Alleppey-688 521, Kerala.

Product

Phone : 0091-477-2259058 Cell : 0091-9447259058 Fax : 0091-477-2259558 E-mail : joscoirmills@dataone.in Website : www.joscoirmills.com Contact : Shri. K.A. Joseph Coir mats, matting, area rugs and carpets

M/s. Cherthala Taluk Small Scale Coir

Matting Producers Co-op. Society Ltd.

Hall AStall No.4

72

No.A886, Kalavamkodam Cherthala, Alleppey, Kerala.

Product

Phone : 0091-478-2814593 Cell : 0091-9846223146 Fax : 0091-478-2814593 E-mail : ctsscmp@sify.com Website : www.co-coirmatting.com Contact : Smt. P.V.Rejula, Secretary Coir mats, matting, area rugs and carpets

M/s. D.C.Mills(P)Ltd. Hall A

Stall No.5,6

Valavanadu,Kalavoor.P.O Alleppey-688 522, Kerala.

Phone : 0091-478-2865373 Cell : 0091-9446502609/9447251203 Fax : 0091-478-2860385 E-mail : konath@md2.vsnl.net.in Website :www.dcmills.net Contact : Shri. Mahesh, Shri. Naveen

Product Coir mats, matting, area rugs, carpets and PVC tufted coir products

M/s. Indus consumer Products Pvt. Ltd.

Hall AStall No.7

West Saktheeswaram, Cherthala 688 524 Kerala.

Phone : 0091-478-3256555,2820618 Cell : 0091-9447194759 Fax : 0091-478-2820421 E-mail : info@indusproducts.com Website : www.indusproducts.com Contact : Shri. Jacob Thomas

Product

Coir mats, matting, area rugs, moulded mats and carpets

M/s. Kaisons Rubbers Hall A

Stall No.8

Kaipattoor, Kalady-683574, Ernakulam Dist., Kerala.

Phone : 0091-484-2462831Cell : 0091-9846799555 Fax : 0091-484-2462182 E-mail : kaison@satyam.net.in

73

E-mail : kaison@satyam.net.in Website : www.kaisons.com Contact : Shri. Sheffin Muhammed

Product Rubber backed and moulded coir mats

M/s. K.S. Gangadhara Iyer & Co.

Hall AStall No.9

P.O.Box.3836 Alleppey-688 010, Kerala

Phone : 0091-477-2251321 Cell : 0091-9846034326 Fax : 0091-477-2251315 E-mail : ksgiyer@vsnl.com Website : www.ksgiyer.com Contact : Mr. K.S.G.Iyer

Product Coir mats, matting, area rugs and carpets

M/s. Millennium Exports Hall A

Stall No.10

Pallippuram.p.o Cherthala, Allappey-688541, Kerala.

Phone : 0091-478-2532568 Cell : 0091-9895816311 Fax : 0091-478-2552411 E-mail : bharatminerals@rediffmail.com aeshalljo@yahoo.co.in Contact : Shri. Mathew Ouseph

Product Coir mats, matting, area rugs and carpets

M/s. Restolex Coir Products Pvt.Ltd.

Hall AStall No.11

21/7, 4th Main, Ravi Industrial Estate, Industrial Suburb 2nd Stage Tumkur Road,Bangalore-560 022, Karnataka.

Phone : 0091-80-23579655,23579568 Cell : 0091-9880168223 Fax : 0091-80-23378197 E-mail : ho@restolex.com Website : www.restolex.com Contact : Shri. E. Pradeep Kuruvilla

Product Rubberised coir mattresses, pillows & cushions

74

M/s. Centuary Fibre Plates Pvt.Ltd

Hall AStall No.11-A &12

35, Mahatma Gandhi Road, Secunderabad-500 003 Andhra Pradesh

Phone : 0091-40-27810316 Cell : 0091-9848035101 Fax : 0091-40-27816246 E-mail : hyd2-centuary@sancharnet.in Website : www.centuaryindia.com Contact : Shri. N.C.Subramanian

Product Rubberised coir mattresses, cushions & pillows

M/s. K.C.A.

