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A Project Report On “Prospect of Solar charger for handheld electronic products in India”: An Exploratory study Post Graduate Diploma in Management (2008-10) Asia-Pacific Institute of Management Jasola, New Delhi Submitted by: - Dharmendra Kumar (2k81a31) Page 1 of 67

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A

Project Report On

“Prospect of Solar charger for handheld electronic products in India”: An Exploratory

study

Post Graduate Diploma in Management

(2008-10)

Asia-Pacific Institute of Management

Jasola, New Delhi

Submitted by: - Dharmendra Kumar (2k81a31)

Page 1 of 49

Certificate

This is to certify that the summer project work of titled “Prospects of Solar charger for

handheld electronic products in India”: An Exploratory study” Is an original work and that

this work has not been submitted to AIM or elsewhere in any form. My indebtedness to other

works/publications has been duly acknowledged at the relevant places. The project work

carried during 27March 2009 to 27 June In Medley Entertainment Pvt. Ltd.

Date: June 29, 2009 Dharmendra Kumar

Vinay Gupta

(DGM Operations)

Medley Entertainment Pvt. Ltd.

Page 2 of 49

Certificate of Attendance

This is to certify that Mr. Dharmendra Kumar who was engaged in the summer project in our

organization has been regular and punctual. He has attended the training from 27March 2009

to 27 June.

Medley Entertainment Pvt. Ltd.

Page 3 of 49

DECLARATION

I hereby declare that the project report titled “Prospect of Solar charger for handheld

electronic products in India”: An Exploratory study at Medley Entertainment Pvt. Ltd. is my

own work and has been carried out under the guidance of Mr. Vijyant Kumar, Team Leader,

and Prof. Vikas Kumar, Faculty of Asia-Pacific Institute of management, Jasola New Delhi,.

All care has been taken to keep this report error free and I sincerely regret for any unintended

discrepancies that might have crept into this report. I shall be highly obliged if errors (if any)

be brought to my attention.

Thank You.

Dharmendra Kumar (2k81a31)

Page 4 of 49

Abstract

Solio charger, the world’s first and most unique charger that enables people to charge their

electronic gadgets at any place and at any time is the product upon which I performed my

research work. Solio is a product which originally belongs to a U.S. based firm but it is

marketed by HCL in India. My research basically focuses on two critical aspects which are

“how the customers’ think of Solio and secondly “what is the position of Solio in the Indian

market.” This report focuses on both sides of the coin, namely the customer and the

organization.

I have analyzed the findings using the marketing

research theory as it helped me to perform a synthesized work that ultimately resulted in me

knowing the market target and the market position of my research object i.e. Solio charger.

My main area of concern was to consider and analyze all the factors that can help Medley in

making the product more feasible in India and this would terminally mean Medley getting an

insight about the perception and preference of consumers, hence giving Medley a practical

roadmap in formulating a strategy for Solio.

My research work is a multi beneficiary thesis as it will contribute to consumer, government,

industries and society in the following manner:

Page 5 of 49

Need of Solio in India would get a much clear picture. A comparative analysis between

the conventional and non conventional energy resources could be displayed. It would also

help in encouraging industry, Government, and consumer for using non conventional

energy resources. This research will give a rough idea to companies in deciding the

segmentation, price range and product diversification. The research will also contribute to

find out perception of people. The research will also provide a benchmark to industry for

setting up an infrastructure of new technical development in Solio.

Page 6 of 49

ACKNOWLEDGEMENT

I would like to express my gratitude to all those who gave me the possibility to successfully

complete my summer internship project. I want to thank Medley Entertainment for giving me

the platform to commence this project on the first instance, to do the necessary research work

and to use the organizational data.

I am deeply indebted to my supervisor Mr. Gaurav Kumar, Senior Marketing

Manager, HCL. Whose help, stimulating suggestions and encouragement helped me in all the

time of research and for writing this project report.

I would also like to thank Mr. Manish Kumar, Area Sales Manager HCL. And Mr.

