Final Project Presentation

Advertisement & Promotion

Presented to: Sir K. Awais

Group member

MUHAMMAD NOMAN QURAISHIL1F11MBAM0338

AHMAD RAZAL1F11MBAM0346

UMER ALIL1F11MBAM0185

Our Product

VisionThe suntrap vision is to be the company that best understands and satisfies the product, service and

self-fulfilment needs of beautiful skin.

MissionThe suntrap vision is to be the company that best understands and satisfies the product, service and

self-fulfilment needs of beautiful skin.

Advertiser

Nouman

OOHVM

Media Buying Manager

Ahmad

Brand Activation Manager

Product Comunication

Manager

Umer

Brand Communication

Manager

Market Research Manager

Ad Agency

Nouman

•Key Account Manager

Ahmad

•Creative Director

Umer

•Copy Writer

Budget DistributionPrint Media

Agency Commision is 7%

Total Budget of Print Media for a MonthRs.9266200

Newspaper Amount

Dawn News Rs.900,000(Sunday front page)

Jung Newspaper Rs.765,000(Sunday front Page)

Nawai Waqt Rs.500,000(Sunday front Page)

Budget Distribution

Electronic

Per second price of Duniya news is Rs. 2624Per second price of ARY news is Rs. 2100

Total Budget of Electronic for a Month is Rs.42,516,000

Channel Slot time Total seconds Amount

Duniya News 18:00-23:59 30 sec x 10times Rs.787,200

ARY News 18:00-23:59 30 sec x 10times Rs.630,000

Budget Distribution Outdoor

Spectacular Places Amount

Shoukat Khanam Chowk Rs.400,000/Month

Allah Hoo Round About Rs.450,000/Month

Shalimar Chowk Rs.300,000/Month

Chuburji Chowk Rs.350,000/Month

Jail Road Rs.600,000/Month

Bus Wrap Route Amount

Mall Road Route Rs.400,000/Year

Firozpur Road Route Rs.450,000/Year

Lari Adda Route Rs.300,000/Year

Total Budget of Outdoor Media is Rs. 3,250,000

Artwork