Coir Industry Hall A

Stall No.13

3/5, Katchuvalliyanur, T.Konagappadi P.O Salem-636 502, Tamil Nadu.

Phone : 0091-427-2383199 Cell : 0091-9443405145 Fax : 0091-427-2383899 E-mail : kcacoirindustry@kcacoir.com Website : www.kcacoir.com Contact : Shri. A.Shanmugaraja

Product Coir fibre, curled coir, coir yarn & rope

M/s. Leotex Hall A

Stall No.14

Coir Park.No.1 Mayithara -688 539 Cherthala, Alleppey, Kerala.

Phone : 0091-478-2814617 Cell : 0091-9447064901 Fax : 0091-478-2814617 E-mail : leotex@satyam.net.in Website : www.leotexcarpets.com Contact : Shri. C.S. Rishi

Product Coir mats, matting, area rugs and carpets

M/s. N.C. John & Sons (P) Ltd,

Hall AStall No.15

Post Box No.17, W-16/329 Vazhichery, Alleppey-688 001, Kerala.

Phone : 0091-477-2243796/97/98

75

Fax : 0091-477-2243173,2242375 E-mail : ncj@vsnl.com Website : www.ncjohn.com Contact : Shri.John Chacko

Product Coir mats, matting, area rugs, carpets, PVC tufted coir mats & mattings

M/s.Sakthi Coir Exports

Hall AStall No.15-A

Unit 8, Sakthi Industrial Estate, Udumalpet Road, Pollachi-642003, Coimbatore, Tamil Nadu.

Phone : 0091-4259 - 236053 Cell : 0091-9842251234 Fax : 0091-4259 - 236890, 223030 E-mail : sakthicoir@sakthi-coir.com Website : www.sakthi-coir.com Contact : C.M. Kamaraj

Product Coir fibre, yarn, rope, coir pith, garden articles & coconut products

M/s. Kurlon Ltd. Hall A

Stall No.16,17,34 &35

3rd Floor, North Block, Manipal Centre 47, Dickenson Road, Bangalore -560 042, Karnataka

Phone :0091-80-40313110/09 Cell :0091-9343575605 Fax : 0091-80-25587189 E-mail : galib@kurlon.org Website : www.kurlon.com Contact : Shri. Mohammed Galib

Product Rubberised coir mattresses, cushions & pillows

M/s. M.V. Joseph & Sons Hall A

Stall No.18,19 &20

Post Box No.86 Alleppey-688 001 Kerala.

Phone : 0091-477-2244734/2242656 Cell : 0091-9847057909 Fax : 0091-477-2242910 E-mail : mvjexports@sify.com Website : www.mvjexports.com Contact : Shri. Varghese Joseph

76

Product Coir mats, matting, area rugs and carpets

M/s. Floor Gardens Hall A

Stall No.21

P. O. Mayithara, Cherthala, Alleppey-688 539 Kerala.

Phone : 0091-478-3208017 Cell : 0091-9388467257 Fax : 0091-478-3208017 E-mail : info@floorgardens.com Website : www.floorgardens.com Contact : Shri. Achu P.

Product Coir mats & mattting

M/s. Techno Exports Hall A

Stall No.22

612/PP-VII, Pattanakad, Cherthala, Alappuzha-688 531 Kerala.

Phone : 0091-478-2593160,2595560 Cell : 0091-9447036402 Fax : 0091-478-2593160 E-mail :technoexports@satyam.net.in Website :www.technoexports.com Contact :Shri. C.S. Suresh

Product Curled coir, coir yarn, coir mats, matting, area rugs and carpets

M/s.Global International Hall A

Stall No.23

No.1, Buddu Streat 3rd Floor, Chennai-600 001, Tamil Nadu.

