Poppy’s Ice Cream and Co�ee House Process + Sketches

& C O F F E E H O U S Eice cream

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C OF F E E H O U S E

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Poppy’s Ice Cream and Co�ee House Moodboard + Final Direction

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COLOR PALETTE

7634 c

Neutral Black C

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FINAL MARK

MOOD BOARD 631 c

628 c

Neutraface Text

Archer Bold

ITC New Baskervile Std

COPY DIRECTION

Poppy’s Ice Cream and Co�eehouse is an upbeat little ice cream parlor in Lee’s Summit, Missouri. Although they have a home location, Poppy’s has recently been popularized by their ice cream truck seen around the Kansas City Metro area. Their rebrand focuses on the homemade quality of the ice cream, the youthfulness of their customers, and the dependability of the Poppy’s Ice Cream and Co�eehouse brand.

Poppy’s Ice Cream and Co�ee House In Context Apparel

Poppy’s Ice Cream and Co�ee House In Context Stationary

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THANK YOU FOR SUPPORTING POPPY’S ICE CREAM AND COFFEE HOUSE. BUY 11 ICE CREAM OR COFFEE TREATS AND THE 12th ONE IS ON US!

poppysicecream.com

Y U M M Y D R I N K S

F R O Z E N T R E A T S

Poppy’s Ice Cream and Co�ee House In Context Continued

Poppy’s Ice Cream and Co�ee House In Context Website