Vijyant Kumar, Team Leader, for their on-time guidance and sharing their in-depth

knowledge on Marketing.

I am very thankful to my mentor, Mr. Vikas Kumar, Faculty of Asia-Pacific

Institute of management Sarita vihar New Delhi, for his consistent support and interest that

he has shown in this project.

Last but not the least, I would like to thank my family and friends, specially Mr.

Prabhat Ranjan and Mr. Malay Milind for their help, support and valuable hints and for

clearing things out in difficult times.

This project could not have been possible without help from my father.

Dharmendra Kumar

2k81a31 (PGDM 08-10)

AIM New Delhi

Page 7 of 49

Index

Sr.No. Particulars Page No.

Chapter1. Company Profile

1.1 Medley Entertainment 9

1.2 Better Energy Systems 14

Chapter2. Introduction 15

2.2 Tech. Specs 18

2.3 Environmental benefits 20

Chapter3. Research Mythology

3.1 Objectives 22

3.2 Limitations 23

3.3 SWOT Analysis 24

3.4 Questionnaire 25

3.5 Personale Interview Question 28

Chapter5. Data Analysis

5.1 Quantitative Data Analysis 29

5.2 Qualitative Data Analysis 30

5.3 Recommandations 46

Chapter6. Bibliography 47

Appendices

6.1 Frequently Asked Questions 48

Page 8 of 49

Company profile

1.1 Medley Entertainment

Founded in April 2008 under the Group MEDLEY, in a small span of time Medley

Entertainment has built up a Strong, specialized and handpicked in-house talent pool

comprising of over 40 professional including event planners, brand strategist, designers,

CRM experts, BTL innovators and program coordinators.

It owns offices in 3 cities viz, namely Delhi, Bangalore and Kolkata with associates

presence in 21 cities. Group turnover till 2007-2008 in us $ is 60 m (300 Cr). MEDLEY not

only provides execution but also provide complete solutions.

• Marketing Services and Solutions • Protocol management

• Response management • Trade shows and Exhibitions

• MICE • Corporate Trainings

• Below the Line activities • Spiritual Events

• Special and Live events • Art Exhibitions

• Artists and Celebrity Management

Page 9 of 49

KEY MEMBERS

M.K.Pillania (CMD)

Siddharth Shankar (Group President)

Nikhil Kaul (Vice President)

Apurba Chatterjee (General Manager)

Vinay Kumar (DGM, Operations)

Page 10 of 49

Page 11 of 49

KEY CLIENTS

Page 12 of 49

Page 13 of 49

1.2 Better Energy System (Manufacturer)

Founded in 2001 in London, UK, BES envisions a massive shift in energy delivery and

infrastructure to combat global warming. They believe that making renewable technology

accessible to the average person will speed this shift. Solio, their flagship product, was

conceived as a 'trojan horse' for the renewable energy market; a versatile hand-held charger

that opens the lives and minds of consumers to the potential of solar. BES also stands for

energy equality: the belief that all people - regardless of geography or economic standing -

are entitled to clean energy and light. They are engaged in the fight against poverty by

finding new ways to bring sustainable power and light to people at the bottom of the

economic pyramid.

Better Energy Systems develops and markets portable clean technology products for

travel, work, and play. Their award-winning designers and engineers think 'outside the grid'

to develop new technologies for the eco-mobility market, creating true energy independence

for people around the world. With products engineered to the highest technical and

environmental standards, BES enables customers to take a meaningful step on the path to

sustainability.

Page 14 of 49

Introduction

Solio, the Universal "Hybrid" Charger is powerful enough to charge all of our handheld

electronic products at home or on the move, anywhere under the sun. Manufacturer of this

device is Better Energy System from U.K. and it is marketed by H.C.L. It can be charged

by three methods. Through solar cells, USB cable. And wall charger.

Solio is a Hybrid because it can accept power from either the sun or the wall

storing this energy within Solio's internal rechargeable battery.  Solio then uses this energy

to power your gadgets at the same rate as your wall adapter.  Solio also holds its charge

for up to a year.