Phone : 0091-44-25210626 Cell : 0091-9940167777 Fax : 0091-44-25230672 E-mail : fumi@vsnl.com Website : www.coirpith.com Contact : Shri. Johnson

Product Coir pith products

M/s. Sterling Farm Research &

Services Pvt.Ltd.

Hall AStall No.24

29/1716, Sterling House, Bund Road, Thycoodam (NH) Vyttila.P.O, Cochin-682019, Kerala.

Phone : 0091-484-2307874

77

Cell : 0091-9847045333Fax : 0091-484 2303453 E-mail : sterfarm@neopeat.com Website : www.neopeat.com Contact : Shri. Alex George

Product Neopeat (cocopeat) products

The Alleppey Company Ltd.

Hall AStall No.25,26

TAC House, Alleppey-688 007 Kerala.

Phone : 0091-477-2242330 Cell : 0091-9846094646 Fax : 0091-477-2243161 E-mail : alleppeyco@vsnl.com Website : www.karan-group.com Contact :Shri. K.S. Ranganathan

Product Coir mats, matting, area rugs, carpets, PVC tufted products & vinyl backed coir products

M/s. Liso Coir Tex Hall A

Stall No.27

Liso Bhavan, Poomkavu, Pathirapally P.O., Alleppey-688 521, Kerala.

Phone : 0091-477-2258226 Cell : 0091-9349401595 Fax : 0091-477-2259285 E-mail : liso@sancharnet.in Website : www.lisocoirtex.com Contact : Shri. Francis.V.J

Product Coir geotextiles

M/s. Kera fibretex International

Hall AStall No.28,29

Kusumagiri.P.O, Kochi-682 030, Kerala.

Phone : 0091-484-2415170 Cell : 0091-9846058561 E-mail : info@kerafibertex.com Website : www.kerafibertex.com Fax : 0091-484-2415172 Contact : Shri. P.K.Prasad

Product PVC tufted coir mat, coir matting, rugs & carpets

78

M/s. Golden Fibretech Coir Consortium Pvt.Ltd

Hall AStall No.30

K.R. Puram,Vadakumkara, Cherthala, Kerala.

Phone : 0091-477-2212066 Cell : 0091-9847430134 Fax : 0091-477-2212066 E-mail : info@goldenfibretech.com Website : www.goldenfibretech.com Contact :Shri. Cyriac Mathew

Product Coir mats, matting, area rugs and carpets

M/s. Keltech Energies Ltd.

Hall AStall No.31

32/1-2, Crescent Tower, 6th Floor, Crescent Road, Bangalore-560 001, Karnataka.

Phone : 0091-80-22257900 22251451 Cell : 0091-9880925131 Fax : 0091-80-22253857 E-mail : info@keltechenergies.com Website : www.keltechenergies.com Contact : Shri. Devan Menon

Product Cocopeat, cocobricks & soil rite mix

M/s. Sofine Decors P.Ltd.

Hall AStall No.32

Industrial Estate Mayithara P.O.,Cherthala -688 539, Kerala.

Phone : 0091-478-2823146 Cell : 0091-9447014234 Fax : 0091-478-2811334 E-mail : sofinedecors@sify.com Website : www.sofinedecors.com Contact : Shri. K.J. Scaria

Product Coir garden articles

M/s.Sunco Exporters Pvt. Ltd.

Hall AStall No.33

54,Nehru Colony M.L.Puram, Pollachi-642002 Tamil Nadu.

Phone : 0091-4259-284890/294690 Cell : 0091-9843010886 Fax : 0091-4259-232472 E-mail : sunco@eth net

79

E-mail : sunco@eth.net Website : www.suncoir.com Contact : Shri. S. Mahesh Kumar

Product Coir fibre, curled coir, coir pith blocks, grow bags, rubberised coir sheets, mulch mats, coir flower pots & coir mattresses

M/s. Coir Floor Furnishing Co.

