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EDGE FLORENCE15-17 JANUARY 2018
eNewsletter Edition #5 October 2017
iapcoedgeflorence.org
JANUARY 201815 MONDAY
RegistrationPalazzo dei Congressi - Villa Vittoria
Introduction to IAPCO • Nicola McGrane
Introducing IAPCO Speakers • Nicola McGrane, Ori Lahav, Mathias Posch
Icebreaker, “Who is here?” • Nicola McGrane
Panel Discussion – CVBs & PCOs • Carlotta Ferrari, Federica Lucini, Mathias Posch, Nicola McGraneChaired by • Ori Lahav
Bid Case Study and Site Inspection - Q&A • Nicola McGrane
Introduction to Group Work on Bidding • Mathias Posch
Group Discussion on Bidding • Mathias Posch
Coffee & Networking
Lunch
Coffee & Networking
Opening & Welcome
• Florence Convention & Visitors Bureau • Carlotta Ferrari
• OIC Group • Nicola Testai
• Firenze Fiera • Leonardo Bassilichi
• Federcongressi • Alessandra Albarelli
Feedback on Group Work • Nicola McGrane & All The Power of the Site Inspection • Nicola McGrane & Mathias Posch
Key Learning Points • Ori Lahav
Welcome Reception
09.00 - 10.00
10.45 - 10.50
10.50 - 11.00
11.00 - 11.25
Collaboration between CVBs & PCOs • Carlotta Ferrari11.25 - 11.50
11.50 - 12.10
12.10 - 13.05
14.05 - 14.15
14.15 - 15.00
15.00 - 15.15
13.05 - 14.05
10.00 - 10.30
10.30 - 10.45
15.15 - 16.00 16.00 - 17.00
17.00 - 17.15
JANUARY 201816 TUESDAY
Boosting Delegate Numbers in the New Digital Era:Event Marketing Trends • Ori Lahav
The Changing Role of the PCO • Mathias Posch
Group Discussion on the New Digital Era, and New Event Marketing Trends • Ori Lahav
Feedback from Group Work • Ori Lahav
Body FLOW • Dharma Cristiano Botti
Coffee & Networking
Lunch
Coffee & Networking
Meeting Format Across the Spectrum • Mathias Posch Key Learning Points • Ori Lahav
09.00 - 09.40
11.30 - 12.15
People SkillsDo you know who you are and who you are dealing with?• Nicola McGrane & Mathias Posch
10.00 - 11.00
Group Discussion on the Changing Role of the PCO • Mathias Posch09.40 - 10.00
12.15 - 12.40
12.40 - 13.00
14.00 - 14.40
Engaging the Delegate • Nicola McGrane14.40 - 15.30
15.30 - 16.00
13.00 - 14.00
11.00 - 11.30
16.00 - 17.00 17.00 - 17.15
Gala Dinner
After Dinner Party
1. Wine Tasting Experience (max 20 places)
2. Five Senses of Florence (max 15 places)
3. Luxury Shopping Outlet Trip
OPTIONAL Post-EDGE Social Activities(limited places): *
*All Social Activities will have ended by 19.00.
From 14.30onwards
JANUARY 201817 WEDNESDAY
Strategies for Problem Solving • Guest Speaker: Professor Giorgio Nardone
Challenges in Medical Sponsorship (and how to solve them) • Ori Lahav
Group Learning: What will you do differently on Monday?EDGE Florence Key Learning Points • Nicola McGrane
Lunch and departures for delegatesnot attending afternoon social activities
Coffee & Networking
09.00 - 09.45
11.30 - 12.30
How our industry has changed with regard to financial models, and how Associations work with PCOs • Guest Speaker: Patrizia Buongiorno
10.00 - 10.45
Panel discussion • Patrizia Buongiorno, Nicola McGrane, Ori Lahav and Mathias Posch
10.45 - 11.00
Q&A09.45 - 10.00
12.30 - 12.50
13.30 - 14.25
11.00 - 11.30
FINAL PROGRAMME
Luxury Shopping Outlet Trip
Participants with an eye for fashion will have the opportunity to shop the world’s most exclusive brands in a setting that is truly one of a kind; an open, next-generation luxury outlet, set in the heart of the Tuscan countryside.
The Mall outlet centre is the best way to browse products Made in Italy and from around the world at deep discounts, including many namesake Florentine brands that have put the city on the international fashion map. Among the over 40 exclusive brands are Gucci, Ferragamo, Dolce & Gabbana, Fendi, Burberry and many more. After a welcome drink in the glamourous Gucci Caffè while taking in charming Tuscan landscape, participants will be free to ‘shop until they drop’.
Did you know that Italy grows over 400 grape varieties and produces more than 20,000 labels of wine? Choose this post-EDGE tour if you’re interested in vino in all forms! Participants will take part in a truly unique culinary experience at the MaMa Florence cooking school – think wine flavored gelato! Not your average Italian cooking school, MaMa Florence focuses on creating culinary masterpieces while respecting the environment, promoting better ways of creating and consuming for a more sustainable future.
Next, Le Baccanti Tours will accompany the group to one of Florence’s most exclusive wine bars to enjoy a private wine tasting featuring some of Italy’s best wines. Le Baccanti is active in sourcing the finest wines produced in each region, featuring historic and innovative wineries dedicated to producing the land's most sensational and compelling wines. The Le Baccanti team firmly believes that wine and food are the key to gaining an insider's perspective into what makes each Italian region memorable, unique, and exciting. The guided tasting will be led by a qualified wine expert who will share fascinating facts on the region’s traditions in winemaking.
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with any questions regarding post-EDGE tours. Remember, just like the EDGE seminar,
space for the post-tours is limited. Don’t delay in registering to ensure your spot!
Five Sensesof Florence
A hands-on experience in one of the world’s most enchanting cities - using all five senses. Participants will begin with a guided tour of Santa Croce, a stunning Franciscan church and the resting place of Michelangelo, Galileo, Machiavelli, and over 270 individuals that made great contributions to music, politics, and art. Next, the group will get a firsthand look into a traditional Florentine leather workshop, where they will observe the process of leather tanning and learn leather-making secrets passed down from generations of Florentines.
The sensory journey will conclude at Aquaflor, an exclusive Maison de Parfum complete with atelier and on-site laboratories in a prestigious Renaissance palazzo. Guided by a master perfumer, participants will take part in an interactive lesson on perfume making - and will immediately apply newly mastered techniques to create their own personal mini Eau de Parfum to take home!
IAPCO EDGE Florence’s Post-EDGE tours are organized to allow attendees to continue networking while
enjoying bespoke activities in Florence. These optional activities will begin immediately after
the official conclusion of the seminar at 14.30 onWednesday January 17th and will all conclude by 19.00.
Please keep this schedule in mind as you plan your travel and accommodations!
