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Heroes &
Villainsplaying cards
Disneys
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Jessica Baxter
Bicycle playing cards presents
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Product NameBicycle playing cards
Target AudienceYoung children between 8-12
HistoryIn January 1867, A. O. Russell, Robert J. Morgan, James
M. Armstrong and John F. Robinson Jr. formed a partnership and
began printing theatrical and circus posters, placards and
labels.
The company became so popular that a new location was needed for
its headquarters in 1872. After the company had moved to its new
location, Mr. Russell suggested that the company start making
playing cards along with their other products.
The first deck of playing cards was completed on June 28, 1881.
The playing cards were such a popular hit that around 1600 packs
were produced per day. This popular company later became known as
the producers of Bicycle playing cards, which has become one of the
most popular playing card brands today.
However, the designs of these playing cards are targeted towards
adults. Many of the designs arent really suited for younger
children who seem to be the main audience of playing cards, since
most adults will play games online now instead of using the actual
deck.
Whats the Big Idea? Since playing cards are more accurately
targeted to younger children, specifically between the ages of
8-12, Bicycle playing cards need redesigned to better fit this
audience. While some adults still prefer actual playing cards to
playing cards on the computer, the main target audience is
children. Children most frequently use playing cards on rainy days
or while camping during the summer to play games like spoons, war,
CRAP, and Egyptian Rat Screw.
Redesigning the packaging and individual look of the cards with
a Disney theme will make the cards more suitable for the targeted
age group and help increase the sales, since the majority of the
playing card buyers are children or parents of little children. The
Disney theme playing cards will make it easier for the targeted age
group to stay interested in the playing cards as well.
The playing card deck will include a variety of Disney Heroes
and Villains and include both the older and newer Disney
movies.
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Redesign PlanTable of ContentsRedesign Plan . . . . . . . . . .
. . . . . . . . . . . . . . . . 2
Styleguide . . . . . . . . . . . . . . . . . . . . . . . . . . .
. 3-4
Package Redesign . . . . . . . . . . . . . . . . . . . . . . .
5
Card Redesign . . . . . . . . . . . . . . . . . . . . . . . . .
.6
Product Photography . . . . . . . . . . . . . . . . . . . . .
7
Advertistment . . . . . . . . . . . . . . . . . . . . . . . . .
. 8
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StyleGuideLogos The color logo should be used on all packaging
and the backs of all playing cards. The Disney shooting star should
be placed above the crown with the starting line and shooting star
going between the first and fifth crown points. The title Disneys
should be placed above the teal banner using the font Waltograph at
14 points. This logo should include the words Heroes & Villains
playing cards. The font Henny Penny should be used for the title
Heroes & Villians and should be 22 points. This title should be
typed on a path so it follows the curvature of the banner. The font
Arial Regular should be used for the title playing cards which
should always be lowercased and should be 12 points. This should be
placed between the bottom of the banner and bottom of the crown, so
there is equal spacing on both sides of the text; the beginning of
this title should be inline with the ampersand symbol.
The black and white logo should only be used when necessary
(meeting memos, letters, or faxes) and should follow the same set
up as the color logo. The color log should be used for all primary
packaging.
StyleGuideColor Scheme
CMYK: 2 2 7 0RGB: 247 245 236Pantone:663 CHex Code: # f7f5ec
Fariest of Them All White
Royal PurpleCMYK: 40 40 8 0RGB: 157 149 188Pantone:666 CHex
Code: # 9d95bc
Under the Seafoam GreenCMYK: 46 0 38 0RGB: 138 206
176Pantone:337 CHex Code: # 8aceb0
Dark TealCMYK: 80 60 62 58RGB: 21 35 53Pantone:5467 CHex Code: #
233535
Fonts: Advertisement
Henny Penny Regular
Verdana Bold
Verdana Regular
Body copy will always use Verdana Regular and should be between
8-10 points. If emphasis is needed to make a certain word or phrase
stand out use Verdana Italic. All sub-headings should use Verdana
Bold and should be between 12-14 points. Main headings should use
Henny Penny (Regular) to keep the fairytale theme throughout the
product. This font should be used sparingly; specifically it should
be used for headings that are between 20-24 points that address a
main section of the page.
Fonts: Product & Logo
Henny Penny Regular
Verdana Bold
Verdana Regular
Body copy will always use Verdana Regular and should be between
8-10 points. Verdana Regular will also be used for the playing
cards title in the logo and should be 12 points. Verdana Bold will
be used for the numbering on all of the playing cards and should be
between 26-28 points on cards Ace-Queen, the Joker card should be
17 points. Henny Penny (Regular) will be used for the title Heroes
& Villains in the logo and should be 22 points. Henny Penny
will also be used for main headings on the product packaging to
keep the fairytale theme throughout the product. This font should
be used sparingly; specifically it should be used for headings that
are between 20-24 points that address a main section of the
page.
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Card Redesign Package Redesign
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6 7
7
A
A 4
4
5
5
2
2 3
3
8
8
Q
Q
J
J10
10
K
K
Joker
Joker
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Playing Card Box Layout
Escape to Once Upon a TimeChildren will enjoy hours of fun as
they watch
their favorite heroes defeat the deadliest villains with
Bicycles new Disney Heroes & Villains playing cards.
Bicycles Guarantee If a manufacturing defect is found in this
deck that makes it unusable for normal gameplay, and it is returned
before it has been extensively used, we will be glad to replace it.
Return the Ace of Spades and the defective
card to:
Gurantee: The United States Playing Card Company
300 Gap WayErlanger, Kentucky 41018
2015. The United States Playing Card Company, a subsidiary of
Jarden Corporation (NYSE:JAH). All rights
reserved. Manuracted and distrubted by The United States Playing
Card Company, Erlanger, KY 41018. Made
in USA.
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Product Photography Advertisment
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Escape to Once Upon a Time . . .
Avaliable today at your local relatior. 2015. All Rights
Reservced.
Disneys Heroes & Villains is a registed trademark of Bicycle
CoorperationC
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writing & design