Hall AStall No.35-A

P. B. No.15, 18/ 979-983, Coir Floor Building, V.C.S.B. Road, Alleppey-688 001, Kerala.

Phone : 0091-477-2251871 Cell : 0091-9447799931 Fax : 0091-477-2251578 E-mail : sony@coirfloor.com Website : www.coirfloor.com Contact : Sony.J.KalayanKumar

Product Coir mats, matting, area rugs and carpets

M/s. C.J. Cocomulch Hall A

Stall No.36

376 Varadharaj Layout No:1 P.N. Palayan Road, Ganapathy Post, Coimbatore-641006,TamilNadu.

Phone : 0091-422-2561202 Cell : 0091-9843052025 Fax : 0091-422-2563895 E-mail : cjcocomulch@rediffmail.com Website : www.uniehyd.com Contact : Shri. P. Jayabalan

Product coir pith block & coir chips

M/s. R.B Coir Industries

Hall AStall No.37

Kuthiraikaranpudur, Banapuram P.O, Salem-Dt. 636 451, Tamil Nadu.

Phone : 0091-4298-262642 Cell : 0091-9942336131 Fax : 0091-4298-262642 E-mail : babu@rbcoir.com. Website : www.rbcoir.com Contact : Shri. B. Babu

Product Coir fibre, coir yarn & coir rope

80

M/s. Erode Coir Cluster Consortium Pvt. Ltd.

Hall AStall No.38

150 Palanipuram, Bhavani-638301 Erode. Dt., Tamil Nadu.

Phone : 0091-4256-235954/249963 Cell : 0091-9843063603/9842720990 Fax : 0091-4256-230466 E-mail : visrakcoirs@visalatchi.com Contact : Shri. J.L.N. Bharthe

Product Coir fibre, coir yarn & coir pith products

M/s. Kerala State Co-operative

Coir Marketing Federation Ltd

Hall A

Stall No.39

P.B. No.4616, Alleppey-688012, Kerala

Phone : 0091-477-2244109 Cell : 0091-9447484109 Fax : 0091-477-244013 E-mail : coirfed@giasmd01.vsnl.net.in Website : www.coirfed.com Contact : Shri. Anil.K.R.

Product Coir yarn, mats, mattings, rubberised coir mattresses & coir pith products

M/s. Eastern Mattress Pvt. Ltd.

Hall AStall No.39 A

4th Floor, Mather Square, Opp. North Railway Station, Ernakulam, Kerala.

Phone : 0091-484-4050833 Cell : 0091-9447700101 Fax : 0091-484-2390315 E-mail : sunidra@easterngrp.com Web : www.sunidra.com Contact : Shri. Pramod Kumar, Dy. Manager

Product

Rubberized Coir Mattress, pillows & cushions

81

M/s. Kerala State Coir Corpn.

Hall AStall No.40

Post Box No.191, Factory Ward, Alleppey-688001

Phone : 0091-477-2243651 Cell : 0091-9447145144 Fax : 0091-477-2243112 E-mail : ho@keracoir.com Website : www.keracoir.com Contact : Shri. Abraham Thomas

Product Coir mats, matting, area rugs and carpets

M/s. Sai Cocopeat Export

Pvt. Ltd.

Hall AStall No.41

No.1.B, Spencer Compound Dindigul – 624003, Tamil Nadu.

Phone : 0091-451-2424645 Cell : 0091-9443247010/9842132646 Fax : 0091-451-2434963 E-mail : saicocopeat@incoconut.com Website : www.saicocopeat.com Contact : Shri.A. Santhanam

Product Cocopeat products

M/s. Coco Flora Hall AStall No.42

3/88, Karappadi, Poosaraipatti (post), Pollachi-642205Coimbatore Dist., Tamil Nadu.

Phone : 0091-4257-266252,221457 Cell : 0091-9842250990 Fax : 0091-4259-266252 E-mail : info@coco-flora.com Website : www.coco-flora.com Contact : Shri.Satish Chandran

Product Cocopeat products

M/s. Advin International Hall A

Stall No.43 & 44

CMC III, Power House Road Cherthala-688 524, Kerala

Phone : 0091-478-2813592

82

Cell : 0091-9847042592 Fax : 0091-478-2813592 E-mail : psvcochin@eth.net Website : www.advininternational.com Contact : Shri. Georgekutty

Product Coir mats, matting, area rugs and carpets

M/s. Travancore Cocotuft Pvt. Ltd.