Solio limits your need to purchase and carry around multiple chargers and is

one stop charging solution for all products from cell phones and iPods, to digital cameras,

game players, and GPS. 

A fully charged Solio Classic will charge a typical mobile phone more than twice or

give over 20 hours of iPod music. Just 1 hour of sunshine = 20 minutes talk time or 50

minutes of MP3 music.* Provides an emergency power source when away from power

outlets. Battery is easily replaceable and lasts for up to one year. Works with multiple

gadgets, including mobile phones, i-Phone, Bluetooth headsets, smart phones/PDAs,

MP3 players, and portable gaming devices, digital cameras, GPS and much more (tips Page 15 of 49

for most devices come included.).It can be Reuse. Its Compact light weight design -

convenient for travel or emergency use.

How Solio work:-

Solio features a fan-blade design that allows it to achieve maximum solar area

when in use.  Just spread out the blades, expose them to direct sunlight either out of doors

or affixed to a window, and get ready to take your power on the road.

Charging Solio’s internal battery takes 8-10 hours of direct sunlight.

Solio would charge our device at the same rate as our conventional charger. Using the

included wall adapter or USB charging cable Solio would fully charge in approximately 4

hours. A fully charged Solio would completely charge an average cell phone at least twice.*

When charging a cell phone directly from the sun, 60 minutes of sunlight will provide

approximately 25 minutes of talk time and ten hours of standby time.* When charging an

iPod directly from the sun, one hour of sunlight would provide about one hour of play time.

Solio can store energy on its internal battery for up to one year.

Buyers of Solio (Target customer)

a. Business Travelers

b. Youth (Students)

c. Outdoor Activity players

Page 16 of 49

d. High- stress professionals (firefighters, doctors, police etc.)

Tech. Specs. Of Solio Classic

Nominal DC Output: 3V 2A

Figure no.-1 Solio Classic

a) Maximum Wattage: 6 Watts

b) Battery: Rechargeable Lithium Ion 3.7V 1.65A cell

c) DC Input: 5-6V 0.4Ah

Page 17 of 49

d) Dimensions (LxHxW): 4.72 x 1.34 x 2.56 in (120 x 34 x 63.5

e) Weight: 5.6 oz. (156g)

f) Temperature Range: -4F to 131F (-20C to 55C)

g)  Price: - 4999Rs.

Solio Hybrid 1000:-

a) Nominal DC Output: 4V- 12V, 0-1A

Figure no.-2 Solio Hybrid 1000

b.) Maximum Wattage: 5 Watts

c.) Battery: Rechargeable Lithium Ion 3.7V, 1000mAh cell

d.) DC Input: 5-6V 0.4Ah

Page 18 of 49

e.) Dimensions (LxHxW): 7.8 x 2.7 x 7.1 in (198 x68 x 18mm)

f.) Weight: 4.2 oz. (131g)

g.) Temperature Range: -4F to 131F (-20C to 55C)

h.)  Price: - 3999Rs

Solio Mono:-

Nominal DC Output: 4V- 12V, 0-1A

Figure no.-3 Solio Mono

Maximum Wattage: 4.4 Watts

Battery: Rechargeable Lithium Ion 3.7V, 800mAh cell

DC Input: 5-6V, 400mA

Temperature Range: -4F to 131F (-20C to 55C) 

Price:-2199Rs. 

Battery-draining activities

Page 19 of 49

Make/Receive a call

SMS/MMS

Take photos

Record videos

Entertainment – internet, music, mp3, video clips, File sharing (Bluetooth) etc.

Other sub-functions such as calculator, calendar etc.

 Environmental Benefits

Charge from the sun as much as possible.  It’s free, and it helps the environment.

Wall chargers consume electricity even if no device is attached. We should unplug

them when not in use.

Charging outdoors in direct sunlight gives better performance.  Alternatively, we

should leave Solio attached to a sunny window for future need.

The Solio is designed for a long life span.  Handling it carefully would ensure solar

power for many years.

