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I-PLUSPresented by:Presented by:
Taylor CohenBoris Patarov Sandra Velez
Becky TaveirneLaquanda Cotton
Katya Vlasko-Vlasova
About I-PLUS Independent Positive Living Under Supervision Non-for-profit Volunteer based Established in 1994 Located in Waukegan Helped over 400 clients
Mission Through an integration of
Money management Treatment plans Direct mentoring
I-PLUS enables Homeless individuals and families on government
support to transform their lives and become contributing members of the community.
Entrepreneurship Model Discovery
Ms. Lynch loves helping people Helped at Catholic church shelter Realized their solutions were not working Got a better idea of helping needy
through money mgt and treatment Incorporation
Started her own social service agency Rented a store front Recruited volunteers Teamed up with Veterans Administration
Hospital, courts and other social service agencies
Entrepreneurship Model Cont. Viability
Places homeless into housing, ensures they receive treatment Over $1.4 million reinvested annually into community
Rent payments Food purchases Medical services
Reduces Family violence Substance abuse
Increases Life stability Self confidence
Marketing Strategy Emotional Appeal
Foster Awareness Create Compassion
Economic Impact Dollar Reinvestment Tax Savings
Social Impact Community Rebuilding Re-socialization
Redevelopment of Deliverables Before
PowerPoint Plain Unattractive Design Ineffective
Brochure Confusing Wordy Not visually appealing
Redevelopment of Deliverables cont.
After Power Point
Visually Appealing Unified Theme Economic Impact
Brochure Eye-Catching Color Scheme Pictures/Logos
SWOT AnalysisStrengths
Unique Non-for-ProfitMultiple ServicesDevoted and Experienced Employees
WeaknessesLack of FundingFew Volunteers/EmployeesControversial
OpportunitiesPotential for Partnerships
Large Clientele Base
Diverse Market
ThreatsCuts in Funding
Client Resistance
Grant Competition
Recommendations Implementation of New Marketing Materials Expand Target Audience
Communities Religious Organizations Educational Institutions Corporations Financial Institutions
Hemlock Federal Bank for Savings Develop Professional Partnerships Continue Research Document Success/Publish Results
Ultimate Goal
With secured funding and continual growth the I-PLUS model can be easily adapted to other VA hospitals and non-for-profit organizations nationwide in hopes of finding a solution to an
ever-growing homeless population.