Hall AStall No.45 & 46

Coir Park, Thiruvizha Cherthala - 688539, Kerala

Phone : 0091-478-2811034 Cell : 0091-9447022224 Fax : 0091-478-2811135 E-mail : devan@cocotuft.com Website : www.cocotuft.com Contact : Shri. P.Mahadevan

Product PVC tufted coir mats, matting, rugs & carpets

M/s. Venkateswara Pith Products

Hall AStall No.47

284/2A. Avalampatti Thali Road, A. Nagoor-post, Pollachi-642205, Coimbatore Dt., Tamil Nadu.

Phone : 0091-4259-244286 Cell : 0091-9443050273 Fax : 0091-4259-244286 E-mail : akr@pithmaster.com Contact : Shri. A.K. Rathinam

Product Coir pith products

M/s. Palm Fibre (India) Pvt.Ltd.

Hall AStall No.48

Opposite All India Radio, Pathirapally P.O., Alleppey-688 521, Kerala.

Phone : 0091-477 2258172 Cell : 0091-9447498183 Fax : 0091-477 2258171 E-mail : palm@palmfibreindia.com Website : www.palmfibreindia.com Contact : Mr. J.P.Mathew

Product Coir mats, matting, area rugs and carpets

83

Hall B India Trade Promotion Organization

Hall B Stand No:01

Pragati Bhavan, Pragati Maidan, New Delhi-110001 Tel : 0091-11-23371540/ 23371491 Cell : 0091-9958788003 Fax : 0091-11-23371492 E-mail : info@itpo-online.com Website : www.indiatradefair.com Contact : Shri. S. Raghavan

Product Trade promotion agency for strengthening the export of Indian goods and services

Export Credit Guarantee Corporation of India Ltd

Hall BStand No:02

HDFC House, 2nd Floor, Ravipuram Jn., M.G. Road, Kochi-682015 Tel : 0091-484-2359457,2359437 Cell : 0091-9446091953 Fax : 0091-484-2359016 E-mail : cgcchen@md3.vsnl.net.in Website : www.ecgc.in Contact : Shri.R. Punniakoti Asst. General Manager & Branch Manager

Product

Export credit insurance related activities

M/s. Foam Mattings (India) Ltd

Hall AStall No.49 & 50

P.B.No.4619, Civil Station Ward Alleppey-688 012, Kerala.

Phone : 0091-477-2251172 Cell : 0091-9447108762 Fax : 0091-477-2251172 E-mail : fomil@bsnl.in; fomil@vsnl.com Website : www.fomil.com Contact : Shri. A.G. Mohanan

Product Coir mats, matting, area rugs, carpets, rubber/latex backed coir products

84

State Bank of India Hall B

Stand No: 03

Broadway Branch, P.B. No.2524, Shanmugham Road, Ernakulam -682 031. Tel : 0091-484-2362295/ 2363988 Cell : 0091- 9447788728 Fax : 0091-484-2381295 E-mail : sbi.08614@sbi.co.in Website : www.sbi.com Contact : Mrs. N.K. Vilasini, Chief Manager

Product Banking services

Bank of Baroda Hall B

Stall No.4

Ernakulam Main Branch, P.B. No.1772, Pallimukku, M.G. Road, Cohin-16. Phone : 0091-484-2351205 Fax : 0091-484-2373974 Email : ernaku@bankofbaroda.com Website : www.bankofbaroda.com. Contact : Shri. Akshay M. Joshi

Products Banking Services

M/s. Apollo Tyres Ltd, Hall B

Stand No:05

V.P.Marikkar Road, Edappally, Kochi-25, Kerala Tel : 0091-484-2550520 Cell : 0091-9946123000 E-mail : shibusrajan@apollotyres.com Website : www.apolotyres.com Contact : Shri. Shibu S. Rajan

