FINAL PRESENTATION 2003

8/7/2019 FINAL PRESENTATION 2003

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TASK 1 - Distribution Centers

TASK 2 - Share Mapping

TASK 3 Increasing the share

- Recommendation


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TASK 1 - Different distribution

channelTT-traditional trade

MT-modern trade

OP-ON premise

Bar channel


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Traditional Trade

Target customersBakeryStationary storeSmall format stores such as corner stores

BSD (bottled soft drink) are of two types :

JSD-Juice Soft DrinkCSD-Carbonated Soft Drink

Job of PSR:Take the booking

Check the purity and charge of coolerEnsure the display of the company productsPush the sales by giving better schemes and convince the

customer


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ON PREMISE CHANNEL

Distributer who maintain only the On premise and key account

Target customers:

Corporate officeRestaurants

Schools and colleges

Hospitals

TheatresPubs

Clubs


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Types of DistributionTypes of distribution in OP:

Primary distribution : Plant to distribution

Secondary distribution: Distribution to consumer

In OP discount depends on the consumption capacity of the outlet.

Roles and responsibility of distributors:

Distribute the product as per the needs and wants of customers

Maintain the stock


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MODERN TRADE

In this process there is no distributor involved; products are directly shipped from plant to outlets

Merchandiser plays the key role

Target customers:

Food world

More

Spencer

Heritage

Big bazaar

Total star bazaar


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Target market is categorized asSuper market includes

Food world

More

Spencer

Heritage

Hyper market includes

Big bazaar

Total

Star bazaarSpar


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Task 2 Share Mapping

Cinemas

Restaurant

Food court

On premise


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Share Mapping in Malls

Malls Restaurents Share

Lido mall NO non

Garuda mall Ebony 100 % C

Eva mall

No non

Sigma mall

Rajvansh

50% of

pepsi

cok

Gopalan Mall ,mysore road Mc donaolds 100 %


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Share Mapping in Malls Page II

Forum value mall

KFC 100 % Peps

Fame

Cinemas

100 %

Pepsi

pizza corner, Taj Express,

5 Centigrate, Subway,

Rajdhani, Bejing Bites,

Mamamia

100 % Coke No none

Forum value malloscano e wne

bar restaurant) 100 % CokeNo None Taj express 100 % Coke No none

cosmos

none none

none none Exclusive Coke 100 % Coke No none

exclusive outlet

outside fo coke desi

joint

Swagath garuda no noneInox

100 %

Coke

polynation food

court,yang tse,sissling

south,the yellowchilli,chiking,quick

100% Pepsi No none

One exclusive outlet

of pepsi,not in all

stalls only at yangtse food court there

Bangalore

Central,Jayanagar

Mc donaolds

100 %

Cokeno none

foodstop- Daksin

delight,beiging

bites,bombay blue

Pepsi No none

no pepsi or coke at

Andra spice

express,nature's

crush,there is Juice

Boster stall in

ground floor

food stop-

Subway,Howrah

bridge,Desi

dhaba,flavours

coke

Oasis,koramangala Tandoor 50% pepsiand coke no none

Mezze,Trim,Sankranthi,Ke

babwala,Sizzlingsouth,yellow chilli,firefox

100% Pepsi exclusive pepsioutlet

Oasis,koramangala Pizza Corner Coke

Bangalore Central,m.g

road no noneno none Foodstop 100 % Pepsi no none

no outlets outside

the mall

Mantri square

Taco bell,KFC

100 %

PepsiInox coke

Starke's chicken &

burger,Taj

express,Vegbynature,Beiji

ngbites,coconutgroove,

Hichai(chats),Shivsagar,KF

C

oneexclusive

pepsi outletno none

o open s or y on

south,Global

Fusion,NewZealand

Naturals,Gangotri,Pi

zza Hut,great kebab

factory.In food court

1 exclusive stall of

Pizza Corner,flavours Coke

Esteem Mall chung's restaurent both cokeand pepsi

no none food court 100 % Coke no none

mixed of

coke & pepsi

Total mall,Airport road KFC100%

Pepsino none garama garam Coke no none

Mc donaolds100 %

CokeSwirls Pepsi

Black Cascade100 %

Coke

Total mall,Sarjapur road pizza corner100 %

Cokeno none

food zee,kerala

dhaba,khathi zone

express,taste bites,cherrisand berris

100% Pepsi no none

not all stalls having

pepsi but 1 exclusive

stall for pepsi,canhave ground floor

presence

can have one stall


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PEPSI VS COKE


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FOOD COURT SHARE


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sl noMall Food court No of stalls