Solio contains valuable materials such as copper, silver, and gold, which can be

reclaimed during the recycling process.

We could carry a fully charged Solio with us at all times.  Portable devices need

portable power!

Page 20 of 49

We should use Solio to replace as many wall chargers as possible when traveling or

at home.  This would save packing space and reduce the energy that need to carry

them. 

Solio is intended to achieve a net energy benefit over its lifetime.  To reach this

goal, energies needed for raw materials and production have been minimized.

Better Energy Systems, makers of Solio, has planted trees in a bio-diverse

sustainable forest to offset the carbon dioxide produced in the manufacture of

Solio.

Work being done by me:-

Was designated as product promoter in Gizmos, which is located in Select

city Walk mall, saket, New Delhi.

Solio was launched in the month of April in Delhi and i helped in product

awareness of Solio in the mind of customer.

Did market research on Solio whether it can penetrate easily in India or not.

Page 21 of 49

Research Mythology

Objectives

1) To Know the Customers perception towards Solio.

2) To explore the viability of technology and future of Solio in Indian Market.

Research Design:

My jurisdiction was highly Qualitative and a less quantitative research design. For studying

the future of Solio in Indian market this research design would illustrate the growing need for

alternative energy resource and a clean energy which would not be hazardous for us. For this

research Cross Sectional Study Survey Method (Structured Questionnaire) was designed and

given to sample of population. Also I have taken feedback from customers about Solio.

Data Collection Source:

Primary data:

My mode of data collection was primary, through questionnaires and personal interviews

taken by me in Delhi. I targeted people from different income level for studying their choices

and preferences and perception towards Solio.

Secondary data:

Page 22 of 49

I collected data from website that how much no. of handheld electronic devices likes

Cell Phone iPod / MP3 Player Smart Phone / PDA Game Player GPS Digital Camera

increases year by year in India.

Statistical Tool:

I used Non Parametric Test as a statistical tool for qualitative analysis of survey and for

studying secondary data normal statistical tools were used, like MS-excel, MS-word

Limitations

Following are the limitations in this project report.

a) Small sample size.

b) Lack of information from the competitors.

c) The survey of this research was carried out in only South Delhi; the data of

other parts of Delhi was not presented.

d) Some experts were not interested in personal interview.

e) To convince the people for a proper interviewing process is also difficult.

f) Due to the financial and time constraints a cluster analysis of the population so

as to get better results was not feasible

Page 23 of 49

SWOT Analysis of Solio

STRENGTHS WEAKNESSES

It’s universal

Stores power

Hybrid charger

Saves money (long-term)

Environment friendly

Reusable

Compact lightweight design

High initial price

Long charging time in sun

Can’t charge laptop

OPPORTUNITIES THREATS

Large Untapped Market.

No competitor

Rapid increment in e-device users

Availability of low price chargers

Changing market conditions and

trends.

Page 24 of 49

Changing customer needs

Questionnaire to assess customers’ perceptions towards Solio

Dear Respondent,

We would be grateful if you spare some of your time to respond to the following

questions. Needless to say your response would be treated as confidential and will be used

only for the purpose of study.

1. Do you have handheld electronic devices like (mobile phone, i-pod, MP3 player,

GPS, PSP, camera)?

(A) Yes (B) No

2. Which is the best method of charging above devices?

(A) Wall charger (B) Solar charger

(C) USB cable (D) all in one

3. How much would you pay for electronic devices charger?

(A) Less than 500 RS. (B) 500-1000 RS.

(C) 1000-2000 RS. (D) More than 2000 RS.

4. Are you a frequent traveler?

(A) Yes (B) No

Page 25 of 49

5. What is the power availability in your area?

(A) Less than 5hr. (B) 5-10 hr.

(C) 10-12 hr. (D) No power available

6. Solio can save an average of 7.2 kg of carbon emission over the course of its life time. So

would you also like to contribute towards green environment?

(A) Yes (B) No

If yes than go to question no. 7 otherwise question no. 8

7. How much more you can pay for green environment?

(A) Less than 500 RS. (B) 500-1000 RS.