Product Tubes & tyres

M/s. Cluster Pulse Hall B

Stand No: 06

Thankam House, No-KRA-10, NR. Thathampally Church, Sahrudaya Hospital Road, Thathampally, Alleppey, Kerala. Tel : 0091- 9825613772/9825506441 Cell : 0091-9825506441 Fax : 0091-477-27912742 E-mail : info@alappuzhabds.com Website : www.alappuzhabds.com Contact : Mr Mignesh Parekh

Product

Agency for development of industrial clusters

85

M/s. Poothotta CVCS.No.334

Hall BStand No:07

Poothotta P.O Ernakulam -682307, Kerala Tel : 0091-484-2792086 Cell : 0091-9447076191 Fax : 0091-484-2746191 Email : marketing@poothottacoir.com Website : www.poothottacoir.com Contact : Shri. M.P. Narayana Das President

Product Coir doormats, carpets, rugs & matting

Rubber Board Hall B

Stand No:08 & 09

Market Promotion Department RRI Campus, Kottayam-686 009, Kerala Tel : 0091-481-2353790/2353311 Cell : 0091-9447309102 Fax : 0091-481-2353790 E-mail : marketpromotion@rubberboard.org.in Website : www.rubberboard.org.in Contact : Shri .S. Mohan Kumar

Product Rubber based products

Spices Board Hall B

Stand No:10

Sugandha Bhavan, N.H. By-pass P.B. No: 2277, Palarivattam P.O. Kochi-682025, Kerala. Tel : 0091- 484-2333610/616 Cell : 0091-9447435059 Fax : 0091- 484-2331429 E-mail : spicesboard@vsnl.com Website : www.indianspices.com Contact : Dr. P.S.S. Thampi

Product Spices The Marine Products Export Development Authority

Hall BStall No.11

P.B.No: 4272,MPEDA House, Panampilly Nagar, Kochi-682036, Kerala Phone : 0091-484-2321722 Cell : 0091-9447159716 Fax : 0091-484-2312812 E-mail : premchandran@mpeda.nic Website : www.mpeda.com Contact : Shri. K. Prema Chandran

Product

Marine Products

86

The Kerala Coir Mats & Mattings Co-operative Society Ltd.

Hall BStall No.11-B

P.B. No.2619, Alleppey-688 007, Kerala Phone : 0091-477-2242368 Cell : 0091-9447160519 Fax : 0091-477-2253149 E-mail : sudhikcmc@yahoo.com Contact : Shri. Sudheendran

Product Coir Product

National Institute of Rural Development

Hall BStand No: 12

Rajendranagar, Hyderabad-500 030, Andhra Pradesh Tel : 0091- 40-24008526 Cell : 0091- 9848780153 Fax : 0091- 40-24016500 E-mail : cit@nird.gov.in Website : www.nird.gov.in Contact : Mr. S. Senthil Vinayagan

Product Agency for promoting rural development

M/s.Karnataka State Coir Development Corporation Ltd.

Hall BStand No:13

P. B. No. 198, 42-1st Floor, MC& A House, Millers Road, Bangalore, Karnataka - 569 052 Tel : 0091-80-22269068 Cell : 0091-9448054596 Fax : 0091-80-22355965 E-mail : karcoir@dataone.in Website : www.karnatakakcoir.com Contact : Shri. Ramakrishna Gowda

Products Coir doormats, carpets, rugs & matting

M/s. Delight Coir Industries

Hall BStand No:14

16-6/8 Sundharam Nagar, Singampunari-630502, Thiruppattur, Sivagangai Dist., Tamil Nadu Tel : 0091-4577-243277,242588 Cell : 0091-9443343276 Fax : 0091-4577-243277 E-mail : abdul-dcl@yahoo.co.in Website : www.delightcoir.com Contact : Shri. Abdulla, Proprietor

