Final Project

Group 3

The Problem

People believe shelter pets have many negatives compared to

pets from pet stores and breeders.

Breaking up the Problem

Mind Map & Brainstorm•People: Social creatures, that desire companions. Can be Selfish or sympathetic. Having biases against many things, including shelter animals•Believe: Reality vs Dream. What some people believe may not always be truth.•Shelter: Many negative connotations, such as lonely, abandoned, & behavour/medical issues.•Pets: A companion and responsibility, not like an item to own in comparison to other consumer objects like electronics.

Mind Map & Brainstorm

• Negatives: In our sentence this is an important word because that’s how we feel other people see shelter animals. In a negative way.

• Compared: The main white space we are trying to cover is the inaccurate comparison between shelter animals and pet store/bred pets.

• Pet stores: Selling pets for profit, like a product. Compared to shelters, which save pets and are non-profit.

• Breeders: Also using animals to make more animals to make money. Can be inhumane in situations like puppy mills.

Back to Original Topic Sentence

Animals from shelters are a better option compared to animals from stores and

breeders.

Our solution:  Campaign to inform people about the myths of animal shelters and

provide real facts.

Possible Solution Methods

• Show two dogs “can you tell which one is from a shelter?”

• Present myths and see what the audience thinks, then provide facts and statistics.

• Show images of animals in both situations

• Price comparison

• Statistics for Euthanization of pets.

• Provide something to not put down stores and breeders as much because they’re still animals that need loooove.

• Provide information on behavioural tests and other screening processes in shelters.

Solution

Design a campaign to properly inform people to make their decision based

on facts.

Poster Design & DefinitionsDefinitions:

•Breeders: a person who breeds livestock, racehorses, other animals, or plants

•Pet Stores: A pet store or pet shop is a retail business which sells different kinds of animals, pet food, animal supplies, and pet accessories.

•Shelters: An animal shelter is a facility that houses and disposes of homeless, lost, or abandoned animals; mostly dogs and cats. Definitions:

•Breeders: a person who breeds livestock, racehorses, other animals, or plants

•Pet Stores: A pet store or pet shop is a retail business which sells different kinds of animals, pet food, animal supplies, and pet accessories.

•Shelters: An animal shelter is a facility that houses and disposes of homeless, lost, or abandoned animals; mostly dogs and cats.

Feeling, Tone, & Audience

For our poster, we want an uplifting informative feel to it. The audience that we are portraying to are people who are looking to buy a new pet.

Sketching and Drafting

Sketching and Drafting

Thank you!