(C) 1000-2000 RS. (D) More than 2000 RS.

8. Divide 100 points among the following features of Solio.

(A) Portable (B) Price (C) It can charge by 3 methods (D)

universal charger for all handheld e-device

9. If you have never bought the Solio, could you tell us why?

(A) I don’t know solio (B) No need of charger

(c) It is too expensive (d) other reasons (please specify)__

10. Please tell us are you satisfied with Solio price?

Page 26 of 49

(A) Strongly Agree (B) Agree (c) Can’t say

(D) Disagree (E) Strongly Disagree

11. Which feature you want to add in Solio?

(A) It should charge laptop (B) Company should give wall charger cable (C) Company

should give direct tip for i-pod, i-phone (D) other____

12. How do you know the SOLIO? From.

(A) Internet (B) Recommendation from other

(C) Promotion activity (D) other____

Personal Details:

Name: _____________________________Mobile No.: _____

Select your gender:

Male Female

Indicate your age:

12-18 19-25 26-30 31-35 36 or more

Page 27 of 49

Questionnaire to explore future prospects

(Dealers with more than 15 years trade experience)

Could you please make a brief introduction about the solar charger?

How do you think of the situation of the Solio in current market?

Could you please introduce the developing history of mobile phone and its charger?

Who are the main competitors of the Solio?

How do you think of your competitors?

Could you please tell us some related promotion activities for the Solio?

Could you please tell us about pricing strategy of Solio?

As you mentioned, the company adopts the multi-channel marketing strategy, could

you please talk about it in details, such as the structure, the advantage and

disadvantage, how to build it and so on?

Could you tell please us something about the future plan for the Solio?

Page 28 of 49

Quantitative Data Analysis:-

No. of Mobile users in India

Figure no.-4 Source:-www.indiastat.com

The above graph shows the number of mobile users in India between 1999- 2006. As it is

clearly visible from the graph that the number of mobile phone owners increased

tremendously after its inception in 1999.The possible reasons being:

I. Decrease in call rates and mobile price.

II. Penetration of different mobile phone manufacturers in the competitive Indian market.

Page 29 of 49

III. Increase in the awareness of mobile phones among the people.

IV. Portability and mobility of mobile phone gave it a huge edge over the conventional

landline telephones.

Interpretation:

This reflects that the Indian market is highly opportunistic for solar charger

manufacturers e.g. Solio.

Solio should also consider on its pricing strategy as the availability of mobile phone

handsets are present at a comparatively lower & affordable price which Solio doesn’t

possess.

Qualitative Data Analysis:-

Gender wise response:-

Among 150 respondents there were 89 male and 61 female respondents. So male are the

major respondents.

Page 30 of 49

Figure no.-5 Gender

Age wise response:-

Among 150 respondents, 13 respondents fell in the age group of 12-18 years, 17respondents

in the age group of 19-25 years, 33 in the age group of 26-30 years and 40 in the age group of

31-35 years, 47 respondents came under more than 35 year. So most of the respondents were

in the age group of more than 35 year.

Page 31 of 49

Figure no.-6 Age

1) Do you have handheld electronic devices like (mobile phone, i-pod, MP3 player,

GPS, PSP, camera)?

Page 32 of 49

Figure no.7 Respondent who has electronic devices

It is clear from above graph that every respondent have at least one handheld electronic

device. All these devices are very common now a day. Due to all these devices there is big

scope of charger in India.

2. Which is the best method of charging above devices?

Page 33 of 49

Figure no.-8 best method of charging

Interpretation:-

It is clear from above pie chart that maximum (62%) respondents want all options of

charging in one.

Because some respondents were frequent traveler, they wished for solar as well as

wall charger in one device.

Percentage of USB cable is very less (7%), it may be due to unavailability of PC,

Laptop etc.

Some respondents who were neither frequent traveler nor did they face problem of

Power availability went for simple wall charger.

3) How much would you pay for electronic devices charger?