Products Coir Yarn

87

M/s. Associated Container Line Pvt.Ltd

Hall BStand No: 15

303, Wavoo Mansion, 48/39, Rajaji Salai, Chennai - 600 001, Tamil Nadu. Tel : 0091-44-25221100 Cell : 0091-9382789887 Fax : 0091-44-252262571 E-mail : maa@acl.co.in Contact : Shri. Sridhar Ramaswamy

Product Total Logistics-Freight Forwarding - Customs clearance

M/s. National Institute of Design

Hall BStall No. 36-B & 15-B

Research & Development Campus, No. 12, HMT Link Road, Off. Tumkur Road, Bangalore - 560 022, Karnataka. Phone : 0091-80-23373006, 23373276 Fax : 0091-80-23373086 Email : rndcampus@nid.edu Contact : Shri. Susanth C. S., Project Head

Coconut Development Board

Hall B Stand No: 16,17,18,19, 20,31,32, 33,34 & 35

Kera Bhavan, SRVHS Road Kochi-682 011, Kerala. Tel : 0091-484-2376265,2377266 Cell : 0091- 94476651051 Fax : 0091-484-2377902 E-mail : enk-cdrkochi@sancharnet.in Website : www.coconutboard.nic.in Contact : Public Relations Officer

Products Coconut Products

Orissa Coir Handicrafts

Hall BStall No.21

Bhubaneswar, Orissa.

Products Coir Handicrafts

M/s. Swasraya Organic Products Ltd.

Hall BStand No: 22

Sevashram, Puliyanam P.O, Angamaly-683 572, Kerala. Tel : 0091- 484-2457133, 2454782 Cell : 0091- 9447737784 Fax : 0091- 484-2457784 E-mail : sevashram@sevashramindia.org Website : www.sevashramindia.org Contact : Fr. K. Mampilly

Product Coir and coir products

88

Directorate of Coir Development

Hall BStall No.23 & 24

Near Armed Reserve Police Campu, Trivandrum, Kerala Tel : 0091-471-2322046 Cell : 0091-9447030370, 9446022519 Fax : 0091-471-2330370 E-mail : director@coirkerala.org Website : www.coirkerala.org Contact : Shri. P.A.Xavier/Shri.K.V.Suresh

Product Government department for development of coir industry in Kerala

M/s.Vidya Enterprises Hall B

Stall No.25

Office/Residence:25/11, Ramanath Street, T.Nagar, Chennai-600 017, Tamil Nadu Phone : 0091-44-42045059/42070543 Cell : 0091-9840245059 Fax : 0091-44-42029224 E-mail : vidyaenterprises@yahoo.com Contact : Shri. Jagannathan

Products Coir and Coir Allied Products

Central Coir Research Institute

Hall BStand No: 26 &27

Kalavoor, Alleppey-688522, Kerala Tel : 0091-477-2258094 Cell : 0091-9847527172 Fax : 0091-477-2258415 E-mail : ccri@giasmd01.vsnl.net.in Website : www.ccriindia.org Contact : Dr. U.S.Sarma, Director, RDTE

Product Research institution promoted by coir board

Central Institute of Coir Technology

Hall B Stand No: 28 &29

Peenya Industrial Area, Bangalore -569 058 Karnataka. Phone : 0091-80-28394875 Cell : 0091-9845136615 Fax : 0091-80-23722074 E-mail : coirtechnology@gmail.com Website : www.ccriindia.org Contact : Shri. Sudhakaran Pillai, Joint Director

89

Product Research institution promoted by coir board

Tamil Nadu State Coir Co-operative Marketing Federation Ltd.