Pepsi/coke/none

1Garuda mall Empire,Chicking,Beiging bites,Shivsagar,Veg bynature,Flavours,Subway,Pizza corner,Crepe

8coke

2Sigma mall Food court 5pepsi

3Gapalan mysoreroad

Taste house,Dots and cream,Food fusion,Hakka chinese 4pepsi

Gapalan mysoreroad

Chinnu's chicken,kamat express,dominos pizza 3coke

4Gopalan arc mall Just fresh,rolls and paratha's,taj express,taste it,chats and sweets 5pepsi

Gopalan arc mall Pizza corner 1coke

5Forum Transit 10coke

Forum Cookie man 1pepsi

6Forum value mall Pizza corner, Taj Express, 5 Centigrate, Subway, Rajdhani, Bejing Bites,Mamamia,taj express

8coke

7Swagath garuda Polynation food court,yang tse,sissling south,the yellowchilli,chiking,quick bite,kebabwala

6pepsi

8BangaloreCentral,jayanagar

Foodstop- Daksin delight,beiging bites,bombay blue 3pepsi

BangaloreCentral,jayanagar Food stop- Subway,Howrah bridge,Desi dhaba,flavours 4coke

9Oasis,krm Polynation food court-Mezze,Trim,Sankranthi,Kebabwala,Sizzlingsouth,yellow chilli,firefox

7pepsi

Oasis,krm Pizza corner 1coke

10BangaloreCentral,M.g road

Foodstop 1pepsi

11Mantri square Starke's chicken & burger,Tajexpress,Vegbynature,Beijingbites,coconutgroove,Hichai(chats),Shivsagar,KFC,cokie man

9pepsi

Mantri square Pizza corner,flavour 2coke

12Esteem mall Food stop 4coke

13Total mall,airport

road

garama garam 1coke

Total mall,airportroad

swirls 1pepsi

14Total mall,sarjapurroad

food zee,kerala dhaba,khathi zone express,taste bites,cherris and berris 5pepsi

16cosmos Jaipur,desi joint,pan and work,desi jhatpat 4coke

lido,eva,coupon,Total Madiwala

none

Pepsi 48

Coke 46


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TASK 3 Increase the shareCosmos mall and jayanagar central

Food court : food stop

Raga hospitality group

Presence in cosmos

Jayanagar central

Upcoming Oasis urban in Rajarajeswari nagar


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Pepsis share in food court after

cracking the account


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CONSUMPTION MONTHLY AT RAGA

HOSPITALITY : FoodStop, COSMOS Mall: Kinley (1 litre ) - 1200 bottles Kinley (500ml) - 150 bottles

Bibs: Coke - 5 nos

Fanta - 6 nos Sprite - 6 nos Thumps Up - 6 nos Diet Coke - 8 cases Desi Dhaba (Jayanagar)

Kinley (500 ml) - 20 -30 casesBibs :

Coke - 3 - 4 nos Fanta - 2 nos Sprite - 3 - 4 nos


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CONTD..

FOODCOURTS Dakshin Sagar (Malleshwaram)

Kinley ( 500 ml) - 168

Bibs Coke - 3

Fanta - 2

Maaza - 6

Sprite - 3


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ExistingVolumes

Per month Client RagaHospitality

Units CosmosMall

Desi Dhaba Dakshin sagar Totals

Water

1 ltr cases 100 100

500 ml cases 8 30 7 45

330 ml

Diet Coke cases 8 8

Total cases 153

Bibs

Coke bags 5 4 3 12

Fanta bags 6 3 4 13Sprite bags 6 4 6 16

ThumpsUp

bags 6 0 3 9

Total volume 50

sq ft

Hangoverscosmos

250 6 * 8 12000

Signages 350 6 * 8 16800

Other A & M costs 10000

Total A & M Exp per month Annualised 38800 Per case

A & M Cases 153 1836 29243.35

16

Bibs 50 600 9556.65 16

203

Cost per case 16


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RecommendationsCrack the account of Raga Hospitality as they are coming up

on a big project in upcoming mall Oasis Urban

TT distribution network to be used to optimum so our

products are available within the armlengthMaintanence complains not attended within a stipulated

time limit, Ontime maintanance makes customers loyal toour company and hence not loose the credibility(Esteemmall and sigma mall fun)


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VENKATESAN RAJARAJAN

Documents

FINAL PRESENTATION 2003