Page 34 of 49

Figure no.-9 respondent can pay

Interpretation:-

It is clear from the graph that maximum respondents were not willing to pay more on

charger.

It may be because respondent can buy new mobile phone which comes with a new

charger in Rs.1000 & above.

My some respondents were foreigners like (Chinese, American, and Japanese.) They

were ready for paying more than 1000Rs. For charger. Because there is no emission

of carbon in Solio.

Page 35 of 49

4) Are you a frequent traveler?

Chi- Square Test of Goodness:-

H0= Respondents are not significantly frequent traveler

H1= Respondents are significantly frequent traveler

∑ (f0-fe) 2

χ2 = ---------------------- Equation--1

fe

(67-75)2 (83-75)2

χ2=----------- + ------------ =1.70 (Calculated)

75 75

χ2 Tabulated at 5% significance level=3.84

Interpretation:-

Accept H0, because χ2 calculated is less than tabulated.

Respondents are not significantly frequent traveler at 5% significance level.

Page 36 of 49

Yes 67

No 83

Possible cause may be that maximum respondents were electronic shop owner

and not frequent traveler.

Some of the respondents were professionals working in offices of various

companies.

5. What is the power availability in your area?

Figure no.-10 power availability

Interpretation:-

Maximum respondents belong to Delhi. Therefore there is no problem of Power.

They can charge their device through wall charger provided by the company.

Some respondent were villagers, they expressed their problems with electricity.

And they wished for a solar charger as an emergency charger.

Page 37 of 49

6) Solio can save an average of 7.2 kg of carbon emission over the course of its life

time. So would you also like to contribute towards green environment?

Figure no.-11 contribute towards green environment

Chi- Square Test of Goodness:-

H0= Respondents are not significantly want to contribute towards green environment

H1= Respondents are significantly want to contribute towards green environment

Page 38 of 49

Yes 91

No 39

∑ (f0-fe) 2

χ2= -------- Equation-1

fe

(91-75)2 (39-75)2

χ2=----------- + ------------ =20.69 (Calculated)

75 75

χ2 Tabulated at 5% significance level=3.84

Interpretation:-

a. Reject H0 Accept H1, because χ2 calculated is more than tabulated.

b. Respondents are ready to contribute towards green environment at 5%

significance level.

c. Possible cause may be that they want a much greener environment due to an

overwhelming rise in the temperature of earth due to the phenomenon global

warming.

Page 39 of 49

7. How much more you can pay for green environment?

Figure no.-12 how much more you can pay for green environment

Interpretation:-

A. It is very clear from above pie chart that maximum respondent don’t want to pay

more for green environment, but they are ready to pay at most 500Rs.

B. But some respondent like Americans are ready to pay more than 2000Rs.for green

environment, because they are more conscious about clean environment when

compared with Indians.

Page 40 of 49

8. Divide 100 points among the following features of Solio.

Figure no.-13 Divide 100 point of Solio features

Interpretation:-

a) Above chart shows that only few respondents were satisfied with the price of

Solio, therefore company should consider about price of charger.

b) Maximum respondents were happy because this universal charger was handheld e-

device and portable. Anyone can charge their device anywhere.

Page 41 of 49

9. If you have never bought the Solio, could you tell us why?

Figure no.-14 why respondents are never bought the Solio

Interpretation:-

1) As we have already seen that maximum respondent don’t want to pay more for

charger, its price should be below 1000Rs. But Solio price start from 2200Rs. This is

out of reach of common man. It means for doing business in India Company should

first concentrate on its pricing strategy.

2) Also company should improve its advertisement strategy because some respondent

don’t know about Solio. They should follow the AIDA model for product awareness.

Page 42 of 49

Z- Test for comparing Two proportions:-

I want to test a hypothesis that the proportions of respondents who don’t want pay more

than 500Rs.for charger are differ from the proportion of respondent who never bought the

Solio. Testing the Null Hypothesis that the population proportion for group 1 (π1) equals the

population proportion for group2 (π2) is same as the t-test of two means.