Hall BStall No.30

New No:189, Triplicane High Road, Triplicane,Chennai-600 005 Tamil Nadu. Phone : 0091- 44-28526961 Cell : 0091-9444901901 Fax : 0091-44-28526961 Contact : Shri.S. Parameswaran, J.D.i/c

Products Coir Products

M/s. Essar Engineers Hall B

Stand No:36

519/1A, Athipalayam Road, Chinnavedampalli, Coimbatore-641006 Tamil Nadu. Tel : 0091-422-2012617 Cell : 0091-9843099054 Fax : 0091-422-2669392 E-mail : essareng@yahoo.com Website : www.essarengeers.com Contact : Shri. K.Rajarathinam

Product Coir processing machinery

M/s. Sri Veerakumar Fibarr

Hall B Stand No:37

73, Udumalai Road, Pollachi-642 001 Tamil Nadu. Tel : 0091-4259-227951 Cell : 0091-9443279008 Fax : 0091-4259-229801 E-mail : shanmugavel102002@yahoo.com Website : www.verakumar.com Contact : Shri. S.K. Shanmugavel

Product Coir fibre, yarn, rope

M/s. Karnataka State Coir Co-operative Federation Ltd

Hall No: B Stand No: 38

No.953/A, 2nd Main Road, 4th Block Rajajinagar, Bangalore-560 010, Karnataka Tel : 0091- 80-23154220 Cell : 0091- 9448363637 Fax : 0091- 80-23154231 E-mail : karnatakacoirfed@gmail.com Contact : Shri. P. Gangadhara Iyer, Managing Director

Product Coir & Coir Products

90

Khadi & Village Industries Commission

Hall B Stand No:39, 40,41,42,43,

44,45,46,47 &48

3,Irla Road, Vile Parle (West) Mumbai-400 056, Maharashtra Phone : 0091-22-26716680 Fax : 0091-22-26716680 E-mail : marketinggs@kvic.gov.in Website : www.kvic.org Contact : Shri. Karnail Singh, Director Marketing

Product

Khadi and village industries products

National Small Industries Corporation Ltd.

Hall B Stand No:49 &50

"NSIC Bhavan" Okhla Industrial Estate, New Delhi-110 020. Tel : 0091- 11-26927172/26926067 Fax : 0091-11-26926820 E-mail : cmd@nsic.co.in Website : www.nsic.co.in Contact : Shri. H.P.Kumar, CMD

Product Government agency for promoting small industries

Coir Bhavan Hall B

Stall No.39-B

M.G.Road, Kochi, Kerala Phone : 0091-484-2354277 Cell : 0091-9446342073 Fax : 0091-484-2354397 E-mail : coir@md2.vsnl.net.in Website : ww.coirboard.gov.com Contact : Shri. B.R. Pillai, Manager

Products Coir mats, mattings, area rugs, rubbrised coir goods

91

Annexure E

Valedictory Function

Programme

11th December, 2007 (Tuesday) IICF Flag Retreat Prayer Handing over of IICF Flag Shri. A.C. Jose, Ex. MP Chairman, Coir Board to Shri. N. Venugopal, Vice Chairman Organising Committee, IICF Welcome Address : Shri. P. Ajid Kumar

Director, IICF-2007

Presidential Address : Shri. A.C. Jose, Ex MP Chairman, Coir Board &

Chairman, Organizing Committee, IICF-2007

Valedictory address : Shri. Mahabir Prasad and release of Honʹ ble Minister for Micro, Small Gazetteer on Coir Industry Medium Enterprises, Govt of India and Presentation of Revi Karunakaran Memorial Best Workmen Award Address by Guest of Honour & : Shri. Kodiyeri Balakrishnan Presentation of certificates Hon’ble Minister for Home, & awards to the Exhibitor Vigilance & Tourism, for Excellence in Display Govt. of Kerala Presentation of : Shri. N. Ramachandran Educational Cash Awards to Chairman, Cochin Port Trust the children of coir workers

92

Felicitations : Dr. Sebastian Paul, Member of Parliament, Ernakulam

Dr. K.S. Manoj,

Member of Parliament, Alleppey Vote of Thanks : Shri. M. Kumara Raja

Secretary, Coir Board & Convenor, Organizing Committee, IICF-2007

National Anthem Cultural programme