Hypothesis H0: π1=π2

H1: π1≠π2

(p1-p2)- (π1-π2)

Z=--------------------- Equation-1

S p1-p2

p1= (20/150) =.1333

p2= (23/150) =.1533

p=.5

q=1-.5=.5

n1= n2=150

S p1-p2=√ (p q (1/n1+1/n2) Equation -2

S p1-p2= .0577

Page 43 of 49

(p1 – p2) – (π1-π2)

Z=------------------------------ Equation -3

S p1-p2

z= -0.3466

Interpretation:-

We will accept the null hypothesis of no difference at the 5% significance level

because the calculated Z-value is less than the absolute critical Z-value of 1.96.

It means respondents who don’t want to pay more than Rs. 500 for charger will

never buy Solio.

10) Which feature you want to add in Solio?

Figure no.-15 respondent want to add

Page 44 of 49

Interpretation:-

I. Above pie chart shows that respondents want to add lot of features. According to their

convenience, like someone wants wall charger cable, while someone looks for a direct

tip for I-pod, I-phone. But maximum wish for Solio charger for laptop, because of it’s

portability.

II. Possible cause may be that there is not many much substitute for charging laptop.

Also the battery backup of laptop is only 2-3 hr.

III. Some respondents came from foreign to India as a tourist. They wanted wall charger

cable with Solio. So that they can charge their mobile phone in Hotel.

IV. Some respondents don’t want to carry USB cable with i-pod, I-phone. Therefore they

want direct tip for charging his device.

11. Please tell us are you satisfied with Solio price?

Figure No.16 satisfaction level of price

Page 45 of 49

Z Test regarding Solio price satisfaction level

H0: Respondents are satisfied with Solio price (µ ≥ 4)

H1: Respondents are not satisfied with Solio price (µ < 4)

At 5% level of significance

X- µ

Z = ------- Equation -1

σ

2.01- 4

Z=--------------- Equation -2

0.969236

Z= -2.05316 (Calculated)

Z=-1.649 (Tabulated)

Interpretation:-

Reject H0; accept H1 because Z (calculated) is more than Z (Tabulated).

It means respondents are not satisfied with Solio price.

Possible cause may be that respondent can buy new device in less than Solio

price.

Also, maximum Indian people don’t want to invest too much initial.

Therefore company should consider on pricing strategy of Solio.

Page 46 of 49

Recommendations

i. Medley needs to make people aware about their products and the basic benefits they

can derive out of it.

ii. Medley needs to work on its image as such by promoting itself as an organization

which puts “customers first” and not as a profit making company.

iii. Medley should work on making its presence felt on a national level.

iv. Medley should also offer free doorstep demonstration which can help in popularizing

the product.

v. Medley should tap the market by distributing the charger with high-end electronic

devices as a promotional skill.

vi. In future the company should also try to tap the rural market.

vii. College students or fresh graduates from reputed colleges can be hired on part time

basis for the demo job.

viii. Company should adopt price penetration strategy.

Page 47 of 49

Bibliography

Books Author

Research Methodology C.R.KOTHARI

Business Research Method William G.Zikmund

Quantitative Methods for Decision Making Levin, Richard I. and Rubin David S.

Business Data Analysis Using Excel Whigham, David

Websites Logins:-

1. www.indiastat.com

2. www.solio.com

3. www.betterenergysystem.com

4. www.medleyentertainment.co.in

Page 48 of 49

Frequently Asked Questions by Customers

Q1. Is Solio compatible with my device?

Q2. My device is not on your compatibility list, can I still use Solio?

Q3. What are the differences between the Solio models?

Q4. Is Solio compatible with my camera?

Q5. Is Solio compatible with my i-Phone?

Q6. Can I charge a laptop computer with Solio?

Q7. The LED on my Solio is blinking or flashing red very rapidly, what does this mean?

Q8. Can I charge the Solio on a cloudy day and can it be left outdoors?

Q9. Can I charge a device while charging the Solio?

Q10. How long does the Solio battery last?

Page 49 of 49